March 22, 2016
How to Classify Risk of Web-Analytics Data and Assign Responsibilities in Your Organization
Data is the new oil, to steal the legendary Ann Winbland’s quote. Treated as an economic asset, it can, and does indeed, get monetized, and while we’re observing a heated debate around data ownership, the practice of sharing information with third parties is also becoming common. As information ecosystems are getting more complex and you […]
Read moreNovember 5, 2015
5 Actionable Recommendations to Help You Deal With the Consequences of Safe Harbor
The renouncement of the Safe Harbor agreement means that every company serving European customers now needs to reassess its data practices. How should you tackle the upcoming changes? Dr. Carsten Ulbricht, a lawyer and partner of BARTSCH Rechtsanwälte, provides sound advice on how to adjust to this new situation.
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October 13, 2015
What does the Safe Harbor Ruling Mean for Your Analytics?
On October 6, 2015, the European Court of Justice (CJEU) invalidated the US-EU Safe Harbor agreement, effective immediately. This sentence has potentially big implications for US tech companies when it comes to how they look after our private data. What does it mean to all of us and how will it affect our usage of […]
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September 7, 2015
Digital Analytics Privacy: A Never-Ending Conundrum?
Digital technologies have radically advanced our freedoms, but they are also enabling unparalleled invigilation, to the extent that privacy on the Internet is a major concern for many users, webmasters, and companies today. There has been a lot of confusion, and many are against web tracking, some even comparing it to the Orwellian Big Brother […]
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August 31, 2015
How to Set Up and Track Goal Revenue in Piwik PRO?
Even if your website is not an online shop, you may want to track goal revenue. At the end of the day, your website makes some money in one way or another, even if it consists of just a few pages presenting your business online. In this blog post we will cover why it is […]
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May 5, 2015
Piwik PRO 101 – URL Tagging Best Practices
So, you’ve started running some paid or organic marketing activities to drive more traffic to your website, or you may have started some online partnerships. But wait a second, wouldn’t it be great to know exactly how well your campaigns are doing? And wouldn’t you like to know exactly where your visitors come from? If […]
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March 20, 2015
How to go about selecting the right KPIs for your company?
It’s not about the number of metrics, but about their relevance With web analytics software giving us mountains of data and reports, it can be tempting to review all these metrics – from the overview of your website referrers, through to the performance of each entry page, to the average number of pages viewed per […]
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