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Author:

Karolina Matuszewska, Content Marketer

Content Marketer at Piwik PRO. Specializing in issues of on-site and off-site personalization. Transforming technical jargon into engaging and informative articles dedicated for digital marketers and web analytics specialists. LinkedIn Profile

First-Party vs Third-Party Cookies: Why First-Party Is the Way to Go

Published: August 17, 2018 Updated: December 19, 2018 Author Category Data Management

Although it’s been a long time since cookies appeared on the digital landscape, they still stir debate and even confusion. Center stage is taken by the matter of first-party vs. third-party cookies. There’s a lot to think about, from technical matters to privacy compliance, and almost nothing is black and white. In this post we’ll […]

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The Updated Piwik PRO Marketing Suite 6.2.0 is here!

Published: August 6, 2018 Updated: August 24, 2018 Author Category News & Releases

With the beginning of the month we’re glad to announce that Piwik PRO Marketing Suite has been upgraded to version 6.2.0. The official release to our customers was on July 31 this year. The software update brings various new capabilities along with performance improvements, which is the result of numerous meetings, discussions, and significant input […]

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Privacy by Design Under the GDPR

Published: August 2, 2018 Updated: November 16, 2018 Author Category Data Privacy & Security, GDPR

We live in an age where collecting tons of data on a daily basis is perfectly normal. It’s just ho-hum, day-to-day reality. But because it often involves processing massive amounts of personal information, the whole process calls for special measures to safeguard user privacy. Unfortunately, not every company treats this issue seriously enough to apply […]

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What Is Evercookie and Why You Should Avoid It for Privacy’s Sake

Published: July 19, 2018 Updated: December 20, 2018 Author Category Data Privacy & Security

Browser cookies are nothing new in the digital world. In fact, they’re omnipresent, but nevertheless we can get more than a bit confused when discussing Evercookie super cookies cookie forever persistent cookies and so on… Are these things you really need to grasp thoroughly? Well, if customer data privacy is one of your priorities, then […]

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Device Fingerprint Tracking in the Post-GDPR Era

Published: July 5, 2018 Updated: December 20, 2018 Author Category Analytics, GDPR

GDPR, which took effect on May 25th, brings many changes to the digital marketing landscape. Processing and handling customer data is trickier than ever. This is true for all tactics and strategies that marketers employ. Among these, one in particular is affected – device fingerprint tracking, which is a controversial matter. Device fingerprinting is gaining […]

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ID Graph: What Is It and How Can It Benefit Cross-Device Tracking?

Published: June 26, 2018 Updated: November 14, 2018 Author Category Analytics, Data Management

Modern marketing is a complex multichannel and multi-device world. On average, 40% of adult users use more than one device to connect to the Internet. This offers more paths for customer engagement, more ways of making purchases, and more chances to gather data – a myriad of possibilities for both advertisers and customers. At the […]

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Why On-Premises App Analytics Is the Way to Go

Published: June 15, 2018 Updated: November 14, 2018 Author Category Analytics

The app market is thriving, and that is opening up more opportunities for app development. However, despite a significant uptick in app downloads, this doesn’t mean users actually interact with your product. According to Statista, about 24% of apps downloaded are used only once. The problem lies in user engagement. It turns out that creating […]

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Leverage the Potential of SharePoint Reporting with Precise Reports, Rich Dashboards, and Key Metrics

Published: June 1, 2018 Updated: December 20, 2018 Author Category Intranet Analytics

Microsoft’s SharePoint, the market-leading instrument for orchestrating company intranets. It’s used by over 80% of Fortune 500 companies to improve internal communication, boost teamwork and engagement, increase productivity, and simplify access to data and vital information. No wonder it’s the number one collaboration platform. While the tool has been adopted by a tremendous range of […]

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Tracking Email Marketing in 4 Steps

Published: May 22, 2018 Updated: December 20, 2018 Author Category Analytics

Is email dead? You might get this impression when seeing how much effort and attention marketers devote to social media and website optimization strategies. But don’t be misled – your inbox is jam-packed with good reason. The email channel is still the dominant one in the digital marketing ecosystem. A survey by Ascend2 and Research […]

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Free Comparison of Four Enterprise-Ready Customer Data Platforms

Published: May 15, 2018 Updated: December 20, 2018 Author Category Data Management

Customer Data Platforms, a vital technology in the smart marketing stack, lets you connect sources of fragmented user data and stitch them together into a single customer view. Whether it’s campaign automation, mapping the cross-channel customer journey, data analysis, or online advertising, the platform supports them all. CDPs allow marketers to generate a better customer […]

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