Author:
Karolina Matuszewska, Content Marketer
Content Marketer at Piwik PRO. Specializing in issues of on-site and off-site personalization. Transforming technical jargon into engaging and informative articles dedicated for digital marketers and web analytics specialists.
23 blog posts
Tracking Email Marketing in 4 Steps
Date May 22, 2018 Author Karolina Matuszewska Category Web Analytics
Is email dead? You might get this impression when seeing how much effort and attention marketers devote to social media and website optimization strategies. But don’t be misled – your inbox is jam-packed with good reason. The email channel is still the dominant one in the digital marketing ecosystem. A survey by Ascend2 and Research […]
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Free Comparison of Four Enterprise-Ready Customer Data Platforms
Date May 15, 2018 Author Karolina Matuszewska Category Data Management
Customer Data Platforms, a vital technology in the smart marketing stack, lets you connect sources of fragmented user data and stitch them together into a single customer view. Whether it’s campaign automation, mapping the cross-channel customer journey, data analysis, or online advertising, the platform supports them all. CDPs allow marketers to generate a better customer […]
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Welcome to the Updated Piwik PRO Marketing Suite 6.0.0
Date April 26, 2018 Author Karolina Matuszewska Category News & Releases
Another month, another upgrade. We’re happy to share the news that Piwik PRO Marketing Suite has been updated to version 6.0.0. The official release to our customers took place on April 18, 2018. Following the old saying There’s always room for improvement, our team is continuously working to refine our products. Some of the updates […]
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Web Personalization – Unlock Its Full Potential
Date April 23, 2018 Author Karolina Matuszewska Category Personalization
Website personalization, first thought of as hype and just another marketing buzzword, has proved to be a sound strategy delivering significant benefits to organizations operating in the digital landscape. It’s not a choice anymore. Instead, it’s become a standard path to higher conversion rates, enhanced customer experience, and improved engagement. But what, exactly, are we […]
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Customer Data Platform Overtakes DMP in the GDPR Compliance Race
Date April 18, 2018 Author Karolina Matuszewska Category Data Management
With the GDPR waiting just around the corner to come into force, the debate continues to rage over its influence on organizations and their data ecosystem. What we do know is that it will have a tremendous impact on how personal data is handled. Consequently, it will also influence the way organizations use AdTech and […]
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Case Study: Mapping the Customer Journey in the Banking Industry with Piwik PRO
Date April 10, 2018 Author Karolina Matuszewska Category Banking & Finance
Despite initial scepticism and concerns, banks and financial institutions have followed the trend and incorporated web analytics into their strategy. Their reluctance is justifiable, because it involves concern for the privacy and data security of their clients. Another layer of complexity comes with the stringent and dynamic regulatory landscape, where GDPR and ePrivacy are giving […]
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Connecting Piwik PRO with WordPress
Date April 3, 2018 Author Karolina Matuszewska Category Product Best Practices
WordPress doesn’t need much introduction. This open source platform powers 30% of web pages, according to W3Techs survey. The platform owes its recognition thanks to a rich feature set, particularly its wide variety of plugins. These software add-ons can significantly enhance your marketing efforts. The plugin architecture in WordPress allows users to extend functionalities of […]
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Your MarTech & AdTech Digest: March
Date March 26, 2018 Author Karolina Lubowicka, Karolina Matuszewska Category News & Releases
Need some tips on lifting conversion? Poking around the web for some fresh and compelling articles on GDPR? We’ve got it all, and even a bit more. In this post, Piwik PRO team presents GDPR-related posts you shouldn’t miss. Should Your Opt-in Offer Be Video, PDF or Web Content? [Original Research] by CXL Marketers devote […]
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Web Analytics for Remarketing – 4 Key Steps to Follow Off and On-site
Date March 20, 2018 Author Karolina Matuszewska Category Conversion Optimization, Web Analytics
If you operate within the digital ecosystem, you’re probably familiar with the problem of lost visitors, customers or subscribers. It might even be your biggest bugaboo. These visitors interact with your site, put items in the cart, and suddenly they’re gone. They disappear just before the finishing line, conversion. Does this mean they are lost […]
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Give us 5! The PPMS 5.5.0 update
Date March 8, 2018 Author Karolina Matuszewska Category News & Releases
Today, we’re delighted to announce the software update to our Piwik PRO Marketing Suite 5.5.0. The update was rolled out to existing users on February 14, 2018. We’re constantly making these updates for you, so let us know what you think and if there are features you want to see. In this post we’ll walk […]
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Categories
- Banking & Finance (10)
- Consent Manager (4)
- Conversion Optimization (23)
- Data Management (29)
- Data Privacy & Security (56)
- GDPR (27)
- Government (2)
- Healthcare (3)
- Intranet Analytics (7)
- News & Releases (27)
- Personalization (12)
- Product Best Practices (42)
- Tag Manager (24)
- Use cases (26)
- Web Analytics (59)