Piwik PRO Blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.


Ewa Bałazińska, Content Marketer

Content marketing & PR manager @ Piwik PRO. An avid enthusiast of all things digital, MA in Digital Media from Goldsmiths, London.

OECD Guidelines: 8 Privacy Principles to Live By

Published: September 21, 2018 Updated: October 24, 2018 Author , , Category Data Privacy & Security, GDPR

There is no one-size-fits-all solution when it comes to reducing data-privacy risks. Protection policies may depend on numerous considerations, such as different categories of data, varying legislation, or purpose of data processing. However, there are frameworks that may be used as tools to help you structure discussions about privacy requirements in your organization. A great […]

Read more

A Complete Guide to Campaign Tracking in Your Web Analytics Platform

Published: March 8, 2017 Updated: August 8, 2019 Author Category Analytics, Product Best Practices

So, you’ve started running paid or organic marketing campaigns to drive more traffic to your website, or you may have started some online partnerships. Wouldn’t it be great to know exactly which of these brings your website the most traffic? And what about the revenue generated by these channels? That’s exactly where your web analytics […]

Read more

ePrivacy Regulation: What Will the New EU Law Mean for Your Business?

Published: January 18, 2017 Updated: August 24, 2018 Author Category Data Privacy & Security, GDPR

On January 10, 2017, the European Commission has published an official draft of the so-called ePrivacy legislation which changes its status from a Directive to a Regulation. Not sure what this means? The change will have far-reaching consequences for EU law as the new ePrivacy regulation will surely impact the way business software is used. […]

Read more

Off-The-Shelf vs. Build-Your-Own: Which Should You Go For In Your Web Analytics Suite?

Published: December 14, 2016 Updated: August 24, 2018 Author Category Analytics

Until quite recently the world of web analytics relied heavily on off-the-shelf solutions. Ready to implement and deploy, such tools provide a convenient method of measuring your online business. However, the trend in the industry is slowly moving towards building custom platforms. So it seems like we’re experiencing a faceoff between the off-the-shelf and build-your-own […]

Read more

How Can You Scale Piwik For High Traffic Websites?

Published: December 8, 2016 Updated: August 3, 2018 Author Category Product Best Practices

The volume of traffic your website receives is really important when considering your web analytics platform performance. If you use a cloud-hosted solution, one rule of thumb is that the more visits your site records, the higher and more expensive plan you need to subscribe to. Things get a bit different if you use self-hosted […]

Read more

Advanced Ecommerce Tracking in Piwik PRO 101

Published: December 5, 2016 Updated: February 18, 2019 Author Category Conversion Optimization, Product Best Practices

This is a guest post written by Jan-Willem Ligtelijn of the Sir Miles B.V. agency. “Advanced ecommerce tracking” is one of the key features of Google Analytics that can really help you dive into your online business flows and revenues. Piwik PRO also lets you expand the basic online cart tracking functionalities, although it may […]

Read more

Data Privacy Liabilities and Different Software Delivery Models: How to Stay on the Safe Side?

Published: November 23, 2016 Updated: March 14, 2019 Author Category Data Privacy & Security

Web analytics has become an essential tool for companies seeking to build a comprehensive profile of their customer base. However, obtaining insights on individuals should be done within the boundaries of legal obligations, ethical considerations and customer expectations. Your data privacy liabilities will depend greatly on the software delivery model your company deploys. Since trust […]

Read more

10 common reasons why web analytics may be lying to you

Published: November 17, 2016 Updated: February 6, 2018 Author Category Analytics

Yes, we said it. Web analytics tools can lie, skew your reports and hurt your business. Bad numbers leads to bad decisions, right? When the problem of false data occurs, it may be hard to get rid of. And it may even be difficult to spot, as in most cases your reports can display data […]

Read more

Piwik PRO Tag Manager Expands Its Triggers Library

Published: November 9, 2016 Updated: August 3, 2018 Author Category Analytics, News & Releases, Tag Manager

From November 2016 Piwik PRO Tag Manager allows you to fire tags on additional triggers. The newly expanded triggers library now also includes such powerful events as Scroll, Leave content and Time on website. All of them can also be used with Piwik PRO analytics to conveniently track these events. What is a trigger and […]

Read more

How to Maximize Your AdWords Campaign ROI with Piwik PRO

Published: October 18, 2016 Updated: February 18, 2019 Author Category Conversion Optimization, Product Best Practices

This is a guest post written by Jan-Willem Ligtelijn of the Sir Miles B.V. agency. One of the key features of the combination of Google AdWords and Google Analytics is the way you can view the customer journey from the very first click on your AdWords campaign advertisement towards a conversion. Google Analytics even gives […]

Read more