September 21, 2018
OECD Guidelines: 8 Privacy Principles to Live By
There is no one-size-fits-all solution when it comes to reducing data-privacy risks. Protection policies may depend on numerous considerations, such as different categories of data, varying legislation, or purpose of data processing. However, there are frameworks that may be used as tools to help you structure discussions about privacy requirements in your organization. A great […]
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March 8, 2017
A complete guide to campaign tracking in your web analytics platform
So, you’ve started running paid or organic marketing campaigns to drive more traffic to your website, or you may have started some online partnerships. Wouldn’t it be great to know exactly which of these brings your website the most traffic? And what about the revenue generated by these channels? That’s exactly where your web analytics […]
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January 18, 2017
ePrivacy Regulation: what will the new EU law mean for your business?
On January 10, 2017, the European Commission has published an official draft of the so-called ePrivacy legislation which changes its status from a Directive to a Regulation. Not sure what this means? The change will have far-reaching consequences for EU law as the new ePrivacy regulation will surely impact the way business software is used. […]
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November 23, 2016
Data privacy liabilities and different software delivery models: how to stay on the safe side?
Web analytics has become an essential tool for companies seeking to build a comprehensive profile of their customer base. However, obtaining insights on individuals should be done within the boundaries of legal obligations, ethical considerations and customer expectations. Your data privacy liabilities will depend greatly on the software delivery model your company deploys. Since trust […]
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November 17, 2016
10 common reasons why web analytics may be lying to you
Yes, we said it. Web analytics tools can lie, skew your reports and hurt your business. Bad numbers leads to bad decisions, right? When the problem of false data occurs, it may be hard to get rid of. And it may even be difficult to spot, as in most cases your reports can display data […]
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October 5, 2016
Know Before You Implement: Benefits and Pitfalls of TMS Implementations
This is a guest post provided by Kaylie Kipe from the Tag Inspector team. So you’ve recently learned about Tag Management Systems (TMS) and you’re considering the big migration. After all, TMS implementations can be pretty magical, especially if you change tags frequently or requested changes take days (or weeks or months – oh my!) […]
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September 1, 2016
Enterprise Analytics: 10 Top Issues to Check When Selecting the Right Platform
Choosing an enterprise analytics tool is a critical process: whichever platform you choose, you will be stuck with it for a while. Web analytics implementation is definitely a long-term project, with high organizational and financial costs. That’s why it’s good to pause and reflect before making any commitment. At this stage you probably have already […]
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July 7, 2016
Ad-blocking and Analytics Data Accuracy
Ad-blocking extensions are now widely used. However, not every website owner is aware that some content blockers don’t just block ads, but also stop third-party tools like analytics solutions from doing their job. As a result, visits by users with ad-blocking extensions may not be properly tracked and counted. According to the PageFair Report, ad-blocking […]
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April 20, 2016
3 steps to optimizing conversion funnel with Piwik PRO segments
All online cart owners have been there. We’re all probably familiar with this type of story no matter the type of products we offer. Our users browse the catalogue, examine the products on offer and make comparisons. They select some products, add them to the basket, then perhaps add a few more. They might even […]
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March 31, 2016
Sensitive data, profiling, and your web analytics
With so much of our time spent online, our activity logs can reveal a lot of personal information considered as sensitive data. All websites we visit or keywords we search can be a valuable source of information that can be used to enrich our profiles and subsequently help advertisers find the right segments for their […]
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