Author
Karolina Lubowicka
Content Marketer
Content Marketer and Social Media Specialist at Piwik PRO. An experienced copywriter who takes complex topics of data privacy & GDPR and makes them understandable for all. LinkedIn Profile
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July 6, 2020
Web analytics for governments: The framework for setting the right KPIs
One of the main goals of the public sector institutions has always been to be transparent and give citizens consistent access to public services and information. At the same time, it’s necessary to optimize costs, improve efficiency and better allocate resources.What has changed is that now institutions deal with many of these tasks through websites […]
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June 24, 2020
3 reports for optimizing user flow on your website
Whether it’s your website, product, or an app, when you’re thinking about your users, you surely have some goals in mind. Let’s say a visitor comes to your website – what would you like them to do? Sign up for a newsletter? Buy a product? Request a demo? Well, users rarely take the path you’d like […]
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June 10, 2020
Piwik PRO vs. Google Analytics: the most comprehensive comparison
This blog post was originally published on November 23, 2018.According to the latest statistics provided by W3Techs.com, Google Analytics is used by 54.8% of all websites. Its popularity comes as no surprise – it’s developed by one of the most recognizable brands in the world, offers a vast variety of features and is free. However, […]
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April 14, 2020
3 ways to track single-page applications (SPAs) with Tag Manager: a step-by-step guide
Single-page applications (SPAs) are said to provide stellar performance and user experience. However, to make sure that your SPA does the job, you need to measure how users interact with it. In this post, we’ll tell you how to track SPAs so as to gather as much data as possible with the least amount of […]
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April 10, 2020
Should you run a DPIA for Google Analytics?
Google Analytics (GA) is reportedly installed on more than half of all websites. Its popularity comes as no surprise – it’s developed by one of the most recognizable brands in the world, it’s easy to get started with and it’s “free”. But the tool is useful not only for business owners, it’s also a powerful […]
Read more![Piwik PRO vs. Matomo (Piwik): The most important differences explained [Updated]](https://uploads.piwik.pro/piwik.pro/2020/04/2020-04-06_piwikpro-vs-matomo_blog-1.png)
April 3, 2020
Piwik PRO vs. Matomo (Piwik): The most important differences explained [Updated]
Piwik PRO and Matomo (formerly Piwik) have a shared history. Some of our employees contributed code for the open-source Piwik project. Early on Piwik PRO provided enterprise-level support and premium features on top of those open source foundations. However, in 2016 our paths diverged. We’re now two separate organizations, each with its own plans and […]
Read more![Web analytics vendors review & comparison sheet: which solution will be right for you? [UPDATE]](https://uploads.piwik.pro/piwik.pro/2020/03/2020-03-26_web-analytics-vendors-comparison-sheet_blog.png)
March 26, 2020
Web analytics vendors review & comparison sheet: which solution will be right for you? [UPDATE]
Are you racking your brain to find analytics software that will match your business needs? Then we’ve got great news for you. In our freshly updated comparison, you’ll find 5 of the most popular analytics solutions side-by-side for you to see the key differences between them and decide what’s your best pick.
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March 10, 2020
How to run web & app analytics projects across banking groups
Collecting behavioral data about app and website visitors and using it in marketing and advertising context has always been a challenge for the financial industry. We’ve tackled this issue in numerous posts on our blog. The problem is even greater for institutions with a worldwide presence. Because of strict privacy and security regulations – both […]
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January 21, 2020
Improve consumer experience in healthcare with Analytics and personalization: 3 powerful use cases
We believe that successfully enhancing patients’ digital journey depends on understanding their preferences. That’s why it’s crucial to base your digital strategy on reliable statistics and measurable data. In the United States alone, 96% of hospitals have switched from paper records to online portals to aid doctors track testing, imaging and visits, then offer patients […]
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January 9, 2020
Piwik PRO signs an open letter advocating for a tighter ePrivacy Regulation
Piwik PRO, together with twelve other companies, has signed an open letter urging EU Member States to include strong privacy safeguards in the new Privacy and Electronic Communications Regulation (ePrivacy Regulation).The letter is an initiative of Articl8, an industry group of pro-privacy companies thriving in the face of fierce competition from businesses that harvest personal […]
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Categories
- Analytics (121)
- Consent Manager (5)
- Banking & finance (14)
- Comparisons (10)
- Conversion optimization (29)
- Data management (45)
- Data privacy & security (82)
- GDPR (40)
- Government (3)
- Healthcare (4)
- Intranet analytics (10)
- News & releases (46)
- Personalization (14)
- Product best practices (42)
- Tag Manager (20)
- Use cases (31)
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