Piwik PRO Blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.


Karolina Gawron, Content Marketer

Content manager at Piwik PRO

Web Analytics Vendors Review & Comparison Sheet: Which Solution Will Be Right For You? [UPDATE]

Published: February 28, 2018 Updated: July 10, 2019 Author , Category Analytics, Comparisons

This blog post was originally published on October 25, 2016. Are you racking your brain on finding analytics software that will match your business needs? Then we’ve got a great news for you. In our freshly updated comparison, you’ll find 5 of the most popular analytics solutions side-by-side for you to see the key differences […]

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[UPDATE] Enterprise Tag Manager Vendor Comparison: Which TMS Should You Choose?

Published: February 16, 2018 Updated: August 8, 2019 Author , Category Comparisons, Product Best Practices, Tag Manager

This blog post was originally published on October 17, 2016. We invite you to read the new version of our Enterprise Tag Manager Vendor comparison. It’s even more detailed than the previous one and includes more products! There are some tag management systems which pride themselves on being an enterprise tag manager. They give you […]

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Infographic: JavaScript Tracking vs. Web Log Analytics

Published: October 11, 2016 Updated: February 6, 2018 Author Category Analytics, Data Privacy & Security

Few people realize that there are alternative tracking methods to JavaScript tagging. Most analytics solutions today like Google Analytics, Webtrends, and Piwik PRO use it to collect data. JS Tracking has earned recognition as the most comprehensive tracking method and is valued for delivering high-quality insights to users, but also for its extensive customization capabilities. […]

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Infographics: 4 Actionable Web Analytics Checklists

Published: September 14, 2016 Updated: January 31, 2018 Author Category Data Privacy & Security, Product Best Practices, Use cases

Being a web analyst is a real challenge. It combines so many different fields, skills, and responsibilities that it’s easy to get lost. We’ve put all the heads in our team together and brainstormed about the toughest issues every web analyst has to tackle. You’re probably a master when it comes to analyzing and managing […]

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ABC of segmentation in Piwik PRO

Published: August 29, 2016 Updated: February 12, 2019 Author Category Product Best Practices

There is nothing as important as segmentation. You have probably heard that a billion times, and for good reason. The thing is that most reporting is presented in aggregated form, by default. Aggregated data suggests that every visitor delivers the same value. This is false. There are different types of visitors entering your website. They […]

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6 Advanced Security Measures to Protect Your Digital Privacy

Published: August 1, 2016 Updated: February 6, 2018 Author Category Data Privacy & Security

It is easy to get paranoid about online privacy as there’s been a lot going on recently. Max Schrems complaining about Facebook privacy abuse, allegations about the NSA peaking at everything you do, and the FBI-Apple encryption dispute are just a few examples. With the progress of technology the problem is growing bigger. One thing […]

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How to Report Your KPIs in Piwik PRO to Capture Your Website Performance?

Published: June 29, 2016 Updated: August 3, 2018 Author Category Conversion Optimization, Product Best Practices

You’re gathering tons of data about your organization’s performance but it’s hard to manage all of it. Instead of drowning in oceans of statistics, learn to filter out the noise and put just the most important numbers and metrics in the right perspective. This is the idea of choosing Key Performance Indicators (KPIs) and displaying […]

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Privacy Best Practices for Data-Sensitive Industries

Published: June 1, 2016 Updated: August 3, 2018 Author Category Data Privacy & Security, Product Best Practices

Depending on the specificity of a given industry taken in combination with local privacy laws, data privacy approaches may vary substantially. Taking the USA as an example, we can observe that sectors such as healthcare, financial and higher education are all governed by different sets of rules. And while it may be impossible to come […]

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3 Powerful Use Cases of Custom Dimensions and Custom Variables

Published: May 16, 2016 Updated: March 13, 2019 Author Category Product Best Practices, Use cases

Custom Dimensions and Custom Variables are great features. In Piwik PRO we use them on a daily basis to identify and understand our customers. To do that, you need to analyze your reports with some proper context as aggregated data does not give you any practical knowledge at all. CD and CV are all about […]

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Being a "Good Guy" When Collecting and Analyzing User Data

Published: April 5, 2016 Updated: January 31, 2018 Author Category Data Privacy & Security, Product Best Practices

This is a guest post by Leah Hamilton, a qualified solicitor and writer from TermsFeed. Collecting and analyzing user data is a common part of marketing practice and business strategy. Without knowing what your customers want, or what their focus is, you can’t easily provide them with the products they may need. However, in doing […]

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