Piwik PRO Blog

Read our blog and stay up-to-date with the latest news on web analytics, online marketing, data protection & Piwik PRO products' development.

Author:

Karolina Gawron, Content Marketer

Content manager at Piwik PRO

Web Analytics Vendors Review & Comparison Sheet: Which Solution Will Be Right For You?

Author Category Web Analytics

Web analytics tools have changed the way we make decisions in the digital world. Thanks to web analytics we don’t have to guess about what our customers and users want. We can get detailed information on anything we want, and optimize our digital activities to increase ROI, improve the user experience, and do a number […]

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ABC of segmentation in Piwik PRO

Author Category Product Best Practices

There is nothing as important as segmentation. You have probably heard that a billion times, and for good reason. The thing is that most reporting is presented in aggregated form, by default. Aggregated data suggests that every visitor delivers the same value. This is false. There are different types of visitors entering your website. They […]

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6 Advanced Security Measures to Protect Your Digital Privacy

Author Category Data Privacy & Security

It is easy to get paranoid about online privacy as there’s been a lot going on recently. Max Schrems complaining about Facebook privacy abuse, allegations about the NSA peaking at everything you do, and the FBI-Apple encryption dispute are just a few examples. With the progress of technology the problem is growing bigger. One thing […]

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How to Report Your KPIs in Piwik PRO to Capture Your Website Performance?

Author Category Conversion Optimization, Product Best Practices

You’re gathering tons of data about your organization’s performance but it’s hard to manage all of it. Instead of drowning in oceans of statistics, learn to filter out the noise and put just the most important numbers and metrics in the right perspective. This is the idea of choosing Key Performance Indicators (KPIs) and displaying […]

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Privacy Best Practices for Data-Sensitive Industries

Author Category Data Privacy & Security, Product Best Practices

Depending on the specificity of a given industry taken in combination with local privacy laws, data privacy approaches may vary substantially. Taking the USA as an example, we can observe that sectors such as healthcare, financial and higher education are all governed by different sets of rules. And while it may be impossible to come […]

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3 Powerful Use Cases of Custom Dimensions and Custom Variables

Author Category Product Best Practices, Use cases

Custom Dimensions and Custom Variables are great features. In Piwik PRO we use them on a daily basis to identify and understand our customers. To do that, you need to analyze your reports with some proper context as aggregated data does not give you any practical knowledge at all. CD and CV are all about finding that context.

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Whitepaper and Infographic: Piwik vs. Google Analytics

Author Category Web Analytics

More and more people look for Google Analytics alternative. One of the most common questions we get from our clients is how Piwik and Piwik PRO are different from other web analytics tools. To be more specific, most of them ask about differences between Piwik and Google Analytics. This is actually a smart question. There […]

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Why is Updating Your Piwik Platform to the Latest Version So Important?

Author Category Product Best Practices, Web Analytics

Piwik’s core developers, along with the developer community, constantly work on minor and major updates in the Piwik platform. Every new release brings new features and bug fixes to improve overall performance. Every time a new version shows up, you will be notified about an update and all changes included with new release. A few […]

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Being a "Good Guy" When Collecting and Analyzing User Data

Author Category Data Privacy & Security, Product Best Practices

This is a guest post by Leah Hamilton, a qualified solicitor and writer from TermsFeed. Collecting and analyzing user data is a common part of marketing practice and business strategy. Without knowing what your customers want, or what their focus is, you can’t easily provide them with the products they may need. However, in doing […]

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General Data Protection Regulation (GDPR): Actionable Facts and Steps to Follow

Author Category Data Privacy & Security

By the end of 2015, the European Commission agreed on a new General Data Protection Regulation (GDPR). A growing tendency to implement and develop a customer-centric approach requires reassessing outdated privacy laws.

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Free Comparison of 5 Most Popular Web Analytics Vendors