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Author: Karolina Matuszewska

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Karolina Matuszewska

Writer and content marketer. Transforms technical jargon into engaging and informative articles. | LinkedIn profile

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Introducing Piwik PRO Core – a free plan for Piwik PRO Analytics Suite

February 22, 2021

Introducing Piwik PRO Core – a free plan for Piwik PRO Analytics Suite

We’re releasing the Piwik PRO Core plan, giving everyone the ability to create ambitious analytics projects while building trust with a privacy-friendly approach.

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Piwik PRO Analytics Suite 15.2: Improved user experience in Analytics and Consent Manager

February 19, 2021

Piwik PRO Analytics Suite 15.2: Improved user experience in Analytics and Consent Manager

We’re happy to announce our first product release this year. Piwik PRO team is introducing new features and improvements to version 15.2 of the Analytics Suite. We’ve focused on multiple ways of enhancing user experience. Our customers will be able to use new dimensions, mark their favorite dashboards, custom reports and segments. It will also […]

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How multi-channel attribution works in Piwik PRO

February 3, 2021

How multi-channel attribution works in Piwik PRO

As someone investing in dozens of channels – social media, search advertising, email, blogging and more – you want to know which are giving the best return on investment. You want a reliable multi-channel attribution analysis that lets you: Better allocate your marketing and advertising budgetGet reliable data about the effect that marketing activities […]

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4 key differences between data management platforms and customer data platforms [UPDATED]

February 1, 2021

4 key differences between data management platforms and customer data platforms [UPDATED]

Data management platforms. Customer data platforms. Their names may sound similar, but are they the same? Let us guide you through the main differences between DMPs and CDPs. For many years, data management platforms were the most useful tool in digital marketing and advertising. It was the first technology that allowed advertisers and marketers to […]

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When design goes awry – How dark patterns conflict with GDPR and CCPA

December 3, 2020

When design goes awry – How dark patterns conflict with GDPR and CCPA

The designs of websites and apps often guide users and help them navigate content in a simple way. An “X” icon serves for closing documents and programs. The red color around that “X” is a warning signal that catches your attention. Cues such as this are like a secret language to make sites and software […]

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Comparison of 9 leading consent management platforms

November 20, 2020

Comparison of 9 leading consent management platforms

The need for data consents started with the EU’s General Data Protection Regulation, which has set the gold standard for data privacy regulations. It has also served as an inspiration for legislation in other countries.For example, the scope and applicability of Brazil’s General Law for the Protection of Personal Data is similar to the GDPR. […]

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Piwik PRO Analytics Suite 15.1. New attribution models and custom channel grouping

November 9, 2020

Piwik PRO Analytics Suite 15.1. New attribution models and custom channel grouping

Our team is bringing analytics to the next level and we’re adding tools for analysis and modeling of conversion attribution to Piwik PRO with Version 15.1. We’re also introducing custom channel grouping and some other handy add-ons and improvements. The final release will take place on November 12th, 2020, and it covers only the Analytics […]

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What is PII, non-PII, and personal data? [UPDATED]

October 21, 2020

What is PII, non-PII, and personal data? [UPDATED]

Personally identifiable information (PII) and personal data are two classifications of data that often cause confusion for organizations that collect, store and analyze such data. PII is used in the US but no single legal document defines it. The legal system in the United States is a blend of numerous federal and state laws and sector-specific […]

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How data flows in the analytics ecosystem

October 19, 2020

How data flows in the analytics ecosystem

Whether you’re new to analytics or already well versed, you have probably heard many stories about collecting, crunching and storing data. But what happens in between? How does your data flow from one part of the analytics ecosystem to another? It might seem complex and opaque. This flow often resembles a maze. The data can stream […]

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Piwik PRO Analytics Suite 15: Tracker debugger, new UI in Tag Manager and more

October 8, 2020

Piwik PRO Analytics Suite 15: Tracker debugger, new UI in Tag Manager and more

We’re glad to share the news that Piwik PRO is introducing version 15 of its Analytics Suite. We’ve only recently released Piwik PRO Analytics Suite 14 and now we’re adding more new and upgraded features and capabilities. Improvements include, among other things, the tracker debugger, public API and UI in the Tag Manager and an audit […]

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Core – a new plan for Piwik PRO Analytics Suite

Privacy-compliant analytics, built-in consent management and EU hosting. For free.

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