Piwik PRO Blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.

Author:

Marek Juszczyński, Head of Marketing

His areas of expertise include Conversion Optimization and B2B marketing. Apart from his every day duties he publishes web analytics and conversion optimization related articles on Piwik PRO blog.

Analytics Dashboards 101: Everything You Need to Know to Build Effective Dashboards

Published: June 28, 2019 Updated: July 2, 2019 Author , Category Analytics

As an analyst, you probably go by many names: numbers wizard, chart artist, data guru… But do you consider yourself a teacher? Or a storyteller? Interpreting data is the foundation of being an analyst, but the ability to explain your findings and paint a picture that influences and drives business decisions is equally important. Your […]

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7 Areas to Consider to Improve a Digital Bank Account Opening Process

Published: June 14, 2019 Updated: July 9, 2019 Author , Category Banking & Finance, Conversion Optimization

With customers’ expectations on the rise, banks are engaged in a fierce competition to provide top-notch digital products and build satisfaction among a wider audience. Without setting foot in a branch, people can now open accounts via a mobile or desktop app, which offers the great conveniences of speed, security, and 24-hour availability. Still, the […]

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Integrating your CDP with Ad Platforms for Customer Journeys that Convert

Published: June 11, 2019 Updated: July 9, 2019 Author , Category Conversion Optimization, Data Management

A well-mapped customer journey gives you insight into the changing needs of your customers from discovery to purchase. If the customer journey is a roadmap, how can you locate individuals on that map and help them smoothly progress forward? In this post we’ll cover how to configure a Customer Data Platform (CDP) to transform static […]

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Retail & E-tail Analytics: 5 Challenges You’ll Overcome With The Right Software

Published: May 27, 2019 Updated: July 9, 2019 Author , Category Analytics, Use cases

E-tailers face cut-throat competition. Keeping up with industry trends is essential to stay ahead in the race, especially for businesses with an omni-channel presence. Also, as a customer-centric industry, retailers are constantly under pressure to serve clients better and increase their overall satisfaction. It’s no easy task. As Shep Hyken writes in Forbes, customers will […]

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4 Ways Product Analytics Optimizes Onboarding in Online Banking

Published: May 21, 2019 Updated: July 10, 2019 Author , Category Analytics, Banking & Finance

The focus of financial marketers lies in the number of new accounts opened. Acquiring new customers is often the key strategy point for many companies, not only banks. The question is what’s next? Are your customers using their account actively? Gaining account usage insight is crucial since acquiring a new account alone doesn’t guarantee expected […]

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4 Steps to Apply Product Analytics to Track User Onboarding

Published: April 30, 2019 Updated: May 21, 2019 Author , Category Analytics

User onboarding – one of the most crucial steps in the user journey across a digital product or app. Many marketers believe that the key to this process is to make new users sign up for a free trial, open an account or download an app. If you share this belief, then you could be […]

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3 Reports for Optimizing User Flow on Your Website

Published: April 23, 2019 Updated: June 5, 2019 Author , Category Analytics, Conversion Optimization, Use cases

Whether it’s your website, product, or an app, when you’re thinking about your users, you surely have some goals in mind. Let’s say a visitor comes to your website – what would you like them to do? Sign up for a newsletter? Buy a product? Request a demo? These are examples of the tasks you’d […]

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10 Steps to Gather Business Requirements for a Robust Web Analytics Strategy

Published: March 20, 2019 Updated: July 11, 2019 Author , Category Analytics

Embarking on a new web analytics project calls for careful planning and a sound strategy. You need to define precisely what you want to achieve with your project. One of the key components of this process is gathering business requirements. That will serve as a detailed road map to ensure you’re heading in the right […]

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How Analytics & Customer Data Platform Can Help You Track the Full Customer Journey

Published: January 3, 2019 Updated: April 16, 2019 Author , Category Analytics, Data Management

Technological innovations are changing the landscape of the banking industry and creating more opportunities to tap into. Banks and the financial sector strive to provide a compelling customer journey. With so much data at hand, you’d think it would be an easy task. As it turns out, however, technological advancements like web analytics are not […]

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Discover Your Landing Page Issues With Message Match Report

Published: December 3, 2018 Updated: July 17, 2019 Author , Category Use cases

Imagine a visitor to your site sees an ad promoting great sales for online courses. But when they come to your site, they only see a small discount on an accounting training course. Or they get an ad for spring jackets, but after clicking it they land on a page full of outerwear and get…

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