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Device fingerprint tracking

A device fingerprint is data that was gathered about the hardware and software of computers, smartphones, and tablets. This data allows you to distinguish the user during an interaction with the web browser of said device.

Device fingerprints could include information such as:

  • IP address
  • location & time settings
  • audio settings
  • battery status
  • screen resolution
  • fonts (Flash or JavaScript)
  • operating system

Device fingerprint tracking enables you to use all this digital fingerprints to identify users across various devices such as desktop or mobile devices. It has been developed as an alternative to tracking via cookies as it works where cookies can’t.

More about the device fingerprint tracking on Piwik PRO blog:

  • Anonymous website visitor tracking: How to do useful analytics without personal data [Updated]

    Regulations worldwide, like GDPR or the ePrivacy Regulation, set a high bar for collecting user data. For one, GDPR requires consent to process the data if it’s reasonably likely that such data could be used to identify an individual. The problem is that consent opt-in rates typically vary between 30% and 70-80%. The solution? Anonymizing…

  • What is PII, non-PII, and personal data? [UPDATED]

    Personally identifiable information (PII) and personal data are two classifications of data that often confuse organizations that collect, store and analyze such data. Both terms cover common ground, classifying information that could reveal an individual’s identity directly or indirectly. PII is used in the US, but no specific legal document defines it. The legal system…

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