Author: Kaja Grzybowska

November 14, 2023

Contextual targeting – a privacy-friendly alternative to invasive ad tracking

Regulations introduced by governments worldwide have forced businesses to reevaluate their approach to user data. Tech companies are launching new privacy features and policies restricting third-party tracking. As a result, the cookieless world is coming closer. Though Google has postponed the end of cookies several times, advertisers relieved by the 2024 delay shouldn’t get too comfortable. […]