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Guest Post for Piwik PRO

Author:

Karolina Lubowicka, Content Marketer

Content marketing and social media enthusiast tweeting for @PiwikPRO.

How to Use On-site Personalization to Enhance the Customer Experience in Healthcare

Author Category Content Personalization, Healthcare

We believe that success in enhancing patients’ digital journey depends on understanding their preferences. That’s why it’s crucial to base your digital strategy on reliable statistics and measurable data. This is why in previous posts we’ve described the benefits of using reliable web analytics in healthcare. We’ve covered topics such as: Everything You Need to […]

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Piwik PRO Teams Up With Looker!

Author Category News & Releases, Web Analytics

We’re delighted to announce a new product integration. This time we’ve partnered with Looker to combine Piwik PRO data with high-quality business intelligence. Read on to see what this new integration brings. Every business operating online needs a way to analyze and measure its digital presence. The answer to those needs are marketing tools. They […]

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Everything You Need to Know About Healthcare and Web Analytics

Author Category Healthcare, Web Analytics

In this article we aim to present all the important aspects of choosing the right web analytics solution for the healthcare industry. But before we do that, let’s take one step back and delve deeper into the reasons why the healthcare industry needs reliable marketing data in the first place. Digitization gallops along, sparing no […]

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To Banks Which Want to Track Omnichannel Customer Journey of Their Clients But Can’t Get Started

Author Category Banking & Finance, Conversion Optimization, Web Analytics

Banking customers have grown accustomed to the omnichannel convenience – the ability to start a process on a mobile app, then move to desktop, and finish the whole procedure at a local branch. Banks should then monitor the customer experience of their e-banking and m-banking services to make sure that hopping from one device to […]

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You Don’t Have to Sign a BAA With Your Web Analytics Vendor to be HIPAA-compliant

Author Category Data Privacy & Security, GDPR, Healthcare, Web Analytics

Are you having trouble with convincing your web analytics vendor to sign a business associate agreement (BAA)? Don’t worry. There’s a way to deploy a web analytics tool which complies with HIPAA standards without a BAA in your hand. In this blog post we’ll show you how to make it happen. Before we proceed to […]

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How to Handle Marketing Data the Right Way in Banking Industry?

Author Category Banking & Finance, Data Privacy & Security, Web Analytics

Processing marketing data in banks can be risky business. After all, financial institutions have to juggle sensitive data related to business and at the same time balance between strict sector-related restrictions like PCI DSS, GLBA, Dodd-Frank Wall Street Reform, the Consumer Protection Act, and the GLBA Safeguards Rule, just to name a few. Not to […]

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How Will GDPR Affect Your Web Analytics Tracking?

Author Category Data Privacy & Security, GDPR, Web Analytics

Are you wondering if the upcoming GDPR legislation will have any impact on the way you collect your web analytics data? We must warn you – it certainly will. Read our new blog post to see, what exactly is going to change and how to prepare for it. You’ve probably heard of GDPR, the new […]

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5 Questions to Ask Before Choosing the Right SharePoint Analytics Solution

Author Category Intranet Analytics

Let us guide you through the process of selecting the best SharePoint Analytics tool for your business. SharePoint is undoubtedly a very helpful and flexible information management solution. For many reasons, like variety of licensing options and scalability to name a few, it can easily satisfy the demands of small- and mid-size companies as well […]

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5 Things to Consider Before You Set Your Mind on a Self-Hosted Web Analytics Platform

Author , Category Web Analytics

If you are here, you may be considering running a self-hosted web analytics platform on your own servers. It surely is the most secure and efficient way of running a web analytics tool: First of all, you know exactly where your data is kept as it is stored either on your premises or on the […]

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6 Problems to Solve When Choosing Web Analytics for Financial Services And Banking

Author Category Banking & Finance, Data Privacy & Security, Web Analytics

Have you ever tried to select web analytics for financial services and banking? If you haven’t, let us warn you: it’s not a walk in a park. It’s more like cutting your way through the jungle of data privacy rules and regulations you’ll have to adhere to. You won’t have the luxury of settling for […]

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Free Comparison of 5 Most Popular Web Analytics Vendors