Author
David Street
Writer, marketer and data+stats specialist with a left and a right brain | LinkedIn profile
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July 4, 2023
Anonymous tracking: How to do useful analytics without personal data
When running into the many restrictions on collecting and using personal data in web analytics, you might be asking yourself: Can I do useful web analytics without personal data?The simple answer is yes. Although you won’t be able to draw the same conclusions as with personal data tracking, anonymous data collection methods absolutely do provide […]
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January 13, 2022
Google Analytics alternatives – free and paid
Google Analytics’ approach to privacy, data quality, transparency in handling data make you seek alternatives. See the pluses and minuses of those platforms.
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December 8, 2021
Find a Matomo alternative: An in-depth comparison of free and enterprise-ready analytics platforms
Companies use Matomo to collect data in a privacy-friendly way, and store data virtually anywhere. For many projects Matomo works fine. However, it employs basic analytics methods, lacks advanced features, and experiences performance issues. All that makes you look for alternatives, whether free or paid. A lot of companies choose Matomo because it has a strong […]
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September 27, 2021
Compare 7 free web analytics platforms (product analytics included)
Download the full 65-point comparison table of free web analytics platforms (direct link, no form to fill out). We’ll walk through the highlights in this article, but the full table provides a valuable overview of the products we’re comparing. Why use a free web analytics platform? Free web analytics platforms are limited. Thus to get […]
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September 22, 2021
Piwik PRO Core, a free plan for Piwik PRO Analytics Suite, is now publicly available
We’ve seen many positive developments in the past five years concerning privacy on the internet. GDPR came into force and regulators all over the world started taking data leaks and careless data collection seriously. That’s the good news.The bad news is that we’ve also still seen large players in AdTech, MarTech and analytics routinely ignore […]
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July 22, 2021
6 ways analytics software collects data online – plus a comparison of 5 popular platforms
Data collection and analysis are a vital part of running any organization. For online data tracking, cookies and fingerprinting are among the most popular technologies and the basis for many tracking methods. In this article, we’ll discuss those different methods and the possibilities they provide. Additionally, we’ll compare how these 5 platforms approach tracking: Piwik […]
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June 24, 2021
CNIL’s consent exemption for Piwik PRO – What it means for you and the analytics data you collect
CNIL has added Piwik PRO Analytics Suite to the list of analytics platforms that can be used to collect data without consent in France.
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June 9, 2021
New Tableau Integration released as part of Piwik PRO Analytics Suite 15.5
Piwik PRO Analytics Suite 15.5.0 is now available. It introduces many improvements and updates, but the biggest one is a new integration with Tableau, the popular business intelligence and visualization platform. Here is the full changelog for Piwik PRO Analytics Suite 15.5.0 It’s been possible for years to export data from Piwik PRO to Tableau, […]
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June 2, 2021
What is privacy-friendly analytics?
Privacy-friendly analytics is a set of methods for collecting, measuring and analyzing data in a way that respects privacy and delivers relevant insights.
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February 3, 2021
How multi-channel attribution works in Piwik PRO
As someone investing in dozens of channels – social media, search advertising, email, blogging and more – you want to know which are giving the best return on investment. You want a reliable multi-channel attribution analysis that lets you: Better allocate your marketing and advertising budgetGet reliable data about the effect that marketing activities […]
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