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Author: Karolina Matuszewska

86 results

Author

Karolina Matuszewska

Content Marketer

Content Marketer at Piwik PRO. Transforms technical jargon into engaging and informative articles. LinkedIn profile

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Comparison of 9 leading consent management platforms

November 20, 2020

Comparison of 9 leading consent management platforms

The need for data consents started with the EU’s General Data Protection Regulation, which has set the gold standard for data privacy regulations. It has also served as an inspiration for legislation in other countries.For example, the scope and applicability of Brazil’s General Law for the Protection of Personal Data is similar to the GDPR. […]

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Piwik PRO Analytics Suite 15.1. New attribution models and custom channel grouping

November 9, 2020

Piwik PRO Analytics Suite 15.1. New attribution models and custom channel grouping

Our team is bringing analytics to the next level and we’re adding tools for analysis and modeling of conversion attribution to Piwik PRO with Version 15.1. We’re also introducing custom channel grouping and some other handy add-ons and improvements. The final release will take place on November 12th, 2020, and it covers only the Analytics […]

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What is PII, non-PII, and personal data? [UPDATED]

October 21, 2020

What is PII, non-PII, and personal data? [UPDATED]

Personally identifiable information (PII) and personal data are two classifications of data that often cause confusion for organizations that collect, store and analyze such data. PII is used in the US but no single legal document defines it. The legal system in the United States is a blend of numerous federal and state laws and sector-specific […]

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How data flows in the analytics ecosystem

October 19, 2020

How data flows in the analytics ecosystem

Whether you’re new to analytics or already well versed, you have probably heard many stories about collecting, crunching and storing data. But what happens in between? How does your data flow from one part of the analytics ecosystem to another? It might seem complex and opaque. This flow often resembles a maze. The data can stream […]

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Piwik PRO Analytics Suite 15: Tracker debugger, new UI in Tag Manager and more

October 8, 2020

Piwik PRO Analytics Suite 15: Tracker debugger, new UI in Tag Manager and more

We’re glad to share the news that Piwik PRO is introducing version 15 of its Analytics Suite. We’ve only recently released Piwik PRO Analytics Suite 14 and now we’re adding more new and upgraded features and capabilities. Improvements include, among other things, the tracker debugger, public API and UI in the Tag Manager and an audit […]

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Piwik PRO Analytics Suite 14.0: SharePoint improvements, calculated metrics and more

August 19, 2020

Piwik PRO Analytics Suite 14.0: SharePoint improvements, calculated metrics and more

We’re excited to announce that we’re taking Piwik PRO SharePoint analytics capabilities to the next level. Improved performance and new capabilities for SharePoint data collection and reports are here. Starting August 19th, our customers will be able to try out the enhanced features as part of Piwik PRO Analytics Suite 14.

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Customer data platforms: The best choice in the post-GDPR landscape

August 13, 2020

Customer data platforms: The best choice in the post-GDPR landscape

This blog post was originally published on April 18th 2018 with the title “Customer data platform overtakes DMP in the GDPR compliance race”Since the GDPR has come into force, navigating through the data ecosystem has become even more complicated. It has a tremendous impact on how organizations handle personal data. Consequently, it has also influenced […]

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Free comparison of 7 enterprise-ready customer data platforms

July 28, 2020

Free comparison of 7 enterprise-ready customer data platforms

Customer data platforms have proved their worth as a vital technology in marketing. They create a single customer view by stitching together sources of fragmented user data. CDPs assist marketers to generate a better customer experience, driven by precise information on user behaviors across every touchpoint.

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Piwik PRO Analytics Suite 13.0 – Google Ads integration and improved user flow report

July 9, 2020

Piwik PRO Analytics Suite 13.0 – Google Ads integration and improved user flow report

A new month, a new release of Piwik PRO Analytics Suite 13.0. We’re glad to announce that our enhanced product comes with Google Ads integration, an indispensable tool for marketers, an upgraded user flow report, and many other advancements. As of July 9th 2020, all our customers will be able to take advantage of all […]

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Google Analytics alternatives - 4 sound reasons to switch

June 26, 2020

Google Analytics alternatives – 4 sound reasons to switch

Google Analytics is the top player when it comes to tracking website visitors, no one argues with that. The value of the platform is reflected in its popularity, which is why it’s the market leader boasting an 84.1% share. That’s a strong argument. Even though some consider Google Analytics the standard, there are reasons to […]

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