Piwik PRO Blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.

Author:

Karolina Matuszewska, Content Marketer

Content Marketer at Piwik PRO. Specializing in issues of on-site and off-site personalization. Transforming technical jargon into engaging and informative articles dedicated for digital marketers and web analytics specialists. LinkedIn Profile

10 Steps to Gather Business Requirements for a Robust Web Analytics Strategy

Published: March 20, 2019 Updated: March 25, 2019 Author , Category Analytics

Embarking on a new web analytics project calls for careful planning and a sound strategy. You need to define precisely what you want to achieve with your project. One of the key components of this process is gathering business requirements. That will serve as a detailed road map to ensure you’re heading in the right […]

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The new version is here! Meet Piwik PRO Analytics Suite 8.0.

Published: March 11, 2019 Updated: March 8, 2019 Author Category News & Releases

The March product release is here and Piwik PRO Analytics Suite 8.0 is packed with upgrades, improvements and fixes. Our experience and the insights gained from user feedback gave us a solid foundation to make changes and introduce new functionalities. To give you all the details and juicy bits about the newest version of our […]

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Piwik PRO: A Reasonable Webtrends Alternative

Published: February 27, 2019 Updated: March 26, 2019 Author Category Analytics, Comparisons

You have a business need for secure and compliant web analytics. Most likely it’s because your organization takes data security and privacy very seriously. Industries such as telecoms, healthcare, banking, and the government and public sector demand premium protection of the sensitive data they gather. And if your organization operates in one of them, then […]

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How to Compare Segments and Data Ranges in Custom Reports for Better Analytics Insights

Published: February 25, 2019 Updated: March 5, 2019 Author , Category Custom Reports, Use cases

With analytics software at hand, marketers are well equipped to devise their tactics and make an informed decision. However, having a great tool is not enough: they key is to get the most out of it to make it work for your specific needs. In today’s post we’ll walk you through using Custom Reports for […]

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4 Burning Questions about Onboarding Personal Data and Personally Identifiable Information (PII) to Your Analytics Platform

Published: February 1, 2019 Updated: March 13, 2019 Author Category Data Privacy & Security

If your organization operates within the digital ecosystem, whether it’s the banking, telecommunication, or healthcare industry, chances are you’ve got significant untapped potential laying dormant. This potential is your customers’ data and sensitive information. Most probably it’s trapped in silos of different departments, which is hindering your marketing team from getting the most out of […]

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4 Steps to Optimize Visitor Engagement With Your Website Using the Content Efficiency Report

Published: January 24, 2019 Updated: March 25, 2019 Author Category Custom Reports, Use cases

How can you measure your content’s efficiency when the data you need is spread across multiple reports? The answer is simple: with a Content Efficiency Report. It’s flexible, so you can adjust it to your specific needs, and it brings all the vital data together in one place. This custom report will help you understand […]

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How to Track Single-Page Applications (SPAs)

Published: January 10, 2019 Updated: February 6, 2019 Author Category Analytics, Tag Manager

Have you ever wondered what Spotify, Twitter, Gmail, Google Maps and Netflix have in common? Besides being internet superstars, they are all SPAs, Single-Page Applications. They are users’ favorite sites. They look great, have the best UX design, load in a flash and never keep you waiting. On the other hand, for marketers and analysts […]

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Piwik PRO 2018 Year in Review

Published: January 8, 2019 Updated: February 22, 2019 Author Category News & Releases

With January just getting started, it’s a great opportunity for year-end roundups. 2018 was a hustling, bustling and exciting year for Piwik PRO, and that’s why we want to recap some of the strides we’ve taken and key initiatives we were a part of. We’re sharing our reflections on the past year to show how […]

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How Analytics & Customer Data Platform Can Help You Track the Full Customer Journey

Published: January 3, 2019 Updated: February 18, 2019 Author , Category Analytics, Data Management

Technological innovations are changing the landscape of the banking industry and creating more opportunities to tap into. Banks and the financial sector strive to provide a compelling customer journey. With so much data at hand, you’d think it would be an easy task. As it turns out, however, technological advancements like web analytics are not […]

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Comparison of 5 Leading Consent Management Platforms

Published: December 19, 2018 Updated: March 7, 2019 Author Category Comparisons, Consent Manager

The introduction of the GDPR has brought many changes to the digital ecosystem. Questions, doubts, and concerns about defining and handling personal data are among them. Websites and business owners are faced with new rules for defining, collecting, storing and using the personal data of European citizens and residents. Center stage at this show is […]

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