Piwik PRO Blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.

Author:

Karolina Lubowicka, Content Marketer

Content Marketer and Social Media Specialist at Piwik PRO. An experienced copywriter who takes complex topics of data privacy & GDPR and makes them understandable for all. LinkedIn Profile

How to Export and Share Reports & Dashboards in Piwik PRO

Published: March 25, 2019 Updated: April 19, 2019 Author , Category Analytics

Every good analytics platform should give you the opportunity to share data anytime and with anyone you need. After all, the point of the tool is to ensure that all interested parties can make informed decisions based on quantitative data. That’s why we’ve designed Piwik PRO to let you export data in multiple ways and […]

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How-to Guide to Stitching Together Internal & External Data With Piwik PRO

Published: March 6, 2019 Updated: May 7, 2019 Author Category Data Management, Use cases

Customer Data Platforms are known as the brain of the smart marketing stack for good reason. CDP technology facilitates campaign automation, mapping the customer journey across all channels and touchpoints. It supports data analysis and helps marketers manage all their initiatives with minimal use of IT department resources. And let’s not forget about one more […]

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6 New Privacy Laws Around The Globe You Should Pay Attention To

Published: March 1, 2019 Updated: July 10, 2019 Author Category Data Privacy & Security

It seems that privacy on the web has never been so widely discussed. Thanks in part to the Facebook and Cambridge Analytica saga, as well as the abundance of data breaches in recent years, the world is waking up to the dangers of how modern technology can erode our privacy. The response to this state […]

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We’re Releasing “The State of GDPR Consent” Report

Published: February 11, 2019 Updated: August 7, 2019 Author , Category GDPR

GDPR has been in force since last May, but what has really changed? This report tries to answer that question by examining how organizations in the EU and North America are collecting and using data consents for EU internet users. There are many indications that tech and advertising giants have a stake in keeping the […]

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We’re Launching a GDPR Cookie Scanner!

Published: January 21, 2019 Updated: January 18, 2019 Author Category GDPR, News & Releases

Now that GDPR has entered into force, every company doing business in the EU is obliged to ask for permission in order to process data from their website visitors. The first months since the introduction of the regulation, however, show that many businesses don’t take this responsibility seriously enough. How do we know? Because banners […]

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The Ultimate Guide to Data Anonymization in Analytics [Updated]

Published: December 13, 2018 Updated: July 17, 2019 Author Category Data Management, Data Privacy & Security

In the face of GDPR, many companies are looking for ways to process and utilize personal data without violating the new rules. This is all quite difficult, as GDPR significantly limits the ways in which personal data can be collected and processed. One of the biggest challenges is the high bar the regulation sets for […]

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Piwik PRO & ClickHouse: How We Used It to Make Our Reports Faster and More Efficient

Published: December 6, 2018 Author Category Analytics

As you probably know, a few months ago we introduced a powerful addition to our analytics stack – Custom Reports. Equipped with a new engine, the new module has made our analytics faster and more agile than ever. It wouldn’t have been possible without the powerful database management system offered by ClickHouse (kudos, guys!). In […]

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Anonymous Tracking: How to Do Useful Analytics Without Personal Data

Published: November 26, 2018 Updated: July 11, 2019 Author , Category Analytics, Data Privacy & Security

GDPR restrictions on the collection and use of personal data mean that many analytics users of are asking themselves: Can I do useful analytics without personal data? The simple answer is yes. Although you won’t be able to draw the same conclusions as with personal data, it’s not an exaggeration to say that anonymized data […]

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Piwik PRO vs. Google Analytics: The Most Comprehensive Comparison

Published: November 23, 2018 Updated: June 18, 2019 Author , Category Analytics, Comparisons, Data Privacy & Security

According to the latest statistics provided by W3Techs.com, Google Analytics is used by 86% of all websites with detectable traffic analysis tools. This makes up 57.4% of all websites. Sounds impressive, right? Google Analytics usage Infogram However, a host of businesses don’t want or simply can’t afford to settle for the so-called market standard. There […]

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How To Build a Segmented Funnel You Can Be Proud Of

Published: November 21, 2018 Updated: August 8, 2019 Author , Category Analytics, Use cases

Let us show you how applying segments will help you pinpoint problems ruining your funnels’s performance. Funnel visualization reports are used so often they have become an indispensable part of web analytics. It comes from the facts that: In most cases they are easy to set up and offer a decent overview on your website/app […]

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