Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.
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Content Marketer and Social Media Specialist at Piwik PRO. An experienced copywriter who takes complex topics of data privacy & GDPR and makes them understandable for all. LinkedIn Profile
71 blog posts
Published: May 29, 2019 Updated: June 5, 2019 Author Karolina Lubowicka Category GDPR
Gone are the days when privacy policies were so vague that only lawyers could understand them. In Europe, at least, we owe it to GDPR. One of the reasons the EU introduced GDPR was to make people more informed and put them in control of how businesses collect, use, share, secure and process their personal […]
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Published: May 27, 2019 Author Karolina Lubowicka, Marek Juszczyński Category Analytics, Use cases
E-tailers face cut-throat competition. Keeping up with industry trends is essential to stay ahead in the race, especially for businesses with an omni-channel presence. Also, as a customer-centric industry, retailers are constantly under pressure to serve clients better and increase their overall satisfaction. It’s no easy task. As Shep Hyken writes in Forbes, customers will […]
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Published: April 26, 2019 Updated: June 6, 2019 Author Karolina Lubowicka Category Data Privacy & Security, GDPR
Brazil is another country with strong data privacy regulations – specifically, the Brazilian General Data Privacy Law, also known as LGPD. Beginning August 2020, it will give more than 210 million people new rights to access and control their own data and impact how companies manage their privacy. You might be wondering how it will […]
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Published: April 15, 2019 Updated: May 31, 2019 Author Karolina Lubowicka, Szymon Grzesiak Category Analytics, Use cases
One of the most important strengths of traffic efficiency reports is that they allow you to understand exactly how your customers are finding you. Analyzing sessions, new users, bounce rates, conversion rates, transactions, and goals is pointless unless you determine where the traffic came from. To access all those juicy details, however, everything has to […]
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Published: March 29, 2019 Updated: April 24, 2019 Author Karolina Lubowicka Category Analytics, Banking & Finance
There has never been a better time for banks to take a 360-degree view of their customers. The trend is heading towards offering a “segment of one”. A personalized experience where the user receives the right offer at the right time. With legal restrictions and internal policies, it’s much more difficult to take full advantage […]
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Published: March 27, 2019 Updated: May 21, 2019 Author Ewa Curac-Dahl, Karolina Lubowicka Category Customer Success
It must be said, web analytics is not the easiest thing in the world. That’s why we do our best to help our customers become proficient in using our tool. Thanks to a carefully designed onboarding process, our clients quickly learn how to use Piwik PRO, which brings them closer to their goals. So let’s […]
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Published: March 25, 2019 Updated: April 19, 2019 Author Szymon Grzesiak, Karolina Lubowicka Category Analytics
Every good analytics platform should give you the opportunity to share data anytime and with anyone you need. After all, the point of the tool is to ensure that all interested parties can make informed decisions based on quantitative data. That’s why we’ve designed Piwik PRO to let you export data in multiple ways and […]
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Published: March 6, 2019 Updated: May 7, 2019 Author Karolina Lubowicka Category Data Management, Use cases
Customer Data Platforms are known as the brain of the smart marketing stack for good reason. CDP technology facilitates campaign automation, mapping the customer journey across all channels and touchpoints. It supports data analysis and helps marketers manage all their initiatives with minimal use of IT department resources. And let’s not forget about one more […]
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Published: March 1, 2019 Updated: March 15, 2019 Author Karolina Lubowicka Category Data Privacy & Security
It seems that privacy on the web has never been so widely discussed. Thanks in part to the Facebook and Cambridge Analytica saga, as well as the abundance of data breaches in recent years, the world is waking up to the dangers of how modern technology can erode our privacy. The response to this state […]
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Published: February 11, 2019 Updated: March 7, 2019 Author Karolina Lubowicka, David Street Category GDPR
GDPR has been in force since last May, but what has really changed? This report tries to answer that question by examining how organizations in the EU and North America are collecting and using data consents for EU internet users. There are many indications that tech and advertising giants have a stake in keeping the […]
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