Blog - Piwik PRO

August 18, 2016

How Outdated Analytics Solutions Like Urchin Hurt Your Business

Four years ago your Urchin became an orphan when support was cut off by Google. Since then, the software has gone without support and without updates. Yet, as the W3Tech report confirms, a certain number of websites still use it. We all know it takes time to implement change, but it’s important to remember that…
August 16, 2016

New feature: Piwik PRO AdWords Analytics

We’re excited to announce that the growing collection of Piwik PRO premium features has been expanded to include integration with Google AdWords (presently in beta version)! Keep reading to learn more about how you can benefit from Piwik PRO AdWords analytics. What does AdWords integration mean to me? In a nutshell: AdWords Integration with the…
August 1, 2016

6 Advanced Security Measures to Protect Your Digital Privacy

It is easy to get paranoid about online privacy as there’s been a lot going on recently. Max Schrems complaining about Facebook privacy abuse, allegations about the NSA peaking at everything you do, and the FBI-Apple encryption dispute are just a few examples. With the progress of technology the problem is growing bigger. One thing…
July 6, 2016

Three Ways to Supercharge Sales With First-Party Data Onboarding

Going back just a few years, the hype over third-party data was in full swing. Back then, it was seen as a way to reach more potential customers with the hope of increasing sales. While third-party data still holds its worth, nowadays there is bigger focus on utilizing first-party data. The reason for this is…
June 29, 2016

How to Report Your KPIs in Piwik PRO to Capture Your Website Performance?

You’re gathering tons of data about your organization’s performance but it’s hard to manage all of it. Instead of drowning in oceans of statistics, learn to filter out the noise and put just the most important numbers and metrics in the right perspective. This is the idea of choosing Key Performance Indicators (KPIs) and displaying…
June 9, 2016

How to Drive Conversions with User-Centric Reporting

In a perfect world you can meet your website visitors’ desires and display each individual’s preferred content in front of their eyes before they begin searching for it on their own. The only way to do this is to collect and collate as much information as possible about individual users’ behavior, to give you a…
May 24, 2016

Writing a Privacy Policy: Dos and Don’ts

This is a guest post by Leah Hamilton, a qualified solicitor and writer from TermsFeed. A clear and comprehensive privacy policy is extremely important for your website or e-commerce store. This is even more true when you are using an analytics service such as Piwik PRO. Online users are increasingly interested in how their private…
April 29, 2016

What Types of Data Does a DMP Collect, From Where, and How?

Marketers and advertisers use a variety of platforms and applications, and while these tools improve campaigns and increase conversions, there is one major problem with using multiple tools: data is stored in too many different areas (or data silos). This multiple-silo situation means advertisers and marketers are unable to see the full potential of their…
April 20, 2016

3 steps to optimizing conversion funnel with Piwik PRO segments

All online cart owners have been there. We’re all probably familiar with this type of story no matter the type of products we offer. Our users browse the catalogue, examine the products on offer and make comparisons. They select some products, add them to the basket, then perhaps add a few more. They might even…
April 5, 2016

Being a "Good Guy" When Collecting and Analyzing User Data

This is a guest post by Leah Hamilton, a qualified solicitor and writer from TermsFeed. Collecting and analyzing user data is a common part of marketing practice and business strategy. Without knowing what your customers want, or what their focus is, you can’t easily provide them with the products they may need. However, in doing…