Author
Karolina Matuszewska
Senior Content Marketer
Writer and content marketer. Transforms technical jargon into engaging and informative articles.
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March 3, 2023
Data flow in an analytics platform: How to set up your data collection and analysis process
Whether new to analytics or already well-versed, you might have heard a lot about collecting, managing and analyzing data. But what exactly happens in between? How does your data flow from one part of the analytics ecosystem to another? Data can stream in different directions and back and forth between systems. It may take a […]
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February 14, 2023
How to perform successful audience targeting with a CDP
As much as 72% of business buyers expect vendors to personalize their experiences. However, only 15% of CMOs believe their company is on the right track with personalization. These numbers speak for themselves – companies need to shift their focus and incorporate high-level personalization into their marketing. If you want to reach your target audience […]
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October 25, 2022
6 key Google Analytics limitations
What are the limitations of Google Analytics? Sampled data No access to raw data There’s a restriction on how many hits you can have Privacy compliance issues No privacy by design Lack of dedicated customer care and support What are the limitations of Google Analytics 4? Lacking features Unintuitive UI Flawed privacy features No suitable […]
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April 12, 2022
What is customer journey analytics and why it’s important for your business
Customer journey analytics helps businesses build a consistent buyer’s journey and outperform competitors. Learn how it empowers your organization.
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January 27, 2022
10 things to consider for improving user experience with web analytics
Why web analytics is important in user experience analysis 10 things to consider for better user experience Traffic acquisition Audience Page views, time on page and bounce rate Event tracking Conversion rate User flow and pathways Funnels Heatmaps 404 pages report Page load time Conclusion
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January 13, 2022
Google Analytics alternatives – free and paid
Google Analytics’ approach to privacy, data quality, transparency in handling data make you seek alternatives. See the pluses and minuses of those platforms.
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December 8, 2021
Find a Matomo alternative: An in-depth comparison of free and enterprise-ready analytics platforms
Custom reports or dashboards Built-in consent manager Built-in tag manager On-premises hosting Main limits Amplitude limited analytics reports and data analysis features Cloudflare Web Analytics stats based on a 10% sample; limited basic reports Countly Community Edition aggregate data, no raw data, event and view flows, no user profile, attribution analytics Counter aggregate data, basic […]
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September 22, 2021
Piwik PRO Core, a free plan for Piwik PRO Analytics Suite, is now publicly available
We’ve seen many positive developments in the past five years concerning privacy on the internet. GDPR came into force and regulators all over the world started taking data leaks and careless data collection seriously. That’s the good news.The bad news is that we’ve also still seen large players in AdTech, MarTech and analytics routinely ignore […]
Read more![Customer lifetime value: what it is and why it is important for your business [Updated]](https://piwik.pro/wp-content/uploads/2018/09/2018-09-14_Customer-lifetime-value_blog.png)
July 8, 2021
Customer lifetime value: what it is and why it is important for your business [Updated]
Marketers and managers devote time, effort, and significant resources to track their customers’ journeys from start to finish, improve content, and provide the best customer experience. However, many marketers focus on fleeting results, such as a single sale or upsell. Businesses that want to ensure long-term success need to see the bigger picture. It means they include measuring customer lifetime value (CLV) in their strategy.
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July 5, 2021
How web and product analytics improve the customer journey in banking (while also maintaining security and privacy)
An emphasis on customer concerns, privacy and security is important to about 90% of those surveyed by Morning Consult. This leads to a problem for financial institutions of all kinds to balance regulatory compliance with providing customers with personalized offers. Banks need data about the customer journey to understand their clients’ preferences and compete in […]
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