Author
Karolina Lubowicka
Content Marketer
Content Marketer and Social Media Specialist at Piwik PRO. An experienced copywriter who takes complex topics of data privacy & GDPR and makes them understandable for all. LinkedIn Profile
See more posts of this author
January 5, 2021
Matomo performance issues: What causes them and how to fix them
Many companies choose Matomo because it ensures higher privacy standards than Google Analytics. Matomo doesn’t share user data with advertising systems. On-premises hosting lets you keep data in virtually any location on the globe. All this helps you comply with strict data protection laws and your internal policies. The platform also allows you to get a […]
Read more
December 15, 2020
Web analytics for governments part 2: How to work with strategic & tactical goals
This article is the second of a three-part series about the FTG framework – a web analytics model designed with the websites of public institutions in mind. The framework was created by Toon Vuursteen, a Dutch thought leader in digital analytics for the public sector, now supporting the digital transformation of Deloitte Netherlands’ clients. Part […]
Read more![What is PII, non-PII, and personal data? [UPDATED]](https://piwik.pro/wp-content/uploads/2020/10/2020-10-21_What-Is-PII-non-PII-and-personal-data_blog.png)
October 21, 2020
What is PII, non-PII, and personal data? [UPDATED]
Personally identifiable information (PII) and personal data are two classifications of data that often cause confusion for organizations that collect, store and analyze such data. PII is used in the US but no single legal document defines it. The legal system in the United States is a blend of numerous federal and state laws and sector-specific […]
Read more![Is Google Analytics GDPR-compliant? 10 things to consider [UPDATE]](https://piwik.pro/wp-content/uploads/2020/08/2020-08-25_Is-Google-Analytics-GDPR-compliant-10-things-to-consider_blog.png)
August 31, 2020
Is Google Analytics GDPR-compliant? 10 things to consider [UPDATE]
Google Analytics (GA) is by far the most popular analytics tool on the market. It’s free and allows you to analyze website traffic and gather valuable data about user behavior. However, collecting analytics data requires compliance with data protection regulations such as GDPR. In the past few years, we’ve heard reports of questionable privacy practices by Google. […]
Read more
August 21, 2020
PIPEDA and analytics: Everything you need to know
The Personal Information Protection and Electronic Documents Act (PIPEDA) is the Canadian federal privacy law that regulates how the private sector collects, uses and discloses the personal information of their clients. It also deals with the security of storing and processing that personal data.PIPEDA originally went into law in 2000. Since then it has been […]
Read more
July 6, 2020
Web analytics for governments: The framework for setting the right KPIs
One of the main goals of the public sector institutions has always been to be transparent and give citizens consistent access to public services and information. At the same time, it’s necessary to optimize costs, improve efficiency and better allocate resources.What has changed is that now institutions deal with many of these tasks through websites […]
Read more
June 24, 2020
3 reports for optimizing user flow on your website
Whether it’s your website, product, or an app, when you’re thinking about your users, you surely have some goals in mind. Let’s say a visitor comes to your website – what would you like them to do? Sign up for a newsletter? Buy a product? Request a demo? Well, users rarely take the path you’d like […]
Read more
June 10, 2020
Piwik PRO vs. Google Analytics: the most comprehensive comparison
This blog post was originally published on November 23, 2018.According to the latest statistics provided by W3Techs.com, Google Analytics is used by 55.2% of all websites. Its popularity comes as no surprise – it’s developed by one of the most recognizable brands in the world, offers a vast variety of features and is free. However, […]
Read more
April 14, 2020
3 ways to track single-page applications (SPAs) with Tag Manager: a step-by-step guide
Single-page applications (SPAs) are said to provide stellar performance and user experience. However, to make sure that your SPA does the job, you need to measure how users interact with it. In this post, we’ll tell you how to track SPAs so as to gather as much data as possible with the least amount of […]
Read more
April 10, 2020
Should you run a DPIA for Google Analytics?
Google Analytics (GA) is reportedly installed on more than half of all websites. Its popularity comes as no surprise – it’s developed by one of the most recognizable brands in the world, it’s easy to get started with and it’s “free”. But the tool is useful not only for business owners, it’s also a powerful […]
Read more
Categories
- Analytics (127)
- Consent Manager (5)
- Banking & finance (14)
- Comparisons (10)
- Conversion optimization (29)
- Data management (48)
- Data privacy & security (83)
- GDPR (40)
- Government (4)
- Healthcare (4)
- Intranet analytics (10)
- News & releases (49)
- Personalization (14)
- Product best practices (40)
- Tag Manager (21)
- Use cases (32)
Newsletter
Sign up to receive the latest Piwik PRO news and insights in your inbox