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Author: Maciej Zawadziński

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Author

Maciej Zawadziński

Piwik PRO CEO

Technology enthusiast and entrepreneur. Passionate about analytics and marketing technology. LinkedIn Profile

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Denmark's data protection authority says Google Analytics is illegal under GDPR

September 22, 2022

Denmark’s data protection authority says Google Analytics is illegal under GDPR

In recent months, we’ve seen a domino effect of decisions by European data protection authorities (DPA) concerning Google Analytics (GA). On January 12, 2022, the Austrian DSB released its ruling in the case of an unnamed German web publisher. The regulator stated that working with Google Analytics to collect data on EU residents is unlawful under […]

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Mikołaj Otmianowski: Awareness of GDPR in Poland is very high. The challenge is in its practical application.

July 27, 2022

Mikołaj Otmianowski: Awareness of GDPR in Poland is very high. The challenge is in its practical application.

Maciej Zawadziński: Complying with the requirements of GDPR can be quite challenging. In your opinion, how are Polish companies doing in that area in general? And how are they doing when looking only at digital marketing?Mikołaj Otmianowski, Legal Counsel and vice president at DAPR: I think awareness of GDPR in Poland is very high. The challenge […]

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Cory Underwood: US businesses are interested in how the changes in privacy laws in Europe affect the larger ecosystem for data collection

June 7, 2022

Cory Underwood: US businesses are interested in how the changes in privacy laws in Europe affect the larger ecosystem for data collection

Maciej Zawadziński: The topic of online privacy is broadly discussed on both sides of the Atlantic. But do the US and the EU understand this notion in the same way? Cory Underwood, Platform Engineer at Search Discovery: From a legal standpoint, they don’t. The definitions of personal data differ not only between the US and […]

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Joe Christopher: Healthcare organizations should focus on improving the patient’s digital experience

February 8, 2022

Joe Christopher: Healthcare organizations should focus on improving the patient’s digital experience

Maciej Zawadziński: The Health Insurance Portability and Accountability Act (HIPAA) regulates how US patients’ healthcare information should be protected. Why are some healthcare organizations reluctant to adopt a data-driven approach to marketing?  Is it hard to achieve compliance under HIPAA?  Joe Christopher, VP Analytics at Blast Analytics: HIPAA extends well beyond the digital experience and […]

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Tomasz Domino: Modern patients expect modern, data-driven healthcare services

November 3, 2021

Tomasz Domino: Modern patients expect modern, data-driven healthcare services

Maciej Zawadziński: What do modern patients expect from their healthcare providers? How did digitization change patients’ expectations? Tomasz Domino, COO at Infermedica: Today’s technology is facilitating more accessible and personalized healthcare for patients, and consumerization of healthcare is becoming a fact. Patients expect increased access to additional care services, better customer service, greater flexibility for […]

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Gerhard Kürner: The marketing of the future will work on first-party data

September 28, 2021

Gerhard Kürner: The marketing of the future will work on first-party data

Maciej Zawadziński: The customer journey is one of the most influential concepts in marketing. How did it evolve over the years? Will it still be relevant for the marketing of the future?  Gerhard Kürner: In the past, the customer journey was often just a  theoretical value that wasn’t verifiable. With the increasing number of digital […]

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Marc Southwell: European data protection authorities should unite to give clear direction for cookies and consent

September 21, 2021

Marc Southwell: European data protection authorities should unite to give clear direction for cookies and consent

Maciej Zawadziński: Privacy organization ‘noyb’ recently approached over 500 companies with complaints about violations of the GDPR compliance of their websites’ cookie banners. When they followed up on the problem, some companies fixed violations. Still 82% of all websites had remaining issues. It seems noyb’s complaints have motivated companies to act. But why are they […]

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Lisette Meij: GDPR compliance is a competitive advantage

September 14, 2021

Lisette Meij: GDPR compliance is a competitive advantage

Maciej Zawadziński: Often data-driven organizations see privacy compliance as an obstacle. Why is that?  Lisette Meij: Organizations often feel that there is a lot they cannot do with data because of privacy laws. Or they have the feeling that there is a lot of extra work involved in being compliant. “It’s probably not allowed because […]

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Sergio Jiménez: Pandemic was the moment of truth for governments' digitization

September 7, 2021

Sergio Jiménez: Pandemic was the moment of truth for governments’ digitization

Maciej Zawadziński: How would you define modern citizens? What differentiates them from the kinds of citizens that preceded them? What do modern citizens expect from interactions with the public sector? Sergio Jiménez: Current citizens are the fruit of a 30 or 40 year-long process. We can’t understand them without a reference to the early 80s […]

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Rotem Dar: Google has, on average, more access to personal information than any other company on the globe

August 31, 2021

Rotem Dar: Google has, on average, more access to personal information than any other company on the globe

Maciej Zawadziński: Google labeled FLoC as “privacy-friendly”. But privacy and tech experts say otherwise. Some even state that FLoC is actually worse than cookies. With so much opposition, how did Google conclude that FLoC can protect privacy? Rotem Dar: As Google and its Chrome team plan to depreciate third-party cookies, the implied assumption behind FLoC […]

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