Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.
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Focused on developing strategies to build brand trust and drive lead generation through customer-centered content.
14 blog posts
Published: October 10, 2016 Updated: February 28, 2018 Author Ian Simpson Category Personalization
The web is a wild and woolly jungle of information, channels, and devices. Nobody knows this more than advertisers and marketers desperate to find ways to personally connect with customers online, which is why they are becoming keener on leveraging technology for content personalization to cut through the digital maze. The beauty of content personalization […]
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Published: September 20, 2016 Updated: January 11, 2019 Author Ian Simpson Category Data Management
As with any decision, the process of adopting a new software application can be long and arduous, filled with tough choices. The same goes for a choosing a data-management platform (DMP). Today we explore one of the most fundamental choices between using a self-hosted or SaaS-based model. Both options offer pluses and minuses — vendor […]
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Published: September 15, 2016 Updated: July 10, 2019 Author Ian Simpson Category Data Management
Data management platforms (DMPs) and data privacy — a tricky combination. Both are pretty hot topics these days, though perhaps in different ways. Research indicates there is strong continued interest in DMP adoption among advertising and marketing professionals looking to leverage data for more effective campaigns. 
Published: September 5, 2016 Updated: July 10, 2019 Author Ian Simpson Category Data Management
Data management platforms (DMPs) are great, right? Right. Cloud-based applications are great too, right? Right. So a cloud-hosted DMP, is perfect, right? Not so fast. The reasons that cloud computing or software-as-a-service (SaaS) – in its various and sundry forms – has become immensely popular are well documented. Rapid adoption, low maintenance costs, easy scalability […]
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