Author
Małgorzata Poddębniak
Senior Content Marketer
Senior content marketer at Piwik PRO, copywriter, translator and editor. She started as a freelancer, gaining experience with creating versatile marketing content for various channels and industries. Later, she began working as a translator and editor, specializing in academic articles and essays, mainly in the field of history and politics. After becoming interested in SEO, she moved on to work as a content writer for a technical SEO agency. While there, she designed the company newsletter and planned and created in-depth articles, practical guides, interviews, and other supporting marketing materials. She joined Piwik PRO with extensive knowledge of technology, SEO, and digital marketing. At Piwik PRO, she writes about analytics, privacy, marketing, personalization, and data management and explains product best practices and industry trends for different industries.
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July 23, 2024
Anonymous tracking: How to do useful analytics without personal data
Piwik PRO tracking methods Anonymous data tracking with cookies and session data Anonymous data tracking without cookies but with session data Anonymous data tracking without cookies or session data Tracking technology First-party session cookie and session hash Session hash Visitor data Session data Event tracking New vs. returning visitors Consent mechanism You can choose full […]
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June 11, 2024
Piwik PRO is a PIPEDA-compliant analytics vendor
The growing global trend for strong data protection laws is changing how organizations gather and use data. With privacy-focused product features and organizational processes, Piwik PRO is able to support companies in meeting the requirements of GDPR, HIPAA and many others. One of the regulations that Piwik PRO helps organizations comply with is the Personal Information […]
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May 22, 2024
What is ecommerce analytics and how can you use it to grow your business
The global ecommerce market is expected to be worth $6.3 trillion in 2024 – up from $5.8 trillion in 2023. This continuous growth makes ecommerce one of the most competitive industries. The heightened competitiveness has pushed businesses to find ways to gain an edge over their competitors. The best option they have is turning to what’s readily at hand – vast amounts of data shared by customers. A thorough grasp of the large data volumes generated by customer activity in your ecommerce operations is critical to determining what works for customers and what doesn’t.
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April 22, 2024
“Cookieless future” is just a buzzword – Here is all you need to know about the end of third-party cookies
Cookies have been a vital part of web browsing for years. While some cookies provide essential functionalities like maintaining visitor sessions, third-party cookies have been controversial due to their ability to track users across the web without their knowledge or consent. People have grown more conscious about using and sharing their data, and many feel uneasy about the vast amount of personal data amassed through cookies.
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March 26, 2024
How you can drive growth for your business with an integrated analytics platform
Modern companies employ various technologies for their data processes. Every data ecosystem should facilitate data collection, processing, and management. But simply having access to data isn’t enough – you need to be capable of integrating, transforming, and acting on the insights you draw from data. You can’t do this without the right technology and approach.How […]
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January 5, 2024
HHS guidance on using online tracking technologies: How to make your analytics HIPAA-compliant
In December 2022, the US Department of Health and Human Services (HHS) Office for Civil Rights (OCR) issued guidance on online tracking technology to HIPAA-covered entities. The bulletin details healthcare companies’ use of third-party cookies, pixels and other tracking technologies and elaborates on the definition of protected health information (PHI) that HIPAA refers to.HHS’s bulletin […]
Read more![The comparison of 10 web and app analytics platforms [UPDATE]](https://piwik.pro/wp-content/uploads/2022/07/620x400-The-comparison-of-10-web-and-app-analytics-platforms-blog.png)
October 18, 2023
The comparison of 10 web and app analytics platforms [UPDATE]
As a marketer or analyst, you’re responsible for monitoring relevant metrics so you can make prompt adjustments, run campaigns or perform conversion rate optimization.Web analytics platforms help companies surface useful insights to better understand their users and how they interact with their sites or apps. The data they gather helps businesses refine their operations and […]
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October 2, 2023
HIPAA, marketing and advertising: How to run compliant campaigns in healthcare
Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but doesn’t provide legal consultancy. If you’d like to make sure that you comply with HIPAA guidelines, we encourage you to consult an attorney.Healthcare organizations deal with tons of sensitive information concerning people’s health. It needs to be handled with proper […]
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July 26, 2023
Free comparison of 7 enterprise-ready customer data platforms
Customer data platforms have proved their worth as a vital technology in marketing. They create a single customer view by stitching together sources of fragmented user data. CDPs assist marketers to generate a better customer experience, driven by precise information on user behaviors across every touchpoint.
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May 25, 2023
A review of HIPAA-compliant analytics platforms
Piwik PRO Adobe ssGTM + data warehouse + data visualization tool Mix of vendors Ease of implementation Interoperability Interconnectivity Diversification of vendors Covers more use cases than “analytics+activation for healthcare” Raw data access Cost $ $$$ $$ $$$ Support
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