Back to all glossary articles

Device fingerprint tracking

A device fingerprint is data that was gathered about the hardware and software of computers, smartphones, and tablets. This data allows you to distinguish the user during an interaction with the web browser of said device.

Device fingerprints could include information such as:

  • IP address
  • location & time settings
  • audio settings
  • battery status
  • screen resolution
  • fonts (Flash or JavaScript)
  • operating system

Device fingerprint tracking enables you to use all this digital fingerprints to identify users across various devices such as desktop or mobile devices. It has been developed as an alternative to tracking via cookies as it works where cookies can’t.

More about the device fingerprint tracking on Piwik PRO blog:

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

  • Digital marketing in the energy sector: Key challenges and fixes

    Summary The European energy and utilities sector is changing quickly. Customers expect smooth digital experiences, personalized communication, and easy access to their data. At the same time, regulators continue to tighten privacy and security standards across the EU. For marketing teams, this creates a familiar dilemma – how to deliver relevant, data-driven experiences while staying…

Other definitions

Recent posts from Piwik PRO blog