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Device fingerprint tracking

A device fingerprint is data that was gathered about the hardware and software of computers, smartphones, and tablets. This data allows you to distinguish the user during an interaction with the web browser of said device.

Device fingerprints could include information such as:

  • IP address
  • location & time settings
  • audio settings
  • battery status
  • screen resolution
  • fonts (Flash or JavaScript)
  • operating system

Device fingerprint tracking enables you to use all this digital fingerprints to identify users across various devices such as desktop or mobile devices. It has been developed as an alternative to tracking via cookies as it works where cookies can’t.

More about the device fingerprint tracking on Piwik PRO blog:

  • first party data

    First-party analytics without consent: Your Digital Omnibus compliance guide

    The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

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