A double opt-in is one of the sign-up methods for receiving email marketing. The first step is when a user submits their email address while subscribing to, for instance, a newsletter. The next step is to activate the subscription by confirming the email address in the received message.

One of the benefits of the double-in method is that it lets you create a valid mailing list of high quality audience. On the other hand, because users are asked to perform another Action , it’s possible that they would overlook your confirmation email and you won’t be able to add them to your list.


  • A review of HIPAA-compliant analytics platforms

    As a healthcare organization subject to HIPAA, you’re walking a fine line when trying to improve the patient experience and ensure your activities are HIPAA-compliant. Vendors have been adjusting to the shifting privacy-oriented analytics landscape and their clients’ expectations. Many of them change their offers accordingly. At the same time, the dominant analytics vendors are…

  • Piwik PRO expands global hosting options with new data center in the UAE

    Piwik PRO remains committed to delivering flexible, secure, and regionally focused hosting solutions for businesses around the world. We’re pleased to announce the launch of our new data center in the UAE North, hosted on Microsoft Azure. This latest addition complements our existing location in Hong Kong, expanding our global hosting footprint and offering organizations…