Author
Karolina Matuszewska
Senior Content Marketer
Writer and content marketer. Transforms technical jargon into engaging and informative articles.
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June 26, 2020
Google Analytics alternatives – 4 sound reasons to switch
Google Analytics is the top player when it comes to tracking website visitors, no one argues with that. The value of the platform is reflected in its popularity, which is why it’s the market leader boasting an 84.1% share. That’s a strong argument. Even though some consider Google Analytics the standard, there are reasons to […]
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June 16, 2020
Piwik PRO vs. Google Analytics 360
Choosing the right analytics software for your organization is no easy feat. You need certainty that this strategic investment will pay off. That is why we’ve placed Piwik PRO and Google Analytics 360 side by side. We present the essential features of both products, explaining in detail their significance from legal, technical and practical perspectives. […]
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June 5, 2020
How to analyze multi-channel attribution in affiliate marketing using raw data
In an ideal world, a customer sees your ad then goes straight to your website to buy the product you promote. In reality, this customer may roam a comparison site, check your company’s social media profile, and read a product review on a blog. The whole journey to the moment they buy your product can […]
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April 14, 2020
3 ways to track single-page applications (SPAs) with Tag Manager: a step-by-step guide
Single-page applications (SPAs) are said to provide stellar performance and user experience. However, to make sure that your SPA does the job, you need to measure how users interact with it. In this post, we’ll tell you how to track SPAs so as to gather as much data as possible with the least amount of […]
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March 31, 2020
Keep tabs on your reports, better group content with new Piwik PRO Analytics Suite 12.0
With the new release on March 31, 2020, we’re excited to share the juicy bits of the Piwik PRO 12.0 upgrade. We’ll walk you through changes both big and small. Some of them are in response to our clients’ requests, while others are the outcome of brainstorming sessions, tests and our diligent work to deliver […]
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March 24, 2020
What are the causes of data discrepancies between Piwik PRO and other analytics platforms?
Your Piwik PRO reports state that you had 35,292 visits last month, whereas your other analytics software says that you had 27,540 visits. Why the big difference? Where do these data discrepancies come from? If you are using Piwik PRO and another analytics platform to source your stats, at some point you may notice slight […]
Read more![What Intelligent Tracking Prevention (ITP) means for web analytics & marketing [Updated]](https://piwik.pro/wp-content/uploads/2020/03/itp-web-analytics-marketing_blog.png)
March 5, 2020
What Intelligent Tracking Prevention (ITP) means for web analytics & marketing [Updated]
Apple released its first version of Intelligent Tracking Prevention (ITP 1.0) in 2017. The following iterations, especially ITP 2.2 and 2.3, complicate an already challenging set of rules for how to hamper online tracking on Mac and iOS Safari browsers.
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February 14, 2020
Google Chrome will wipe out third-party cookies. What’s next?
At the beginning of 2020, Google caused quite a stir with its initiative to stop supporting third-party cookies by 2022. Justin Schuh, director of Chrome engineering, explains that move should make it possible to “sustain a healthy, ad-supported web.” Note In April 2024, Google announced it would delay the deprecation of third-party cookies until 2025. […]
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February 6, 2020
User management in Piwik PRO
Whether it’s your website, your analytics tool, or your marketing platform, they all hold valuable information – your data. And that data demands special treatment, namely security. But protecting data is about more than just secure storage and safeguarded servers. It also means managing access, making decisions about who can see or edit certain reports […]
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January 21, 2020
Improve consumer experience in healthcare with analytics and personalization: 3 powerful use cases
We believe that successfully enhancing patients’ digital journey depends on understanding their preferences. That’s why it’s crucial to base your digital strategy on reliable statistics and measurable data. In the United States alone, 96% of hospitals have switched from paper records to online portals to aid doctors track testing, imaging and visits, then offer patients […]
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