Piwik PRO Blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.

Author:

Karolina Matuszewska, Content Marketer

Content Marketer at Piwik PRO. Specializing in issues of on-site and off-site personalization. Transforming technical jargon into engaging and informative articles dedicated for digital marketers and web analytics specialists. LinkedIn Profile

What Intelligent Tracking Prevention (ITP) 2.1 Means for Web Analytics & Marketing

Published: May 13, 2019 Updated: February 14, 2020 Author Category Analytics

Apple released Intelligent Tracking Prevention (ITP) 2.1 in March. It updates an already complicated set of rules first released in 2017 for how internet tracking works on Mac and iOS Safari browsers. In general, it makes this tracking much harder. We’ll get to the details shortly, but it’s important to also mention the context of […]

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4 Steps to Apply Product Analytics to Track User Onboarding

Published: April 30, 2019 Updated: May 21, 2019 Author , Category Analytics

User onboarding – one of the most crucial steps in the user journey across a digital product or app. Many marketers believe that the key to this process is to make new users sign up for a free trial, open an account or download an app. If you share this belief, then you could be […]

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42 KPI Ideas for Your Product Analytics

Published: April 10, 2019 Updated: January 20, 2020 Author Category Analytics

With the abundance of apps flooding the App and Play Store, companies need a sound strategy to make their offering stand out and generate sufficient revenue. Product analytics is a crucial part of that effort, as it sharpens your product sense. It also adds more credibility to your decisions when you present them to your […]

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10 Steps to Gather Business Requirements for a Robust Web Analytics Strategy

Published: March 20, 2019 Updated: July 11, 2019 Author , Category Analytics

Embarking on a new web analytics project calls for careful planning and a sound strategy. You need to define precisely what you want to achieve with your project. One of the key components of this process is gathering business requirements. That will serve as a detailed road map to ensure you’re heading in the right […]

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The New Version Is Here! Meet Piwik PRO Analytics Suite 8.0.

Published: March 11, 2019 Updated: September 19, 2019 Author Category News & Releases

The March product release is here and Piwik PRO Analytics Suite 8.0 is packed with upgrades, improvements and fixes. Our experience and the insights gained from user feedback gave us a solid foundation to make changes and introduce new functionalities. To give you all the details and juicy bits about the newest version of our […]

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Piwik PRO: A Reasonable Webtrends Alternative

Published: February 27, 2019 Updated: February 12, 2020 Author Category Analytics, Comparisons

You have a business need for secure and compliant web analytics. Most likely it’s because your organization takes data security and privacy very seriously. Industries such as telecoms, healthcare, banking, and the government and public sector demand premium protection of the sensitive data they gather. And if your organization operates in one of them, then […]

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How to Compare Segments and Data Ranges in Custom Reports for Better Analytics Insights

Published: February 25, 2019 Updated: October 29, 2019 Author , Category Analytics, Use cases

With analytics software at hand, marketers are well equipped to devise their tactics and make an informed decision. However, having a great tool is not enough: the key is to get the most out of it to make it work for your specific needs. In today’s post we’ll walk you through using Custom Reports for […]

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4 Burning Questions about Onboarding Personal Data and Personally Identifiable Information (PII) to Your Analytics Platform

Published: February 1, 2019 Updated: August 8, 2019 Author Category Data Privacy & Security

If your organization operates within the digital ecosystem, whether it’s the banking, telecommunication, or healthcare industry, chances are you’ve got significant untapped potential laying dormant. This potential is your customers’ data and sensitive information. Most probably it’s trapped in silos of different departments, which is hindering your marketing team from getting the most out of […]

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4 Steps to Optimize Visitor Engagement With Your Website Using the Content Efficiency Report

Published: January 24, 2019 Updated: October 18, 2019 Author Category Analytics, Use cases

How can you measure your content’s efficiency when the data you need is spread across multiple reports? The answer is simple: with a Content Efficiency Report. It’s flexible, so you can adjust it to your specific needs, and it brings all the vital data together in one place. This custom report will help you understand […]

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Piwik PRO 2018 Year in Review

Published: January 8, 2019 Updated: November 19, 2019 Author Category News & Releases

With January just getting started, it’s a great opportunity for year-end roundups. 2018 was a hustling, bustling and exciting year for Piwik PRO, and that’s why we want to recap some of the strides we’ve taken and key initiatives we were a part of. We’re sharing our reflections on the past year to show how […]

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