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Author: Karolina Matuszewska

82 results

Author

Karolina Matuszewska

Content Marketer

Content Marketer at Piwik PRO. Transforms technical jargon into engaging and informative articles. LinkedIn profile

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What Intelligent Tracking Prevention (ITP) means for web analytics & marketing [Updated]

March 5, 2020

What Intelligent Tracking Prevention (ITP) means for web analytics & marketing [Updated]

Apple released its first version of Intelligent Tracking Prevention (ITP 1.0) in 2017. The following iterations, especially ITP 2.2 and 2.3, complicate an already challenging set of rules for how to hamper online tracking on Mac and iOS Safari browsers.

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Google Chrome will wipe out third-party cookies. What’s next?

February 14, 2020

Google Chrome will wipe out third-party cookies. What’s next?

At the beginning of 2020, Google caused quite a stir with its initiative to stop supporting third-party cookies. Justin Schuh, director of Chrome engineering, explains that move should make it possible to “sustain a healthy, ad-supported web.” Third-party cookies are a powerhouse of digital advertising as they let marketers track site visitors across cyberspace. The […]

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User management in Piwik PRO

February 6, 2020

User management in Piwik PRO

Whether it’s your website, your analytics tool, or your marketing platform, they all hold valuable information – your data. And that data demands special treatment, namely security. But protecting data is about more than just secure storage and safeguarded servers. It also means managing access, making decisions about who can see or edit certain reports […]

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How to obtain consent and collect data under CNIL guidance and GDPR

February 4, 2020

How to obtain consent and collect data under CNIL guidance and GDPR

Privacy advocates and enthusiasts hoped that the GDPR would make the data ecosystem safer and crystallize the rules around consent. However, from the user’s perspective things don’t appear so rosy. Consent pop-ups tend to be manipulative or misdirecting, forcing permission or making it hard to opt out. According to a study done by researchers at […]

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Improve consumer experience in healthcare with Analytics and personalization: 3 powerful use cases

January 21, 2020

Improve consumer experience in healthcare with Analytics and personalization: 3 powerful use cases

We believe that successfully enhancing patients’ digital journey depends on understanding their preferences. That’s why it’s crucial to base your digital strategy on reliable statistics and measurable data. In the United States alone, 96% of hospitals have switched from paper records to online portals to aid doctors track testing, imaging and visits, then offer patients […]

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Track user flow with new Piwik PRO Analytics Suite 11.0

December 12, 2019

Track user flow with new Piwik PRO Analytics Suite 11.0

We’re delighted to announce the launch of the updated Piwik PRO Analytics Suite 11.0. As of December 12, 2019, all our customers will have new functionalities to try and get more benefits out of improved ones. We are consistently working to deliver new enhancements, polishing existing features and fixing bugs so you can benefit from […]

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The CJEU sheds more light on trackers and consent requirements

November 18, 2019

The CJEU sheds more light on trackers and consent requirements

This year, the Court of Justice of the European Union (CJEU) has issued two crucial rulings on consent requirements regarding cookie compliance, under General Data Protection Regulation (GDPR), ePrivacy Directive 2002/58/EC (ePrivacy Directive also known as Cookie Directive) and Directive 95/46/EC (Data Protection Directive). They highlight that the use of pre-ticked boxes on websites to […]

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7 Steps to Measure and Boost Product Adoption with Analytics

October 31, 2019

7 Steps to Measure and Boost Product Adoption with Analytics

Find out how you can use analytics to measure product adoption. Get inspired by best practices to improve feature adoption and make products users will stick with.

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The New Piwik PRO Analytics Suite 10.0. - Create Reports Easier and Faster

October 16, 2019

The New Piwik PRO Analytics Suite 10.0. – Create Reports Easier and Faster

A new month and a new release. We’re delighted to report the rollout of Piwik PRO Analytics Suite 10.0. As of October 17, 2019 all our customers will experience first-hand the full range of new features, upgrades, improvements and fixes we’ve brought to our product. Each update is the outcome of diligent work, meetings, discussions […]

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4 Steps to Take Full Advantage of SharePoint Reporting with Piwik PRO

October 14, 2019

4 Steps to Take Full Advantage of SharePoint Reporting with Piwik PRO

Microsoft’s SharePoint, a collaboration platform, has become a primary tool for companies around the globe. Famed for fostering communication and productivity while creating a smoothly functioning digital ecosystem. However, this grand machine lacks a crucial cog – complete analytics feedback that would show you whether your intranet was fulfilling its purpose. You could use the […]

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