Blog - Piwik PRO

August 6, 2024

What is PII, non-PII, and personal data? [UPDATED]

Personally identifiable information (PII) and personal data are two classifications of data that often confuse organizations that collect, store and analyze such data. Both terms cover common ground, classifying information that could reveal an individual’s identity directly or indirectly. PII is used in the US, but no specific legal document defines it. The legal system…
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August 2, 2024

We’re officially ISO 27001-certified!

At Piwik PRO, security and data protection are at the core of everything we do. Our commitment goes beyond just developing privacy-friendly analytics. It extends to achieving external certifications that validate our approach. One such recognition is the ISO 27001 certification, a testament to our rigorous standards and dedication to safeguarding data. For those who…
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July 29, 2024

Introducing real-time dashboards in Piwik PRO

We are happy to announce the release of real-time dashboards, a new functionality that is now an integral part of Piwik PRO Analytics Suite. The feature, currently in beta version, is available to all Piwik PRO Core and Enterprise users. Our customers can use real-time dashboards to gain immediate insight into customer behavior and make…
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July 25, 2024

Real-time content analysis for publishers

Collecting and processing data in real-time is more than a reporting method: it’s a game changer for publishers and media companies. It’s essential to keep up with the rapidly evolving trends and interests of their audiences. In this text, we’ll explore real-time content analysis, detail its advantages, and show how publishers can take advantage of…
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July 23, 2024

Anonymous tracking: How to do useful analytics without personal data

Regulations worldwide, like GDPR or the ePrivacy Regulation, set a high bar for collecting user data. For one, GDPR requires consent to process the data if it’s reasonably likely that such data could be used to identify an individual. The problem is that consent opt-in rates typically vary between 30% and 70-80%. The solution? Anonymizing…
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June 11, 2024

25 years of digital analytics with Brian Clifton: Considered an obstacle at first, privacy is now top of everyone’s mind

In the late 1990s, the recognition of the internet’s commercial potential marked a significant shift into the era of digital analytics. This transition not only reshaped approaches to data but also underscored the importance of privacy as a crucial element of modern analytics. Brian Clifton, a renowned digital analytics and privacy expert, takes a trip…
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June 11, 2024

Piwik PRO is a PIPEDA-compliant analytics vendor

The growing global trend for strong data protection laws is changing how organizations gather and use data. With privacy-focused product features and organizational processes, Piwik PRO is able to support companies in meeting the requirements of GDPR, HIPAA and many others. One of the regulations that Piwik PRO helps organizations comply with is the Personal…
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June 10, 2024

How to optimize Google Ads campaigns with Piwik PRO Analytics Suite

Google Ads offers great reach and impressive ROI, but successful campaigns require careful optimization and continuous refinement. Supplementing the data from Google Ads with analysis tools such as Piwik PRO enables an iterative approach to campaign optimization. Piwik PRO Analytics provides detailed insights into campaign performance, including metrics such as sessions, bounce rate, goal conversions,…
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June 5, 2024

Real-time reporting: The complete guide

Not every business requires the ability to access and act on data in seconds. That said, real-time and near-time analytics are increasingly necessary and growing in popularity. With real-time reporting, organizations can make fast and effective data-based decisions. By monitoring real-time data, you can streamline your operations, spot emerging trends, refine content strategy, boost sales,…
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June 4, 2024

Harmonizing marketing and privacy: How EU organizations are developing their compliant digital marketing strategies

After six years of GDPR enforcement, privacy compliance is no longer an obstacle for EU companies. They have grown to feel more comfortable with the regulation, accepting it as a constant aspect affecting businesses today. Rather than viewing privacy only as a requirement, European companies are now exploring the opportunities it brings. As we’ve observed,…
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