Author
Karolina Lubowicka
Senior Content Marketer and Social Media Specialist
An experienced copywriter who takes complex topics of data privacy & GDPR and makes them understandable for all. LinkedIn Profile
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February 20, 2023
Is Google Analytics HIPAA-compliant?
Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but does not provide legal consultancy. If you’d like to make sure you’re in compliance with HIPAA guidelines, we encourage you to consult an attorney. Healthcare organizations use analytics platforms to collect and analyze data about their patients. The data helps […]
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December 14, 2022
We’re reinventing our Customer Data Platform
We have exciting news to share with you. We’re rebuilding our Customer Data Platform (CDP). The new version of the module will provide easier data imports, advanced behavioral audiences, and more options for activating data. The updated platform will give marketers and product teams even more methods to integrate, segment, and act on first-party data throughout […]
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December 13, 2022
Single customer view (SCV): what is it and how does it work?
The summary In modern marketing, data is essential but often scattered across channels.Single customer view (SCV) is a method for consolidating data about prospects and clients into a unified record, providing a comprehensive overview of user interactions across various channels and touchpoints.An SCV can include information about user behavior, demographics, interactions with sales and customer support, […]
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October 12, 2022
Analytics implementation: A 12-step guide (Tracking plan included)
A proper web analytics implementation is necessary to gather accurate insights from your visitors’ behavior and make data-based decisions that will help you improve your business. But creating the right analytics configuration requires you to factor in many aspects, such as: Your business objectives The data you want to track Legal requirements you need to […]
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October 3, 2022
11 new privacy laws around the world and how they’ll affect your analytics
It seems that privacy on the web has never been so widely discussed. The abundance of data breaches and controversies around Big Tech giants made us realize how modern technology can erode our privacy. The response to this is the growing number of new laws that regulate how companies and organizations should handle users’ data.
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September 22, 2022
Denmark’s data protection authority says Google Analytics is illegal under GDPR
In recent months, we’ve seen a domino effect of decisions by European data protection authorities (DPA) concerning Google Analytics (GA). On January 12, 2022, the Austrian DSB released its ruling in the case of an unnamed German web publisher. The regulator stated that working with Google Analytics to collect data on EU residents is unlawful under […]
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September 21, 2022
CCPA & CPRA regulations: How marketers can comply with the Californian laws
The California Consumer Privacy Act (CCPA) is the original privacy act enforced in California that revolutionized the approach to data privacy in the US. This legislation was altered and expanded with the introduction of the California Privacy Rights Act (CPRA). Because information about clients is a marketer’s goldmine, many people in the field now fear […]
Read more![PIPEDA & CPPA: How the Canadian privacy laws impact your analytics [Updated]](https://piwik.pro/wp-content/uploads/2020/08/2020-08-14_PIPEDA-and-web-analytics-Everything-you-need-to-know_blog.png)
September 15, 2022
PIPEDA & CPPA: How the Canadian privacy laws impact your analytics [Updated]
The existing Personal Information Protection and Electronic Documents Act (PIPEDA) is Canada’s main federal law protecting user privacy and governing how companies handle personal information.Canada has been trying to better align its privacy and data protection laws with global trends by initiating a modernized data protection framework.Over time, the Canadian government proposed bills to deploy […]
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September 12, 2022
Why you should perform a mid-year digital marketing review
You’ve approached this year with a plan, made implementations, written plenty of useful content and run campaigns to make sure you reach your prospective customers. But do you know how effective everything has been and what to change in the coming months? You can do it with a well-planned, thorough audit of your marketing actions, and […]
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May 31, 2022
Mobile app analytics: Best practices that help you do it right
In one of our previous articles, we discussed the basics of mobile app analytics. Our guide allowed you to understand how mobile app analytics works, introduced its key metrics and goals, and presented a comparison of different mobile analytics platforms. Now, let’s move on to the next step.In this post, we present best practices that […]
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