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What is the new UK Data Protection and Digital Information Bill and how it will impact your marketing and analytics
Following Brexit, the UK implemented the General Data Protection Regulation (GDPR) in a form consistent with UK law, commonly called the UK GDPR. The UK GDPR is supplemented by the 2018 Data Protection Act (DPA) and 2003 Privacy and Electronic Communications Regulations (PECR). Over the years, the UK Government saw a need for new rules…
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![Is Google Analytics (3 & 4) GDPR-compliant? [Updated]](https://piwik.pro/wp-content/uploads/2020/08/2020-08-25_Is-Google-Analytics-GDPR-compliant-10-things-to-consider_blog-2.png)
Is Google Analytics (3 & 4) GDPR-compliant? [Updated]
Google Analytics is the most popular analytics tool on the market. It’s free and allows you to analyze website traffic and gather valuable data about user behavior. But at the same time, the way Google Analytics collects and processes data has been a concern for privacy-conscious businesses and regulators. The Austrian, French, Italian, Norwegian and…
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Privacy compliance in ecommerce – a comprehensive guide
The rapid evolution of ecommerce has made privacy compliance a critical concern for many online businesses. With the increasing number of data breaches, consumer awareness, and fines for non-compliance, safeguarding customers’ data and respecting their privacy has become a new standard. According to Gartner, 75% of global consumers will have their personal data protected by…
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Five years into GDPR: How EU companies balance compliance and effective marketing
A survey conducted on a group of 300 CEOs and marketing executives from across Europe
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Meta hit with a €1.2 billion fine, ordered to suspend the EU-US data transfers
US tech giant Meta has been fined a record €1.2 billion for breaching the rules of GDPR. According to the Irish Data Protection Commission (DPC), an authority behind the ruling, Meta violated EU law by sending the personal data of Facebook users to the US, potentially exposing it to US surveillance. The penalty has overshadowed…
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Google Analytics might soon be banned in Norway
On March 1, 2023, the Norwegian data protection authority (DPA), Datatilsynet, released a preliminary opinion about the use of Google Analytics. Datatilsynet stated that using Google’s platform is illegal under the General Data Protection Regulation (GDPR). The decision is a follow-up to the 2022 press release, in which the DPA suggested the tool might not…
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Meta’s ad practices ruled illegal under GDPR: Key facts and implications of the decision
The European Data Protection Board (EDPB) ruled that Meta could no longer use contracts as a basis for its behavioral ads. Instead, they should rely on consent as the ground for personal data processing under the EU’s general data protection regulation (GDPR). Initially, the Data Protection Commission of Ireland (DPC) had backed Meta’s legal argument…
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TTDSG (TDDDG) – how to make sure your analytics complies with the German law
UPDATE The TTDSG became the TDDDG on May 13, 2024. The law was renamed the Telecommunications Digital Services Data Protection Act (TDDDG) in order to harmonize German law with the European Digital Services Act (DSA). The term “Telemedium” was mainly replaced by the terminology “digital service” of the European regulation. You can find the official PDF…
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Mikołaj Otmianowski: Awareness of GDPR in Poland is very high. The challenge is in its practical application.
Maciej Zawadziński: Complying with the requirements of GDPR can be quite challenging. In your opinion, how are Polish companies doing in that area in general? And how are they doing when looking only at digital marketing? Mikołaj Otmianowski, Legal Counsel and vice president at DAPR: I think awareness of GDPR in Poland is very high. The…
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Is Google Analytics illegal in the EU?
Note: On July 10, 2023, the European Commission adopted the EU-US Data Privacy Framework, which changes the legal status of transatlantic data transfers. That said, multiple privacy watchdogs point out issues with the new deal. NOYB, a privacy-focused organization founded by Max Schrems, has already announced it will challenge the new framework before the Court…
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