![Why first-party data is the most valuable to marketers [Updated]](https://piwik.pro/wp-content/uploads/2021/05/2021-05-14_Why-first-party-data-is-the-most-valuable-to-marketers_blog.png)
May 14, 2021
Why first-party data is the most valuable to marketers [Updated]
Marketers these days have a lot of data to choose from: online, offline, customer, transactional, operational… Each kind has its uses, advantages and disadvantages, but one to focus on is first-party data, which stands out for its numerous valuable characteristics. First-party data has become a source of quality marketing insights, especially given that third-party cookies […]
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February 8, 2017
Why you really need a DMP in your marketing stack
Show me your marketing stack and I’ll tell you whether you’re a smart marketer or not. Yes, it’s that simple. No tests, no questions, no vetting your past experience. Just show me the tools you use, and I’ll tell you whether you are a smart digital marketer or not. Because, you see, there’s one telltale […]
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February 7, 2017
4 reasons to consider an on-premises tag manager
Tag management systems – or tag managers, as they’re more commonly known -, are fast becoming a staple of digital marketing. Okay, let’s be blunt: if you’re not using a tag manager, you’re getting left in the dust. Perhaps no other tool in the marketer’s arsenal of weapons allows him or her to operate as […]
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January 30, 2017
How To Tell If You Have Secure Cloud Analytics
Quick, tell me – how would you define a truly secure cloud application? Not sure? I’m sure it wouldn’t be hard to characterize Software-as-a-Service (SaaS) in general. Or its cousins Platform-as-a-Service (PaaS), and Infrastructure-as-a-Service (IaaS) either. After all, most of us use some kind of cloud-based tool on an almost daily basis. Think Dropbox, Apple’s […]
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January 19, 2017
Using PII in a DMP: What Are the Implications?
In case you hadn’t heard – data management platforms (DMPs) are all the rage these days. Optimizing media buying and monetizing audience data is more important than ever and a big part of that is personalization. But when it comes to using personal data – or Personally Identifiable Information (PII) – things get a bit […]
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January 12, 2017
3 Features You Need to Use PII in a DMP
People are getting a bit jumpy about personal data these days. Just ask the poor folks at Yahoo who have had to announce not one, but two hacks of their email accounts over the last year. The result of such high-profile breaches is that people who never gave much thought about trusting a well-known brand […]
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November 16, 2016
3 Concrete Reasons to Use a Full Marketing Stack
Do you have any idea how many smartphone apps there are available to download? Okay, I’ll help you – a ton. The Apple App Store alone offers roughly 2 million. Now that’s great for doing all sorts of things on the go – from playing games, looking up words in a foreign language or even […]
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October 19, 2016
Tag Management and a DMP: A Perfect Match
Does your data management platform (DMP) include a tag manager? If it doesn’t, it should. Why? Because a DMP needs data like a car needs fuel. Otherwise it’s not very useful at all. DMP users are anxious to get their hands on as much information about what visitors do on a website as possible – […]
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October 17, 2016
Segmentation Methods in a DMP: Live or Fixed?
A Data Management Platform (DMP) wouldn’t be much without audience segmentation. In fact it wouldn’t be able to help marketers and advertisers much at all. The same goes for the data you want to use for your marketing efforts – without breaking it up into actionable pieces, you won’t accomplish much.
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October 10, 2016
How to Use a DMP for Content Personalization
The web is a wild and woolly jungle of information, channels, and devices. Nobody knows this more than advertisers and marketers desperate to find ways to personally connect with customers online, which is why they are becoming keener on leveraging technology for content personalization to cut through the digital maze. The beauty of content personalization […]
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