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Author: Karolina Matuszewska

81 results

Author

Karolina Matuszewska

Senior Content Marketer

Writer and content marketer. Transforms technical jargon into engaging and informative articles.

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<strong>Data flow in an analytics platform: How to set up your data collection and analysis process</strong>

March 3, 2023

Data flow in an analytics platform: How to set up your data collection and analysis process

Whether new to analytics or already well-versed, you might have heard a lot about collecting, managing and analyzing data. But what exactly happens in between? How does your data flow from one part of the analytics ecosystem to another? Data can stream in different directions and back and forth between systems. It may take a […]

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How to perform successful audience targeting with a CDP

February 14, 2023

How to perform successful audience targeting with a CDP

As much as 72% of business buyers expect vendors to personalize their experiences. However, only 15% of CMOs believe their company is on the right track with personalization. These numbers speak for themselves – companies need to shift their focus and incorporate high-level personalization into their marketing.     If you want to reach your target audience […]

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6 key Google Analytics limitations

October 25, 2022

6 key Google Analytics limitations

This blog post was originally published on December 10th, 2019 with the title 4 Key Google Analytics drawbacks you won’t realize until it’s too lateGoogle Analytics is the most widely used web analytics solution on the market. It offers a variety of features, was created by the most popular brands in the world, and is […]

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What is customer journey analytics and why it's important for your business

April 12, 2022

What is customer journey analytics and why it’s important for your business

Customer journey analytics helps businesses build a consistent buyer’s journey and outperform competitors. Learn how it empowers your organization.

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10 things to consider for improving user experience with web analytics

January 27, 2022

10 things to consider for improving user experience with web analytics

Businesses with a digital presence that want to optimize their websites and provide a better customer experience turn to web analytics. This software enables you to collect valuable data about your site and its visitors’ behavior. And why is that so important? According to HubSpot, 42% of people leave websites because of poor functionality. Also, 38% […]

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Google Analytics alternatives - free and paid

January 13, 2022

Google Analytics alternatives – free and paid

Google Analytics’ approach to privacy, data quality, transparency in handling data make you seek alternatives. See the pluses and minuses of those platforms.

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Find a Matomo alternative: An in-depth comparison of free and enterprise-ready analytics platforms

December 8, 2021

Find a Matomo alternative: An in-depth comparison of free and enterprise-ready analytics platforms

Companies use Matomo to collect data in a privacy-friendly way, and store data virtually anywhere. For many projects Matomo works fine. However, it employs basic analytics methods, lacks advanced features, and experiences performance issues. All that makes you look for alternatives, whether free or paid. A lot of companies choose Matomo because it has a strong […]

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Piwik PRO Core, a free plan for Piwik PRO Analytics Suite, is now publicly available

September 22, 2021

Piwik PRO Core, a free plan for Piwik PRO Analytics Suite, is now publicly available

We’ve seen many positive developments in the past five years concerning privacy on the internet. GDPR came into force and regulators all over the world started taking data leaks and careless data collection seriously. That’s the good news.The bad news is that we’ve also still seen large players in AdTech, MarTech and analytics routinely ignore […]

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Customer lifetime value: what it is and why it is important for your business [Updated]

July 8, 2021

Customer lifetime value: what it is and why it is important for your business [Updated]

Marketers and managers devote time, effort, and significant resources to track their customers’ journeys from start to finish, improve content, and provide the best customer experience. However, many marketers focus on fleeting results, such as a single sale or upsell. Businesses that want to ensure long-term success need to see the bigger picture. It means […]

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How web and product analytics improve the customer journey in banking (while also maintaining security and privacy)

July 5, 2021

How web and product analytics improve the customer journey in banking (while also maintaining security and privacy)

An emphasis on customer concerns, privacy and security is important to about 90% of those surveyed by Morning Consult. This leads to a problem for financial institutions of all kinds to balance regulatory compliance with providing customers with personalized offers. Banks need data about the customer journey to understand their clients’ preferences and compete in […]

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