Author
Aleksandra Szczepańska
Senior Content Marketer
Aleksandra is a senior content writer for Piwik PRO’s marketing blog, copywriter, content creator, and former lecturer on content marketing. With 10 years of experience in marketing, she has effectively juggled branding, marketing strategies, and content creation. She uses SEO best practices and digital marketing strategies to help articles rank high. Aleksandra values the impact of a compelling experience in content and employs various techniques in her writing to deliver valuable insight and engage with readers.| LinkedIn Profile
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January 27, 2022
10 things to consider for improving user experience with web analytics
Businesses with a digital presence that want to optimize their websites and provide a better customer experience turn to web analytics. This software enables you to collect valuable data about your site and its visitors’ behavior. And why is that so important? According to HubSpot, 42% of people leave websites because of poor functionality. Also, 38% […]
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June 10, 2020
Google Analytics alternative: Piwik PRO
According to W3Techs.com, Google Analytics is used by 55.6% of all websites. Its popularity comes as no surprise – it’s developed by one of the most recognizable brands in the world, offers a vast variety of features and is free. Google offers two kinds of properties: Universal Analytics and brand new Google Analytics 4 (GA4). […]
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