Author:
Karolina Lubowicka, Content Marketer
Content Marketer and Social Media Specialist at Piwik PRO. An experienced copywriter who takes complex topics of data privacy & GDPR and makes them understandable for all. LinkedIn Profile
59 blog posts
Piwik PRO & ClickHouse: How We Used It to Make Our Reports Faster and More Efficient
Published: December 6, 2018 Author Karolina Lubowicka Category Analytics
As you probably know, a few months ago we introduced a powerful addition to our analytics stack – Custom Reports. Equipped with a new engine, the new module has made our analytics faster and more agile than ever. It wouldn’t have been possible without the powerful database management system offered by ClickHouse (kudos, guys!). In […]
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Anonymous Tracking: How to Do Useful Analytics Without Personal Data
Published: November 26, 2018 Updated: November 29, 2018 Author David Street, Karolina Lubowicka Category Analytics, Data Privacy & Security
GDPR restrictions on the collection and use of personal data mean that many analytics users of are asking themselves: Can I do useful analytics without personal data? The simple answer is yes. Although you won’t be able to draw the same conclusions as with personal data, it’s not an exaggeration to say that anonymized data […]
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Piwik PRO vs. Google Analytics: The Most Comprehensive Comparison
Published: November 23, 2018 Author Karolina Lubowicka Category Analytics, Data Privacy & Security
According to the latest statistics provided by W3Techs.com, Google Analytics is used by 86% of all the websites whose traffic analysis tool we can discover. This makes up 57.4% of all websites. Sounds impressive, right? Google Analytics usageInfogram However, there are still many businesses which don’t want to or simply can’t afford to settle for […]
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How To Build a Segmented Funnel You Can Be Proud Of
Published: November 21, 2018 Updated: November 29, 2018 Author Marek Juszczyński, Karolina Lubowicka Category Analytics, Use cases
Let us show you how applying segments will help you pinpoint problems ruining your funnels’s performance. Funnel visualization reports are used so often they have become an indispensable part of web analytics. It comes from the facts that: In most cases they are easy to set up and offer a decent overview on your website/app […]
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Funnels Based on Behavioral Segmentation: a Little-Known Way to Map the Entire Customer Journey
Published: November 14, 2018 Updated: November 30, 2018 Author Karolina Lubowicka, Marek Juszczyński Category Analytics, Use cases
Regular, run-of-the-mill funnel reports are a quick way of finding the low-hanging fruits of conversion optimization. With these reports you can easily spot ill-performing first touchpoints and track the efficiency of your page content. Unfortunately, at the same time they’ll often provide you with a very fragmented and incomplete overview of the customer journey. Usually, […]
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Predictive Customer Acquisition Platform: 4 Ways it Can Help You Win New Clients
Published: October 31, 2018 Updated: December 6, 2018 Author Karolina Lubowicka Category Analytics, Personalization
In this blog post we’ll show you how predictive modeling can address a multitude of problems related to customer acquisition. We’ll also talk about the ways data aggregation technologies can help you prepare your data for the task. In recent years there has been a big shift in marketers’ attention – from customer acquisition to […]
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The Most Important Benefits of Data Pseudonymization and Anonymization Under GDPR
Published: October 19, 2018 Updated: November 14, 2018 Author Karolina Lubowicka Category Data Management, Data Privacy & Security
Data pseudonymization, data anonymization, what’s the difference? In this article we compare the most important benefits that come from applying each data processing technique. Anonymization and pseudonymization are two terms that have been broadly discussed since the introduction of the General Data Protection Regulation. Nevertheless, the topic still gives rise to a host of doubts […]
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We’re Launching the Piwik PRO Partner Program!
Published: October 5, 2018 Updated: October 18, 2018 Author Karolina Lubowicka Category News & Releases
If you want to make the most of business opportunities and expand your portfolio by providing your customers with a 100% privacy-compliant analytics platform, our new program is just what you need. Read on to learn more about the benefits of becoming a partner. We’re happy to announce the launch of our new partnership program. […]
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OECD Guidelines: 8 Privacy Principles to Live By
Published: September 21, 2018 Updated: October 24, 2018 Author Aurélie Pols, Ewa Bałazińska, Karolina Lubowicka Category Data Privacy & Security, GDPR
There is no one-size-fits-all solution when it comes to reducing data-privacy risks. Protection policies may depend on numerous considerations, such as different categories of data, varying legislation, or purpose of data processing. However, there are frameworks that may be used as tools to help you structure discussions about privacy requirements in your organization. A great […]
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Piwik PRO Custom Reports: 4 Sample Use Cases
Published: September 19, 2018 Updated: December 10, 2018 Author Szymon Grzesiak, Karolina Lubowicka Category Custom Reports
Some time ago we announced we were extending our offer with another useful module – Custom Reports. The new addition to the PPMS was designed to help Piwik PRO users create actionable and clear reports quicker than in the standard Analytics module. With this new feature the times when generating reports took hours and hours […]
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