Piwik PRO Blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.


Maciej Zawadziński, Piwik PRO CEO

Technology enthusiast and entrepreneur. Passionate about analytics and marketing technology. LinkedIn Profile

Piwik PRO Signs an Open Letter Advocating for a Tighter ePrivacy Regulation

Published: January 9, 2020 Updated: January 13, 2020 Author , Category Data Privacy & Security, News & Releases

Piwik PRO, together with twelve other companies, has signed an open letter urging EU Member States to include strong privacy safeguards in the new Privacy and Electronic Communications Regulation (ePrivacy Regulation).The letter is an initiative of Articl8, an industry group of pro-privacy companies thriving in the face of fierce competition from businesses that harvest personal […]

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What does Matomo mean for Piwik PRO?

Published: January 12, 2018 Updated: July 19, 2019 Author Category News & Releases

Piwik PRO had a great 2017: we released an updated analytics and marketing suite full of new privacy-compliant features; we are growing at an annual rate of over 50%; and we more than doubled our staff–close to 100 people strong as of this month, January 2018. With GDPR coming in May, we look forward to […]

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Will EU’s new data reg hit your bank?

Published: May 9, 2017 Updated: August 2, 2018 Author Category Banking & Finance, Data Privacy & Security, GDPR

This article originally was published on Banking Exchange. Strict consumer data privacy and security regulations aren’t new to the financial services sector. However, the upcoming European Union General Data Protection Regulation (GDPR) and ePrivacy regulation add a new layer of complexity to existing practices, forcing financial service professionals to depart from business as usual when […]

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The Power of Personalized Content

Published: May 4, 2017 Updated: September 4, 2018 Author Category Personalization

This article originally was published on ABA Bank Marketing. Consider these three channels where financial services brands can boost marketing ROI. Financial marketers are at a crossroads. Today’s consumers almost never have to step foot in a bank and can even apply for a mortgage in minutes right from their smartphone. Digital marketing has also […]

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Telcos and Customer Info: Why Free Reign Data Selling Should Be Prohibited

Published: April 24, 2017 Updated: November 9, 2017 Author Category Data Privacy & Security

This article originally was published on MarTech Advisor. Maciej Zawadzinski, CEO of Piwik PRO discusses that it’s never been more challenging for advertisers and marketers to break through the massive amounts of noise both on and offline. Consumers largely tune out irrelevant messages and move seamlessly between channels and devices. Therefore, brands today are scrambling […]

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3 Ways Publishers Can Benefit From A Data Management Platform (DMP)

Published: January 9, 2017 Updated: January 14, 2019 Author Category Data Management

Data management platforms (DMP) have long been associated with companies & vendors on the buy side (e.g. DSPs and ad agencies), but they are increasingly starting to be adopted by those on the supply side, in particular, publishers. Below are 3 ways publishers can benefit from a Data Management Platform (DMP). 1. Increase The Value […]

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The Ultimate Guide to DMP Terminology

Published: December 2, 2016 Updated: August 8, 2019 Author Category Data Management

Data management platforms (DMPs) are much like a lot of other new technology on the block – fabulously useful, but intimidating for those who are new to the game. Especially if they don’t know all the terminology associated with it. All the new jargon can seriously hinder new adopters from understanding a DMP’s usefulness. With […]

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What is Taxonomy in a DMP?

Published: November 28, 2016 Updated: April 27, 2018 Author Category Data Management

There’s a popular joke among software developers and engineers that goes like this: There are two hard things in computer science – cache invalidation and naming things. In this post, we’ll be talking about the latter, naming things, in particular, otherwise known as taxonomy in a data-management platform (DMP). What is Taxonomy? Taxonomy is a […]

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How Does Data Collection Work in a DMP?

Published: October 31, 2016 Updated: October 12, 2018 Author , Category Data Management

Most companies utilize multiple data-collection tools, including those that collect data from online sources (e.g. web analytics and marketing-automation platforms) and from offline sources (e.g. transaction systems). The fact that large amounts of data are collected from a variety of sources makes the gathering of all these data sets together in one place very important […]

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How Can You Use a DMP for Audience Extension?

Published: October 25, 2016 Updated: April 27, 2018 Author Category Data Management

With recent trends in digital advertising focused on personalization and targeting, there might be a tendency for lift to take precedence over reach. But don’t be fooled… Every marketer on the face of the earth would love to extend the audience for their campaign content – preferably at the lowest cost possible. Regardless of whether […]

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