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Author:

Karolina Matuszewska, Content Marketer

Content Marketer at Piwik PRO. Specializing in issues of on-site and off-site personalization. Transforming technical jargon into engaging and informative articles dedicated for digital marketers and web analytics specialists. LinkedIn Profile

Customer Lifetime Value: What Is It and Why Is It Important for Your Business

Date September 14, 2018 Author Category Analytics, Data Management

Marketers devote time, effort, and all possible resources to track their visitors’ journeys from start to finish, improve content, and provide the best customer experience possible. However, a focus on mostly fleeting results means you need to do more. Organizations that want to ensure long-term success include measuring customer lifetime value in their strategy. What […]

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7 Steps to Make Data-Based Decisions with Web Analytics

Date September 12, 2018 Author Category Analytics, Data Management

Extensive technological progress and enhanced analysis methods have led us into the modern era of data. This is where web analytics takes the lead. But the question is, can companies with all these new capabilities – and most importantly data – at their fingertips use them to the fullest? In other words, how can organizations […]

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Find the Most Suitable Data Gathering Platform – Pros and Cons of DMPs, CDPs, DWs and CRMs

Date August 31, 2018 Author Category Data Management

Today’s digital ecosystem, with its proliferation of data sources, tons of information and rapid technological changes poses a host of challenges to make the most out of data. Accessing meaningful data is no easy feat, which is why organizations are turning to data aggregation to improve their performance. Gathering data on customers and users delivers […]

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First-Party vs Third-Party Cookies: Why First-Party Is the Way to Go

Date August 17, 2018 Author Category Data Management

Although it’s been a long time since cookies appeared on the digital landscape, they still stir debate and even confusion. Center stage is taken by the matter of first-party vs. third-party cookies. There’s a lot to think about, from technical matters to privacy compliance, and almost nothing is black and white. In this post we’ll […]

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The Updated Piwik PRO Marketing Suite 6.2.0 is here!

Date August 6, 2018 Author Category News & Releases

With the beginning of the month we’re glad to announce that Piwik PRO Marketing Suite has been upgraded to version 6.2.0. The official release to our customers was on July 31 this year. The software update brings various new capabilities along with performance improvements, which is the result of numerous meetings, discussions, and significant input […]

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Privacy by Design Under the GDPR

Date August 2, 2018 Author Category Data Privacy & Security, GDPR

We live in an age where collecting tons of data on a daily basis is perfectly normal. It’s just ho-hum, day-to-day reality. But because it often involves processing massive amounts of personal information, the whole process calls for special measures to safeguard user privacy. Unfortunately, not every company treats this issue seriously enough to apply […]

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What Is Evercookie and Why You Should Avoid It for Privacy’s Sake

Date July 19, 2018 Author Category Data Privacy & Security

Browser cookies are nothing new in the digital world. In fact, they’re omnipresent, but nevertheless we can get more than a bit confused when discussing Evercookie, super cookies or cookie forever, persistent cookies, and so on. Are these things you really need to grasp thoroughly? Well, if customer data privacy is one of your priorities, […]

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Device Fingerprint Tracking in the Post-GDPR Era

Date July 5, 2018 Author Category Analytics, GDPR

GDPR, which took effect on May 25th, brings many changes to the digital marketing landscape. Processing and handling customer data is trickier than ever. This is true for all tactics and strategies that marketers employ. Among these, one in particular is affected – device fingerprint tracking, which is a controversial matter. Device fingerprinting is gaining […]

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What Is an ID Graph and How Can It Benefit Cross-Device Tracking?

Date June 26, 2018 Author Category Analytics, Data Management

Modern marketing is a complex multichannel and multi-device world. On average, 40% of adult users use more than one device to connect to the Internet. This offers more paths for customer engagement, more ways of making purchases, and more chances to gather data – a myriad of possibilities for both advertisers and customers. At the […]

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Why On-Premises App Analytics Is the Way to Go

Date June 15, 2018 Author Category Analytics

The app market is thriving, and that is opening up more opportunities for app development. However, despite a significant uptick in app downloads, this doesn’t mean users actually interact with your product. According to Statista, about 24% of apps downloaded are used only once. The problem lies in user engagement. It turns out that creating […]

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