February 8, 2017
Why you really need a DMP in your marketing stack
Show me your marketing stack and I’ll tell you whether you’re a smart marketer or not. Yes, it’s that simple. No tests, no questions, no vetting your past experience. Just show me the tools you use, and I’ll tell you whether you are a smart digital marketer or not. Because, you see, there’s one telltale […]
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January 19, 2017
Using PII in a DMP: What Are the Implications?
In case you hadn’t heard – data management platforms (DMPs) are all the rage these days. Optimizing media buying and monetizing audience data is more important than ever and a big part of that is personalization. But when it comes to using personal data – or Personally Identifiable Information (PII) – things get a bit […]
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January 12, 2017
3 Features You Need to Use PII in a DMP
People are getting a bit jumpy about personal data these days. Just ask the poor folks at Yahoo who have had to announce not one, but two hacks of their email accounts over the last year. The result of such high-profile breaches is that people who never gave much thought about trusting a well-known brand […]
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November 16, 2016
3 Concrete Reasons to Use a Full Marketing Stack
Do you have any idea how many smartphone apps there are available to download? Okay, I’ll help you – a ton. The Apple App Store alone offers roughly 2 million. Now that’s great for doing all sorts of things on the go – from playing games, looking up words in a foreign language or even […]
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October 19, 2016
Tag Management and a DMP: A Perfect Match
Does your data management platform (DMP) include a tag manager? If it doesn’t, it should. Why? Because a DMP needs data like a car needs fuel. Otherwise it’s not very useful at all. DMP users are anxious to get their hands on as much information about what visitors do on a website as possible – […]
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October 17, 2016
Segmentation Methods in a DMP: Live or Fixed?
A Data Management Platform (DMP) wouldn’t be much without audience segmentation. In fact it wouldn’t be able to help marketers and advertisers much at all. The same goes for the data you want to use for your marketing efforts – without breaking it up into actionable pieces, you won’t accomplish much.
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October 10, 2016
How to Use a DMP for Content Personalization
The web is a wild and woolly jungle of information, channels, and devices. Nobody knows this more than advertisers and marketers desperate to find ways to personally connect with customers online, which is why they are becoming keener on leveraging technology for content personalization to cut through the digital maze. The beauty of content personalization […]
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September 20, 2016
SaaS or Self-Hosted: Which Model is Better for a DMP?
As with any decision, the process of adopting a new software application can be long and arduous, filled with tough choices. The same goes for a choosing a data-management platform (DMP). Today we explore one of the most fundamental choices between using a self-hosted or SaaS-based model. Both options offer pluses and minuses — vendor […]
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September 15, 2016
How to Stay Privacy Compliant With Your Data Management Platform (DMP)
Data management platforms (DMPs) and data privacy — a tricky combination. Both are pretty hot topics these days, though perhaps in different ways. Research indicates there is strong continued interest in DMP adoption among advertising and marketing professionals looking to leverage data for more effective campaigns. 
September 5, 2016
4 Burning Reasons to Choose a Self-Hosted DMP
Data management platforms (DMPs) are great, right? Right. Cloud-based applications are great too, right? Right. So a cloud-hosted DMP, is perfect, right? Not so fast. The reasons that cloud computing or software-as-a-service (SaaS) – in its various and sundry forms – has become immensely popular are well documented. Rapid adoption, low maintenance costs, easy scalability […]
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