Author
Aleksandra Szczepańska
Senior Content Marketer
Aleksandra is a senior content writer for Piwik PRO’s marketing blog, copywriter, content creator, and former lecturer on content marketing. With 10 years of experience in marketing, she has effectively juggled branding, marketing strategies, and content creation. She uses SEO best practices and digital marketing strategies to help articles rank high. Aleksandra values the impact of a compelling experience in content and employs various techniques in her writing to deliver valuable insight and engage with readers.| LinkedIn Profile
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March 29, 2023
GA4 migration problems: What are the alternatives
Starting July 1, 2023, standard Universal Analytics (UA) properties will stop processing new hits. This will align with Google’s plan to sunset UA and replace it with its next-generation measurement solution known as Google Analytics 4 (GA4). In preparation for this, Google is providing all UA users a means to migrate their standard UA properties […]
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March 9, 2023
PHI and PII: How they impact HIPAA compliance and your marketing strategy
Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but doesn’t provide legal consultancy. If you’d like to make sure that you comply with HIPAA guidelines, we encourage you to consult an attorney. Personally identifiable information (PII) and protected health information (PHI) may seem similar. However, there are critical distinctions […]
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February 17, 2023
What is data sampling and how does it work?
If you are serious about growing your business, then you know how critical data-driven decisions are. You need solid numbers and reliable insights, and that is why sampled data may simply not be good enough, and may even lead you astray. Still, it is a common pain point for many web-analytics users. Read on to […]
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February 1, 2023
Meta’s ad practices ruled illegal under GDPR: Key facts and implications of the decision
The European Data Protection Board (EDPB) ruled that Meta could no longer use contracts as a basis for its behavioral ads. Instead, they should rely on consent as the ground for personal data processing under the EU’s general data protection regulation (GDPR). Initially, the Data Protection Commission of Ireland (DPC) had backed Meta’s legal argument […]
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January 17, 2023
Looker Studio (former Data Studio) GA4 connector quota limit errors: Everything you should know
On November 10, Looker Studio announced the quota change for Google Analytics 4 (GA4) API.A minor update led to an uproar in the Looker Studio community when many users started experiencing problems with their GA4 reports. Most Looker Studio editors that use the native GA4 connector can’t visualize their data or connect to the underlying […]
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November 24, 2022
How to migrate to a new analytics platform: The ultimate guide
Changing analytics platforms is difficult. Even when organizations don’t feel like they are getting value from their current analytics, they tend to keep it because switching to a new one often includes the following: Reimplementation – implementing a new analytics tool typically requires retagging your website or mobile app.Retraining – switching to a new digital […]
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November 14, 2022
Event-based web analytics: Everything you need to know
Session-based and event-based analytics platforms are usually grouped together under the headline “web analytics”. However, lumping them all under the same category is a bit misleading. Both kinds of tracking allow you to track a similar amount of details, yet they measure them differently and require a different set of analytical skills. Traditional session-based web analytics […]
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October 26, 2022
Universal Analytics vs. Google Analytics 4: Data models and other key differences explained
The switch from Universal Analytics (GA3 or UA) to Google Analytics 4 (GA4) means dealing with tons of changes, one of them being the different data models they use. GA3’s data model is based on sessions and page views, while GA4’s is based on events and parameters. This means that the two analytics platforms collect, process, […]
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August 9, 2022
Piwik PRO Core vs. Universal Analytics & Google Analytics 4
Choosing the right data analytics platform is challenging, as no single tool fits every need. See how Piwik PRO Analytics Suite fares against Universal Analytics and Google Analytics 4. We present the essential features of all products, explaining in detail their significance from a legal, technical and practical point of view. We also explain why […]
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May 30, 2022
Server-side analytics tracking with first-party collector: What you need to know
For years, companies have been using third-party tags and pixels to track website visitors, improve the user experience, and collect data that helps target ads to the right audiences. Now, these trackers are slowly becoming a thing of the past.With the increasing popularity of ad blockers and browser restrictions such as intelligent tracking prevention (ITP) […]
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