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Author: Karolina Lubowicka

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Author

Karolina Lubowicka

Senior Content Marketer and Social Media Specialist

An experienced copywriter who takes complex topics of data privacy & GDPR and makes them understandable for all. LinkedIn Profile

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Server-side tracking and server-side tagging: The complete guide

May 8, 2024

Server-side tracking and server-side tagging: The complete guide

For years, companies have been using client-side tags and pixels to track website visitors, improve the user experience, optimize conversion rates, and target ads to the right audiences.  Now, these types of trackers are slowly losing their appeal. As ad blockers become increasingly popular and browsers revoke support for third-party tracking, gathering valuable data using […]

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Digital marketing analytics: The beginner’s guide to data-driven marketing success

March 28, 2024

Digital marketing analytics: The beginner’s guide to data-driven marketing success

As a marketer, you have various options for capturing your customers’ attention. However, to ensure that your efforts contribute to business growth, you need to measure the results of your activities.Digital marketing analytics is a great method to determine the effectiveness of your efforts and discover areas for improvement. This article will explain how to measure your […]

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Integrating Piwik PRO and Cookie Information CMP is now easier than ever

February 27, 2024

Integrating Piwik PRO and Cookie Information CMP is now easier than ever

Last year, Piwik PRO joined forces with Cookie Information (CI), the vendor of a leading consent management platform (CMP) based in Denmark. Our goal with the merger is to give more opportunities for effective and lawful data collection to companies worldwide and help them shift towards first-party data strategies.Our first step to deliver on that […]

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HIPAA, marketing and advertising: How to run compliant campaigns in healthcare

October 2, 2023

HIPAA, marketing and advertising: How to run compliant campaigns in healthcare

Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but doesn’t provide legal consultancy. If you’d like to make sure that you comply with HIPAA guidelines, we encourage you to consult an attorney.Healthcare organizations deal with tons of sensitive information concerning people’s health. It needs to be handled with proper […]

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Is Google Analytics (3 & 4) GDPR-compliant? [Updated]

August 31, 2023

Is Google Analytics (3 & 4) GDPR-compliant? [Updated]

Google Analytics is the most popular analytics tool on the market. It’s free and allows you to analyze website traffic and gather valuable data about user behavior. But at the same time, the way Google Analytics collects and processes data has been a concern for privacy-conscious businesses and regulators. The Austrian, French, Italian, Norwegian and Swedish data […]

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Privacy compliance in ecommerce – a comprehensive guide

August 22, 2023

Privacy compliance in ecommerce – a comprehensive guide

The rapid evolution of ecommerce has made privacy compliance a critical concern for many online businesses. With the increasing number of data breaches, consumer awareness, and fines for non-compliance, safeguarding customers’ data and respecting their privacy has become a new standard. According to Gartner, 75% of global consumers will have their personal data protected by privacy […]

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Everything you need to know about the Data Privacy Framework (Privacy Shield 2.0)

July 17, 2023

Everything you need to know about the Data Privacy Framework (Privacy Shield 2.0)

On July 10, 2023, the European Commission announced a new agreement regulating data flow between the US and the EU named the Data Privacy Framework (DPF). It’s a much-needed development considering the importance of data transfers in the global economy. But many issues around this new deal raise concerns about its sustainability.Privacy watchdogs, including Max […]

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Sweden’s data protection authority orders companies to stop using Google Analytics

July 6, 2023

Sweden’s data protection authority orders companies to stop using Google Analytics

Sweden’s data protection authority (DPA), IMY, issued the first major fines for companies that sent personal data to the US via Google Analytics. It also ordered Swedish businesses to refrain from using Google’s analytics tool.IMY’s decision aligns with previous opinions by the Austrian, French, Danish, Norwegian, and Italian DPAs. It also indicates that in the […]

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Anonymous tracking: How to do useful analytics without personal data

July 4, 2023

Anonymous tracking: How to do useful analytics without personal data

When running into the many restrictions on collecting and using personal data in web analytics, you might be asking yourself: Can I do useful web analytics without personal data?The simple answer is yes. Although you won’t be able to draw the same conclusions as with personal data tracking, anonymous data collection methods absolutely do provide […]

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Meta hit with a €1.2 billion fine, ordered to suspend the EU-US data transfers

May 23, 2023

Meta hit with a €1.2 billion fine, ordered to suspend the EU-US data transfers

US tech giant Meta has been fined a record €1.2 billion for breaching the rules of GDPR.According to the Irish Data Protection Commission (DPC), an authority behind the ruling, Meta violated EU law by sending the personal data of Facebook users to the US, potentially exposing it to US surveillance.The penalty has overshadowed the $746 […]

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