Blog - Piwik PRO

May 18, 2017

GDPR & Children: Teaching Kids How to Lie on the Internet

Our “Smart” TV has its camera no more. We deactivated it when first setting up the device. Software updates tended to override that very setting. A cache was put on the camera. Finally, we exchanged the TV for another without camera or microphone – to find such a device, the local vendor had to fetch…
May 11, 2017

How to Leverage Content Personalization for a Better Banking Experience

With the proliferation of banking institutions and progressing digitalization of the world, banks are becoming more and more customer-centric. Technology has changed customers’ expectations for good and banks, just like telcos and retailers, need to follow suit and adapt to the busy day-to-day lives of their customers. Hardly anyone steps inside a bank these days…
May 9, 2017

Will EU’s new data reg hit your bank?

This article originally was published on Banking Exchange. Strict consumer data privacy and security regulations aren’t new to the financial services sector. However, the upcoming European Union General Data Protection Regulation (GDPR) and ePrivacy regulation add a new layer of complexity to existing practices, forcing financial service professionals to depart from business as usual when…
May 4, 2017

The Power of Personalized Content

This article originally was published on ABA Bank Marketing. Consider these three channels where financial services brands can boost marketing ROI. Financial marketers are at a crossroads. Today’s consumers almost never have to step foot in a bank and can even apply for a mortgage in minutes right from their smartphone. Digital marketing has also…
April 24, 2017

Telcos and Customer Info: Why Free Reign Data Selling Should Be Prohibited

This article originally was published on MarTech Advisor. Maciej Zawadzinski, CEO of Piwik PRO discusses that it’s never been more challenging for advertisers and marketers to break through the massive amounts of noise both on and offline. Consumers largely tune out irrelevant messages and move seamlessly between channels and devices. Therefore, brands today are scrambling…
April 13, 2017

GDPR: Territorial Scope. Why the Regulation Applies Even If Your Company Is Not Based in the EU

Lawyers typically start their data protection compliance assessments by asking 2 simple questions: what data and where? The next step then flows logically to define which laws apply, depending upon where the data collection and processing operations take place. From there, a gap analysis is undertaken to detail a risk estimation related to data usage…
April 11, 2017

What You Should Know About Custom Development of Piwik Web Analytics

You have been utilizing Piwik for some time now and, we hope, it has helped you expand your business. You got the hang of the tool and have ideas on what other functionalities a web analytics tool could have. You may also be at the point of realizing that Piwik, useful as it has been…
April 4, 2017

6 Ways a Digital Ad Agency Should Ensure Web Analytics Data Security

It would not be an overstatement to say that there is hardly any legal framework these days that would be as volatile as the one concerning data security. On the one hand, there is the European GDPR coming along, on the other hand, the US senate has just voted for repealing of the FCC regulation…
March 29, 2017

Everything You Need to Know About the GDPR. An Interview With Aurelie Pols. (Part 2)

This is the second part of the Q&A with Aurélie Pols. To read the first one, click here. What industries will the changes impact most and how will they affect them? Unfortunately, I don’t have a crystal ball. Many industries have invested in data over the past years, therefore companies and their respective industry organizations…
March 27, 2017

Piwik PRO Adds New Feature: Media Player Tracking

Learn more about your visitors interactions with videos on your websites with Piwik PRO’s new Premium Feature: Media Player Tracking. Find out if your video content is engaging your users, and how effective your multimedia efforts are. Media Player Tracking allows you to track videos played on your website and supports all HTML5 based content.…