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Guest Post for Piwik PRO

Author:

Karolina Gawron, Content Marketer

Content manager at Piwik PRO

Web Analytics Vendors Review & Comparison Sheet: Which Solution Will Be Right For You?

Author Category Web Analytics

Web analytics tools have changed the way we make decisions in the digital world. Thanks to web analytics we don’t have to guess about what our customers and users want. We can get detailed information on anything we want, and optimize our digital activities to increase ROI, improve the user experience, and do a number […]

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Enterprise Tag Manager vendor comparison: Which TMS should you choose?

Author Category Product Best Practices, Tag Manager

There are some tag management systems which pride themselves on being an “enterprise tag manager”. They give you a list of some functionalities, services, and nice pictures, but you may still be wondering what makes them different from non-enterprise tag managers. In this blog post, I’d like to show you what actually makes a tag […]

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Infographic: JavaScript Tracking vs. Web Log Analytics

Author Category Data Privacy & Security, Web Analytics

Few people realize that there are alternative tracking methods to JavaScript tagging. Most analytics solutions today like Google Analytics, Webtrends, and Piwik PRO use it to collect data. JS Tracking has earned recognition as the most comprehensive tracking method and is valued for delivering high-quality insights to users, but also for its extensive customization capabilities. […]

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Top 4 plugins from Piwik Marketplace chosen by the Piwik PRO Team

Author Category Product Best Practices, Web Analytics

Besides its approach to privacy, Piwik is known for being a plugin-based web analytics tool. What does that mean? It means that users can freely install plugins from the Piwik Marketplace and premium feature stack and customize the platform to their individual needs. This allows you to keep only the functionalities you use, without overloading […]

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Infographics: 4 Actionable Web Analytics Checklists

Author Category Data Privacy & Security, Product Best Practices, Use cases

Being a web analyst is a real challenge. It combines so many different fields, skills, and responsibilities that it’s easy to get lost. We’ve put all the heads in our team together and brainstormed about the toughest issues every web analyst has to tackle. You’re probably a master when it comes to analyzing and managing […]

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ABC of segmentation in Piwik PRO

Author Category Product Best Practices

There is nothing as important as segmentation. You have probably heard that a billion times, and for good reason. The thing is that most reporting is presented in aggregated form, by default. Aggregated data suggests that every visitor delivers the same value. This is false. There are different types of visitors entering your website. They […]

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6 Advanced Security Measures to Protect Your Digital Privacy

Author Category Data Privacy & Security

It is easy to get paranoid about online privacy as there’s been a lot going on recently. Max Schrems complaining about Facebook privacy abuse, allegations about the NSA peaking at everything you do, and the FBI-Apple encryption dispute are just a few examples. With the progress of technology the problem is growing bigger. One thing […]

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How to Report Your KPIs in Piwik PRO to Capture Your Website Performance?

Author Category Conversion Optimization, Product Best Practices

You’re gathering tons of data about your organization’s performance but it’s hard to manage all of it. Instead of drowning in oceans of statistics, learn to filter out the noise and put just the most important numbers and metrics in the right perspective. This is the idea of choosing Key Performance Indicators (KPIs) and displaying […]

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Privacy Best Practices for Data-Sensitive Industries

Author Category Data Privacy & Security, Product Best Practices

Depending on the specificity of a given industry taken in combination with local privacy laws, data privacy approaches may vary substantially. Taking the USA as an example, we can observe that sectors such as healthcare, financial and higher education are all governed by different sets of rules. And while it may be impossible to come […]

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3 Powerful Use Cases of Custom Dimensions and Custom Variables

Author Category Product Best Practices, Use cases

Custom Dimensions and Custom Variables are great features. In Piwik PRO we use them on a daily basis to identify and understand our customers. To do that, you need to analyze your reports with some proper context as aggregated data does not give you any practical knowledge at all. CD and CV are all about finding that context.

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Free Comparison of 5 Most Popular Web Analytics Vendors