September 4, 2018
How to Target Audiences with Personalized Campaigns Using Piwik PRO [A Step-by-Step Guide]
We’ll take you on a journey through the features of Piwik PRO Analytics Suite by exploring how to counter a shrinking base of banking customers with personalized banners and pop-ups. Personalization of your websites is also a great way to improve the acquisition and retention of clients, and improve cross- and upselling campaigns, but we’ll […]
Read moreAugust 21, 2018
Compare 6 leading product analytics platforms
As digital products become more present in our lives, our expectations of them rise. We don’t have time for a mobile or web app that is hard to use or doesn’t fulfill an important function in our work or leisure time. This means that those who design digital products need to work even harder to […]
Read moreNovember 8, 2017
Join Us for a Live Webinar: Web Analytics vs. GDPR
We’re happy to invite you to take part in our free live webinar titled “Web Analytics vs. GDPR. Will New Privacy Regulations Impact Digital Marketers?” The webinar will take place on December 4 and 5. Join us to learn how to prepare your company for the changes GDPR will bring, and to find out how […]
Read moreAugust 23, 2017
[Infographic] GDPR Data Subject Rights – What You Need to Know
The General Data Protection Regulation (GDPR) comes into effect on May 25th 2018 and introduces a list of data subjects’ rights to protect internet users. From this blog post you’ll learn how data controllers can ensure these rights and avoid severe fines. Download our informative infographic and it will all clear. First of all it’s […]
Read moreAugust 21, 2017
[Infographic] How to Collect and Process Data Under GDPR?
The General Data Protection Regulation will soon be in effect and will cover all EU citizens and residents and all organizations collecting data from them. And, as well you know, the GDPR will directly affect web analytics and digital marketing—it changes the way we understand certain processes and even certain terms. That’s why we prepared […]
Read moreApril 19, 2017
A Quick Course in Tag Manager’s Usefulness
When you hear some of the compliments tag managers get, you’d expect them to blush – if they could. “The democratizer of digital marketing”, “the most important tool in a marketer’s arsenal”, with it “web analytics become simpler and more efficient”, and the list goes on. You might think a tag manager solution is the […]
Read moreMarch 27, 2017
Piwik PRO Adds New Feature: Media Player Tracking
Learn more about your visitors interactions with videos on your websites with Piwik PRO’s new Premium Feature: Media Player Tracking. Find out if your video content is engaging your users, and how effective your multimedia efforts are. Media Player Tracking allows you to track videos played on your website and supports all HTML5 based content. […]
Read moreMarch 21, 2017
Piwik PRO Keeps Expanding, Raises $2 Million
We have some exciting and electrifying news! On Monday, March 20, 2017, we raised $2 million in a Series A Funding Round. Warsaw Equity Group (WEG), a Polish-based venture capital and private equity investment company, led the round which also included a private investment from Tim Schumacher, co-founder and former CEO of Sedo.com. “There is […]
Read moreFebruary 15, 2017
How Your Web Analytics Can Team Up With a Tag Manager for Better Insights
Digital marketing has come a long way. It became more and more complex and demands that marketers be able to coordinate and manage a vast number of tools to get the most precise and insightful data. This often means that the marketing team can lose control of part of their work, as they need the […]
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