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Author: Małgorzata Poddębniak

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Author

Małgorzata Poddębniak

Senior Content Marketer

Content marketer and editor with experience in writing about various technical topics, creating research-based, comprehensive articles about the intricacies of web analytics and privacy.

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A review of HIPAA-compliant analytics platforms

May 25, 2023

A review of HIPAA-compliant analytics platforms

Collecting and analyzing user data is essential to healthcare businesses that want to build relationships with prospects, better meet their patients’ needs, and gain authority within the industry. As a healthcare organization subject to HIPAA, you’re walking a fine line when trying to improve the patient experience and ensure your activities are HIPAA-compliant. Vendors have been adjusting […]

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8 customer data platform (CDP) use cases that will drive your business growth

May 12, 2023

8 customer data platform (CDP) use cases that will drive your business growth

Companies need data on user engagement to understand the behavior of users on the website or app, assess the performance of marketing campaigns and see how to better address users’ needs. Today, teams can benefit from numerous marketing and analytics tools that allow them to collect user acquisition, behavioral and conversion data from multiple sources and […]

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<strong>Data flow in an analytics platform: How to set up your data collection and analysis process</strong>

March 3, 2023

Data flow in an analytics platform: How to set up your data collection and analysis process

Whether new to analytics or already well-versed, you might have heard a lot about collecting, managing and analyzing data. But what exactly happens in between? How does your data flow from one part of the analytics ecosystem to another? Data can stream in different directions and back and forth between systems. It may take a […]

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Is Google Analytics HIPAA-compliant?

February 20, 2023

Is Google Analytics HIPAA-compliant?

Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but does not provide legal consultancy. If you’d like to make sure you’re in compliance with HIPAA guidelines, we encourage you to consult an attorney. Healthcare organizations use analytics platforms to collect and analyze data about their patients. The data helps […]

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How to perform successful audience targeting with a CDP

February 14, 2023

How to perform successful audience targeting with a CDP

As much as 72% of business buyers expect vendors to personalize their experiences. However, only 15% of CMOs believe their company is on the right track with personalization. These numbers speak for themselves – companies need to shift their focus and incorporate high-level personalization into their marketing.     If you want to reach your target audience […]

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What is data activation and how does it fit into your data analytics stack

January 31, 2023

What is data activation and how does it fit into your data analytics stack

Modern companies employ various technologies for each stage of their data processes. Data ecosystems differ between organizations based on their needs and resources, but every data stack should consist of components used to acquire, integrate and transform the data. Collecting, organizing and managing data are key aspects of every data analytics stack, but how can […]

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Single customer view (SCV): what is it and how does it work?

December 13, 2022

Single customer view (SCV): what is it and how does it work?

If modern marketing was a car, data would be its fuel. Data helps marketers form and adjust their strategy, drive their decisions and evaluate the effectiveness of their campaigns. With consumers constantly generating vast amounts of data, marketers have a lot of information they can use to grasp their needs and interests. The issue is that customers […]

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70-point comparison of 7 tag managers

November 23, 2022

70-point comparison of 7 tag managers

Tags are snippets of JavaScript used to collect and manage the data flow between websites and mobile apps, and third-party tools, such as analytics platforms or marketing vendors. For over a decade, tag managers (also called tag management systems or TMS) have helped analysts create, organize and test a huge variety of tags for data […]

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6 key Google Analytics limitations

October 25, 2022

6 key Google Analytics limitations

This blog post was originally published on December 10th, 2019 with the title 4 Key Google Analytics drawbacks you won’t realize until it’s too lateGoogle Analytics is the most widely used web analytics solution on the market. It offers a variety of features, was created by the most popular brands in the world, and is […]

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Analytics implementation: A 12-step guide (Tracking plan included)

October 12, 2022

Analytics implementation: A 12-step guide (Tracking plan included)

A proper web analytics implementation is necessary to gather accurate insights from your visitors’ behavior and make data-based decisions that will help you improve your business. But creating the right analytics configuration requires you to factor in many aspects, such as: Your business objectives The data you want to track Legal requirements you need to […]

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Core – a new plan for Piwik PRO Analytics Suite

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