Author
Brian Clifton
Digital analytics and privacy expert
Brian is recognised internationally as a digital analytics and privacy expert and best-selling author who has helped shape the industry over the past two decades. His books are used by students and professionals worldwide. As Google’s first Head of Web Analytics for Europe, Brian built the pan-European team of product specialists, a legacy of which is the online learning test, known as the GAIQ. Brian has guest lectured at University College London, Copenhagen University, and the Stockholm School of Economics.
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April 24, 2024
25 years of digital analytics with Brian Clifton: From examining log files to privacy-focused analytics
From its beginning in the mid-1990s to the present day, digital analytics has undergone significant changes, shaped by technological advancements, evolving market demands, and regulatory landscapes. Join us as we delve into the history of digital analytics, led by the renowned digital analytics and privacy expert Brian Clifton. Our video series comprehensively explores our industry’s history, […]
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