Author
Karolina Lubowicka
Senior Content Marketer and Social Media Specialist
An experienced copywriter who takes complex topics of data privacy & GDPR and makes them understandable for all. LinkedIn Profile
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July 23, 2024
Anonymous tracking: How to do useful analytics without personal data
Piwik PRO tracking methods Anonymous data tracking with cookies and session data Anonymous data tracking without cookies but with session data Anonymous data tracking without cookies or session data Tracking technology First-party session cookie and session hash Session hash Visitor data Session data Event tracking New vs. returning visitors Consent mechanism You can choose full […]
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May 8, 2024
Server-side tracking and server-side tagging: The complete guide
For years, companies have been using client-side tags and pixels to track website visitors, improve the user experience, optimize conversion rates, and target ads to the right audiences. Now, these types of trackers are slowly losing their appeal. As ad blockers become increasingly popular and browsers revoke support for third-party tracking, gathering valuable data using client-side methods is becoming more and more challenging.
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March 28, 2024
Digital marketing analytics: The beginner’s guide to data-driven marketing success
Overall website traffic and pageviews Without the context of conversion data or segmentation (like channel, location, or device), these metrics provide you with little to no actionable insight. They can give you a false, inflated view of your website’s performance without indicating any real success in engaging or converting visitors. Paid media traffic Traffic generated […]
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February 27, 2024
Integrating Piwik PRO and Cookie Information CMP is now easier than ever
Last year, Piwik PRO joined forces with Cookie Information (CI), the vendor of a leading consent management platform (CMP) based in Denmark. Our goal with the merger is to give more opportunities for effective and lawful data collection to companies worldwide and help them shift towards first-party data strategies.Our first step to deliver on that […]
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October 2, 2023
HIPAA, marketing and advertising: How to run compliant campaigns in healthcare
Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but doesn’t provide legal consultancy. If you’d like to make sure that you comply with HIPAA guidelines, we encourage you to consult an attorney.Healthcare organizations deal with tons of sensitive information concerning people’s health. It needs to be handled with proper […]
Read more![Is Google Analytics (3 & 4) GDPR-compliant? [Updated]](https://piwik.pro/wp-content/uploads/2020/08/2020-08-25_Is-Google-Analytics-GDPR-compliant-10-things-to-consider_blog.png)
August 31, 2023
Is Google Analytics (3 & 4) GDPR-compliant? [Updated]
Google Analytics is the most popular analytics tool on the market. It’s free and allows you to analyze website traffic and gather valuable data about user behavior. But at the same time, the way Google Analytics collects and processes data has been a concern for privacy-conscious businesses and regulators. The Austrian, French, Italian, Norwegian and Swedish data […]
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August 22, 2023
Privacy compliance in ecommerce – a comprehensive guide
The rapid evolution of ecommerce has made privacy compliance a critical concern for many online businesses. With the increasing number of data breaches, consumer awareness, and fines for non-compliance, safeguarding customers’ data and respecting their privacy has become a new standard. According to Gartner, 75% of global consumers will have their personal data protected by privacy […]
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July 17, 2023
Everything you need to know about the Data Privacy Framework (Privacy Shield 2.0)
On July 10, 2023, the European Commission announced a new agreement regulating data flow between the US and the EU named the Data Privacy Framework (DPF). It’s a much-needed development considering the importance of data transfers in the global economy. But many issues around this new deal raise concerns about its sustainability.Privacy watchdogs, including Max […]
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July 6, 2023
Sweden’s data protection authority orders companies to stop using Google Analytics
Sweden’s data protection authority (DPA), IMY, issued the first major fines for companies that sent personal data to the US via Google Analytics. It also ordered Swedish businesses to refrain from using Google’s analytics tool.IMY’s decision aligns with previous opinions by the Austrian, French, Danish, Norwegian, and Italian DPAs. It also indicates that in the […]
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May 23, 2023
Meta hit with a €1.2 billion fine, ordered to suspend the EU-US data transfers
US tech giant Meta has been fined a record €1.2 billion for breaching the rules of GDPR.According to the Irish Data Protection Commission (DPC), an authority behind the ruling, Meta violated EU law by sending the personal data of Facebook users to the US, potentially exposing it to US surveillance.The penalty has overshadowed the $746 […]
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