Blog - Piwik PRO

November 18, 2024

How can server-side tracking help your business?

Alternatives to client-side tracking, such as server-side tracking, are becoming increasingly important in online marketing, especially as third-party cookies are gradually being phased out. Although Google has recently canceled its planned deprecation of third-party cookies, many browsers like Safari have already been blocking them since 2003. As a result, businesses seeking reliable and actionable information…
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November 15, 2024

How to use raw data in web analytics

Raw data offers infinite potential as a resource, as it comes in diverse forms from a wide range of sources. While it is highly valuable, raw data can also be challenging to organize and understand. It takes time, resources, and technical expertise to draw actionable insights from it. Before organizations can harness the power of raw…
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November 8, 2024

Google Analytics 4 (GA4) problems: The state of GA4 4 months after UA sunset

After numerous delays, the complete shutdown of Universal Analytics finally took place on July 1st, 2024, forcing users to swiftly transition to Google Analytics 4 to maintain data access and measurement capabilities. However, Google Analytics 4 (GA4) employs an entirely different measurement model than Universal Analytics. Although GA4 offers new features and approaches, a range…
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November 5, 2024

How do Google’s Enhanced Conversions and Meta’s Advanced Matching impact analytics

Privacy regulations such as GDPR and CCPA have significantly changed how companies can track and measure user interactions online. Additionally, the rise of adblockers and browser tracking restrictions limit the use of third-party cookies on the web. Users are blocking and deleting cookies due to a lack of trust in the AdTech industry and what…
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October 25, 2024

The AHA’s lawsuit against HHS guidance on online tracking technologies: What it means for HIPAA-covered entities and their use of analytics

On June 20, 2024, a US district court ruled in favor of the American Hospital Association’s (AHA) lawsuit against the Department of Health and Human Services (HHS) bulletin on using online tracking technologies, declaring it beyond agency authority. The 2022 bulletin sought to inform entities regulated under HIPAA of their obligations concerning the use of…
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October 15, 2024

Cross-platform analytics: Deep dive into benefits for various businesses

Users no longer follow a neat and organized path when interacting with products and services. The customer journey is much more complex than it used to be. Visitors use different platforms, often switching between native apps, mobile apps, and desktop browsing as they progress toward becoming clients. For instance, customers could begin on the website…
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October 2, 2024

25 years of digital analytics with Brian Clifton: Being data-informed, not just data-driven

As organizations increasingly rely on data in their business decisions, the challenges of ensuring data accuracy, consistency, and ethical collection are becoming more and more important. Along with understanding the audience’s needs, supporting collaboration between teams, and securing privacy compliance, these challenges have evolved into data collection and analytics priorities. Let’s dive into the third…
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September 23, 2024

Piwik PRO is officially HIPAA certified!

At Piwik PRO, ensuring the highest level of security and data protection has always been our top priority. Developing privacy-friendly analytics is just one aspect of our commitment. We validate our approach by obtaining external certifications from independent organizations. As such, we are pleased to announce that a HIPAA (Health Insurance Portability and Accountability Act)…
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August 9, 2024

How Oxford Online Pharmacy increased data volume by 15% with Duga Digital and server-side Piwik PRO Analytics

Duga Digital’s success story appears as part of our Partner Spotlight series. Oxford Online Pharmacy (OOP) is a family business going back three generations to 1925. Employing experienced pharmacists and healthcare professionals, OOP is committed to translating the values and heritage of the Oxfordshire-based bricks and mortar chemists, online.
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August 6, 2024

What is PII, non-PII, and personal data? [UPDATED]

Personally identifiable information (PII) and personal data are two classifications of data that often confuse organizations that collect, store and analyze such data. Both terms cover common ground, classifying information that could reveal an individual’s identity directly or indirectly. PII is used in the US, but no specific legal document defines it. The legal system…
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