October 11, 2016
Infographic: JavaScript Tracking vs. Web Log Analytics
Those two methods of collecting information differ a lot when it comes to the processing and storage of data. Therefore, they may provide you with different numbers in particular metrics. JavaScript Tracking should be the default choice due to its high customizability, accuracy, and ease of management. It is also recommended for websites with great […]
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September 14, 2016
Infographics: 4 Actionable Web Analytics Checklists
Being a web analyst is a real challenge. It combines so many different fields, skills, and responsibilities that it’s easy to get lost. We’ve put all the heads in our team together and brainstormed about the toughest issues every web analyst has to tackle. You’re probably a master when it comes to analyzing and managing […]
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August 29, 2016
ABC of segmentation in Piwik PRO
There is nothing as important as segmentation. You have probably heard that a billion times, and for good reason. The thing is that most reporting is presented in aggregated form, by default. Aggregated data suggests that every visitor delivers the same value. This is false. There are different types of visitors entering your website. They […]
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August 1, 2016
6 Advanced Security Measures to Protect Your Digital Privacy
It is easy to get paranoid about online privacy as there’s been a lot going on recently. Max Schrems complaining about Facebook privacy abuse, allegations about the NSA peaking at everything you do, and the FBI-Apple encryption dispute are just a few examples. With the progress of technology the problem is growing bigger. One thing […]
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June 29, 2016
How to Report Your KPIs in Piwik PRO to Capture Your Website Performance?
You’re gathering tons of data about your organization’s performance but it’s hard to manage all of it. Instead of drowning in oceans of statistics, learn to filter out the noise and put just the most important numbers and metrics in the right perspective. This is the idea of choosing Key Performance Indicators (KPIs) and displaying […]
Read moreApril 5, 2016
Being a "Good Guy" When Collecting and Analyzing User Data
This is a guest post by Leah Hamilton, a qualified solicitor and writer from TermsFeed. Collecting and analyzing user data is a common part of marketing practice and business strategy. Without knowing what your customers want, or what their focus is, you can’t easily provide them with the products they may need. However, in doing […]
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February 3, 2016
General Data Protection Regulation (GDPR): Actionable Facts and Steps to Follow
By the end of 2015, the European Commission agreed on a new General Data Protection Regulation (GDPR). A growing tendency to implement and develop a customer-centric approach requires reassessing outdated privacy laws.
Read moreJanuary 28, 2016
Be #PrivacyAware and Celebrate Data Privacy Day with Piwik PRO
Today we are celebrating International Data Privacy Day! The theme for this edition is Respecting Privacy, Safeguarding Data and Enabling Trust. As huge privacy enthusiasts at Piwik, we support and promote this great initiative.
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December 16, 2015
6 things you must know when reading referrer report data
In our previous blog, we mentioned how tracking your referrers may lead to traffic success. If you follow the advice, the reports can become the top factor for better understanding your audience. Here’s a short guide on how to make use of referrer data provided by Piwik PRO in order to drive more traffic to […]
Read moreDecember 10, 2015
How to read and fully understand your referrer reports in Piwik PRO Analytics?
Every savvy marketer knows without proper insight into your traffic sources, you might be missing out on valuable information. Your brand or products are mentioned and linked to in many different places across the web; wouldn’t it be useful to get to know them all? Luckily, Piwik provides you with a comprehensive report on which keywords are best working for you, which ad campaigns are proving most effective, and who is linking to your website.
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