Piwik PRO Blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.


Aurélie Pols, Contributor

A former Data Governance and Privacy Engineer with Salesforce (previously Krux Digital Inc.), a member of the European Data Protection Supervisor’s Ethics Advisory Group, a professor at IE Business School in Madrid, and an advisor to the International Association of Privacy Professionals (IAPP). A founder of a Privacy and Data Protection Consultancy, Mind Your Privacy.

OECD Guidelines: 8 Privacy Principles to Live By

Published: September 21, 2018 Updated: October 24, 2018 Author , , Category Data Privacy & Security, GDPR

There is no one-size-fits-all solution when it comes to reducing data-privacy risks. Protection policies may depend on numerous considerations, such as different categories of data, varying legislation, or purpose of data processing. However, there are frameworks that may be used as tools to help you structure discussions about privacy requirements in your organization. A great […]

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How ePrivacy Impacts Marketing Automation, Re-marketing, Personalization and Web Analytics

Published: November 20, 2017 Updated: August 8, 2019 Author Category Data Privacy & Security, GDPR, News & Releases

ePrivacy, the regulation that is coming together with the GDPR, and will elaborate the issue of personal data in electronic communications, is moving forward in the European Parliament. It has just recently entered the Trilogue mode. And as it gets closer to passage, more and more questions are arising about its impact and the changes […]

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Current state of the ePrivacy Regulation as it enters the home stretch

Published: October 31, 2017 Updated: January 11, 2018 Author Category Data Privacy & Security, GDPR, News & Releases

Chances are you’ve heard about the General Data Protection Regulation (GDPR) that comes into force in May 2018, repealing the 95/46/EC Data Protection Directive currently in force. Following in the footsteps of this legislative overhaul is the ePrivacy Regulation, which complements and elaborates the GDPR. It deals with protection of personal data in electronic communications. […]

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GDPR & Data Protection Officer: When You Need To Appoint One

Published: August 9, 2017 Updated: February 15, 2019 Author Category Data Privacy & Security

An advertising agency in Europe recently published a job offer for a “Data Privacy Officer”. I imagine the idea was to find someone to tackle GDPR compliance for the agency, and take on the rising number of issues reported by clients about data use and related obligations. While this agency is the first in a […]

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The Story Behind Safe Harbor and Privacy Shield

Published: July 24, 2017 Updated: July 10, 2019 Author Category Data Privacy & Security, GDPR

It’s not uncommon in today’s world to hear about companies being hacked and data being stolen. And while a lot of these cases end up in court, there hasn’t been a lot of litigation about data protection. In other words, there haven’t been a lot of court cases about privacy. We’ve been increasingly hearing about […]

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3 GDPR Security Requirements You Need to Set Up

Published: July 7, 2017 Updated: August 2, 2018 Author Category Data Privacy & Security, GDPR

This blog series focused on the GDPR has walked you through the various obligations under the GDPR that make up these new regulations. The GDPR comes into force in May 2018 with potential fines of up to 4% of global turnover. We’ve talked about when it applies; what PII vs. personal data means; what consent […]

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5 GDPR Rights With Serious Technical Consequences

Published: June 14, 2017 Updated: August 23, 2018 Author Category Data Privacy & Security, GDPR

To assure GDPR compliance, most data-driven companies focus on the text’s 99 articles. There are 173 recitals adding further details to this groundbreaking legislation. Recital 4 highlights the spirit of the law by stating “the processing of personal data should be designed to serve mankind”. It further emphasizes that “the right to protection of personal […]

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How to Make Digital Analytics Processing Lawful Under GDPR and ePrivacy?

Published: June 2, 2017 Updated: November 14, 2018 Author Category Data Privacy & Security, GDPR

If you’re a regular reader of the blog series on GDPR Piwik PRO is focusing on, you possibly noticed our posts are leading you through the questions your company should answer to assure readiness and minimize compliance risks with a view to the May 2018 deadline. We initially talked about whether GDPR applied to your […]

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GDPR & Children: Teaching Kids How to Lie on the Internet

Published: May 18, 2017 Updated: January 22, 2018 Author Category Data Privacy & Security

Our “Smart” TV has its camera no more. We deactivated it when first setting up the device. Software updates tended to override that very setting. A cache was put on the camera. Finally, we exchanged the TV for another without camera or microphone – to find such a device, the local vendor had to fetch […]

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Does “We Don’t Collect PII” Still Work?

Published: May 2, 2017 Updated: July 4, 2019 Author Category Data Privacy & Security

Let’s rephrase the question to read “can you afford to keep using old adages to avoid privacy obligations”? Remember, GDPR influences the risk equation with fines that can go as high as 20 million euros or 4% of global turnover, combined with a massive loss of consumer trust. Once we acknowledge that the risk equation […]

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