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Guest Post for Piwik PRO

Author:

Karolina Lubowicka, Content Marketer

Content marketing and social media enthusiast tweeting for @PiwikPRO.

GDPR in Banking – How to be Sure Your Web Analytics Complies With the New Law

Author Category Banking & Finance, GDPR

The new EU privacy law is just around the corner, so it’s about time banks reviewed their GDPR-compliance. One of the more important steps in this process is examining technology partners, including web analytics vendors. Read this guide to learn how to tackle this issue. 25 May 2018 – the day when the new European […]

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6 Features Every Enterprise Web Analytics Software Should Have

Author Category Data Privacy & Security, Web Analytics

In this article, we guide you through all the important factors you should consider before signing up with an enterprise web analytics vendor. Selecting a web analytics vendor is an important process. It’s not software you want to be changing every month, so it’s crucial to treat it as a long-term project and give yourself […]

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Data Management Platform vs Customer Data Platform – 4 Key Differences

Author Category Data Management

Data management platform, customer data platform – their names may sound similar, but are they really the same thing? Let us guide you through the key differences between a DMP and a CDP. For many years, data management platforms have been considered among the most useful tools in digital marketing and advertising. This should come […]

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How to Use On-site Personalization to Enhance the Customer Experience in Healthcare

Author Category Content Personalization, Healthcare

We believe that success in enhancing patients’ digital journey depends on understanding their preferences. That’s why it’s crucial to base your digital strategy on reliable statistics and measurable data. This is why in previous posts we’ve described the benefits of using reliable web analytics in healthcare. We’ve covered topics such as: Everything You Need to […]

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Piwik PRO Teams Up With Looker!

Author Category News & Releases, Web Analytics

We’re delighted to announce a new product integration. This time we’ve partnered with Looker to combine Piwik PRO data with high-quality business intelligence. Read on to see what this new integration brings. Every business operating online needs a way to analyze and measure its digital presence. The answer to those needs are marketing tools. They […]

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Everything You Need to Know About Healthcare and Web Analytics

Author Category Healthcare, Web Analytics

In this article we aim to present all the important aspects of choosing the right web analytics solution for the healthcare industry. But before we do that, let’s take one step back and delve deeper into the reasons why the healthcare industry needs reliable marketing data in the first place. Digitization gallops along, sparing no […]

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To Banks Which Want to Track Omnichannel Customer Journey of Their Clients But Can’t Get Started

Author Category Banking & Finance, Conversion Optimization, Web Analytics

Banking customers have grown accustomed to the omnichannel convenience – the ability to start a process on a mobile app, then move to desktop, and finish the whole procedure at a local branch. Banks should then monitor the customer experience of their e-banking and m-banking services to make sure that hopping from one device to […]

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You Don’t Have to Sign a BAA With Your Web Analytics Vendor to be HIPAA-compliant

Author Category Data Privacy & Security, GDPR, Healthcare, Web Analytics

Are you having trouble with convincing your web analytics vendor to sign a business associate agreement (BAA)? Don’t worry. There’s a way to deploy a web analytics tool which complies with HIPAA standards without a BAA in your hand. In this blog post we’ll show you how to make it happen. Before we proceed to […]

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How to Handle Marketing Data the Right Way in Banking Industry?

Author Category Banking & Finance, Data Privacy & Security, Web Analytics

Processing marketing data in banks can be risky business. After all, financial institutions have to juggle sensitive data related to business and at the same time balance between strict sector-related restrictions like PCI DSS, GLBA, Dodd-Frank Wall Street Reform, the Consumer Protection Act, and the GLBA Safeguards Rule, just to name a few. Not to […]

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How Will GDPR Affect Your Web Analytics Tracking?

Author Category Data Privacy & Security, GDPR, Web Analytics

Are you wondering if the upcoming GDPR legislation will have any impact on the way you collect your web analytics data? We must warn you – it certainly will. Read our new blog post to see, what exactly is going to change and how to prepare for it. You’ve probably heard of GDPR, the new […]

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