Author
Karolina Lubowicka
Senior Content Marketer and Social Media Specialist
An experienced copywriter who takes complex topics of data privacy & GDPR and makes them understandable for all. LinkedIn Profile
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May 23, 2023
Meta hit with a €1.2 billion fine, ordered to suspend the EU-US data transfers
US tech giant Meta has been fined a record €1.2 billion for breaching the rules of GDPR.According to the Irish Data Protection Commission (DPC), an authority behind the ruling, Meta violated EU law by sending the personal data of Facebook users to the US, potentially exposing it to US surveillance.The penalty has overshadowed the $746 […]
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March 2, 2023
Google Analytics might soon be banned in Norway
On March 1, 2023, the Norwegian data protection authority (DPA), Datatilsynet, released a preliminary opinion about the use of Google Analytics. Datatilsynet stated that using Google’s platform is illegal under the General Data Protection Regulation (GDPR). The decision is a follow-up to the 2022 press release, in which the DPA suggested the tool might not […]
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February 20, 2023
Is Google Analytics HIPAA-compliant?
Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but does not provide legal consultancy. If you’d like to make sure you’re in compliance with HIPAA guidelines, we encourage you to consult an attorney. Healthcare organizations use analytics platforms to collect and analyze data about their patients. The data helps […]
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December 14, 2022
We’re reinventing our Customer Data Platform
We have exciting news to share with you. We’re rebuilding our Customer Data Platform (CDP). The new version of the module will provide easier data imports, advanced behavioral audiences, and more options for activating data. The updated platform will give marketers and product teams even more methods to integrate, segment, and act on first-party data throughout […]
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December 13, 2022
Single customer view (SCV): what is it and how does it work?
If modern marketing was a car, data would be its fuel. Data helps marketers form and adjust their strategy, drive their decisions and evaluate the effectiveness of their campaigns. With consumers constantly generating vast amounts of data, marketers have a lot of information they can use to grasp their needs and interests. The issue is that customers […]
Read more![Is Google Analytics (3 & 4) GDPR-compliant? [Updated]](https://piwik.pro/wp-content/uploads/2020/08/2020-08-25_Is-Google-Analytics-GDPR-compliant-10-things-to-consider_blog.png)
October 14, 2022
Is Google Analytics (3 & 4) GDPR-compliant? [Updated]
Google Analytics is by far the most popular analytics tool on the market. It’s free and allows you to analyze website traffic and gather valuable data about user behavior. Google Analytics and its parent company, Google LLC, have been on the radar of European privacy activists for some time now. In the past few years we’ve […]
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October 12, 2022
Analytics implementation: A 12-step guide (Tracking plan included)
A proper web analytics implementation is necessary to gather accurate insights from your visitors’ behavior and make data-based decisions that will help you improve your business. But creating the right analytics configuration requires you to factor in many aspects, such as: Your business objectives The data you want to track Legal requirements you need to […]
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October 3, 2022
11 new privacy laws around the world and how they’ll affect your analytics
It seems that privacy on the web has never been so widely discussed. The abundance of data breaches and controversies around Big Tech giants made us realize how modern technology can erode our privacy. The response to this is the growing number of new laws that regulate how companies and organizations should handle users’ data.
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September 22, 2022
Denmark’s data protection authority says Google Analytics is illegal under GDPR
In recent months, we’ve seen a domino effect of decisions by European data protection authorities (DPA) concerning Google Analytics (GA). On January 12, 2022, the Austrian DSB released its ruling in the case of an unnamed German web publisher. The regulator stated that working with Google Analytics to collect data on EU residents is unlawful under […]
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September 21, 2022
CCPA & CPRA regulations: How marketers can comply with the Californian laws
The California Consumer Privacy Act (CCPA) is the original privacy act enforced in California that revolutionized the approach to data privacy in the US. This legislation was altered and expanded with the introduction of the California Privacy Rights Act (CPRA). Because information about clients is a marketer’s goldmine, many people in the field now fear […]
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Core – a new plan for Piwik PRO Analytics Suite
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