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Author: Ian Simpson

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Ian Simpson

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How to Use a DMP for Content Personalization

October 10, 2016

How to Use a DMP for Content Personalization

The web is a wild and woolly jungle of information, channels, and devices. Nobody knows this more than advertisers and marketers desperate to find ways to personally connect with customers online, which is why they are becoming keener on leveraging technology for content personalization to cut through the digital maze. The beauty of content personalization […]

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SaaS or Self-Hosted: Which Model is Better for a DMP?

September 20, 2016

SaaS or Self-Hosted: Which Model is Better for a DMP?

As with any decision, the process of adopting a new software application can be long and arduous, filled with tough choices. The same goes for a choosing a data-management platform (DMP). Today we explore one of the most fundamental choices between using a self-hosted or SaaS-based model. Both options offer pluses and minuses — vendor […]

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How to Stay Privacy Compliant With Your Data Management Platform (DMP)

September 15, 2016

How to Stay Privacy Compliant With Your Data Management Platform (DMP)

Data management platforms (DMPs) and data privacy — a tricky combination. Both are pretty hot topics these days, though perhaps in different ways. Research indicates there is strong continued interest in DMP adoption among advertising and marketing professionals looking to leverage data for more effective campaigns.

”DMPs

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4 Burning Reasons to Choose a Self-Hosted DMP

September 5, 2016

4 Burning Reasons to Choose a Self-Hosted DMP

Data management platforms (DMPs) are great, right? Right. Cloud-based applications are great too, right? Right. So a cloud-hosted DMP, is perfect, right? Not so fast. The reasons that cloud computing or software-as-a-service (SaaS) – in its various and sundry forms – has become immensely popular are well documented. Rapid adoption, low maintenance costs, easy scalability […]

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