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Learn how Piwik PRO Analytics Suite meets the high data security and privacy requirements while allowing you to capture the whole customer journey and create a Single Customer View

Author:

Karolina Lubowicka, Content Marketer

Content Marketer and Social Media Specialist at Piwik PRO. An experienced copywriter who takes complex topics of data privacy & GDPR and makes them understandable for all. LinkedIn Profile

We’re Releasing “The State of GDPR Consent” Report

Published: February 11, 2019 Author , Category GDPR

GDPR has been in force since last May, but what has really changed? This report tries to answer that question by examining how organizations in the EU and North America are collecting and using data consents for EU internet users. There are many indications that tech and advertising giants have a stake in keeping the […]

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Piwik PRO vs Matomo (Piwik): The Most Important Differences Explained

Published: January 22, 2019 Updated: February 12, 2019 Author Category Analytics

Piwik PRO and Matomo (formerly Piwik) have a shared history. Some of our employees contributed code for the open-source Piwik project. Early on Piwik PRO provided enterprise-level support and premium features on top of those open source foundations. However, in 2016 our paths diverged. We’re now two separate organizations, each with its own plans and […]

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We’re Launching a GDPR Cookie Scanner!

Published: January 21, 2019 Updated: January 18, 2019 Author Category GDPR, News & Releases

Now that GDPR has entered into force, every company doing business in the EU is obliged to ask for permission in order to process data from their website visitors. The first months since the introduction of the regulation, however, show that many businesses don’t take this responsibility seriously enough. How do we know? Because banners […]

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The Ultimate Guide to Data Anonymization in Analytics [Updated]

Published: December 13, 2018 Updated: December 20, 2018 Author Category Data Management, Data Privacy & Security

In the face of GDPR, many companies are looking for ways to process and utilize personal data without violating the new rules. This is all quite difficult, as GDPR significantly limits the ways in which personal data can be collected and processed. One of the biggest challenges is the high bar the regulation sets for […]

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Piwik PRO & ClickHouse: How We Used It to Make Our Reports Faster and More Efficient

Published: December 6, 2018 Author Category Analytics

As you probably know, a few months ago we introduced a powerful addition to our analytics stack – Custom Reports. Equipped with a new engine, the new module has made our analytics faster and more agile than ever. It wouldn’t have been possible without the powerful database management system offered by ClickHouse (kudos, guys!). In […]

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Anonymous Tracking: How to Do Useful Analytics Without Personal Data

Published: November 26, 2018 Updated: January 17, 2019 Author , Category Analytics, Data Privacy & Security

GDPR restrictions on the collection and use of personal data mean that many analytics users of are asking themselves: Can I do useful analytics without personal data? The simple answer is yes. Although you won’t be able to draw the same conclusions as with personal data, it’s not an exaggeration to say that anonymized data […]

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Piwik PRO vs. Google Analytics: The Most Comprehensive Comparison

Published: November 23, 2018 Updated: December 19, 2018 Author Category Analytics, Data Privacy & Security

According to the latest statistics provided by W3Techs.com, Google Analytics is used by 86% of all the websites whose traffic analysis tool we can discover. This makes up 57.4% of all websites. Sounds impressive, right? Google Analytics usageInfogram However, there are still many businesses which don’t want to or simply can’t afford to settle for […]

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How To Build a Segmented Funnel You Can Be Proud Of

Published: November 21, 2018 Updated: January 16, 2019 Author , Category Analytics, Use cases

Let us show you how applying segments will help you pinpoint problems ruining your funnels’s performance. Funnel visualization reports are used so often they have become an indispensable part of web analytics. It comes from the facts that: In most cases they are easy to set up and offer a decent overview on your website/app […]

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Funnels Based on Behavioral Segmentation: a Little-Known Way to Map the Entire Customer Journey

Published: November 14, 2018 Updated: January 17, 2019 Author , Category Analytics, Use cases

Regular, run-of-the-mill funnel reports are a quick way of finding the low-hanging fruits of conversion optimization. With these reports you can easily spot ill-performing first touchpoints and track the efficiency of your page content. Unfortunately, at the same time they’ll often provide you with a very fragmented and incomplete overview of the customer journey. Usually, […]

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Predictive Customer Acquisition Platform: 4 Ways it Can Help You Win New Clients

Published: October 31, 2018 Updated: December 6, 2018 Author Category Analytics, Personalization

In this blog post we’ll show you how predictive modeling can address a multitude of problems related to customer acquisition. We’ll also talk about the ways data aggregation technologies can help you prepare your data for the task. In recent years there has been a big shift in marketers’ attention – from customer acquisition to […]

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