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Author: Karolina Lubowicka

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Author

Karolina Lubowicka

Content Marketer

Content Marketer and Social Media Specialist at Piwik PRO. An experienced copywriter who takes complex topics of data privacy & GDPR and makes them understandable for all. LinkedIn Profile

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Should you run a DPIA for Google Analytics?

April 10, 2020

Should you run a DPIA for Google Analytics?

Google Analytics (GA) is reportedly installed on more than half of all websites. Its popularity comes as no surprise – it’s developed by one of the most recognizable brands in the world, it’s easy to get started with and it’s “free”. But the tool is useful not only for business owners, it’s also a powerful […]

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Piwik PRO vs. Matomo (Piwik): The most important differences explained [Updated]

April 3, 2020

Piwik PRO vs. Matomo (Piwik): The most important differences explained [Updated]

Piwik PRO and Matomo (formerly Piwik) have a shared history. Some of our employees contributed code for the open-source Piwik project. Early on Piwik PRO provided enterprise-level support and premium features on top of those open source foundations. However, in 2016 our paths diverged. We’re now two separate organizations, each with its own plans and […]

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Web analytics vendors review & comparison sheet: which solution will be right for you? [UPDATE]

March 26, 2020

Web analytics vendors review & comparison sheet: which solution will be right for you? [UPDATE]

Are you racking your brain to find analytics software that will match your business needs? Then we’ve got great news for you. In our freshly updated comparison, you’ll find 5 of the most popular analytics solutions side-by-side for you to see the key differences between them and decide what’s your best pick.

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How to run web & app analytics projects across banking groups

March 10, 2020

How to run web & app analytics projects across banking groups

Collecting behavioral data about app and website visitors and using it in marketing and advertising context has always been a challenge for the financial industry. We’ve tackled this issue in numerous posts on our blog. The problem is even greater for institutions with a worldwide presence. Because of strict privacy and security regulations – both […]

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How to track single-page applications (SPAs) with Tag Manager & data layer: a step-by-step guide

February 3, 2020

How to track single-page applications (SPAs) with Tag Manager & data layer: a step-by-step guide

Single-page applications (SPAs) are said to provide stellar performance and user experience. However, to make sure that your SPA does the job, you need to measure how users interact with it. In this post, we’ll tell you how to track SPAs so as to gather as much data as possible with the least amount of […]

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Improve consumer experience in healthcare with Analytics and personalization: 3 powerful use cases

January 21, 2020

Improve consumer experience in healthcare with Analytics and personalization: 3 powerful use cases

We believe that successfully enhancing patients’ digital journey depends on understanding their preferences. That’s why it’s crucial to base your digital strategy on reliable statistics and measurable data. In the United States alone, 96% of hospitals have switched from paper records to online portals to aid doctors track testing, imaging and visits, then offer patients […]

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Piwik PRO signs an open letter advocating for a tighter ePrivacy Regulation

January 9, 2020

Piwik PRO signs an open letter advocating for a tighter ePrivacy Regulation

Piwik PRO, together with twelve other companies, has signed an open letter urging EU Member States to include strong privacy safeguards in the new Privacy and Electronic Communications Regulation (ePrivacy Regulation).The letter is an initiative of Articl8, an industry group of pro-privacy companies thriving in the face of fierce competition from businesses that harvest personal […]

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Let’s meet at the Customer Data Platform Conference in Utrecht, Netherlands!

November 13, 2019

Let’s meet at the Customer Data Platform Conference in Utrecht, Netherlands!

Customer Data Platforms are beyond the hype. According to Grand View Research, the global CDP market was valued at USD 730.1 million in 2018 and is expected to grow by 27.5% from 2019 to 2025. However, we feel that there’s still a lot to be said when it comes to the possibilities offered by this […]

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Single Customer View (SCV): What Is It and How Does It Work?

July 30, 2019

Single Customer View (SCV): What Is It and How Does It Work?

If modern marketing was a car, data would be its fuel. With consumers generating huge amounts of data every day, marketers have a lot of information they can use to grasp their needs and interests. However, not every piece of data is created equal. And when it comes to personalizing the user experience and making […]

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How to Choose the Right Product Analytics Vendor

July 26, 2019

How to Choose the Right Product Analytics Vendor

The number of product analytics platforms available on the market can give anyone a headache. Especially you if you’re in charge of choosing a tool that the whole team will use on a daily basis. It’s quite a responsibility. That’s why in this post we want to make the task easier for you. We’ll show […]

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