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Author:

Karolina Lubowicka, Content Marketer

Content Marketer and Social Media Specialist at Piwik PRO. An experienced copywriter who takes complex topics of data privacy & GDPR and makes them understandable for all. LinkedIn Profile

JavaScript Malware Steals Card Details From Up To 300 New Websites

Published: September 17, 2018 Updated: October 25, 2018 Author Category Data Privacy & Security, News & Releases

After the theft of financial data of British Airways and Ticketmaster clients earlier this year, Feedify is another service to fall prey to JavaScript malware. According to security experts, one of the company’s JavaScript files was infected with malicious code stealing users’ payment card details. Who has been affected by the breach? Feedify is a […]

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We’re Officially ISO 27001-certified!

Published: August 28, 2018 Updated: August 31, 2018 Author Category News & Releases

We’re proud to announce that after the successful completion of a series of audits over the spring and summer, Piwik PRO has been certified under the ISO 27001 standard. For those who are not familiar with this term – ISO 27001 is one of the most widely recognized and internationally accepted information security standards. It’s […]

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Data Pseudonymization in Web Analytics: The Ultimate Guide

Published: August 24, 2018 Updated: October 25, 2018 Author Category Data Management, Data Privacy & Security

One of the biggest surprises of GDPR is that it includes pseudonymous data into the scope of personal data. However, it doesn’t necessarily mean that the regulation treats this type of data exactly the same as identified pieces of information. Already feeling confused? Don’t worry, we’ve got you covered. In this blog post we want […]

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California Consumer Privacy Act and Marketers: 5 Actionable Steps to Follow

Published: August 14, 2018 Updated: November 8, 2018 Author Category Data Privacy & Security

The CCPA (California Consumer Privacy Act) is a new California law aiming to regulate the flow of personal data between businesses. The act will expand the privacy rights of California consumers and require businesses to disclose the what, why, and how of the use of consumers’ personal information. It will also allow California residents to […]

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Data Processing Agreement: 7 Elements Every DPA Should Have

Published: August 9, 2018 Updated: October 25, 2018 Author Category Data Privacy & Security, GDPR

If you want to know how to construct a lawful data processing agreement, you’re in the right place. In this blog post we’ll walk you through all the important elements of a DPA under GDPR. GDPR imposes many obligations on companies wanting to collect and use personal data about their clients (we have tackled them […]

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Analytics Implementation in 12 Steps: An Exhaustive Guide (Tracking Plan Included!)

Published: July 26, 2018 Updated: November 8, 2018 Author Category Analytics, Use cases

It’s hard to overestimate the value of proper analytics configuration. A thoughtful approach will result in detailed insights into the day-to-day behavior of your clients, data-based ideas for improving your business, and many more positive outcomes – things everyone can benefit from. We’ve written about it in detail about in numerous articles on our blog, […]

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The Ultimate Guide to Data Anonymization in Analytics

Published: July 12, 2018 Updated: November 14, 2018 Author Category Data Management, Data Privacy & Security

In the face of GDPR, many companies are looking for ways to process and utilize personal data without violating the new rules. This is all quite difficult, as GDPR significantly limits the ways in which personal data can be collected and processed. One of the biggest challenges is the high bar the regulation sets for […]

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Product Analytics 101: A Beginner’s Guide

Published: July 2, 2018 Updated: November 13, 2018 Author Category Analytics

Statista estimates that the Apple App Store now contains over 2.2 million applications, and there are almost as many in the Google App Store. However, users typically use just 9 apps on a daily basis. This means that app stores are filled with apps that don’t attract users’ interest. There are plenty of reasons for […]

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How to Successfully Incorporate Analytics Into Your Growth Marketing Process

Published: June 20, 2018 Updated: November 14, 2018 Author Category Analytics

Read this article to learn what role in analytics plays in Growth Marketing and how to configure it to make better, more informed decisions. The days of account-based marketing and the notion that new customers are the only thing marketers should care about are long gone. Today’s companies know that achieving and maintaining constant growth […]

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4 Steps to Determine if Your Tech Partner is GDPR-Compliant

Published: June 11, 2018 Updated: November 14, 2018 Author Category GDPR

GDPR is now the law. That’s a fact. And this fact means that, technically, from now on every company processing the data of EU citizens or residents should do so in alignment with the new rules. Otherwise, they’re at risk of severe fines. That said, a lot of businesses are far from ready for this […]

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