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Author:

Karolina Lubowicka, Content Marketer

Content Marketer and Social Media Specialist at Piwik PRO. An experienced copywriter who takes complex topics of data privacy & GDPR and makes them understandable for all.

How to Successfully Incorporate Analytics Into Your Growth Marketing Process

Date June 20, 2018 Author Category Web Analytics

Read this article to learn what role in analytics plays in Growth Marketing and how to configure it to make better, more informed decisions. The days of account-based marketing and the notion that new customers are the only thing marketers should care about are long gone. Today’s companies know that achieving and maintaining constant growth […]

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4 Steps to Determine if Your Tech Partner is GDPR-Compliant

Date June 11, 2018 Author Category GDPR

GDPR is now the law. That’s a fact. And this fact means that, technically, from now on every company processing the data of EU citizens or residents should do so in alignment with the new rules. Otherwise, they’re at risk of severe fines. That said, a lot of businesses are far from ready for this […]

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Piwik PRO Introduces New Pricing Packages For Small and Medium Enterprises

Date June 5, 2018 Author Category News & Releases

We’re happy to announce that new pricing plans are available for Piwik PRO Marketing Suite. The changes will allow small and medium enterprises to take advantage of affordable privacy-compliant marketing tools (including Consent Manager) to meet the requirements of the GDPR. In recent weeks, one of the most restrictive data privacy regulations the world has […]

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4 Sound Reasons to Choose Digital Marketing Platform (+Use Cases)

Date May 29, 2018 Author Category Data Management, Personalization, Tag Manager, Web Analytics

In today’s business landscape, companies are constantly on the lookout for ways to get ahead of the competition. One of the most effective ways to gain the upper hand are digital marketing solutions. A survey conducted by SteelHouse found that marketers use an average of five different marketing and media tools. Many are expanding their […]

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[UPDATE] How Will GDPR Affect Your Web Analytics Tracking?

Date May 25, 2018 Author Category Data Privacy & Security, GDPR, Web Analytics

This blog post was originally published on April 27, 2017. You’ve probably heard of GDPR, the new EU data protection regulation. Its purpose is to strengthen and unify data collection from individuals within the European Union, and replace the obsolete Data Protection Directive 95/46/EC. It’s also the strictest data privacy law that has ever been […]

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How Consent Manager Can Help You Obtain GDPR-Compliant Consents From Your Users

Date May 21, 2018 Author Category Consent Manager, GDPR

In this article we guide you through the most important characteristics of consent under GDPR. We also talk about GDPR consent manager – a useful tool that helps you collect, manage, and store all the relevant data in alignment with the new EU law. New rules around consent can lead to a lot of sleepless […]

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How Consent Manager and Tag Manager Work Together For Your GDPR Compliance

Date May 17, 2018 Author Category Consent Manager, GDPR, Tag Manager

The changes brought by GDPR directly impact your marketing tools, and particularly those used for online analytics. Virtually every company providing software that processes personal data (a.k.a. “data processors”) must adapt its technology to the requirements of the new European rules. The biggest player on the market – Google Analytics – is no exception. Unfortunately, […]

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Live Webinar: A Practical Guide to GDPR: How to Respect Data Subject Rights and Collect Consent

Date May 10, 2018 Author Category Consent Manager, GDPR, News & Releases

We’re happy to invite you to take part in our new live webinar. The webinar will take place on May 16 and May 29 2018. You’ll learn how to collect, store and manage visitor consents among other valuable details about how best to conform with GDPR. The General Data Protection Regulation (GDPR) comes into effect […]

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Data Management Platform vs Customer Data Platform – 4 Key Differences

Date May 9, 2018 Author Category Data Management

Data management platform, Customer Data Platform – their names may sound similar, but are they really the same thing? Let us guide you through the key differences between a DMP and a CDP. For many years, data management platforms have been considered among the most useful tools in digital marketing and advertising. This should come […]

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Your Most Burning Questions About GDPR Answered. Part 3/3

Date May 7, 2018 Author Category GDPR

In this series of articles we tackle issues related to GDPR and governments, charities, SMEs, and more. Read on to learn how to prepare your business for the changes the new Regulation is bringing. The rest of the series can be found here: Your Most Burning Questions About GDPR Answered. Part 1/3 Your Most Burning […]

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