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Author:

Karolina Matuszewska, Content Marketer

Content Marketer at Piwik PRO. Specializing in issues of on-site and off-site personalization. Transforming technical jargon into engaging and informative articles dedicated for digital marketers and web analytics specialists. LinkedIn Profile

How to Track Single-Page Applications (SPAs)

Published: January 10, 2019 Updated: January 17, 2019 Author Category Analytics, Tag Manager

Have you ever wondered what Spotify, Twitter, Gmail, Google Maps and Netflix have in common? Besides being internet superstars, they are all SPAs, Single-Page Applications. They are users’ favorite sites. They look great, have the best UX design, load in a flash and never keep you waiting. On the other hand, for marketers and analysts […]

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Piwik PRO 2018 Year in Review

Published: January 8, 2019 Author Category News & Releases

With January just getting started, it’s a great opportunity for year-end roundups. 2018 was a hustling, bustling and exciting year for Piwik PRO, and that’s why we want to recap some of the strides we’ve taken and key initiatives we were a part of. We’re sharing our reflections on the past year to show how […]

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How Analytics & Customer Data Platform Can Help You Track the Full Customer Journey

Published: January 3, 2019 Updated: January 11, 2019 Author , Category Analytics, Data Management

Technological innovations are changing the landscape of the banking industry and creating more opportunities to tap into. Banks and the financial sector strive to provide a compelling customer journey. With so much data at hand, you’d think it would be an easy task. As it turns out, however, technological advancements like web analytics are not […]

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Comparison of 5 Leading Consent Management Platforms

Published: December 19, 2018 Updated: January 15, 2019 Author Category Consent Manager

The introduction of the GDPR has brought many changes to the digital ecosystem. Questions, doubts, and concerns about defining and handling personal data are among them. Websites and business owners are faced with new rules for defining, collecting, storing and using the personal data of European citizens and residents. Center stage at this show is […]

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Discover Your Landing Page Issues With Message Match Report

Published: December 3, 2018 Updated: December 4, 2018 Author , Category Use cases

Imagine a visitor to your site sees an ad promoting great sales for online courses. But when they come to your site, they only see a small discount on an accounting training course. Or they get an ad for spring jackets, but after clicking it they land on a page full of outerwear and get […]

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How to Find Website Conversion Problems With Cross-Device & Cross-Browser Reports

Published: November 19, 2018 Updated: December 20, 2018 Author , Category Conversion Optimization, Use cases

Imagine a visitor comes to your site because your marketing campaign has intrigued them. Then imagine they bounce off because the landing page image is too big to read on their iPhone. Or they leave because the headline is from another campaign – a copy and paste error! It can happen even at the best […]

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Audience Targeting: How to Successfully Use a CDP

Published: September 27, 2018 Updated: January 17, 2019 Author Category Analytics, Data Management, Personalization

In today’s bountiful data ecosystem, marketers face a real challenge to reach the right customers. Dealing with isolated pools of data scattered across tools and channels creates real roadblocks to the process of defining and targeting the perfect audience. Luckily, advances in technology offer a solution. The name of the game here is “customer data […]

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Customer Lifetime Value: What Is It and Why Is It Important for Your Business

Published: September 14, 2018 Updated: November 6, 2018 Author Category Analytics, Data Management

Marketers devote time, effort, and all possible resources to track their visitors’ journeys from start to finish, improve content, and provide the best customer experience possible. However, a focus on mostly fleeting results means you need to do more. Organizations that want to ensure long-term success include measuring customer lifetime value in their strategy. What […]

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7 Steps to Make Data-Based Decisions with Web Analytics

Published: September 12, 2018 Updated: November 6, 2018 Author Category Analytics, Data Management

Extensive technological progress and enhanced analysis methods have led us into the modern era of data. This is where web analytics takes the lead. But the question is, can companies with all these new capabilities – and most importantly data – at their fingertips use them to the fullest? In other words, how can organizations […]

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Find the Most Suitable Data Gathering Platform – Pros and Cons of DMPs, CDPs, DWs and CRMs

Published: August 31, 2018 Updated: January 9, 2019 Author Category Data Management

Today’s digital ecosystem, with its proliferation of data sources, tons of information and rapid technological changes poses a host of challenges to make the most out of data. Accessing meaningful data is no easy feat, which is why organizations are turning to data aggregation to improve their performance. Gathering data on customers and users delivers […]

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