Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.
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Content Marketer at Piwik PRO. Specializing in issues of on-site and off-site personalization. Transforming technical jargon into engaging and informative articles dedicated for digital marketers and web analytics specialists. LinkedIn Profile
70 blog posts
Published: November 18, 2019 Updated: November 19, 2019 Author Karolina Matuszewska Category Analytics, Data Privacy & Security, GDPR
This year, the Court of Justice of the European Union (CJEU) has issued two crucial rulings on consent requirements regarding cookie compliance, under General Data Protection Regulation (GDPR), ePrivacy Directive 2002/58/EC (ePrivacy Directive also known as Cookie Directive) and Directive 95/46/EC (Data Protection Directive). They highlight that the use of pre-ticked boxes on websites to […]
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Published: October 31, 2019 Author Karolina Matuszewska Category Analytics
Every time you release a new version of your software, your team gets pumped up. But there’s also anxiety about how your customers will react, whether they will find it helpful, and how it will impact their experience. You’ve invested a lot of effort and resources to make your app shine, and you expect that […]
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Published: October 16, 2019 Updated: October 21, 2019 Author Karolina Matuszewska Category News & Releases
A new month and a new release. We’re delighted to report the rollout of Piwik PRO Analytics Suite 10.0. As of October 17, 2019 all our customers will experience first-hand the full range of new features, upgrades, improvements and fixes we’ve brought to our product. Each update is the outcome of diligent work, meetings, discussions […]
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Published: October 14, 2019 Updated: October 17, 2019 Author Karolina Matuszewska Category Analytics
Microsoft’s SharePoint, a collaboration platform, has become a primary tool for companies around the globe. Famed for fostering communication and productivity while creating a smoothly functioning digital ecosystem. However, this grand machine lacks a crucial cog – complete analytics feedback that would show you whether your intranet was fulfilling its purpose. You could use the […]
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Published: September 19, 2019 Author Karolina Matuszewska Category Data Privacy & Security, News & Releases
Join our CEO Maciej Zawadziński and Jonas Voldbjerg Andersen, CTO at Cookie Information, as they discuss the risks of using Google Analytics and other third-party services across organizations handling sensitive data. Among other topics, the two will talk about the need for establishing GDPR compliance and building public trust. We’re glad to invite you to […]
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Published: September 11, 2019 Updated: September 17, 2019 Author Karolina Matuszewska Category Analytics
If you operate within the digital ecosystem, then you know that useful data is data that tells a story. It’s not only about collecting lots of it, but getting the right data and letting it paint its picture. For many marketers and analysts, this remains unfamiliar territory. This is where data visualization comes in. Put it […]
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Published: August 19, 2019 Author Karolina Matuszewska, Szymon Grzesiak Category Analytics
The wealth of data organizations generate today can make you giddy, not to mention the fact that gaining any insights out of it becomes more and more challenging. The rescue comes from analytics dashboards, providing marketers and analysts with real-time results and value from the information you gather. Dashboards, as collections of widgets that visualize […]
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Published: August 8, 2019 Author Karolina Matuszewska Category Analytics
No matter what your industry, you know that in the modern digital landscape data is the fuel powering your organization. It’s hard to imagine running a business without it. And while it comes in different shapes and sizes, first-party data takes center stage. This comes as no surprise when considering that it’s the most accurate, […]
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Published: July 30, 2019 Updated: October 18, 2019 Author Karolina Lubowicka, Karolina Matuszewska Category Data Management
If modern marketing was a car, data would be its fuel. With consumers generating huge amounts of data every day, marketers have a lot of information they can use to grasp their needs and interests. However, not every piece of data is created equal. And when it comes to personalizing the user experience and making […]
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Published: July 10, 2019 Updated: July 19, 2019 Author Karolina Matuszewska Category News & Releases
A new month and a new Piwik PRO. We’re proud to announce that our Analytics Suite 9.0.0 is ready for blast off, loaded with upgrades and more powerful than ever before. On July 11, our customers will be able to see for themselves the effects of new enhancements and fixes. We’ve gone the extra mile […]
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