Blog - Piwik PRO

September 21, 2018

OECD Guidelines: 8 Privacy Principles to Live By

There is no one-size-fits-all solution when it comes to reducing data-privacy risks. Protection policies may depend on numerous considerations, such as different categories of data, varying legislation, or purpose of data processing. However, there are frameworks that may be used as tools to help you structure discussions about privacy requirements in your organization. A great…
September 19, 2018

Piwik PRO custom reports: 4 sample use cases

Some time ago we announced we were extending our offer with another useful module – Custom Reports. The new addition to the PPMS was designed to help Piwik PRO users create actionable and clear reports quicker than in the standard Analytics module. With this new feature the times when generating reports took hours and hours…
September 12, 2018

7 steps to make data-based decisions with web analytics

Extensive technological progress and enhanced analysis methods have led us into the modern era of data. This is where web analytics takes the lead. But the question is, can companies with all these new capabilities – and most importantly data – at their fingertips use them to the fullest? In other words, how can organizations…
September 4, 2018

How to Target Audiences with Personalized Campaigns Using Piwik PRO [A Step-by-Step Guide]

We’ll take you on a journey through the features of Piwik PRO Analytics Suite by exploring how to counter a shrinking base of banking customers with personalized banners and pop-ups. Personalization of your websites is also a great way to improve the acquisition and retention of clients, and improve cross- and upselling campaigns, but we’ll…
August 31, 2018

Find the most suitable data gathering platform – pros and cons of DMPs, CDPs, DWs and CRMs

Today’s digital ecosystem, with its proliferation of data sources, tons of information and rapid technological changes poses a host of challenges to make the most out of data. Accessing meaningful data is no easy feat, which is why organizations are turning to data aggregation to improve their performance. Gathering data on customers and users delivers…
August 24, 2018

Data pseudonymization in web analytics: the ultimate guide

One of the biggest surprises of GDPR is that it includes pseudonymous data into the scope of personal data. However, it doesn’t necessarily mean that the regulation treats this type of data exactly the same as identified pieces of information. Already feeling confused? Don’t worry, we’ve got you covered. In this blog post we want…
August 17, 2018

First-party vs third-party cookies: why first-party is the way to go

Although it’s been a long time since appeared on the digital landscape, they still stir debate and even confusion. Center stage is taken by the matter of first-party vs. third-party cookies. There’s a lot to think about, from technical matters to privacy compliance, and almost nothing is black and white. In this post we’ll try…
August 6, 2018

The Updated Piwik PRO Analytics Suite 6.2.0 Is Here!

With the beginning of the month we’re glad to announce that Piwik PRO Analytics Suite has been upgraded to version 6.2.0. The official release to our customers was on July 31 this year. The software update brings various new capabilities along with performance improvements, which is the result of numerous meetings, discussions, and significant input…
August 2, 2018

Privacy by design under the GDPR

We live in an age where collecting tons of data on a daily basis is perfectly normal. It’s just ho-hum, day-to-day reality. But because it often involves processing massive amounts of personal information, the whole process calls for special measures to safeguard user privacy. Unfortunately, not every company treats this issue seriously enough to apply…
July 19, 2018

What Is Evercookie and Why You Should Avoid It for Privacy’s Sake

Browser cookies are nothing new in the digital world. In fact, they’re omnipresent, but nevertheless we can get more than a bit confused when discussing: Are these things you really need to grasp thoroughly? Well, if customer data privacy is one of your priorities, then the answer is definitely yes. The bits of the digital…