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Learn how Piwik PRO Marketing Suite meets the high data security and privacy requirements while allowing you to capture the whole customer journey and create a Single Customer View

Author:

Karolina Lubowicka, Content Marketer

Content Marketer and Social Media Specialist at Piwik PRO. An experienced copywriter who takes complex topics of data privacy & GDPR and makes them understandable for all.

California Consumer Privacy Act and Marketers: 5 Actionable Steps to Follow

Date August 14, 2018 Author Category Data Privacy & Security

The CCPA (California Consumer Privacy Act) is a new California law aiming to regulate the flow of personal data between businesses. The act will expand the privacy rights of California consumers and require businesses to disclose the what, why, and how of the use of consumers’ personal information. It will also allow California residents to […]

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7 Elements Every DPA (Data Processing Agreement) Should Have

Date August 9, 2018 Author Category Data Privacy & Security, GDPR

If you want to know how to construct a lawful data processing agreement, you’re in the right place. In this blog post we’ll walk you through all the important elements of a DPA under GDPR. GDPR imposes many obligations on companies wanting to collect and use personal data about their clients (we have tackled them […]

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Analytics Implementation in 12 Steps: An Exhaustive Guide (Tracking Plan Included!)

Date July 26, 2018 Author Category Analytics, Use cases

It’s hard to overestimate the value of proper analytics configuration. A thoughtful approach will result in detailed insights into the day-to-day behavior of your clients, data-based ideas for improving your business, and many more positive outcomes – things everyone can benefit from. We’ve written about it in detail about in numerous articles on our blog, […]

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The Ultimate Guide to Data Anonymization in Analytics

Date July 12, 2018 Author Category Data Management, Data Privacy & Security

In the face of GDPR, many companies are looking for ways to process and utilize personal data without violating the new rules. This is all quite difficult, as GDPR significantly limits the ways in which personal data can be collected and processed. One of the biggest challenges is the high bar the regulation sets for […]

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Product Analytics 101: A Beginner’s Guide

Date July 2, 2018 Author Category Analytics

Statista estimates that the Apple App Store now contains over 2.2 million applications, and there are almost as many in the Google App Store. However, users typically use just 9 apps on a daily basis. This means that app stores are filled with apps that don’t attract users’ interest. There are plenty of reasons for […]

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How to Successfully Incorporate Analytics Into Your Growth Marketing Process

Date June 20, 2018 Author Category Analytics

Read this article to learn what role in analytics plays in Growth Marketing and how to configure it to make better, more informed decisions. The days of account-based marketing and the notion that new customers are the only thing marketers should care about are long gone. Today’s companies know that achieving and maintaining constant growth […]

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4 Steps to Determine if Your Tech Partner is GDPR-Compliant

Date June 11, 2018 Author Category GDPR

GDPR is now the law. That’s a fact. And this fact means that, technically, from now on every company processing the data of EU citizens or residents should do so in alignment with the new rules. Otherwise, they’re at risk of severe fines. That said, a lot of businesses are far from ready for this […]

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Piwik PRO Introduces New Pricing Packages For Small and Medium Enterprises

Date June 5, 2018 Author Category News & Releases

We’re happy to announce that new pricing plans are available for Piwik PRO Marketing Suite. The changes will allow small and medium enterprises to take advantage of affordable privacy-compliant marketing tools (including Consent Manager) to meet the requirements of the GDPR. In recent weeks, one of the most restrictive data privacy regulations the world has […]

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4 Sound Reasons to Choose Digital Marketing Platform (+Use Cases)

Date May 29, 2018 Author Category Analytics, Data Management, Personalization, Tag Manager, Use cases

In today’s business landscape, companies are constantly on the lookout for ways to get ahead of the competition. One of the most effective ways to gain the upper hand are digital marketing solutions. A survey conducted by SteelHouse found that marketers use an average of five different marketing and media tools. Many are expanding their […]

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[UPDATE] How Will GDPR Affect Your Web Analytics Tracking?

Date May 25, 2018 Author Category Analytics, Data Privacy & Security, GDPR

This blog post was originally published on April 27, 2017. You’ve probably heard of GDPR, the new EU data protection regulation. Its purpose is to strengthen and unify data collection from individuals within the European Union, and replace the obsolete Data Protection Directive 95/46/EC. It’s also the strictest data privacy law that has ever been […]

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