Author
Brian Clifton
Digital analytics and privacy expert
Brian is recognised internationally as a digital analytics and privacy expert and best-selling author who has helped shape the industry over the past two decades. His books are used by students and professionals worldwide. As Google’s first Head of Web Analytics for Europe, Brian built the pan-European team of product specialists, a legacy of which is the online learning test, known as the GAIQ. Brian has guest lectured at University College London, Copenhagen University, and the Stockholm School of Economics.
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June 11, 2024
25 years of digital analytics with Brian Clifton: Considered an obstacle at first, privacy is now top of everyone’s mind
In the late 1990s, the recognition of the internet’s commercial potential marked a significant shift into the era of digital analytics. This transition not only reshaped approaches to data but also underscored the importance of privacy as a crucial element of modern analytics.Brian Clifton, a renowned digital analytics and privacy expert, takes a trip down […]
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April 24, 2024
25 years of digital analytics with Brian Clifton: From examining log files to privacy-focused analytics
From its beginning in the mid-1990s to the present day, digital analytics has undergone significant changes, shaped by technological advancements, evolving market demands, and regulatory landscapes. Join us as we delve into the history of digital analytics, led by the renowned digital analytics and privacy expert Brian Clifton. Our video series comprehensively explores our industry’s history, […]
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