Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.
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Content Marketer and Social Media Specialist at Piwik PRO. An experienced copywriter who takes complex topics of data privacy & GDPR and makes them understandable for all. LinkedIn Profile
68 blog posts
Published: April 15, 2019 Updated: April 19, 2019 Author Karolina Lubowicka, Szymon Grzesiak Category Analytics, Use cases
One of the most important strengths of traffic efficiency reports is that they allow you to understand exactly how your customers are finding you. Analyzing sessions, new users, bounce rates, conversion rates, transactions, and goals is pointless unless you determine where the traffic came from. To access all those juicy details, however, everything has to […]
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Published: March 29, 2019 Author Karolina Lubowicka Category Analytics, Banking & Finance
There has never been a better time for banks to take a 360-degree view of their customers. The trend is heading towards offering a “segment of one”. A personalized experience where the user receives the right offer at the right time. With legal restrictions and internal policies, it’s much more difficult to take full advantage […]
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Published: March 27, 2019 Author Ewa Curac-Dahl, Karolina Lubowicka Category Customer Success
It must be said, web analytics is not the easiest thing in the world. That’s why we do our best to help our customers become proficient in using our tool. Thanks to a carefully designed onboarding process, our clients quickly learn how to use Piwik PRO, which brings them closer to their goals. So let’s […]
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Published: March 25, 2019 Updated: April 19, 2019 Author Szymon Grzesiak, Karolina Lubowicka Category Analytics
Every good analytics platform should give you the opportunity to share data anytime and with anyone you need. After all, the point of the tool is to ensure that all interested parties can make informed decisions based on quantitative data. That’s why we’ve designed Piwik PRO to let you export data in multiple ways and […]
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Published: March 6, 2019 Updated: April 18, 2019 Author Karolina Lubowicka Category Data Management, Use cases
Customer Data Platforms are known as the brain of the smart marketing stack for good reason. CDP technology facilitates campaign automation, mapping the customer journey across all channels and touchpoints. It supports data analysis and helps marketers manage all their initiatives with minimal use of IT department resources. And let’s not forget about one more […]
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Published: March 1, 2019 Updated: March 15, 2019 Author Karolina Lubowicka Category Data Privacy & Security
It seems that privacy on the web has never been so widely discussed. Thanks in part to the Facebook and Cambridge Analytica saga, as well as the abundance of data breaches in recent years, the world is waking up to the dangers of how modern technology can erode our privacy. The response to this state […]
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Published: February 11, 2019 Updated: March 7, 2019 Author Karolina Lubowicka, David Street Category GDPR
GDPR has been in force since last May, but what has really changed? This report tries to answer that question by examining how organizations in the EU and North America are collecting and using data consents for EU internet users. There are many indications that tech and advertising giants have a stake in keeping the […]
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Published: January 22, 2019 Updated: April 17, 2019 Author Karolina Lubowicka Category Analytics, Comparisons
Piwik PRO and Matomo (formerly Piwik) have a shared history. Some of our employees contributed code for the open-source Piwik project. Early on Piwik PRO provided enterprise-level support and premium features on top of those open source foundations. However, in 2016 our paths diverged. We’re now two separate organizations, each with its own plans and […]
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Published: January 21, 2019 Updated: January 18, 2019 Author Karolina Lubowicka Category GDPR, News & Releases
Now that GDPR has entered into force, every company doing business in the EU is obliged to ask for permission in order to process data from their website visitors. The first months since the introduction of the regulation, however, show that many businesses don’t take this responsibility seriously enough. How do we know? Because banners […]
Read more![The Ultimate Guide to Data Anonymization in Analytics [Updated]](https://uploads.clearcode.cc/piwik.pro/2018/07/anonymous-data-01.jpg)
Published: December 13, 2018 Updated: December 20, 2018 Author Karolina Lubowicka Category Data Management, Data Privacy & Security
In the face of GDPR, many companies are looking for ways to process and utilize personal data without violating the new rules. This is all quite difficult, as GDPR significantly limits the ways in which personal data can be collected and processed. One of the biggest challenges is the high bar the regulation sets for […]
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