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Author: Karolina Lubowicka

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Author

Karolina Lubowicka

Senior Content Marketer and Social Media Specialist

An experienced copywriter who takes complex topics of data privacy & GDPR and makes them understandable for all. LinkedIn Profile

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Mobile analytics: A complete guide to optimizing the user journey inside your app

March 14, 2022

Mobile analytics: A complete guide to optimizing the user journey inside your app

Many factors can determine the success of an application. Understanding users’ needs is one of the most important. This is where mobile app analytics steps in, offering a wealth of insights into users’ behavior inside your app.That said, using mobile app analytics in isolation from data from other touchpoints gives you only part of the […]

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Is Google Analytics GDPR-compliant? [UPDATE]

February 4, 2022

Is Google Analytics GDPR-compliant? [UPDATE]

Google Analytics is by far the most popular analytics tool on the market. It’s free and allows you to analyze website traffic and gather valuable data about user behavior. But is it GDPR-compliant?Google Analytics and its mother company, Google LLC, have been on the radar of European privacy activists for some time now. In the […]

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What is SharePoint analytics?

February 1, 2022

What is SharePoint analytics?

SharePoint is a popular platform for workspace collaboration. It allows you to easily share and organize company documents. It also works well for companies of all sizes, from small and mid, to ones with as many as 50,000 workers. However, it’s vital to make sure your online workspace is user-friendly, easy to navigate, and contains […]

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Anonymous tracking: How to do useful analytics without personal data usage [Updated]

November 24, 2021

Anonymous tracking: How to do useful analytics without personal data usage [Updated]

GDPR restrictions on the collection and use of personal data mean that many analytics users are asking themselves: Can I do useful analytics without personal data?The simple answer is yes. Although you won’t be able to draw the same conclusions as with personal data, an anonymous data collection method provides you with useful insights into […]

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Piwik PRO Core, a free plan for Piwik PRO Analytics Suite, is now publicly available

September 22, 2021

Piwik PRO Core, a free plan for Piwik PRO Analytics Suite, is now publicly available

We’ve seen many positive developments in the past five years concerning privacy on the internet. GDPR came into force and regulators all over the world started taking data leaks and careless data collection seriously. That’s the good news.The bad news is that we’ve also still seen large players in AdTech, MarTech and analytics routinely ignore […]

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You don't have to sign a business associate agreement (BAA) with your web analytics vendor to be HIPAA-compliant

August 25, 2021

You don’t have to sign a business associate agreement (BAA) with your web analytics vendor to be HIPAA-compliant

Are you having trouble with convincing your web analytics vendor to sign a business associate agreement (BAA)? Don’t worry. There’s a way to use web analytics without a BAA in your hand. In this blog post, we’ll show you how to make it happen.Before we proceed to our main topic, let’s take one step back […]

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Data privacy laws in the United States and how they affect your business [UPDATED]

July 12, 2021

Data privacy laws in the United States and how they affect your business [UPDATED]

In this post we discuss some of the most recent US privacy laws, their scope, impact on your analytics and digital marketing activities, and what you can do as a company to ensure compliance.

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10 new privacy laws around the world and how they’ll affect your analytics

June 11, 2021

10 new privacy laws around the world and how they’ll affect your analytics

It seems that privacy on the web has never been so widely discussed. The abundance of data breaches and controversies around Big Tech giants made us realize how modern technology can erode our privacy. The response to this is the growing number of new laws that regulate how companies and organizations should handle users’ data.

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PIPEDA & CPPA: How the Canadian privacy laws impact your analytics [Updated]

May 31, 2021

PIPEDA & CPPA: How the Canadian privacy laws impact your analytics [Updated]

In today’s post we’ll present key provisions of the Personal Information Protection and Electronic Documents Act (PIPEDA) and changes proposed in the draft of the new Consumer Privacy Protection Act (CPPA). We’ll also show you the ways the laws can impact your digital strategy, including how you collect analytics data. The present: The Personal Information […]

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Data processing agreement: 7 elements every GDPR-compliant DPA should have [Updated]

May 21, 2021

Data processing agreement: 7 elements every GDPR-compliant DPA should have [Updated]

If you want to know how to write a lawful data processing agreement (DPA), you’re in the right place. In this blog post we’ll walk you through all the important elements of a DPA under the General Data Protection Regulation (GDPR).  You can also download this post as a printable checklist! Use it to check […]

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Core – a new plan for Piwik PRO Analytics Suite

Privacy-compliant analytics, built-in consent management and EU hosting. For free.

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