Author
Karolina Matuszewska
Writer and content marketer. Transforms technical jargon into engaging and informative articles. | LinkedIn profile
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February 22, 2021
Introducing Piwik PRO Core – a free plan for Piwik PRO Analytics Suite
We’re releasing the Piwik PRO Core plan, giving everyone the ability to create ambitious analytics projects while building trust with a privacy-friendly approach.
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February 19, 2021
Piwik PRO Analytics Suite 15.2: Improved user experience in Analytics and Consent Manager
We’re happy to announce our first product release this year. Piwik PRO team is introducing new features and improvements to version 15.2 of the Analytics Suite. We’ve focused on multiple ways of enhancing user experience. Our customers will be able to use new dimensions, mark their favorite dashboards, custom reports and segments. It will also […]
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February 3, 2021
How multi-channel attribution works in Piwik PRO
As someone investing in dozens of channels – social media, search advertising, email, blogging and more – you want to know which are giving the best return on investment. You want a reliable multi-channel attribution analysis that lets you: Better allocate your marketing and advertising budgetGet reliable data about the effect that marketing activities […]
Read more![4 key differences between data management platforms and customer data platforms [UPDATED]](https://piwik.pro/wp-content/uploads/2021/02/2021-02-01_4-key-differences-between-dmp-and-cdp_blog.png)
February 1, 2021
4 key differences between data management platforms and customer data platforms [UPDATED]
Data management platforms. Customer data platforms. Their names may sound similar, but are they the same? Let us guide you through the main differences between DMPs and CDPs. For many years, data management platforms were the most useful tool in digital marketing and advertising. It was the first technology that allowed advertisers and marketers to […]
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December 3, 2020
When design goes awry – How dark patterns conflict with GDPR and CCPA
The designs of websites and apps often guide users and help them navigate content in a simple way. An “X” icon serves for closing documents and programs. The red color around that “X” is a warning signal that catches your attention. Cues such as this are like a secret language to make sites and software […]
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November 20, 2020
Comparison of 9 leading consent management platforms
The need for data consents started with the EU’s General Data Protection Regulation, which has set the gold standard for data privacy regulations. It has also served as an inspiration for legislation in other countries.For example, the scope and applicability of Brazil’s General Law for the Protection of Personal Data is similar to the GDPR. […]
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November 9, 2020
Piwik PRO Analytics Suite 15.1. New attribution models and custom channel grouping
Our team is bringing analytics to the next level and we’re adding tools for analysis and modeling of conversion attribution to Piwik PRO with Version 15.1. We’re also introducing custom channel grouping and some other handy add-ons and improvements. The final release will take place on November 12th, 2020, and it covers only the Analytics […]
Read more![What is PII, non-PII, and personal data? [UPDATED]](https://piwik.pro/wp-content/uploads/2020/10/2020-10-21_What-Is-PII-non-PII-and-personal-data_blog.png)
October 21, 2020
What is PII, non-PII, and personal data? [UPDATED]
Personally identifiable information (PII) and personal data are two classifications of data that often cause confusion for organizations that collect, store and analyze such data. PII is used in the US but no single legal document defines it. The legal system in the United States is a blend of numerous federal and state laws and sector-specific […]
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October 19, 2020
How data flows in the analytics ecosystem
Whether you’re new to analytics or already well versed, you have probably heard many stories about collecting, crunching and storing data. But what happens in between? How does your data flow from one part of the analytics ecosystem to another? It might seem complex and opaque. This flow often resembles a maze. The data can stream […]
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October 8, 2020
Piwik PRO Analytics Suite 15: Tracker debugger, new UI in Tag Manager and more
We’re glad to share the news that Piwik PRO is introducing version 15 of its Analytics Suite. We’ve only recently released Piwik PRO Analytics Suite 14 and now we’re adding more new and upgraded features and capabilities. Improvements include, among other things, the tracker debugger, public API and UI in the Tag Manager and an audit […]
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Core – a new plan for Piwik PRO Analytics Suite
Privacy-compliant analytics, built-in consent management and EU hosting. For free.
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