Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.
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Content Marketer at Piwik PRO. Specializing in issues of on-site and off-site personalization. Transforming technical jargon into engaging and informative articles dedicated for digital marketers and web analytics specialists. LinkedIn Profile
56 blog posts
Published: May 13, 2019 Author Karolina Matuszewska Category Analytics
Apple released Intelligent Tracking Prevention (ITP) 2.1 in March. It updates an already complicated set of rules first released in 2017 for how internet tracking works on Mac and iOS Safari browsers. In general, it makes this tracking much harder. We’ll get to the details shortly, but it’s important to also mention the context of […]
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Published: April 30, 2019 Updated: May 17, 2019 Author Karolina Matuszewska, Marek Juszczyński Category Analytics
User onboarding – one of the most crucial steps in the user journey across a digital product or app. Many marketers believe that the key to this process is to make new users sign up for a free trial, open an account or download an app. If you share this belief, then you could be […]
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Published: April 18, 2019 Updated: April 25, 2019 Author Karolina Matuszewska, Szymon Grzesiak Category Use cases
Whether it’s your website, your analytics tool, or your marketing platform, they all hold valuable information – your data. And that data requires special treatment, namely security. But protecting data is more than just secure storage and safeguarded serves. It also means managing access, making decisions about who can see or edit certain reports or […]
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Published: April 10, 2019 Updated: May 13, 2019 Author Karolina Matuszewska Category Analytics
With the abundance of apps flooding the App and Play Store, companies need a sound strategy to make their offering stand out and generate sufficient revenue. Product analytics is a crucial part of that effort, as it sharpens your product sense. It also adds more credibility to your decisions when you present them to your […]
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Published: March 20, 2019 Updated: April 25, 2019 Author Karolina Matuszewska, Marek Juszczyński Category Analytics
Embarking on a new web analytics project calls for careful planning and a sound strategy. You need to define precisely what you want to achieve with your project. One of the key components of this process is gathering business requirements. That will serve as a detailed road map to ensure you’re heading in the right […]
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Published: March 11, 2019 Updated: March 8, 2019 Author Karolina Matuszewska Category News & Releases
The March product release is here and Piwik PRO Analytics Suite 8.0 is packed with upgrades, improvements and fixes. Our experience and the insights gained from user feedback gave us a solid foundation to make changes and introduce new functionalities. To give you all the details and juicy bits about the newest version of our […]
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Published: February 27, 2019 Updated: March 26, 2019 Author Karolina Matuszewska Category Analytics, Comparisons
You have a business need for secure and compliant web analytics. Most likely it’s because your organization takes data security and privacy very seriously. Industries such as telecoms, healthcare, banking, and the government and public sector demand premium protection of the sensitive data they gather. And if your organization operates in one of them, then […]
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Published: February 25, 2019 Updated: April 17, 2019 Author Karolina Matuszewska, Szymon Grzesiak Category Custom Reports, Use cases
With analytics software at hand, marketers are well equipped to devise their tactics and make an informed decision. However, having a great tool is not enough: they key is to get the most out of it to make it work for your specific needs. In today’s post we’ll walk you through using Custom Reports for […]
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Published: February 1, 2019 Updated: April 8, 2019 Author Karolina Matuszewska Category Data Privacy & Security
If your organization operates within the digital ecosystem, whether it’s the banking, telecommunication, or healthcare industry, chances are you’ve got significant untapped potential laying dormant. This potential is your customers’ data and sensitive information. Most probably it’s trapped in silos of different departments, which is hindering your marketing team from getting the most out of […]
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Published: January 24, 2019 Updated: March 25, 2019 Author Karolina Matuszewska Category Custom Reports, Use cases
How can you measure your content’s efficiency when the data you need is spread across multiple reports? The answer is simple: with a Content Efficiency Report. It’s flexible, so you can adjust it to your specific needs, and it brings all the vital data together in one place. This custom report will help you understand […]
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