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Author: Lennart Ruigrok

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Author

Lennart Ruigrok

Business Director

Responsible for the performance based strategy of accounts like Philips , JBL and Hunkemöller. LinkedIn Profile

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How to analyze multi-channel attribution in affiliate marketing using raw data

June 5, 2020

How to analyze multi-channel attribution in affiliate marketing using raw data

In an ideal world, a customer sees your ad then goes straight to your website to buy the product you promote. In reality, this customer may roam a comparison site, check your company’s social media profile, and read a product review on a blog. The whole journey to the moment they buy your product can […]

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