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Author: Aleksandra Szczepańska

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Author

Aleksandra Szczepańska

Senior Content Marketer

In her career she has been balancing branding, marketing strategies and content creation. Believes that content is about the experience. | LinkedIn Profile

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The comparison of leading enterprise web analytics platforms: which solution will be right for you? [UPDATE]

July 25, 2022

The comparison of leading enterprise web analytics platforms: which solution will be right for you? [UPDATE]

Are you racking your brain to find analytics software that will match your business needs? Then we’ve got great news for you. In our freshly updated comparison, you’ll find 5 of the most popular analytics solutions side-by-side for you to see the key differences between them and decide what’s your best pick.

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Server-side analytics tracking with first-party collector: What you need to know

May 30, 2022

Server-side analytics tracking with first-party collector: What you need to know

For years, companies have been using multiple third-party tags and pixels to track website visitors, improve the user experience, and collect data that helps target ads to the right audiences. Now, they’re slowly becoming a thing of the past.Ad blockers and browser restrictions such as intelligent tracking prevention (ITP) in Safari or the improved tracking […]

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Comparison of 6 free and paid mobile app analytics platforms

March 21, 2022

Comparison of 6 free and paid mobile app analytics platforms

As a product manager or app developer, your priority should not only be to deliver an app that works well or has a nice design. You also need to understand your users in order to improve the app’s performance. That requires asking the right questions and getting insights that you can depend on. A mobile […]

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10 things to consider for improving user experience with web analytics

January 27, 2022

10 things to consider for improving user experience with web analytics

Businesses with a digital presence that want to optimize their websites and provide a better customer experience turn to web analytics. This software enables you to collect valuable data about your site and its visitors’ behavior. And why is that so important? According to HubSpot, 42% of people leave websites because of poor functionality. Also, 38% […]

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Google Analytics alternative: Piwik PRO

June 10, 2020

Google Analytics alternative: Piwik PRO

According to W3Techs.com, Google Analytics is used by 55.6% of all websites. Its popularity comes as no surprise – it’s developed by one of the most recognizable brands in the world, offers a vast variety of features and is free. Google offers two kinds of properties: Universal Analytics and brand new Google Analytics 4 (GA4). […]

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Core – a new plan for Piwik PRO Analytics Suite

Privacy-compliant analytics, built-in consent management and EU hosting. For free.

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