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Guest Post for Piwik PRO


Karolina Matuszewska, Content Marketer

Google Analytics Alternatives:
4 Sound Reasons to Consider

Author Category Web Analytics

Google Analytics is the top player when it comes to tracking website visitors, no one argues with that. The value of the platform is reflected in its popularity, which is why it’s the market leader boasting an 83% share. That’s a strong argument. However, this prominence might result to some extent from overall trends and […]

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Optimize Your Customers’ Journey in M-Banking and E-Banking in 4 Simple Steps

Author Category Banking & Finance, Conversion Optimization

In the digital era, rapidly changing digital and mobile channels are generating challenges that banks must deal with. One of the biggest comes in the form of customers’ expectations, which are soaring. Opening an account, transferring money, managing finances via smartphones. And this is just the tip of the iceberg. It’s not about providing the […]

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The Essential Checklist for an On-Site Retargeting Strategy

Author Category Content Personalization, Conversion Optimization

If you operate an online business, your main objective is to convert website visitors into customers or subscribers. However, excellent site design, a responsive interface, and even your top products can fail to bring the expected results. The truth is, most visitors need multiple touch points and nudges to reach the end of your marketing […]

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Piwik PRO and Tableau Join Forces

Author Category News & Releases

We have a thrilling piece of news to share: Piwik PRO is teaming up with Tableau to make interactive visualizations of data and create custom reports for faster decision-making processes. Tableau is a leader in the data discovery field appreciated for its complex data visualizations and interactive dashboards. The integration with the Piwik PRO Marketing […]

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When Can Intranet Analytics Jeopardize Your Legal Compliance?

Author Category Intranet Analytics

In the era of digital workspace, an arsenal of SharePoint plus analytics tools doesn’t break new ground. It’s simply a must-have. You can rely on it when you want to foster productivity, create an effective business road map, and support teamwork in your organization. The pinpoint precision of your reports allows you to make well-informed […]

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Keep Your Visitors Coming Back for More With Dynamic Website Personalization

Author Category Content Personalization

The growing need for customized products and services is what gets the onsite personalization ball rolling. It’s not only about meeting customers’ needs at every touchpoint. It’s also about presenting the right content to the right visitors. Such approach requires a deep understanding of visitors’ needs and expectations on a more granular level. Today’s technology, […]

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How Can You Take Advantage of Predictive Personalization?

Author Category Content Personalization

With the rapid evolution of digital marketing, providing personalized content to customers has become an everyday reality. There’s no way back. Gone are the days of guessing customers’ needs, promoting your top products or services and hoping for the best. Your site visitors expect to see the content that resonates with their unique requirements and […]

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6 Key Questions About Rule-Based Personalization, Answered

Author Category Content Personalization

Personalization is a powerful force that propels today’s digital marketing. The notion itself is nothing new. The approach of setting specific rules that control it, however, is quite fresh. It empowers marketers to boost customer experience by providing an individual user with unique content that matches their preferences. Skillfully wielded it will increase conversion and […]

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2 Practical SharePoint Analytics Use Cases

Author Category Intranet Analytics, Tag Manager, Use cases

Microsoft SharePoint has established its position as a top collaboration platform for business. With its wide range of features, it can effectively manage and help share information, facilitate access to data, simplify the search for desired content, foster teamwork, and make the organization’s intranet environment thrive. However, having a great digital workplace doesn’t necessarily mean […]

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Free Comparison of 5 Most Popular Web Analytics Vendors