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Author:

Karolina Matuszewska, Content Marketer

Content Marketer at Piwik PRO. Specializing in issues of on-site and off-site personalization. Transforming technical jargon into engaging and informative articles dedicated for digital marketers and web analytics specialists.

What Is Evercookie and Why You Should Avoid It for Privacy’s Sake

Date July 19, 2018 Author Category Data Privacy & Security

Browser cookies are nothing new in the digital world. In fact, they’re omnipresent, but nevertheless we can get more than a bit confused when discussing Evercookie, super cookies or cookie forever, persistent cookies, and so on. Are these things you really need to grasp thoroughly? Well, if customer data privacy is one of your priorities, […]

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Device Fingerprint Tracking in the Post-GDPR Era

Date July 5, 2018 Author Category Analytics, GDPR

GDPR, which took effect on May 25th, brings many changes to the digital marketing landscape. Processing and handling customer data is trickier than ever. This is true for all tactics and strategies that marketers employ. Among these, one in particular is affected – device fingerprint tracking, which is a controversial matter. Device fingerprinting is gaining […]

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What Is an ID Graph and How Can It Benefit Cross-Device Tracking?

Date June 26, 2018 Author Category Analytics, Data Management

Modern marketing is a complex multichannel and multi-device world. On average, 40% of adult users use more than one device to connect to the Internet. This offers more paths for customer engagement, more ways of making purchases, and more chances to gather data – a myriad of possibilities for both advertisers and customers. At the […]

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Why On-Premises App Analytics Is the Way to Go

Date June 15, 2018 Author Category Analytics

The app market is thriving, and that is opening up more opportunities for app development. However, despite a significant uptick in app downloads, this doesn’t mean users actually interact with your product. According to Statista, about 24% of apps downloaded are used only once. The problem lies in user engagement. It turns out that creating […]

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Leverage the Potential of SharePoint Reporting with Precise Reports, Rich Dashboards, and Key Metrics

Date June 1, 2018 Author Category Intranet Analytics

Microsoft’s SharePoint, the market-leading instrument for orchestrating company intranets. It’s used by over 80% of Fortune 500 companies to improve internal communication, boost teamwork and engagement, increase productivity, and simplify access to data and vital information. No wonder it’s the number one collaboration platform. While the tool has been adopted by a tremendous range of […]

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Tracking Email Marketing in 4 Steps

Date May 22, 2018 Author Category Analytics

Is email dead? You might get this impression when seeing how much effort and attention marketers devote to social media and website optimization strategies. But don’t be misled – your inbox is jam-packed with good reason. The email channel is still the dominant one in the digital marketing ecosystem. A survey by Ascend2 and Research […]

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Free Comparison of Four Enterprise-Ready Customer Data Platforms

Date May 15, 2018 Author Category Data Management

Customer Data Platforms, a vital technology in the smart marketing stack, lets you connect sources of fragmented user data and stitch them together into a single customer view. Whether it’s campaign automation, mapping the cross-channel customer journey, data analysis, or online advertising, the platform supports them all. CDPs allow marketers to generate a better customer […]

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Welcome to the Updated Piwik PRO Marketing Suite 6.0.0

Date April 26, 2018 Author Category News & Releases

Another month, another upgrade. We’re happy to share the news that Piwik PRO Marketing Suite has been updated to version 6.0.0. The official release to our customers took place on April 18, 2018. Following the old saying There’s always room for improvement, our team is continuously working to refine our products. Some of the updates […]

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Web Personalization – Unlock Its Full Potential

Date April 23, 2018 Author Category Personalization

Website personalization, first thought of as hype and just another marketing buzzword, has proved to be a sound strategy delivering significant benefits to organizations operating in the digital landscape. It’s not a choice anymore. Instead, it’s become a standard path to higher conversion rates, enhanced customer experience, and improved engagement. But what, exactly, are we […]

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Customer Data Platform Overtakes DMP in the GDPR Compliance Race

Date April 18, 2018 Author Category Data Management

With the GDPR waiting just around the corner to come into force, the debate continues to rage over its influence on organizations and their data ecosystem. What we do know is that it will have a tremendous impact on how personal data is handled. Consequently, it will also influence the way organizations use AdTech and […]

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