Author
Karolina Matuszewska
Senior Content Marketer
Writer and content marketer. Transforms technical jargon into engaging and informative articles.
See more posts by this author
June 2, 2021
What is privacy-friendly analytics?
Privacy-friendly analytics is a set of methods for collecting, measuring and analyzing data in a way that respects privacy and delivers relevant insights.
Read more
February 19, 2021
Piwik PRO Analytics Suite 15.2: Improved user experience in Analytics and Consent Manager
We’re happy to announce our first product release this year. Piwik PRO team is introducing new features and improvements to version 15.2 of the Analytics Suite. We’ve focused on multiple ways of enhancing user experience. Our customers will be able to use new dimensions, mark their favorite dashboards, custom reports and segments. It will also […]
Read more
February 3, 2021
How multi-channel attribution works in Piwik PRO
As someone investing in dozens of channels – social media, search advertising, email, blogging and more – you want to know which are giving the best return on investment. You want a reliable multi-channel attribution analysis that lets you: Better allocate your marketing and advertising budgetGet reliable data about the effect that marketing activities […]
Read more![4 key differences between data management platforms and customer data platforms [UPDATED]](https://piwik.pro/wp-content/uploads/2021/02/2021-02-01_4-key-differences-between-dmp-and-cdp_blog.png)
February 1, 2021
4 key differences between data management platforms and customer data platforms [UPDATED]
Data management platforms. Customer data platforms. Their names may sound similar, but are they the same? Let us guide you through the main differences between DMPs and CDPs. For many years, data management platforms were the most useful tool in digital marketing and advertising. It was the first technology that allowed advertisers and marketers to […]
Read more
December 3, 2020
When design goes awry – How dark patterns conflict with GDPR and CCPA
The designs of websites and apps often guide users and help them navigate content in a simple way. An “X” icon serves for closing documents and programs. The red color around that “X” is a warning signal that catches your attention. Cues such as this are like a secret language to make sites and software […]
Read more
November 9, 2020
Piwik PRO Analytics Suite 15.1. New attribution models and custom channel grouping
Our team is bringing analytics to the next level and we’re adding tools for analysis and modeling of conversion attribution to Piwik PRO with Version 15.1. We’re also introducing custom channel grouping and some other handy add-ons and improvements. The final release will take place on November 12th, 2020, and it covers only the Analytics […]
Read more![What is PII, non-PII, and personal data? [UPDATED]](https://piwik.pro/wp-content/uploads/2020/10/2020-10-21_What-Is-PII-non-PII-and-personal-data_blog.png)
October 21, 2020
What is PII, non-PII, and personal data? [UPDATED]
Personally identifiable information (PII) and personal data are two classifications of data that often cause confusion for organizations that collect, store and analyze such data. PII is used in the US but no single legal document defines it. The legal system in the United States is a blend of numerous federal and state laws and sector-specific […]
Read more
October 8, 2020
Piwik PRO Analytics Suite 15: Tracker debugger, new UI in Tag Manager and more
We’re glad to share the news that Piwik PRO is introducing version 15 of its Analytics Suite. We’ve only recently released Piwik PRO Analytics Suite 14 and now we’re adding more new and upgraded features and capabilities. Improvements include, among other things, the tracker debugger, public API and UI in the Tag Manager and an audit […]
Read more
August 13, 2020
Customer data platforms: The best choice in the post-GDPR landscape
This blog post was originally published on April 18th 2018 with the title “Customer data platform overtakes DMP in the GDPR compliance race”Since the GDPR has come into force, navigating through the data ecosystem has become even more complicated. It has a tremendous impact on how organizations handle personal data. Consequently, it has also influenced […]
Read more
July 9, 2020
Piwik PRO Analytics Suite 13.0 – Google Ads integration and improved user flow report
A new month, a new release of Piwik PRO Analytics Suite 13.0. We’re glad to announce that our enhanced product comes with Google Ads integration, an indispensable tool for marketers, an upgraded user flow report, and many other advancements. As of July 9th 2020, all our customers will be able to take advantage of all […]
Read moreCategories
- Customer Data Platform (16)
- Interviews (24)
- Analytics (173)
- Consent Manager (8)
- Banking & finance (14)
- Comparisons (12)
- Conversion optimization (22)
- Data management (54)
- Data privacy & security (120)
- GDPR (51)
- Government (8)
- Healthcare (14)
- News & releases (43)
- Personalization (22)
- Product best practices (28)
- Tag Manager (11)
- Use cases (30)