Author
Kaja Grzybowska
Copywriter
Content marketer with a background in journalism, experienced in creating various content formats to explain technical issues in a clear, straightforward manner.
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February 19, 2024
How to use omnichannel analytics for more effective marketing
Single-Channel Multichannel Omnichannel An approach where a business reaches customers through only one distribution option, like online, face-to-face selling, or traditional retail. An approach that combines different distribution options to be present when a purchase decision is made. Channels operate independently, offering distinct shopping experiences. An approach that incorporates all possible touchpoints with a brand, […]
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December 14, 2023
How can you use AI to improve your marketing and analytics
RBA RPA ML What is it? A system that applies human-made rules to store, sort, and manipulate data. Software “bots” that are capable of observing human behavior and mimicking it, automating routine, rules-based processes. An area within artificial intelligence that uses algorithms and statistical models to learn from data and make predictions or decisions without […]
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November 14, 2023
Contextual targeting – a privacy-friendly alternative to invasive ad tracking
AI-driven contextual targeting Behavioral targeting What is it? AI-driven contextual targeting analyzes content using various AI technologies such as natural language processing (NLP), machine learning (ML), and image & video recognition to assess text, images, page structure, and other content elements and serve relevant ads. Behavioral targeting utilizes browsing history, clicks, purchases, and other behavioral […]
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