Piwik PRO Blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.

Author:

Karolina Lubowicka, Content Marketer

Content Marketer and Social Media Specialist at Piwik PRO. An experienced copywriter who takes complex topics of data privacy & GDPR and makes them understandable for all. LinkedIn Profile

10 Elements Every GDPR-Compliant Privacy Policy Should Have

Published: May 29, 2019 Updated: June 5, 2019 Author Category GDPR

Gone are the days when privacy policies were so vague that only lawyers could understand them. In Europe, at least, we owe it to GDPR. One of the reasons the EU introduced GDPR was to make people more informed and put them in control of how businesses collect, use, share, secure and process their personal […]

Read more

Retail & E-tail Analytics: 5 Challenges You’ll Overcome With The Right Software

Published: May 27, 2019 Author , Category Analytics, Use cases

E-tailers face cut-throat competition. Keeping up with industry trends is essential to stay ahead in the race, especially for businesses with an omni-channel presence. Also, as a customer-centric industry, retailers are constantly under pressure to serve clients better and increase their overall satisfaction. It’s no easy task. As Shep Hyken writes in Forbes, customers will […]

Read more

9 Steps to Make Your Analytics LGPD-Compliant

Published: April 26, 2019 Updated: June 6, 2019 Author Category Data Privacy & Security, GDPR

Brazil is another country with strong data privacy regulations – specifically, the Brazilian General Data Privacy Law, also known as LGPD. Beginning August 2020, it will give more than 210 million people new rights to access and control their own data and impact how companies manage their privacy. You might be wondering how it will […]

Read more

4 Powerful Use Cases of Traffic Efficiency Reports

Published: April 15, 2019 Updated: May 31, 2019 Author , Category Analytics, Use cases

One of the most important strengths of traffic efficiency reports is that they allow you to understand exactly how your customers are finding you. Analyzing sessions, new users, bounce rates, conversion rates, transactions, and goals is pointless unless you determine where the traffic came from. To access all those juicy details, however, everything has to […]

Read more

Web Analytics For Banks: Off-The-Shelf vs. Build-Your-Own

Published: March 29, 2019 Updated: April 24, 2019 Author Category Analytics, Banking & Finance

There has never been a better time for banks to take a 360-degree view of their customers. The trend is heading towards offering a “segment of one”. A personalized experience where the user receives the right offer at the right time. With legal restrictions and internal policies, it’s much more difficult to take full advantage […]

Read more

Everything You Need To Know About Customer Onboarding in Piwik PRO

Published: March 27, 2019 Updated: May 21, 2019 Author , Category Customer Success

It must be said, web analytics is not the easiest thing in the world. That’s why we do our best to help our customers become proficient in using our tool. Thanks to a carefully designed onboarding process, our clients quickly learn how to use Piwik PRO, which brings them closer to their goals. So let’s […]

Read more

How to Export and Share Reports & Dashboards in Piwik PRO

Published: March 25, 2019 Updated: April 19, 2019 Author , Category Analytics

Every good analytics platform should give you the opportunity to share data anytime and with anyone you need. After all, the point of the tool is to ensure that all interested parties can make informed decisions based on quantitative data. That’s why we’ve designed Piwik PRO to let you export data in multiple ways and […]

Read more

How-to Guide to Stitching Together Internal & External Data With Piwik PRO

Published: March 6, 2019 Updated: May 7, 2019 Author Category Data Management, Use cases

Customer Data Platforms are known as the brain of the smart marketing stack for good reason. CDP technology facilitates campaign automation, mapping the customer journey across all channels and touchpoints. It supports data analysis and helps marketers manage all their initiatives with minimal use of IT department resources. And let’s not forget about one more […]

Read more

6 New Privacy Laws Around The Globe You Should Pay Attention To

Published: March 1, 2019 Updated: March 15, 2019 Author Category Data Privacy & Security

It seems that privacy on the web has never been so widely discussed. Thanks in part to the Facebook and Cambridge Analytica saga, as well as the abundance of data breaches in recent years, the world is waking up to the dangers of how modern technology can erode our privacy. The response to this state […]

Read more

We’re Releasing “The State of GDPR Consent” Report

Published: February 11, 2019 Updated: March 7, 2019 Author , Category GDPR

GDPR has been in force since last May, but what has really changed? This report tries to answer that question by examining how organizations in the EU and North America are collecting and using data consents for EU internet users. There are many indications that tech and advertising giants have a stake in keeping the […]

Read more