Author
Aleksandra Szczepańska
Senior Content Marketer
In her career she has been balancing branding, marketing strategies and content creation. Believes that content is about the experience. | LinkedIn Profile
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September 22, 2023
Is Adobe Analytics HIPAA-compliant?
The Health Insurance Portability and Accountability Act (HIPAA) is a restrictive data security law regulating US healthcare organizations’ use of protected health information (PHI). The covered entities and business associates that handle the PHI of US patients are subject to HIPAA, even if they don’t reside in the US. It affects many aspects of how […]
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July 26, 2023
Piwik PRO vs. Adobe Analytics: Comparison of enterprise analytics platforms
Choosing an enterprise web analytics partner is hard. The return on this strategic investment must be sure. You may already be using Adobe Analytics but are considering an alternative that offers similar or better features, including Piwik PRO Analytics Suite in the paid Enterprise plan. Or you might be a Universal Analytics user who’s not interested […]
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July 26, 2023
Free comparison of 7 enterprise-ready customer data platforms
Customer data platforms have proved their worth as a vital technology in marketing. They create a single customer view by stitching together sources of fragmented user data. CDPs assist marketers to generate a better customer experience, driven by precise information on user behaviors across every touchpoint.
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July 19, 2023
Reports in Google Analytics 4 and Piwik PRO: Everything you should know
Choosing the right analytics platform is challenging, as no one tool meets every need.Piwik PRO and Google Analytics 4 (GA4) provide metrics and features that can form the heart of any data strategy and deliver unique benefits. Both are good choices for experienced analytics users, allowing you to easily mold and bold your data using […]
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July 17, 2023
Everything you need to know about the Data Privacy Framework (Privacy Shield 2.0)
On July 10, 2023, the European Commission announced a new agreement regulating data flow between the US and the EU named the Data Privacy Framework (DPF). It’s a much-needed development considering the importance of data transfers in the global economy. But many issues around this new deal raise concerns about its sustainability.Privacy watchdogs, including Max […]
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June 26, 2023
Google Analytics and multi-channel attribution: What you should know
Google Analytics is sunsetting 4 attribution models. The old models will be replaced with data-driven attribution in the coming months. Here’s the timeline: May 2023: For Google Analytics 4 properties, linear, first click, time decay, and position-based models will not be available for new conversion actions.June 2023: For Google Ads accounts, linear, first click, time […]
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May 18, 2023
Is session-based analytics dead? No. Here’s why.
On July 1, 2023, Google sunsetted Universal Analytics (UA) and replaced it with its next-generation measurement tool, Google Analytics 4 (GA4). That means that standard UA properties have stopped processing new hits. You’ve probably heard that the GA4 is the future of analytics, and session-based analytics is a thing of the past.This article challenges this […]
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April 19, 2023
Best 10 A/B testing tools for 2023: Google Optimize alternatives
Google Optimize, a free tool by Google that allows businesses to perform A/B and multivariate testing on their websites, will be shut down on September 30, 2023.It was popular for testing small changes and getting results, but it lacked flexibility and had some limitations. As businesses and individuals prepare for the discontinuation of Google Optimize, […]
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March 29, 2023
GA4 migration problems: What are the alternatives
Starting July 1, 2023, standard Universal Analytics (UA) properties will stop processing new hits. This will align with Google’s plan to sunset UA and replace it with its next-generation measurement solution known as Google Analytics 4 (GA4). In preparation for this, Google is providing all UA users a means to migrate their standard UA properties […]
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March 9, 2023
PHI and PII: How they impact HIPAA compliance and your marketing strategy
Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but doesn’t provide legal consultancy. If you’d like to make sure that you comply with HIPAA guidelines, we encourage you to consult an attorney. Personally identifiable information (PII) and protected health information (PHI) may seem similar. However, there are critical distinctions […]
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