Author:
Karolina Matuszewska, Content Marketer
Content Marketer at Piwik PRO. Specializing in issues of on-site and off-site personalization. Transforming technical jargon into engaging and informative articles dedicated for digital marketers and web analytics specialists. LinkedIn Profile
41 blog posts
How to Find Website Conversion Problems With Cross-Device & Cross-Browser Reports
Published: November 19, 2018 Author Karolina Matuszewska, Marek Juszczyński Category Conversion Optimization, Use cases
Imagine a visitor comes to your site because your marketing campaign has intrigued them. Then imagine they bounce off because the landing page image is too big to read on their iPhone. Or they leave because the headline is from another campaign – a copy and paste error! It can happen even at the best […]
Read more
How to Use a CDP for Successful Audience Targeting
Published: September 27, 2018 Updated: November 7, 2018 Author Karolina Matuszewska Category Analytics, Data Management, Personalization
In today’s bountiful data ecosystem, marketers face a real challenge to reach the right customers. Dealing with isolated pools of data scattered across tools and channels creates real roadblocks to the process of defining and targeting the perfect audience. Luckily, advances in technology offer a solution. The name of the game here is “customer data […]
Read more
Customer Lifetime Value: What Is It and Why Is It Important for Your Business
Published: September 14, 2018 Updated: November 6, 2018 Author Karolina Matuszewska Category Analytics, Data Management
Marketers devote time, effort, and all possible resources to track their visitors’ journeys from start to finish, improve content, and provide the best customer experience possible. However, a focus on mostly fleeting results means you need to do more. Organizations that want to ensure long-term success include measuring customer lifetime value in their strategy. What […]
Read more
7 Steps to Make Data-Based Decisions with Web Analytics
Published: September 12, 2018 Updated: November 6, 2018 Author Karolina Matuszewska Category Analytics, Data Management
Extensive technological progress and enhanced analysis methods have led us into the modern era of data. This is where web analytics takes the lead. But the question is, can companies with all these new capabilities – and most importantly data – at their fingertips use them to the fullest? In other words, how can organizations […]
Read more
Find the Most Suitable Data Gathering Platform – Pros and Cons of DMPs, CDPs, DWs and CRMs
Published: August 31, 2018 Updated: November 15, 2018 Author Karolina Matuszewska Category Data Management
Today’s digital ecosystem, with its proliferation of data sources, tons of information and rapid technological changes poses a host of challenges to make the most out of data. Accessing meaningful data is no easy feat, which is why organizations are turning to data aggregation to improve their performance. Gathering data on customers and users delivers […]
Read more
First-Party vs Third-Party Cookies: Why First-Party Is the Way to Go
Published: August 17, 2018 Updated: November 2, 2018 Author Karolina Matuszewska Category Data Management
Although it’s been a long time since cookies appeared on the digital landscape, they still stir debate and even confusion. Center stage is taken by the matter of first-party vs. third-party cookies. There’s a lot to think about, from technical matters to privacy compliance, and almost nothing is black and white. In this post we’ll […]
Read more
The Updated Piwik PRO Marketing Suite 6.2.0 is here!
Published: August 6, 2018 Updated: August 24, 2018 Author Karolina Matuszewska Category News & Releases
With the beginning of the month we’re glad to announce that Piwik PRO Marketing Suite has been upgraded to version 6.2.0. The official release to our customers was on July 31 this year. The software update brings various new capabilities along with performance improvements, which is the result of numerous meetings, discussions, and significant input […]
Read more
Privacy by Design Under the GDPR
Published: August 2, 2018 Updated: November 16, 2018 Author Karolina Matuszewska Category Data Privacy & Security, GDPR
We live in an age where collecting tons of data on a daily basis is perfectly normal. It’s just ho-hum, day-to-day reality. But because it often involves processing massive amounts of personal information, the whole process calls for special measures to safeguard user privacy. Unfortunately, not every company treats this issue seriously enough to apply […]
Read more
What Is Evercookie and Why You Should Avoid It for Privacy’s Sake
Published: July 19, 2018 Updated: August 24, 2018 Author Karolina Matuszewska Category Data Privacy & Security
Browser cookies are nothing new in the digital world. In fact, they’re omnipresent, but nevertheless we can get more than a bit confused when discussing Evercookie, super cookies or cookie forever, persistent cookies, and so on. Are these things you really need to grasp thoroughly? Well, if customer data privacy is one of your priorities, […]
Read more
Device Fingerprint Tracking in the Post-GDPR Era
Published: July 5, 2018 Updated: September 13, 2018 Author Karolina Matuszewska Category Analytics, GDPR
GDPR, which took effect on May 25th, brings many changes to the digital marketing landscape. Processing and handling customer data is trickier than ever. This is true for all tactics and strategies that marketers employ. Among these, one in particular is affected – device fingerprint tracking, which is a controversial matter. Device fingerprinting is gaining […]
Read moreCategories
- Analytics (73)
- Banking & Finance (10)
- Consent Manager (4)
- Conversion Optimization (25)
- Custom Reports (1)
- Data Management (39)
- Data Privacy & Security (64)
- GDPR (32)
- Government (2)
- Healthcare (3)
- Intranet Analytics (9)
- News & Releases (35)
- Personalization (15)
- Product Best Practices (41)
- Tag Manager (25)
- Use cases (31)