Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.
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Content Marketer and Social Media Specialist at Piwik PRO. An experienced copywriter who takes complex topics of data privacy & GDPR and makes them understandable for all. LinkedIn Profile
74 blog posts
Published: November 13, 2019 Author Karolina Lubowicka Category News & Releases
Customer Data Platforms are beyond the hype. According to Grand View Research, the global CDP market was valued at USD 730.1 million in 2018 and is expected to grow by 27.5% from 2019 to 2025. However, we feel that there’s still a lot to be said when it comes to the possibilities offered by this […]
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Published: July 30, 2019 Updated: October 18, 2019 Author Karolina Lubowicka, Karolina Matuszewska Category Data Management
If modern marketing was a car, data would be its fuel. With consumers generating huge amounts of data every day, marketers have a lot of information they can use to grasp their needs and interests. However, not every piece of data is created equal. And when it comes to personalizing the user experience and making […]
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Published: July 26, 2019 Updated: September 16, 2019 Author Karolina Lubowicka, Szymon Grzesiak Category Analytics
The number of product analytics platforms available on the market can give anyone a headache. Especially you if you’re in charge of choosing a tool that the whole team will use on a daily basis. It’s quite a responsibility. That’s why in this post we want to make the task easier for you. We’ll show […]
Read more![Piwik PRO vs Matomo (Piwik): The Most Important Differences Explained [Updated]](https://uploads.clearcode.cc/piwik.pro/2019/07/pp-vs-matomo-new.png)
Published: July 12, 2019 Updated: August 6, 2019 Author Karolina Lubowicka Category Analytics, Comparisons
Piwik PRO and Matomo (formerly Piwik) have a shared history. Some of our employees contributed code for the open-source Piwik project. Early on Piwik PRO provided enterprise-level support and premium features on top of those open source foundations. However, in 2016 our paths diverged. We’re now two separate organizations, each with its own plans and […]
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Published: June 26, 2019 Author Karolina Lubowicka Category Analytics, GDPR
Google Analytics is by far the most popular analytics tool on the market. It’s free, and it allows you to analyze website traffic and gather valuable data about user behavior. However, collecting analytics data requires compliance with data protection regulations, including GDPR. In recent months, we’ve heard reports of some really bad privacy practices by […]
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Published: May 29, 2019 Updated: September 10, 2019 Author Karolina Lubowicka Category GDPR
Gone are the days when privacy policies were so vague that only lawyers could understand them. In Europe, at least, we owe it to GDPR. One of the reasons the EU introduced GDPR was to make people more informed and put them in control of how businesses collect, use, share, secure and process their personal […]
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Published: May 27, 2019 Updated: September 10, 2019 Author Karolina Lubowicka, Marek Juszczyński Category Analytics, Use cases
E-tailers face cut-throat competition. Keeping up with industry trends is essential to stay ahead in the race, especially for businesses with an omni-channel presence. Also, as a customer-centric industry, retailers are constantly under pressure to serve clients better and increase their overall satisfaction. It’s no easy task. As Shep Hyken writes in Forbes, customers will […]
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Published: April 26, 2019 Updated: June 6, 2019 Author Karolina Lubowicka Category Data Privacy & Security, GDPR
Brazil is another country with strong data privacy regulations – specifically, the Brazilian General Data Privacy Law, also known as LGPD. Beginning August 2020, it will give more than 210 million people new rights to access and control their own data and impact how companies manage their privacy. You might be wondering how it will […]
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Published: April 15, 2019 Updated: July 17, 2019 Author Karolina Lubowicka, Szymon Grzesiak Category Analytics, Use cases
One of the most important strengths of traffic efficiency reports is that they allow you to understand exactly how your customers are finding you. Analyzing sessions, new users, bounce rates, conversion rates, transactions, and goals is pointless unless you determine where the traffic came from.To access all those juicy details, however, everything has to be…
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Published: March 29, 2019 Updated: April 24, 2019 Author Karolina Lubowicka Category Analytics, Banking & Finance
There has never been a better time for banks to take a 360-degree view of their customers. The trend is heading towards offering a “segment of one”. A personalized experience where the user receives the right offer at the right time. With legal restrictions and internal policies, it’s much more difficult to take full advantage […]
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