Author
David Street
Writer, marketer and data+stats specialist with a left and a right brain | LinkedIn profile
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July 23, 2024
Anonymous tracking: How to do useful analytics without personal data
Piwik PRO tracking methods Anonymous data tracking with cookies and session data Anonymous data tracking without cookies but with session data Anonymous data tracking without cookies or session data Tracking technology First-party session cookie and session hash Session hash Visitor data Session data Event tracking New vs. returning visitors Consent mechanism You can choose full […]
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January 13, 2022
Google Analytics alternatives – free and paid
Google Analytics’ approach to privacy, data quality, transparency in handling data make you seek alternatives. See the pluses and minuses of those platforms.
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December 8, 2021
Find a Matomo alternative: An in-depth comparison of free and enterprise-ready analytics platforms
Custom reports or dashboards Built-in consent manager Built-in tag manager On-premises hosting Main limits Amplitude limited analytics reports and data analysis features Cloudflare Web Analytics stats based on a 10% sample; limited basic reports Countly Community Edition aggregate data, no raw data, event and view flows, no user profile, attribution analytics Counter aggregate data, basic […]
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September 27, 2021
Compare 7 free web analytics platforms (product analytics included)
Performance and features Functionality vs. paid version Privacy and security compliance Action limit Piwik PRO Core good 500k Google Universal Analytics (GA3) good 10M Google Analytics 4 (GA4) good none Matomo On-premises very limited depends on server Countly Community very limited depends on server Mixpanel good 100k Woopra ok 500k Access to raw data Built-in […]
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September 22, 2021
Piwik PRO Core, a free plan for Piwik PRO Analytics Suite, is now publicly available
We’ve seen many positive developments in the past five years concerning privacy on the internet. GDPR came into force and regulators all over the world started taking data leaks and careless data collection seriously. That’s the good news.The bad news is that we’ve also still seen large players in AdTech, MarTech and analytics routinely ignore […]
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July 22, 2021
6 ways analytics software collects data online – plus a comparison of 5 popular platforms
Data collection and analysis are a vital part of running any organization. For online data tracking, cookies and fingerprinting are among the most popular technologies and the basis for many tracking methods. In this article, we’ll discuss those different methods and the possibilities they provide. Additionally, we’ll compare how these 5 platforms approach tracking: Piwik PRO, Google Analytics, Adobe Analytics, Matomo and Countly.
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June 24, 2021
CNIL’s consent exemption for Piwik PRO – What it means for you and the analytics data you collect
CNIL has added Piwik PRO Analytics Suite to the list of analytics platforms that can be used to collect data without consent in France.
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June 9, 2021
New Tableau Integration released as part of Piwik PRO Analytics Suite 15.5
Piwik PRO Analytics Suite 15.5.0 is now available. It introduces many improvements and updates, but the biggest one is a new integration with Tableau, the popular business intelligence and visualization platform. Here is the full changelog for Piwik PRO Analytics Suite 15.5.0 It’s been possible for years to export data from Piwik PRO to Tableau, […]
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June 2, 2021
What is privacy-friendly analytics?
Privacy-friendly analytics is a set of methods for collecting, measuring and analyzing data in a way that respects privacy and delivers relevant insights.
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February 3, 2021
How multi-channel attribution works in Piwik PRO
Credit for more than one touchpoint Adjustable Parameters Other options First-click filters Last-click filters Linear user engagement additional rules Position-based credit splits, user engagement additional rules Time-decay half life, user engagement additional rules
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