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Author: Małgorzata Poddębniak

22 results

Author

Małgorzata Poddębniak

Senior Content Marketer

Content marketer and editor with experience in writing about various technical topics, creating research-based, comprehensive articles about the intricacies of web analytics and privacy.

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What is ecommerce analytics and how can you use it to grow your business

October 24, 2023

What is ecommerce analytics and how can you use it to grow your business

The average cart abandonment rate for online shopping exceeds 70%. This presents a massive challenge to ecommerce operations. How can you effectively reach customers and get them over the finish line? A crucial element is data gathered by an ecommerce analytics tool. Ecommerce businesses need to make data-driven decisions to better understand customers’ actions, and drive […]

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The comparison of 10 web and app analytics platforms [UPDATE]

October 18, 2023

The comparison of 10 web and app analytics platforms [UPDATE]

As a marketer or analyst, you’re responsible for monitoring relevant metrics so you can make prompt adjustments, run campaigns or perform conversion rate optimization.Web analytics platforms help companies surface useful insights to better understand their users and how they interact with their sites or apps. The data they gather helps businesses refine their operations and […]

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HIPAA, marketing and advertising: How to run compliant campaigns in healthcare

October 2, 2023

HIPAA, marketing and advertising: How to run compliant campaigns in healthcare

Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but doesn’t provide legal consultancy. If you’d like to make sure that you comply with HIPAA guidelines, we encourage you to consult an attorney.Healthcare organizations deal with tons of sensitive information concerning people’s health. It needs to be handled with proper […]

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Free comparison of 7 enterprise-ready customer data platforms

July 26, 2023

Free comparison of 7 enterprise-ready customer data platforms

Customer data platforms have proved their worth as a vital technology in marketing. They create a single customer view by stitching together sources of fragmented user data. CDPs assist marketers to generate a better customer experience, driven by precise information on user behaviors across every touchpoint.

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Anonymous tracking: How to do useful analytics without personal data

July 4, 2023

Anonymous tracking: How to do useful analytics without personal data

When running into the many restrictions on collecting and using personal data in web analytics, you might be asking yourself: Can I do useful web analytics without personal data?The simple answer is yes. Although you won’t be able to draw the same conclusions as with personal data tracking, anonymous data collection methods absolutely do provide […]

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A review of HIPAA-compliant analytics platforms

May 25, 2023

A review of HIPAA-compliant analytics platforms

Collecting and analyzing user data is essential to healthcare businesses that want to build relationships with prospects, better meet their patients’ needs, and gain authority within the industry. As a healthcare organization subject to HIPAA, you’re walking a fine line when trying to improve the patient experience and ensure your activities are HIPAA-compliant. Vendors have been adjusting […]

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8 customer data platform (CDP) use cases that will drive your business growth

May 12, 2023

8 customer data platform (CDP) use cases that will drive your business growth

Companies need data on user engagement to understand the behavior of users on the website or app, assess the performance of marketing campaigns and see how to better address users’ needs. Today, teams can benefit from numerous marketing and analytics tools that allow them to collect user acquisition, behavioral and conversion data from multiple sources and […]

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<strong>Data flow in an analytics platform: How to set up your data collection and analysis process</strong>

March 3, 2023

Data flow in an analytics platform: How to set up your data collection and analysis process

Whether new to analytics or already well-versed, you might have heard a lot about collecting, managing and analyzing data. But what exactly happens in between? How does your data flow from one part of the analytics ecosystem to another? Data can stream in different directions and back and forth between systems. It may take a […]

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Is Google Analytics HIPAA-compliant?

February 20, 2023

Is Google Analytics HIPAA-compliant?

Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but does not provide legal consultancy. If you’d like to make sure you’re in compliance with HIPAA guidelines, we encourage you to consult an attorney. Healthcare organizations use analytics platforms to collect and analyze data about their patients. The data helps […]

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How to perform successful audience targeting with a CDP

February 14, 2023

How to perform successful audience targeting with a CDP

As much as 72% of business buyers expect vendors to personalize their experiences. However, only 15% of CMOs believe their company is on the right track with personalization. These numbers speak for themselves – companies need to shift their focus and incorporate high-level personalization into their marketing.     If you want to reach your target audience […]

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