Blog - Piwik PRO

December 10, 2015

How to read and fully understand your referrer reports in Piwik PRO Analytics?

Every savvy marketer knows without proper insight into your traffic sources, you might be missing out on valuable information. Your brand or products are mentioned and linked to in many different places across the web; wouldn’t it be useful to get to know them all? Luckily, Piwik provides you with a comprehensive report on which…
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November 5, 2015

5 Actionable Recommendations to Help You Deal With the Consequences of Safe Harbor

The renouncement of the Safe Harbor agreement means that every company serving European customers now needs to reassess its data practices. How should you tackle the upcoming changes? Dr. Carsten Ulbricht, a lawyer and partner of BARTSCH Rechtsanwälte, provides sound advice on how to adjust to this new situation.
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October 13, 2015

What does the Safe Harbor Ruling Mean for Your Analytics?

On October 6, 2015, the European Court of Justice (CJEU) invalidated the US-EU Safe Harbor agreement, effective immediately. This sentence has potentially big implications for US tech companies when it comes to how they look after our private data. What does it mean to all of us and how will it affect our usage of…
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September 18, 2015

What is a Piwik PRO Action and What Does It Mean For My Business?

In a nutshell, a Piwik PRO action is your visitor’s activity as registered by your analytics platform. Even if your website is not an online store, it still counts as your online business card and can bring in some revenue. Gathering data on your website, you can see which pages or sections your users are…
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September 7, 2015

Digital Analytics Privacy: A Never-Ending Conundrum?

Digital technologies have radically advanced our freedoms, but they are also enabling unparalleled invigilation, to the extent that privacy on the Internet is a major concern for many users, webmasters, and companies today. There has been a lot of confusion, and many are against web tracking, some even comparing it to the Orwellian Big Brother…
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August 31, 2015

How to Set Up and Track Goal Revenue in Piwik PRO?

Even if your website is not an online shop, you may want to track goal revenue. At the end of the day, your website makes some money in one way or another, even if it consists of just a few pages presenting your business online. In this blog post we will cover why it is…
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May 5, 2015

Piwik PRO 101 – URL Tagging Best Practices

So, you’ve started running some paid or organic marketing activities to drive more traffic to your website, or you may have started some online partnerships. But wait a second, wouldn’t it be great to know exactly how well your campaigns are doing? And wouldn’t you like to know exactly where your visitors come from? If…
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April 7, 2015

Web Analytics Segmentation as a Road to Enlightenment

Segmenting data in web analytics may be an old concept that has been in existence since the first free web analytics tools such as Google Analytics, Yahoo Analytics and Piwik PRO. However, it is not always obvious what it is all about. So, let’s shed some light on web analytics segmentation and what it can…
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March 20, 2015

How to go about selecting the right KPIs for your company?

It’s not about the number of metrics, but about their relevance With web analytics software giving us mountains of data and reports, it can be tempting to review all these metrics – from the overview of your website referrers, through to the performance of each entry page, to the average number of pages viewed per…
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March 16, 2015

5 e-commerce metrics to track on a daily basis

If you are running an online shop or work for a one, you probably already know how important it is to get the numbers right. Actually, if you are in the e-commerce business, you can get quite overwhelmed by the number of different metrics and measures that you are supposed to follow and base your…
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