Piwik PRO Blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.

Author:

Karolina Matuszewska, Content Marketer

Content Marketer at Piwik PRO. Specializing in issues of on-site and off-site personalization. Transforming technical jargon into engaging and informative articles dedicated for digital marketers and web analytics specialists. LinkedIn Profile

7 Areas to Consider to Improve a Digital Bank Account Opening Process

Published: June 14, 2019 Updated: July 9, 2019 Author , Category Banking & Finance, Conversion Optimization

With customers’ expectations on the rise, banks are engaged in a fierce competition to provide top-notch digital products and build satisfaction among a wider audience. Without setting foot in a branch, people can now open accounts via a mobile or desktop app, which offers the great conveniences of speed, security, and 24-hour availability. Still, the […]

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What To Expect from Google Chrome’s New Privacy Features

Published: May 31, 2019 Updated: October 7, 2019 Author Category Data Privacy & Security

After Safari’s intelligent tracking prevention mechanisms, Alphabet follows suit. This marks the beginning of a paradigm shift in advertising, and possibly a decline of cookies – similar privacy-centered features across many popular browsers crop up one after another. Slowly but surely, Firefox, an open-source browser, jumps on the privacy bandwagon. On May 7th 2019, during […]

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4 Ways Product Analytics Optimizes Onboarding in Online Banking

Published: May 21, 2019 Updated: July 10, 2019 Author , Category Analytics, Banking & Finance

The focus of financial marketers lies in the number of new accounts opened. Acquiring new customers is often the key strategy point for many companies, not only banks. The question is what’s next? Are your customers using their account actively? Gaining account usage insight is crucial since acquiring a new account alone doesn’t guarantee expected […]

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What Intelligent Tracking Prevention (ITP) 2.1 Means for Web Analytics & Marketing

Published: May 13, 2019 Updated: September 17, 2019 Author Category Analytics

Apple released Intelligent Tracking Prevention (ITP) 2.1 in March. It updates an already complicated set of rules first released in 2017 for how internet tracking works on Mac and iOS Safari browsers. In general, it makes this tracking much harder. We’ll get to the details shortly, but it’s important to also mention the context of […]

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4 Steps to Apply Product Analytics to Track User Onboarding

Published: April 30, 2019 Updated: May 21, 2019 Author , Category Analytics

User onboarding – one of the most crucial steps in the user journey across a digital product or app. Many marketers believe that the key to this process is to make new users sign up for a free trial, open an account or download an app. If you share this belief, then you could be […]

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User Management in Piwik PRO

Published: April 18, 2019 Updated: April 25, 2019 Author , Category Use cases

Whether it’s your website, your analytics tool, or your marketing platform, they all hold valuable information – your data. And that data requires special treatment, namely security. But protecting data is more than just secure storage and safeguarded serves. It also means managing access, making decisions about who can see or edit certain reports or […]

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42 KPI Ideas for Your Product Analytics

Published: April 10, 2019 Updated: July 17, 2019 Author Category Analytics

With the abundance of apps flooding the App and Play Store, companies need a sound strategy to make their offering stand out and generate sufficient revenue. Product analytics is a crucial part of that effort, as it sharpens your product sense. It also adds more credibility to your decisions when you present them to your […]

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10 Steps to Gather Business Requirements for a Robust Web Analytics Strategy

Published: March 20, 2019 Updated: July 11, 2019 Author , Category Analytics

Embarking on a new web analytics project calls for careful planning and a sound strategy. You need to define precisely what you want to achieve with your project. One of the key components of this process is gathering business requirements. That will serve as a detailed road map to ensure you’re heading in the right […]

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The New Version Is Here! Meet Piwik PRO Analytics Suite 8.0.

Published: March 11, 2019 Updated: September 19, 2019 Author Category News & Releases

The March product release is here and Piwik PRO Analytics Suite 8.0 is packed with upgrades, improvements and fixes. Our experience and the insights gained from user feedback gave us a solid foundation to make changes and introduce new functionalities. To give you all the details and juicy bits about the newest version of our […]

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Piwik PRO: A Reasonable Webtrends Alternative

Published: February 27, 2019 Updated: June 18, 2019 Author Category Analytics, Comparisons

You have a business need for secure and compliant web analytics. Most likely it’s because your organization takes data security and privacy very seriously. Industries such as telecoms, healthcare, banking, and the government and public sector demand premium protection of the sensitive data they gather. And if your organization operates in one of them, then […]

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