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Author: Aleksandra Szczepańska

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Author

Aleksandra Szczepańska

Senior Content Marketer

In her career she has been balancing branding, marketing strategies and content creation. Believes that content is about the experience. | LinkedIn Profile

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Meta's ad practices ruled illegal under GDPR: key facts and implications of the decision 

February 1, 2023

Meta’s ad practices ruled illegal under GDPR: key facts and implications of the decision 

The European Data Protection Board (EDPB) ruled that Meta could no longer use contracts as a basis for its behavioral ads. Instead, they should rely on consent as the ground for personal data processing under the EU’s general data protection regulation (GDPR). Initially, the Data Protection Commission of Ireland (DPC) had backed Meta’s legal argument […]

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Looker Studio (former Data Studio) GA4 connector quota limit errors: Everything you should know

January 17, 2023

Looker Studio (former Data Studio) GA4 connector quota limit errors: Everything you should know

On November 10, Looker Studio announced the quota change for Google Analytics 4 (GA4) API.A minor update led to an uproar in the Looker Studio community when many users started experiencing problems with their GA4 reports. Most Looker Studio editors that use the native GA4 connector can’t visualize their data or connect to the underlying […]

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How to migrate to a new analytics platform: The ultimate guide

November 24, 2022

How to migrate to a new analytics platform: The ultimate guide

Changing analytics platforms is difficult. Even when organizations don’t feel like they are getting value from their current analytics, they tend to keep it because switching to a new one often includes the following: Reimplementation – implementing a new analytics tool typically requires retagging your website or mobile app.Retraining – switching to a new digital […]

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Event-based web analytics: everything you need to know

November 14, 2022

Event-based web analytics: everything you need to know

Session-based and event-based analytics platforms are usually grouped together under the headline “web analytics”. However, lumping them all under the same category is a bit misleading. Both kinds of platforms allow you to track a similar amount of details, yet they measure them differently and require a different set of analytical skills. Traditional session-based web analytics […]

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Universal Analytics vs. Google Analytics 4: Data models and other key differences explained

October 26, 2022

Universal Analytics vs. Google Analytics 4: Data models and other key differences explained

You probably know that Universal Analytics (GA3 or UA) and Google Analytics 4 (GA4) use different data models. GA3’s data model is based on sessions and page views. In contrast, GA4’s is based on events and parameters. This means that the two analytics platforms collect, process, and report the same data differently. And the differences […]

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Privacy Shield 2.0: What it is and how it will affect your business

October 25, 2022

Privacy Shield 2.0: What it is and how it will affect your business

The invalidation of the previous frameworks concerning US-EU data transfer caused a lot of confusion among European companies. The repeal of the agreements meant that there are no legal means for the cross-border transfer of personal data from the EU to the US. The new adequacy agreement, often referred to as Privacy Shield 2.0, seems to […]

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Piwik PRO Core vs. Universal Analytics & Google Analytics 4

August 9, 2022

Piwik PRO Core vs. Universal Analytics & Google Analytics 4

Choosing the right data analytics platform is challenging, as no single tool fits every need. See how Piwik PRO Analytics Suite fares against Universal Analytics and Google Analytics 4. We present the essential features of all products, explaining in detail their significance from a legal, technical and practical point of view. We also explain why […]

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The comparison of leading enterprise web analytics platforms: which solution will be right for you? [UPDATE]

July 25, 2022

The comparison of leading enterprise web analytics platforms: which solution will be right for you? [UPDATE]

Are you racking your brain to find analytics software that will match your business needs? Then we’ve got great news for you. In our freshly updated comparison, you’ll find 5 of the most popular analytics solutions side-by-side for you to see the key differences between them and decide what’s your best pick.

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Server-side analytics tracking with first-party collector: What you need to know

May 30, 2022

Server-side analytics tracking with first-party collector: What you need to know

For years, companies have been using multiple third-party tags and pixels to track website visitors, improve the user experience, and collect data that helps target ads to the right audiences. Now, they’re slowly becoming a thing of the past.Ad blockers and browser restrictions such as intelligent tracking prevention (ITP) in Safari or the improved tracking […]

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Comparison of 6 free and paid mobile app analytics platforms

March 21, 2022

Comparison of 6 free and paid mobile app analytics platforms

As a product manager or app developer, your priority should not only be to deliver an app that works well or has a nice design. You also need to understand your users in order to improve the app’s performance. That requires asking the right questions and getting insights that you can depend on. A mobile […]

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Core – a new plan for Piwik PRO Analytics Suite

Privacy-compliant analytics, built-in consent management and EU hosting. For free.

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