Back to blog

Author: Ewa Bałazińska

18 results

Author

Ewa Bałazińska

See more posts by this author
Sensitive data, profiling, and your web analytics

March 31, 2016

Sensitive data, profiling, and your web analytics

With so much of our time spent online, our activity logs can reveal a lot of personal information considered as sensitive data. All websites we visit or keywords we search can be a valuable source of information that can be used to enrich our profiles and subsequently help advertisers find the right segments for their […]

Read more

March 22, 2016

How to Classify Risk of Web-Analytics Data and Assign Responsibilities in Your Organization

Data is the new oil, to steal the legendary Ann Winbland’s quote. Treated as an economic asset, it can, and does indeed, get monetized, and while we’re observing a heated debate around data ownership, the practice of sharing information with third parties is also becoming common. As information ecosystems are getting more complex and you […]

Read more

November 5, 2015

5 Actionable Recommendations to Help You Deal With the Consequences of Safe Harbor

The renouncement of the Safe Harbor agreement means that every company serving European customers now needs to reassess its data practices. How should you tackle the upcoming changes? Dr. Carsten Ulbricht, a lawyer and partner of BARTSCH Rechtsanwälte, provides sound advice on how to adjust to this new situation.

Read more
What does the Safe Harbor Ruling Mean for Your Analytics?

October 13, 2015

What does the Safe Harbor Ruling Mean for Your Analytics?

On October 6, 2015, the European Court of Justice (CJEU) invalidated the US-EU Safe Harbor agreement, effective immediately. This sentence has potentially big implications for US tech companies when it comes to how they look after our private data. What does it mean to all of us and how will it affect our usage of […]

Read more
Digital Analytics Privacy: A Never-Ending Conundrum?

September 7, 2015

Digital Analytics Privacy: A Never-Ending Conundrum?

Digital technologies have radically advanced our freedoms, but they are also enabling unparalleled invigilation, to the extent that privacy on the Internet is a major concern for many users, webmasters, and companies today. There has been a lot of confusion, and many are against web tracking, some even comparing it to the Orwellian Big Brother […]

Read more
How to Set Up and Track Goal Revenue in Piwik PRO?

August 31, 2015

How to Set Up and Track Goal Revenue in Piwik PRO?

Even if your website is not an online shop, you may want to track goal revenue. At the end of the day, your website makes some money in one way or another, even if it consists of just a few pages presenting your business online. In this blog post we will cover why it is […]

Read more
Piwik PRO 101 - URL Tagging Best Practices

May 5, 2015

Piwik PRO 101 – URL Tagging Best Practices

So, you’ve started running some paid or organic marketing activities to drive more traffic to your website, or you may have started some online partnerships. But wait a second, wouldn’t it be great to know exactly how well your campaigns are doing? And wouldn’t you like to know exactly where your visitors come from? If […]

Read more
How to go about selecting the right KPIs for your company?

March 20, 2015

How to go about selecting the right KPIs for your company?

It’s not about the number of metrics, but about their relevance With web analytics software giving us mountains of data and reports, it can be tempting to review all these metrics – from the overview of your website referrers, through to the performance of each entry page, to the average number of pages viewed per […]

Read more

Core – a new plan for Piwik PRO Analytics Suite

Privacy-compliant analytics, built-in consent management and EU hosting. For free.

Sign up for free

Newsletter

Sign up to receive the latest Piwik PRO news and insights in your inbox