Piwik PRO Blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.

Author:

Karolina Lubowicka, Content Marketer

Content Marketer and Social Media Specialist at Piwik PRO. An experienced copywriter who takes complex topics of data privacy & GDPR and makes them understandable for all. LinkedIn Profile

Improve Consumer Experience in Healthcare with Analytics and Personalization: 3 Powerful Use Cases

Published: January 21, 2020 Author , Category Healthcare

We believe that successfully enhancing patients’ digital journey depends on understanding their preferences. That’s why it’s crucial to base your digital strategy on reliable statistics and measurable data. In the United States alone, 96% of hospitals have switched from paper records to online portals to aid doctors track testing, imaging and visits, then offer patients […]

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Piwik PRO Signs an Open Letter Advocating for a Tighter ePrivacy Regulation

Published: January 9, 2020 Updated: January 13, 2020 Author , Category Data Privacy & Security, News & Releases

Piwik PRO, together with twelve other companies, has signed an open letter urging EU Member States to include strong privacy safeguards in the new Privacy and Electronic Communications Regulation (ePrivacy Regulation).The letter is an initiative of Articl8, an industry group of pro-privacy companies thriving in the face of fierce competition from businesses that harvest personal […]

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Let’s meet at the Customer Data Platform Conference in Utrecht, Netherlands!

Published: November 13, 2019 Author Category News & Releases

Customer Data Platforms are beyond the hype. According to Grand View Research, the global CDP market was valued at USD 730.1 million in 2018 and is expected to grow by 27.5% from 2019 to 2025. However, we feel that there’s still a lot to be said when it comes to the possibilities offered by this […]

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Single Customer View (SCV): What Is It and How Does It Work?

Published: July 30, 2019 Updated: October 18, 2019 Author , Category Data Management

If modern marketing was a car, data would be its fuel. With consumers generating huge amounts of data every day, marketers have a lot of information they can use to grasp their needs and interests. However, not every piece of data is created equal. And when it comes to personalizing the user experience and making […]

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How to Choose the Right Product Analytics Vendor

Published: July 26, 2019 Updated: September 16, 2019 Author , Category Analytics

The number of product analytics platforms available on the market can give anyone a headache. Especially you if you’re in charge of choosing a tool that the whole team will use on a daily basis. It’s quite a responsibility. That’s why in this post we want to make the task easier for you. We’ll show […]

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Piwik PRO vs Matomo (Piwik): The Most Important Differences Explained [Updated]

Published: July 12, 2019 Updated: January 17, 2020 Author Category Analytics, Comparisons

Piwik PRO and Matomo (formerly Piwik) have a shared history. Some of our employees contributed code for the open-source Piwik project. Early on Piwik PRO provided enterprise-level support and premium features on top of those open source foundations. However, in 2016 our paths diverged. We’re now two separate organizations, each with its own plans and […]

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Is Google Analytics GDPR Compliant? 10 Things to Consider

Published: June 26, 2019 Author Category Analytics, GDPR

Google Analytics is by far the most popular analytics tool on the market. It’s free, and it allows you to analyze website traffic and gather valuable data about user behavior. However, collecting analytics data requires compliance with data protection regulations, including GDPR. In recent months, we’ve heard reports of some really bad privacy practices by […]

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10 Elements Every GDPR-Compliant Privacy Policy Should Have

Published: May 29, 2019 Updated: September 10, 2019 Author Category GDPR

Gone are the days when privacy policies were so vague that only lawyers could understand them. In Europe, at least, we owe it to GDPR. One of the reasons the EU introduced GDPR was to make people more informed and put them in control of how businesses collect, use, share, secure and process their personal […]

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Retail & E-tail Analytics: 5 Challenges You’ll Overcome With The Right Software

Published: May 27, 2019 Updated: September 10, 2019 Author , Category Analytics, Use cases

E-tailers face cut-throat competition. Keeping up with industry trends is essential to stay ahead in the race, especially for businesses with an omni-channel presence. Also, as a customer-centric industry, retailers are constantly under pressure to serve clients better and increase their overall satisfaction. It’s no easy task. As Shep Hyken writes in Forbes, customers will […]

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9 Steps to Make Your Analytics LGPD-Compliant

Published: April 26, 2019 Updated: June 6, 2019 Author Category Data Privacy & Security, GDPR

Brazil is another country with strong data privacy regulations – specifically, the Brazilian General Data Privacy Law, also known as LGPD. Beginning August 2020, it will give more than 210 million people new rights to access and control their own data and impact how companies manage their privacy. You might be wondering how it will […]

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