Piwik PRO blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.

  • Decentralisation: the key to our online safety

    Today, a staggering amount of our data flows through just a small number of corporations, like Google, Facebook, and Yahoo. With the NSA and other surveillance agencies using a variety of arrangements with these companies as a means to trawl our personal and private data, our privacy and the security of businesses is at risk.…

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  • 5 other startups leading the privacy backlash

    Business and public sentiment towards Facebook and Google’s use of private, sensitive data is growing increasingly negative as they develop more products to harness and sell personal information for a profit. Through Piwik PRO, the business arm of Piwik.org, we help customers protect their data. While Google Analytics is a popular, convenient tool for many…

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