October 11, 2016
Infographic: JavaScript Tracking vs. Web Log Analytics
Few people realize that there are alternative tracking methods to JavaScript tagging. Most analytics solutions today like Google Analytics, Webtrends, and Piwik PRO use it to collect data. JS Tracking has earned recognition as the most comprehensive tracking method and is valued for delivering high-quality insights to users, but also for its extensive customization capabilities. […]
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September 14, 2016
Infographics: 4 Actionable Web Analytics Checklists
Being a web analyst is a real challenge. It combines so many different fields, skills, and responsibilities that it’s easy to get lost. We’ve put all the heads in our team together and brainstormed about the toughest issues every web analyst has to tackle. You’re probably a master when it comes to analyzing and managing […]
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August 29, 2016
ABC of segmentation in Piwik PRO
There is nothing as important as segmentation. You have probably heard that a billion times, and for good reason. The thing is that most reporting is presented in aggregated form, by default. Aggregated data suggests that every visitor delivers the same value. This is false. There are different types of visitors entering your website. They […]
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August 1, 2016
6 Advanced Security Measures to Protect Your Digital Privacy
It is easy to get paranoid about online privacy as there’s been a lot going on recently. Max Schrems complaining about Facebook privacy abuse, allegations about the NSA peaking at everything you do, and the FBI-Apple encryption dispute are just a few examples. With the progress of technology the problem is growing bigger. One thing […]
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June 29, 2016
How to Report Your KPIs in Piwik PRO to Capture Your Website Performance?
You’re gathering tons of data about your organization’s performance but it’s hard to manage all of it. Instead of drowning in oceans of statistics, learn to filter out the noise and put just the most important numbers and metrics in the right perspective. This is the idea of choosing Key Performance Indicators (KPIs) and displaying […]
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June 1, 2016
Privacy Best Practices for Data-Sensitive Industries
Depending on the specificity of a given industry taken in combination with local privacy laws, data privacy approaches may vary substantially. Taking the USA as an example, we can observe that sectors such as healthcare, financial and higher education are all governed by different sets of rules. And while it may be impossible to come […]
Read moreApril 5, 2016
Being a "Good Guy" When Collecting and Analyzing User Data
This is a guest post by Leah Hamilton, a qualified solicitor and writer from TermsFeed. Collecting and analyzing user data is a common part of marketing practice and business strategy. Without knowing what your customers want, or what their focus is, you can’t easily provide them with the products they may need. However, in doing […]
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February 3, 2016
General Data Protection Regulation (GDPR): Actionable Facts and Steps to Follow
By the end of 2015, the European Commission agreed on a new General Data Protection Regulation (GDPR). A growing tendency to implement and develop a customer-centric approach requires reassessing outdated privacy laws.
Read moreJanuary 28, 2016
Be #PrivacyAware and Celebrate Data Privacy Day with Piwik PRO
Today we are celebrating International Data Privacy Day! The theme for this edition is Respecting Privacy, Safeguarding Data and Enabling Trust. As huge privacy enthusiasts at Piwik, we support and promote this great initiative.
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December 16, 2015
6 things you must know when reading referrer report data
In our previous blog, we mentioned how tracking your referrers may lead to traffic success. If you follow the advice, the reports can become the top factor for better understanding your audience. Here’s a short guide on how to make use of referrer data provided by Piwik PRO in order to drive more traffic to […]
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