Piwik PRO Blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.

Author:

Ian Simpson, Digital marketing storyteller

Focused on developing strategies to build brand trust and drive lead generation through customer-centered content.

Building a Better Digital Workplace with SharePoint Analytics

Published: February 20, 2017 Updated: August 2, 2018 Author Category Intranet Analytics, Use cases

Let’s imagine you’re a large corporation. Let’s also imagine that you’ve taken the plunge to “digitize” your corporate workplace. You’ve purchased new hardware, and you’ve implemented Microsoft’s SharePoint system to create a collaborative, seamlessly functioning digital environment. And you’ve also put your entire staff through extensive training in order to help them properly use the […]

Read more

Why you really need a DMP in your marketing stack

Published: February 8, 2017 Updated: August 20, 2019 Author Category Data Management

Show me your marketing stack and I’ll tell you whether you’re a smart marketer or not. Yes, it’s that simple. No tests, no questions, no vetting your past experience. Just show me the tools you use, and I’ll tell you whether you are a smart digital marketer or not. Because, you see, there’s one telltale […]

Read more

4 Reasons To Consider An On-Premises Tag Manager

Published: February 7, 2017 Updated: June 18, 2019 Author Category Data Privacy & Security, Tag Manager

Tag management systems – or tag managers as they’re more commonly known – are fast becoming a staple of digital marketing. Okay, let’s be blunt: if you’re not using a tag manager, you’re getting left in the dust. Perhaps no other tool in the marketer’s arsenal of weapons allows him or her to operate as […]

Read more

How To Tell If You Have Secure Cloud Analytics

Published: January 30, 2017 Updated: October 25, 2018 Author Category Analytics, Data Privacy & Security

Quick, tell me – how would you define a truly secure cloud application? Not sure? I’m sure it wouldn’t be hard to characterize Software-as-a-Service (SaaS) in general. Or its cousins Platform-as-a-Service (PaaS), Infrastructure-as-a-Service (IaaS) either. After all, most of us use some kind of cloud-based tool on an almost daily basis. Think Dropbox, Apple’s iCloud, […]

Read more

Using PII in a DMP: What Are the Implications?

Published: January 19, 2017 Updated: August 20, 2019 Author Category Data Management

In case you hadn’t heard – data management platforms (DMPs) are all the rage these days. Optimizing media buying and monetizing audience data is more important than ever and a big part of that is personalization. But when it comes to using personal data – or Personally Identifiable Information (PII) – things get a bit […]

Read more

3 Features You Need to Use PII in a DMP

Published: January 12, 2017 Updated: August 20, 2019 Author Category Data Management

People are getting a bit jumpy about personal data these days. Just ask the poor folks at Yahoo who have had to announce not one, but two hacks of their email accounts over the last year. The result of such high-profile breaches is that people who never gave much thought about trusting a well-known brand […]

Read more

Why First-Party Data is the Most Valuable to Marketers

Published: November 28, 2016 Updated: May 29, 2019 Author , Category Data Management, Data Privacy & Security

Marketers these days have a lot of data to choose from: 1st-party data, 3rd-party data, online data, offline data, transactional data, operational data. It’s almost as bad as being at an all-you-can-eat buffet – where do you start? Every kind of data mentioned above has its uses, advantages and disadvantages, but one stands out for […]

Read more

3 Concrete Reasons to Use a Full Marketing Stack

Published: November 16, 2016 Updated: November 27, 2017 Author Category Use cases

Do you have any idea how many smartphone apps there are available to download? Okay, I’ll help you – a ton. The Apple App Store alone offers roughly 2 million. Now that’s great for doing all sorts of things on the go – from playing games, looking up words in a foreign language or even […]

Read more

Tag Management and a DMP: A Perfect Match

Published: October 19, 2016 Updated: August 2, 2018 Author Category Data Management, Tag Manager

Does your data management platform (DMP) include a tag manager? If it doesn’t, it should. Why? Because a DMP needs data like a car needs fuel. Otherwise it’s not very useful at all. DMP users are anxious to get their hands on as much information about what visitors do on a website as possible – […]

Read more

Segmentation Methods in a DMP: Live or Fixed?

Published: October 17, 2016 Updated: April 27, 2018 Author Category Data Management

A Data Management Platform (DMP) wouldn’t be much without audience segmentation. In fact it wouldn’t be able to help marketers and advertisers much at all. The same goes for the data you want to use for your marketing efforts – without breaking it up into actionable pieces, you won’t accomplish much.

Read more