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Author: Aleksandra Szczepańska

18 results

Author

Aleksandra Szczepańska

Senior Content Marketer

In her career she has been balancing branding, marketing strategies and content creation. Believes that content is about the experience. | LinkedIn Profile

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Is session-based analytics dead? No. Here’s why.

May 18, 2023

Is session-based analytics dead? No. Here’s why.

Starting July 1, 2023, standard Universal Analytics (UA) properties will stop processing new hits. This will align with Google’s plan to sunset UA and replace it with its next-generation measurement tool, Google Analytics 4 (GA4). You’ve probably heard that the GA4 is the future of analytics, and session-based analytics is a thing of the past.This […]

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Best 9 A/B testing tools for 2023: Google Optimize alternatives

April 19, 2023

Best 9 A/B testing tools for 2023: Google Optimize alternatives

Google Optimize, a free tool by Google that allows businesses to perform A/B and multivariate testing on their websites, will be shut down on September 30, 2023.It was popular for testing small changes and getting results, but it lacked flexibility and had some limitations. As businesses and individuals prepare for the discontinuation of Google Optimize, […]

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GA4 migration problems: What are the alternatives

March 29, 2023

GA4 migration problems: What are the alternatives

Starting July 1, 2023, standard Universal Analytics (UA) properties will stop processing new hits. This will align with Google’s plan to sunset UA and replace it with its next-generation measurement solution known as Google Analytics 4 (GA4). In preparation for this, Google is providing all UA users a means to migrate their standard UA properties […]

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PHI and PII: How they impact HIPAA compliance and your marketing strategy

March 9, 2023

PHI and PII: How they impact HIPAA compliance and your marketing strategy

Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but doesn’t provide legal consultancy. If you’d like to make sure that you comply with HIPAA guidelines, we encourage you to consult an attorney. Personally identifiable information (PII) and protected health information (PHI) may seem similar. However, there are critical distinctions […]

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What is data sampling and how does it work? 

February 17, 2023

What is data sampling and how does it work? 

If you are serious about growing your business, then you know how critical data-driven decisions are. You need solid numbers and reliable insights, and that is why sampled data may simply not be good enough, and may even lead you astray. Still, it is a common pain point for many web-analytics users. Read on to […]

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Meta's ad practices ruled illegal under GDPR: Key facts and implications of the decision 

February 1, 2023

Meta’s ad practices ruled illegal under GDPR: Key facts and implications of the decision 

The European Data Protection Board (EDPB) ruled that Meta could no longer use contracts as a basis for its behavioral ads. Instead, they should rely on consent as the ground for personal data processing under the EU’s general data protection regulation (GDPR). Initially, the Data Protection Commission of Ireland (DPC) had backed Meta’s legal argument […]

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Looker Studio (former Data Studio) GA4 connector quota limit errors: Everything you should know

January 17, 2023

Looker Studio (former Data Studio) GA4 connector quota limit errors: Everything you should know

On November 10, Looker Studio announced the quota change for Google Analytics 4 (GA4) API.A minor update led to an uproar in the Looker Studio community when many users started experiencing problems with their GA4 reports. Most Looker Studio editors that use the native GA4 connector can’t visualize their data or connect to the underlying […]

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How to migrate to a new analytics platform: The ultimate guide

November 24, 2022

How to migrate to a new analytics platform: The ultimate guide

Changing analytics platforms is difficult. Even when organizations don’t feel like they are getting value from their current analytics, they tend to keep it because switching to a new one often includes the following: Reimplementation – implementing a new analytics tool typically requires retagging your website or mobile app.Retraining – switching to a new digital […]

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Event-based web analytics: Everything you need to know

November 14, 2022

Event-based web analytics: Everything you need to know

Session-based and event-based analytics platforms are usually grouped together under the headline “web analytics”. However, lumping them all under the same category is a bit misleading. Both kinds of platforms allow you to track a similar amount of details, yet they measure them differently and require a different set of analytical skills. Traditional session-based web analytics […]

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Universal Analytics vs. Google Analytics 4: Data models and other key differences explained

October 26, 2022

Universal Analytics vs. Google Analytics 4: Data models and other key differences explained

You probably know that Universal Analytics (GA3 or UA) and Google Analytics 4 (GA4) use different data models. GA3’s data model is based on sessions and page views. In contrast, GA4’s is based on events and parameters. This means that the two analytics platforms collect, process, and report the same data differently. And the differences […]

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