Data privacy & security Archives - Page 5 of 13

September 1, 2022

Marketing and advertising in a privacy-first world

Data privacy is here to stay. Government regulations introduced worldwide and modifications to tracking and cookie technologies have been taking a toll on marketers. All these changes don’t come as a surprise. According to a 2021 survey by McKinsey, only 33% of Americans believe that companies are using their personal information responsibly. According to a…
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August 29, 2022

PWA analytics: How to collect data about users’ online and offline behavior

Progressive web apps (PWAs) combine the reach of a website with the functionalities of an app. They can be discovered and installed on any device with a modern web browser, on both mobile and desktop. That’s why they are becoming more and more popular. According to a few statistics gathered by Forbes: With that in…
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July 27, 2022

Mikołaj Otmianowski: Awareness of GDPR in Poland is very high. The challenge is in its practical application.

Maciej Zawadziński: Complying with the requirements of GDPR can be quite challenging. In your opinion, how are Polish companies doing in that area in general? And how are they doing when looking only at digital marketing? Mikołaj Otmianowski, Legal Counsel and vice president at DAPR: I think awareness of GDPR in Poland is very high. The…
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June 30, 2022

First-party data: The future of digital marketing

Unless you have been living under a rock for the past 4 years, you’ve noticed that something has changed. Something about data privacy and the collection of user data. These changes have had profound effects on marketing campaigns and the ability to track touchpoints on the customer journey. But what’s in store for marketers and…
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June 8, 2022

Is Google Analytics illegal in the EU?

Note: On July 10, 2023, the European Commission adopted the EU-US Data Privacy Framework, which changes the legal status of transatlantic data transfers. That said, multiple privacy watchdogs point out issues with the new deal. NOYB, a privacy-focused organization founded by Max Schrems, has already announced it will challenge the new framework before the Court…
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June 7, 2022

Cory Underwood: US businesses are interested in how the changes in privacy laws in Europe affect the larger ecosystem for data collection

Maciej Zawadziński: The topic of online privacy is broadly discussed on both sides of the Atlantic. But do the US and the EU understand this notion in the same way? Cory Underwood, Platform Engineer at Search Discovery:From a legal standpoint, they don’t. The definitions of personal data differ not only between the US and the…
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February 21, 2022

How technology and privacy advances impact online marketing in 2022: An expert’s take

This blog post is an opinion piece by Ross C. Jenkins, US CEO at Nabler, in which he sums up the key trends in online marketing for 2022. Ross is also an expert who contributed to our Marketing, technology and privacy: Forecast for 2022 report. Check all the predictions here. In 2022, privacy is and…
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September 28, 2021

Gerhard Kürner: The marketing of the future will work on first-party data

Maciej Zawadziński: The customer journey is one of the most influential concepts in marketing. How did it evolve over the years? Will it still be relevant for the marketing of the future? Gerhard Kürner: In the past, the customer journey was often just a theoretical value that wasn’t verifiable. With the increasing number of digital…
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September 21, 2021

Marc Southwell: European data protection authorities should unite to give clear direction for cookies and consent

Maciej Zawadziński: Privacy organization ‘noyb’ recently approached over 500 companies with complaints about violations of the GDPR compliance of their websites’ cookie banners. When they followed up on the problem, some companies fixed violations. Still 82% of all websites had remaining issues. It seems noyb’s complaints have motivated companies to act. But why are they…
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September 14, 2021

Lisette Meij: GDPR compliance is a competitive advantage

Maciej Zawadziński: Often data-driven organizations see privacy compliance as an obstacle. Why is that? Lisette Meij: Organizations often feel that there is a lot they cannot do with data because of privacy laws. Or they have the feeling that there is a lot of extra work involved in being compliant. “It’s probably not allowed because…
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