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Device fingerprint tracking

A device fingerprint is data that was gathered about the hardware and software of computers, smartphones, and tablets. This data allows you to distinguish the user during an interaction with the web browser of said device.

Device fingerprints could include information such as:

  • IP address
  • location & time settings
  • audio settings
  • battery status
  • screen resolution
  • fonts (Flash or JavaScript)
  • operating system

Device fingerprint tracking enables you to use all this digital fingerprints to identify users across various devices such as desktop or mobile devices. It has been developed as an alternative to tracking via cookies as it works where cookies can’t.

More about the device fingerprint tracking on Piwik PRO blog:

  • Banking website analytics for financial services: Tracking without compromising customer trust

    You don’t have to choose between insights and trust – modern banking analytics can deliver both when implemented correctly. This article explores best practices and recommended steps for banking website analytics, as well as ways to avoid common pitfalls to ensure compliance without sacrificing the quality of insights.

  • Five things every marketer should know about web analytics in 2026

    Web analytics is changing fast. AI is moving from buzzword to actual business impact, privacy rules keep shifting on both sides of the Atlantic, and marketing teams are rethinking their tool stacks. What does this mean for analytics strategy in 2026? We asked industry experts to share their predictions.

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