A double opt-in is one of the sign-up methods for receiving email marketing. The first step is when a user submits their email address while subscribing to, for instance, a newsletter. The next step is to activate the subscription by confirming the email address in the received message.

One of the benefits of the double-in method is that it lets you create a valid mailing list of high quality audience. On the other hand, because users are asked to perform another Action , it’s possible that they would overlook your confirmation email and you won’t be able to add them to your list.


  • Life after GA4: Why EU organizations are going local

    When Universal Analytics was phased out in 2023, and GA4 rolled out with complexity, many European organisations were forced to rethink how they measure success. For more and more, the solution is clear: use analytics built for Europe, by Europe. Why sovereignty matters Data sovereignty isn’t just a buzzphrase. Under GDPR and the Schrems II…

  • Telehealth analytics: Optimizing virtual care experiences in a HIPAA-compliant way

    As patients increasingly turn to digital platforms for medical care, healthcare organizations must understand user behavior and tailor their responses to meet these expectations. Patients want flexible, digital-first options, while providers seek to optimize efficiency, reduce costs, and expand care to more people.