Piwik PRO Blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.

Author:

Julian Jeliński, CRO Copywriting Expert

Writing sparkling words and dazzling headlines, creating intriguing content, specializing in issues of online privacy and security. LinkedIn Profile

Piwik PRO vs. Google Analytics: The Most Comprehensive Comparison

Published: November 23, 2018 Updated: March 21, 2019 Author , Category Analytics, Comparisons, Data Privacy & Security

According to the latest statistics provided by W3Techs.com, Google Analytics is used by 86% of all the websites whose traffic analysis tool we can discover. This makes up 57.4% of all websites. Sounds impressive, right? Google Analytics usageInfogram However, there are still many businesses which don’t want to or simply can’t afford to settle for […]

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How to Target Audiences with Personalized Campaigns Using Piwik PRO [A Step-by-Step Guide]

Published: September 4, 2018 Updated: September 12, 2018 Author , Category Use cases

We’ll take you on a journey through the features of Piwik PRO Marketing Suite by exploring how to counter a shrinking base of banking customers with personalized banners and pop-ups. Personalization of your websites is also a great way to improve the acquisition and retention of clients, and improve cross- and upselling campaigns, but we’ll […]

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Free Comparison of 5 Leading Product Analytics Platforms

Published: August 21, 2018 Updated: March 6, 2019 Author , Category Analytics, Comparisons

You’re looking for a product analytics platform, so you know the situation: competition is intense – web, mobile, B2C, B2B… everywhere! It’s getting harder and harder for a product to thrive. From there, however, it’s hard to say what role data-driven product analytics should play in development. What features and data are must-have and which […]

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Join Us for a Live Webinar: Web Analytics vs. GDPR

Published: November 8, 2017 Author Category Analytics, Data Privacy & Security, GDPR, News & Releases

We’re happy to invite you to take part in our free live webinar titled “Web Analytics vs. GDPR. Will New Privacy Regulations Impact Digital Marketers?” The webinar will take place on December 4 and 5. Join us to learn how to prepare your company for the changes GDPR will bring, and to find out how […]

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[Infographic] GDPR Data Subject Rights – What You Need to Know

Published: August 23, 2017 Updated: March 20, 2019 Author Category Data Privacy & Security, GDPR

The General Data Protection Regulation (GDPR) comes into effect on May 25th 2018 and introduces a list of data subjects’ rights to protect internet users. From this blog post you’ll learn how data controllers can ensure these rights and avoid severe fines. Download our informative infographic and it will all clear. First of all it’s […]

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[Infographic] How to Collect and Process Data Under GDPR?

Published: August 21, 2017 Updated: August 2, 2018 Author Category Data Privacy & Security, GDPR

The General Data Protection Regulation will soon be in effect and will cover all EU citizens and residents and all organizations collecting data from them. And, as well you know, the GDPR will directly affect web analytics and digital marketing—it changes the way we understand certain processes and even certain terms. That’s why we prepared […]

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SharePoint Analytics Vendors Comparison: Which Solution Is Right for You?

Published: July 25, 2017 Updated: March 6, 2019 Author Category Comparisons, Intranet Analytics

Microsoft’s SharePoint is one of the leading tools to administrate your company’s intranet. It has a number of useful applications – from managing content, sharing files, data and resources, to using the solution to quickly find information and coordinate work across the whole organization. SharePoint is used to fuel productivity, improve the effectiveness of teamwork, […]

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A Quick Course in Tag Manager’s Usefulness

Published: April 19, 2017 Updated: January 15, 2019 Author Category Product Best Practices, Tag Manager, Use cases

When you hear some of the compliments tag managers get, you’d expect them to blush – if they could. “The democratizer of digital marketing”, “the most important tool in a marketer’s arsenal”, with it “web analytics become simpler and more efficient”, and the list goes on. You might think a tag manager solution is the […]

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Piwik PRO Adds New Feature: Media Player Tracking

Published: March 27, 2017 Updated: November 27, 2017 Author Category Analytics, News & Releases

Learn more about your visitors interactions with videos on your websites with Piwik PRO’s new Premium Feature: Media Player Tracking. Find out if your video content is engaging your users, and how effective your multimedia efforts are. Media Player Tracking allows you to track videos played on your website and supports all HTML5 based content. […]

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Piwik PRO Keeps Expanding, Raises $2 Million

Published: March 21, 2017 Updated: August 2, 2018 Author Category News & Releases

We have some exciting and electrifying news! On Monday, March 20, 2017, we raised $2 million in a Series A Funding Round. Warsaw Equity Group (WEG), a Polish-based venture capital and private equity investment company, led the round which also included a private investment from Tim Schumacher, co-founder and former CEO of Sedo.com. “There is […]

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