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Author: Karolina Lubowicka

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Author

Karolina Lubowicka

Content Marketer

Content Marketer and Social Media Specialist at Piwik PRO. An experienced copywriter who takes complex topics of data privacy & GDPR and makes them understandable for all. LinkedIn Profile

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Web analytics for governments part 3: Working with operational KPIs

March 24, 2021

Web analytics for governments part 3: Working with operational KPIs

This article is the third and last part of the series about the FTG (Functie-Taak-Gedrag in Dutch) framework – a web analytics model designed for the public sector. The framework was created by Toon Vuursteen, a Dutch thought leader in digital analytics for government, now using his expertise to support clients of Deloitte Netherlands.From this […]

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How to host your analytics: public cloud vs private cloud vs self-hosted

March 16, 2021

How to host your analytics: public cloud vs private cloud vs self-hosted

Keeping data on in-house servers used to be the gold standard for doing analytics safely and securely. But cloud-based analytics platforms have been steadily gaining market share as well as – and more importantly – the trust of organizations. In the cloud, clients aren’t responsible for the software, services and hardware, which cuts their costs. However, […]

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Introducing Piwik PRO Core – a free plan for Piwik PRO Analytics Suite

February 22, 2021

Introducing Piwik PRO Core – a free plan for Piwik PRO Analytics Suite

We’re releasing the Piwik PRO Core plan, giving everyone the ability to create ambitious analytics projects while building trust with a privacy-friendly approach.

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Piwik PRO vs. Adobe Analytics: An alternative to a powerful platform that falls short on data privacy [UPDATED]

February 15, 2021

Piwik PRO vs. Adobe Analytics: An alternative to a powerful platform that falls short on data privacy [UPDATED]

Choosing the right analytics software is a difficult task. It’s particularly challenging for analysts and decision makers at large organizations that have to take into account factors such as: The specific analytics use cases of individual departments and branches The level of analytics competence of current and potential usersIntegrations with other tools in their analytics and […]

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4 key differences between data management platforms and customer data platforms [UPDATED]

February 1, 2021

4 key differences between data management platforms and customer data platforms [UPDATED]

Data management platforms. Customer data platforms. Their names may sound similar, but are they the same? Let us guide you through the main differences between DMPs and CDPs. For many years, data management platforms were the most useful tool in digital marketing and advertising. It was the first technology that allowed advertisers and marketers to […]

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Matomo performance issues: What causes them and how to fix them

January 5, 2021

Matomo performance issues: What causes them and how to fix them

Many companies choose Matomo because it doesn’t share user details with advertising systems and allows for keeping data in virtually any location on the globe. But if you’re reading this article, you probably know this already. And you also know that Matomo sometimes faces performance issues. This won’t happen if you run small analytics projects with […]

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Web analytics for governments part 2: How to work with strategic & tactical goals

December 15, 2020

Web analytics for governments part 2: How to work with strategic & tactical goals

This article is the second of a three-part series about the FTG framework – a web analytics model designed with the websites of public institutions in mind. The framework was created by Toon Vuursteen, a Dutch thought leader in digital analytics for the public sector, now supporting the digital transformation of Deloitte Netherlands’ clients. Part […]

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What is PII, non-PII, and personal data? [UPDATED]

October 21, 2020

What is PII, non-PII, and personal data? [UPDATED]

Personally identifiable information (PII) and personal data are two classifications of data that often cause confusion for organizations that collect, store and analyze such data. PII is used in the US but no single legal document defines it. The legal system in the United States is a blend of numerous federal and state laws and sector-specific […]

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Is Google Analytics GDPR-compliant? 10 things to consider [UPDATE]

August 31, 2020

Is Google Analytics GDPR-compliant? 10 things to consider [UPDATE]

Google Analytics (GA) is by far the most popular analytics tool on the market. It’s free and allows you to analyze website traffic and gather valuable data about user behavior. However, collecting analytics data requires compliance with data protection regulations such as GDPR. In the past few years, we’ve heard reports of questionable privacy practices by Google. […]

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PIPEDA and analytics: Everything you need to know

August 21, 2020

PIPEDA and analytics: Everything you need to know

The Personal Information Protection and Electronic Documents Act (PIPEDA) is the Canadian federal privacy law that regulates how the private sector collects, uses and discloses the personal information of their clients. It also deals with the security of storing and processing that personal data.PIPEDA originally went into law in 2000. Since then it has been […]

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Core – a new plan for Piwik PRO Analytics Suite

Privacy-compliant analytics, built-in consent management and EU hosting. For free.

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