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Marek Juszczyński,

Marek Juszczynski is the Head of Marketing at Piwik PRO. His areas of expertise include Conversion Optimization and B2B marketing. Apart from his every day duties he publishes web analytics and conversion optimization related articles on Piwik PRO blog.

How Analytics & Customer Data Platform Can Help You Track the Full Customer Journey

Published: January 3, 2019 Updated: January 11, 2019 Author , Category Analytics, Data Management

Technological innovations are changing the landscape of the banking industry and creating more opportunities to tap into. Banks and the financial sector strive to provide a compelling customer journey. With so much data at hand, you’d think it would be an easy task. As it turns out, however, technological advancements like web analytics are not […]

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Discover Your Landing Page Issues With Message Match Report

Published: December 3, 2018 Updated: December 4, 2018 Author , Category Use cases

Imagine a visitor to your site sees an ad promoting great sales for online courses. But when they come to your site, they only see a small discount on an accounting training course. Or they get an ad for spring jackets, but after clicking it they land on a page full of outerwear and get […]

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How To Build a Segmented Funnel You Can Be Proud Of

Published: November 21, 2018 Updated: January 16, 2019 Author , Category Analytics, Use cases

Let us show you how applying segments will help you pinpoint problems ruining your funnels’s performance. Funnel visualization reports are used so often they have become an indispensable part of web analytics. It comes from the facts that: In most cases they are easy to set up and offer a decent overview on your website/app […]

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How to Find Website Conversion Problems With Cross-Device & Cross-Browser Reports

Published: November 19, 2018 Updated: December 20, 2018 Author , Category Conversion Optimization, Use cases

Imagine a visitor comes to your site because your marketing campaign has intrigued them. Then imagine they bounce off because the landing page image is too big to read on their iPhone. Or they leave because the headline is from another campaign – a copy and paste error! It can happen even at the best […]

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Funnels Based on Behavioral Segmentation: a Little-Known Way to Map the Entire Customer Journey

Published: November 14, 2018 Updated: January 17, 2019 Author , Category Analytics, Use cases

Regular, run-of-the-mill funnel reports are a quick way of finding the low-hanging fruits of conversion optimization. With these reports you can easily spot ill-performing first touchpoints and track the efficiency of your page content. Unfortunately, at the same time they’ll often provide you with a very fragmented and incomplete overview of the customer journey. Usually, […]

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How to Leverage Piwik PRO Pages Report for Conversion Optimization

Published: November 21, 2016 Updated: August 3, 2018 Author Category Conversion Optimization, Product Best Practices

Web analytics tools do a great job delivering insights to support the conversion optimization process. Quantitative analysis and research are crucial elements of the CRO process. In a series of articles focusing on CRO we will explain what web analytics is and how it can optimize conversion rates on a website. We will show how […]

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Conversion Funnel: Set It Up Like a PRO!

Published: November 2, 2016 Updated: February 6, 2018 Author Category Conversion Optimization, Product Best Practices

The hardest part is getting started – this rule applies perfectly to the the conversion optimization process. When it comes to web analytics there is no better place to begin than with Funnel Reports. In this article we will discuss everything from how to set up your conversion funnel in Piwik PRO to CRO insights […]

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How to leverage conversion attribution in Piwik PRO for better business insights

Published: October 7, 2016 Updated: August 2, 2018 Author Category Conversion Optimization, Product Best Practices

What is conversion attribution? Conversion attribution is a new way of reporting online conversions and overlap between online marketing channels. It allows marketers and analysts to research how different touch points and paid media influence each individual desired action or transaction being tracked. Conversion attribution has been recently introduced to the Piwik PRO premium feature […]

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How to implement Piwik events with Piwik PRO Tag Manager?

Published: June 17, 2016 Updated: August 24, 2018 Author Category Tag Manager, Use cases

In the past attaching event tracking to button clicks, PDF downloads, outbound link clicks or form completions was the domain of IT developers and webmasters. Now, thanks to Piwik PRO Tag Manager, implementing Piwik and Google Analytics events is super easy and can be done by marketers who have only a basic knowledge of technology. […]

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What is a Piwik PRO Action and What Does It Mean For My Business?

Published: September 18, 2015 Updated: February 5, 2018 Author Category Product Best Practices

In a nutshell, a Piwik PRO action is your visitor’s activity as registered by your analytics platform. Even if your website is not an online store, it still counts as your online business card and can bring in some revenue. Gathering data on your website, you can see which pages or sections your users are […]

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