Blog - Piwik PRO

July 3, 2025

Introducing new pricing: More analytics value and privacy compliance as you grow

Businesses have transformed the way they collect and utilize data. Modern organizations are seeking trusted datasets, full visibility into the customer journey, and ethical data collection, all within a seamless platform that offers comprehensive analytics and data activation capabilities. To meet these evolving needs, we’re excited to share some important updates about our platform. Over…
June 27, 2025

The comparison of 9 HIPAA-compliant web analytics platforms

Selecting a HIPAA-compliant web analytics platform is critical for any healthcare organization. With the increasing reliance on digital tools to improve patient care, streamline operations, and drive strategic decisions, the need to analyze web and patient data securely has never been greater. Choosing a platform that doesn’t match your needs or available resources can put…
June 24, 2025

EU hosting vs. EU sovereignty: Why the difference matters for privacy-first analytics

As EU-US data transfer tensions continue to evolve, driven by legal uncertainties and heightened regulatory scrutiny, organizations are under increasing pressure to make informed decisions about where and how their analytics data is stored. The collapse of previous data transfer frameworks and the uncertain future of the current EU-U.S. Data Privacy Framework have made one…
June 17, 2025

Why Shopify stores need privacy-compliant analytics

Shopify store owners depend on analytics to track sales, understand customer behavior, and measure marketing performance. However, as privacy regulations like GDPR, CCPA, and the ePrivacy Directive evolve — and as consumers become more aware of how their data is used — traditional analytics platforms pose increasing risks. Tools that rely on third-party cookies and…
June 10, 2025

Piwik PRO vs. Google Analytics for Shopify: A comparison

If you’re running a Shopify store, your analytics tool should do more than just count visits, it should give you complete, accurate data you can use to grow. While Google Analytics 4 (GA4) remains a popular default, many merchants discover its limitations too late: missing transactions, inconsistent reporting, lack of flexibility, and difficulty activating data…
June 5, 2025

Introducing Piwik PRO app for Shopify: Advanced analytics with built-in CDP

We’re excited to introduce the Piwik PRO app for Shopify. This powerful analytics solution helps you understand your customers, optimize campaigns, and make better business decisions with accurate, unsampled data. Get up and running in minutes and start tracking the full customer journey across devices and sessions. With a built-in Customer Data Platform (CDP) included…
May 2, 2025

PHI and PII: How they impact HIPAA compliance and your marketing strategy

Personally identifiable information (PII) and protected health information (PHI) may seem similar. However, there are critical distinctions between the two. While PII is a catch-all term for any information that can be associated with an individual, PHI applies specifically to HIPAA-covered entities dealing with identifiable patient information. Keeping HIPAA compliant and protecting patient information requires…
May 2, 2025

How can healthcare organizations benefit from using a customer data platform (CDP)

Like many industries, healthcare has been undergoing significant change and is under immense pressure. Patients expect personalized healthcare experiences, but are increasingly aware of their privacy rights and demand that their data is safe and not misused. Healthcare providers have been seeking ways to connect, scale, and leverage customer data more effectively to meet consumers’…
April 25, 2025

EU-US data transfers uncertainties: How an EU-based analytics platform can improve your marketing performance

European digital marketers are facing unprecedented levels of disruption. Increasing regulatory scrutiny and growing doubts about the legality of EU-US data transfers demand an urgent reassessment of your tech stack. In the very near future, relying on US-based analytics and consent platforms will expose your organization to operational, legal, and financial risks that can no…
April 23, 2025

HIPAA, marketing and advertising: How to run compliant campaigns in healthcare

Healthcare organizations deal with tons of sensitive information concerning people’s health. It needs to be handled with proper care. In the US, safe parameters for using this kind of data in different contexts, including marketing, are set by HIPAA. Unfortunately, many companies are still unaware of the provisions of the law and the potential consequences…