Author
Aurélie Pols
DPO at mParticle
Aurélie Pols designs best data privacy practices: documenting data flows, minimizing data use risks, and striving for data quality. Aurélie follows the money to streamline data trails while touching upon security practices and ethical data uses. She leads her own consultancy, serves as DPO for New York-based CDP mParticle, was part of the EDPS' Ethics Advisory Group and now serves the European Commission as an expert in the Observatory of the Online Platform Economy.
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January 19, 2023
Privacy compliance in 2023 – the experts’ take on marketing and data protection
As a part of Piwik PRO’s forecast discussions, we asked the experts how privacy regulations affected businesses in 2022 and what we should expect this year.Collecting data while respecting users’ privacy is a challenge for marketers, as there are many new regulations to follow. They are also updated and amended regularly, so keeping up with […]
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September 21, 2018
OECD Guidelines: 8 Privacy Principles to Live By
There is no one-size-fits-all solution when it comes to reducing data-privacy risks. Protection policies may depend on numerous considerations, such as different categories of data, varying legislation, or purpose of data processing. However, there are frameworks that may be used as tools to help you structure discussions about privacy requirements in your organization. A great […]
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November 20, 2017
How ePrivacy impacts marketing automation, re-marketing, personalization and web analytics
ePrivacy, the regulation that is coming together with the GDPR, and will elaborate the issue of personal data in electronic communications, is moving forward in the European Parliament. It has just recently entered the Trilogue mode. And as it gets closer to passage, more and more questions are arising about its impact and the changes […]
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October 31, 2017
Current state of the ePrivacy Regulation as it enters the home stretch
Chances are you’ve heard about the General Data Protection Regulation (GDPR) that comes into force in May 2018, repealing the 95/46/EC Data Protection Directive currently in force. Following in the footsteps of this legislative overhaul is the ePrivacy Regulation, which complements and elaborates the GDPR. It deals with protection of personal data in electronic communications. […]
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August 9, 2017
GDPR & Data Protection Officer: When You Need To Appoint One
An advertising agency in Europe recently published a job offer for a “Data Privacy Officer”. I imagine the idea was to find someone to tackle GDPR compliance for the agency, and take on the rising number of issues reported by clients about data use and related obligations. While this agency is the first in a […]
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July 24, 2017
The Story Behind Safe Harbor and Privacy Shield
Update: As of July 16, 2020, Privacy Shield is no longer a valid legal framework for transferring data from the EU and Switzerland to the US. On July 10, 2023, the European Commission introduced a new adequacy decision known as the EU-US Data Privacy Framework. Learn more about the new deal from this post: Everything […]
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July 7, 2017
3 GDPR Security Requirements You Need to Set Up
This blog series focused on the GDPR has walked you through the various obligations under the GDPR that make up these new regulations. The GDPR comes into force in May 2018 with potential fines of up to 4% of global turnover. We’ve talked about when it applies; what PII vs. personal data means; what consent […]
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June 14, 2017
5 GDPR Rights With Serious Technical Consequences
To assure GDPR compliance, most data-driven companies focus on the text’s 99 articles. There are 173 recitals adding further details to this groundbreaking legislation. Recital 4 highlights the spirit of the law by stating “the processing of personal data should be designed to serve mankind”. It further emphasizes that “the right to protection of personal […]
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June 2, 2017
How to Make Digital Analytics Processing Lawful Under GDPR and ePrivacy?
If you’re a regular reader of the blog series on GDPR Piwik PRO is focusing on, you possibly noticed our posts are leading you through the questions your company should answer to assure readiness and minimize compliance risks with a view to the May 2018 deadline.We initially talked about whether GDPR applied to your company. […]
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May 18, 2017
GDPR & Children: Teaching Kids How to Lie on the Internet
Our “Smart” TV has its camera no more. We deactivated it when first setting up the device. Software updates tended to override that very setting. A cache was put on the camera. Finally, we exchanged the TV for another without camera or microphone – to find such a device, the local vendor had to fetch […]
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