Piwik PRO Blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.

Author:

Karolina Matuszewska, Content Marketer

Content Marketer at Piwik PRO. Specializing in issues of on-site and off-site personalization. Transforming technical jargon into engaging and informative articles dedicated for digital marketers and web analytics specialists. LinkedIn Profile

Discover Your Landing Page Issues With Message Match Report

Published: December 3, 2018 Updated: February 26, 2019 Author , Category Use cases

Imagine a visitor to your site sees an ad promoting great sales for online courses. But when they come to your site, they only see a small discount on an accounting training course. Or they get an ad for spring jackets, but after clicking it they land on a page full of outerwear and get […]

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How to Find Website Conversion Problems With Cross-Device & Cross-Browser Reports

Published: November 19, 2018 Updated: March 13, 2019 Author , Category Conversion Optimization, Use cases

Imagine a visitor comes to your site because your marketing campaign has intrigued them. Then imagine they bounce off because the landing page image is too big to read on their iPhone. Or they leave because the headline is from another campaign – a copy and paste error! It can happen even at the best […]

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Audience Targeting: How to Successfully Use a CDP

Published: September 27, 2018 Updated: January 17, 2019 Author Category Analytics, Data Management, Personalization

In today’s bountiful data ecosystem, marketers face a real challenge to reach the right customers. Dealing with isolated pools of data scattered across tools and channels creates real roadblocks to the process of defining and targeting the perfect audience. Luckily, advances in technology offer a solution. The name of the game here is “customer data […]

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Customer Lifetime Value: What Is It and Why Is It Important for Your Business

Published: September 14, 2018 Updated: November 6, 2018 Author Category Analytics, Data Management

Marketers devote time, effort, and all possible resources to track their visitors’ journeys from start to finish, improve content, and provide the best customer experience possible. However, a focus on mostly fleeting results means you need to do more. Organizations that want to ensure long-term success include measuring customer lifetime value in their strategy. What […]

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7 Steps to Make Data-Based Decisions with Web Analytics

Published: September 12, 2018 Updated: November 6, 2018 Author Category Analytics, Data Management

Extensive technological progress and enhanced analysis methods have led us into the modern era of data. This is where web analytics takes the lead. But the question is, can companies with all these new capabilities – and most importantly data – at their fingertips use them to the fullest? In other words, how can organizations […]

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Find the Most Suitable Data Gathering Platform – Pros and Cons of DMPs, CDPs, DWs and CRMs

Published: August 31, 2018 Updated: January 9, 2019 Author Category Data Management

Today’s digital ecosystem, with its proliferation of data sources, tons of information and rapid technological changes poses a host of challenges to make the most out of data. Accessing meaningful data is no easy feat, which is why organizations are turning to data aggregation to improve their performance. Gathering data on customers and users delivers […]

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First-Party vs Third-Party Cookies: Why First-Party Is the Way to Go

Published: August 17, 2018 Updated: March 26, 2019 Author Category Data Management

Although it’s been a long time since cookies appeared on the digital landscape, they still stir debate and even confusion. Center stage is taken by the matter of first-party vs. third-party cookies. There’s a lot to think about, from technical matters to privacy compliance, and almost nothing is black and white. In this post we’ll […]

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The Updated Piwik PRO Marketing Suite 6.2.0 is here!

Published: August 6, 2018 Updated: March 4, 2019 Author Category News & Releases

With the beginning of the month we’re glad to announce that Piwik PRO Marketing Suite has been upgraded to version 6.2.0. The official release to our customers was on July 31 this year. The software update brings various new capabilities along with performance improvements, which is the result of numerous meetings, discussions, and significant input […]

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Privacy by Design Under the GDPR

Published: August 2, 2018 Updated: February 18, 2019 Author Category Data Privacy & Security, GDPR

We live in an age where collecting tons of data on a daily basis is perfectly normal. It’s just ho-hum, day-to-day reality. But because it often involves processing massive amounts of personal information, the whole process calls for special measures to safeguard user privacy. Unfortunately, not every company treats this issue seriously enough to apply […]

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What Is Evercookie and Why You Should Avoid It for Privacy’s Sake

Published: July 19, 2018 Updated: March 14, 2019 Author Category Data Privacy & Security

Browser cookies are nothing new in the digital world. In fact, they’re omnipresent, but nevertheless we can get more than a bit confused when discussing: Evercookie super cookies cookie forever persistent cookies and so on… Are these things you really need to grasp thoroughly? Well, if customer data privacy is one of your priorities, then […]

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