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Author: Beata Moryl

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Beata Moryl

Translator and Content Marketer

Beata Moryl is a professional with 20 years of freelance experience in translation and content writing. She also has a solid business background and managerial experience in customer service, product management and business development. Beata has translated almost 20 business-related books (on marketing, soft skills, coaching, HR and customer service) for established publishers such as C.H. Beck. At Piwik PRO, she specializes in the legal aspects of web analytics, data protection and optimizing business results using modern IT tools. LinkedIn Profil.

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How to optimize Google Ads campaigns with Piwik PRO Analytics Suite

June 10, 2024

How to optimize Google Ads campaigns with Piwik PRO Analytics Suite

Google Ads offers great reach and impressive ROI, but successful campaigns require careful optimization and continuous refinement. Supplementing the data from Google Ads with analysis tools such as Piwik PRO enables an iterative approach to campaign optimization. Piwik PRO Analytics provides detailed insights into campaign performance, including metrics such as sessions, bounce rate, goal conversions, and revenue.

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Is Google Analytics illegal in the EU?

June 8, 2022

Is Google Analytics illegal in the EU?

Note: On July 10, 2023, the European Commission adopted the EU-US Data Privacy Framework, which changes the legal status of transatlantic data transfers. That said, multiple privacy watchdogs point out issues with the new deal. NOYB, a privacy-focused organization founded by Max Schrems, has already announced it will challenge the new framework before the Court […]

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