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Author: Ian Simpson

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Ian Simpson

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Why you really need a DMP in your marketing stack

February 8, 2017

Why you really need a DMP in your marketing stack

Show me your marketing stack and I’ll tell you whether you’re a smart marketer or not. Yes, it’s that simple. No tests, no questions, no vetting your past experience. Just show me the tools you use, and I’ll tell you whether you are a smart digital marketer or not. Because, you see, there’s one telltale […]

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4 reasons to consider an on-premises tag manager

February 7, 2017

4 reasons to consider an on-premises tag manager

Tag management systems – or tag managers, as they’re more commonly known -, are fast becoming a staple of digital marketing. Okay, let’s be blunt: if you’re not using a tag manager, you’re getting left in the dust. Perhaps no other tool in the marketer’s arsenal of weapons allows him or her to operate as […]

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How To Tell If You Have Secure Cloud Analytics

January 30, 2017

How To Tell If You Have Secure Cloud Analytics

Quick, tell me – how would you define a truly secure cloud application? Not sure? I’m sure it wouldn’t be hard to characterize Software-as-a-Service (SaaS) in general. Or its cousins Platform-as-a-Service (PaaS), and Infrastructure-as-a-Service (IaaS) either. After all, most of us use some kind of cloud-based tool on an almost daily basis. Think Dropbox, Apple’s […]

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Using PII in a DMP: What Are the Implications?

January 19, 2017

Using PII in a DMP: What Are the Implications?

In case you hadn’t heard – data management platforms (DMPs) are all the rage these days. Optimizing media buying and monetizing audience data is more important than ever and a big part of that is personalization. But when it comes to using personal data – or Personally Identifiable Information (PII) – things get a bit […]

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3 Features You Need to Use PII in a DMP

January 12, 2017

3 Features You Need to Use PII in a DMP

People are getting a bit jumpy about personal data these days. Just ask the poor folks at Yahoo who have had to announce not one, but two hacks of their email accounts over the last year. The result of such high-profile breaches is that people who never gave much thought about trusting a well-known brand […]

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3 Concrete Reasons to Use a Full Marketing Stack

November 16, 2016

3 Concrete Reasons to Use a Full Marketing Stack

Do you have any idea how many smartphone apps there are available to download? Okay, I’ll help you – a ton. The Apple App Store alone offers roughly 2 million. Now that’s great for doing all sorts of things on the go – from playing games, looking up words in a foreign language or even […]

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Tag Management and a DMP: A Perfect Match

October 19, 2016

Tag Management and a DMP: A Perfect Match

Does your data management platform (DMP) include a tag manager? If it doesn’t, it should. Why? Because a DMP needs data like a car needs fuel. Otherwise it’s not very useful at all. DMP users are anxious to get their hands on as much information about what visitors do on a website as possible – […]

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Segmentation Methods in a DMP: Live or Fixed?

October 17, 2016

Segmentation Methods in a DMP: Live or Fixed?

A Data Management Platform (DMP) wouldn’t be much without audience segmentation. In fact it wouldn’t be able to help marketers and advertisers much at all. The same goes for the data you want to use for your marketing efforts – without breaking it up into actionable pieces, you won’t accomplish much.

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How to Use a DMP for Content Personalization

October 10, 2016

How to Use a DMP for Content Personalization

The web is a wild and woolly jungle of information, channels, and devices. Nobody knows this more than advertisers and marketers desperate to find ways to personally connect with customers online, which is why they are becoming keener on leveraging technology for content personalization to cut through the digital maze. The beauty of content personalization […]

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SaaS or Self-Hosted: Which Model is Better for a DMP?

September 20, 2016

SaaS or Self-Hosted: Which Model is Better for a DMP?

As with any decision, the process of adopting a new software application can be long and arduous, filled with tough choices. The same goes for a choosing a data-management platform (DMP). Today we explore one of the most fundamental choices between using a self-hosted or SaaS-based model. Both options offer pluses and minuses — vendor […]

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