Author
David Street
Writer, marketer and data+stats specialist with a left and a right brain | LinkedIn profile
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March 1, 2021
70-point comparison of 6 tag managers
JavaScript tags are a necessity to manage data flow on websites, in mobile apps and in digital products of all kinds. For over a decade, tag managers (also called tag management systems or TMS) have helped analysts create, organize and test a huge variety of tags for data collection and activation.In recent years, data governance […]
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February 22, 2021
Introducing Piwik PRO Core – a free plan for Piwik PRO Analytics Suite
We’re releasing the Piwik PRO Core plan, giving everyone the ability to create ambitious analytics projects while building trust with a privacy-friendly approach.
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February 3, 2021
How multi-channel attribution works in Piwik PRO
As someone investing in dozens of channels – social media, search advertising, email, blogging and more – you want to know which are giving the best return on investment. You want a reliable multi-channel attribution analysis that lets you: Better allocate your marketing and advertising budgetGet reliable data about the effect that marketing activities […]
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January 8, 2021
SharePoint analytics vendors comparison
Organizations that use an intranet platform such as SharePoint see the thousands of ways their employees work and interact online. Collecting and analyzing data about those actions requires more effort though. It requires a dedicated SharePoint analytics platform.If you’re still deciding whether to invest in a dedicated SharePoint analytics platform, skip to the last section […]
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October 6, 2020
The invalidation of Privacy Shield and the status of EU-US data transfers
Privacy Shield is no longer a valid legal framework for transferring data from the EU and Switzerland to the US. But large tech companies such as Google still send heaps of data about EU residents to the US. So what has changed?
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April 25, 2019
How to Work on Analytics Platforms and Not Overwhelm the People You’re Doing It For
Whether you’re providing IT services to a client or working on an internal team, building an analytics capability requires more than just technical know-how. You can’t move faster than an organization is ready for. This calls for a gradual approach to keep clients engaged as you help them steadily increase their analytics IQ.One of our […]
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February 11, 2019
We’re Releasing “The State of GDPR Consent” Report
GDPR has been in force since last May, but what has really changed? This report tries to answer that question by examining how organizations in the EU and North America are collecting and using data consents for EU internet users. There are many indications that tech and advertising giants have a stake in keeping the […]
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November 26, 2018
Anonymous tracking: how to do useful analytics without personal data
GDPR restrictions on the collection and use of personal data mean that many analytics users are asking themselves: Can I do useful analytics without personal data? The simple answer is yes. Although you won’t be able to draw the same conclusions as with personal data, it’s not an exaggeration to say that anonymized data can […]
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August 21, 2018
Free Comparison of 5 Leading Product Analytics Platforms
You’re looking for a product analytics platform, so you know the situation: competition is intense – web, mobile, B2C, B2B… everywhere! It’s getting harder and harder for a product to thrive. From there, however, it’s hard to say what role data-driven product analytics should play in development. What features and data are must-have and which […]
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July 30, 2018
Fast and powerful custom reporting is the focus of our redesigned analytics engine
Combine metrics, dimensions and events in flexible tabular and graphical report templates. Quickly compare results across segments and time periods. You’ll get faster loading times even with very large data sets thanks to a more efficient architecture requiring minimal pre-computing. We work with a diverse set of clients and have seen over the years how […]
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Core – a new plan for Piwik PRO Analytics Suite
Privacy-compliant analytics, built-in consent management and EU hosting. For free.
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