Piwik PRO Blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.

Author:

Marek Juszczyński, Head of Marketing

His areas of expertise include Conversion Optimization and B2B marketing. Apart from his every day duties he publishes web analytics and conversion optimization related articles on Piwik PRO blog.

4 Steps to Apply Product Analytics to Track User Onboarding

Published: April 30, 2019 Updated: May 17, 2019 Author , Category Analytics

User onboarding – one of the most crucial steps in the user journey across a digital product or app. Many marketers believe that the key to this process is to make new users sign up for a free trial, open an account or download an app. If you share this belief, then you could be […]

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3 Reports for Optimizing User Flow on Your Website

Published: April 23, 2019 Updated: May 13, 2019 Author , Category Analytics, Conversion Optimization, Use cases

Whether it’s your website, product, or an app, when you’re thinking about your users, you surely have some goals in mind. Let’s say a visitor comes to your website – what would you like them to do? Sign up for a newsletter? Buy a product? Request a demo? These are examples of the tasks you’d […]

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10 Steps to Gather Business Requirements for a Robust Web Analytics Strategy

Published: March 20, 2019 Updated: April 25, 2019 Author , Category Analytics

Embarking on a new web analytics project calls for careful planning and a sound strategy. You need to define precisely what you want to achieve with your project. One of the key components of this process is gathering business requirements. That will serve as a detailed road map to ensure you’re heading in the right […]

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How Analytics & Customer Data Platform Can Help You Track the Full Customer Journey

Published: January 3, 2019 Updated: April 16, 2019 Author , Category Analytics, Data Management

Technological innovations are changing the landscape of the banking industry and creating more opportunities to tap into. Banks and the financial sector strive to provide a compelling customer journey. With so much data at hand, you’d think it would be an easy task. As it turns out, however, technological advancements like web analytics are not […]

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Discover Your Landing Page Issues With Message Match Report

Published: December 3, 2018 Updated: April 18, 2019 Author , Category Use cases

Imagine a visitor to your site sees an ad promoting great sales for online courses. But when they come to your site, they only see a small discount on an accounting training course. Or they get an ad for spring jackets, but after clicking it they land on a page full of outerwear and get […]

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Piwik PRO vs. Google Analytics: The Most Comprehensive Comparison

Published: November 23, 2018 Updated: May 17, 2019 Author , Category Analytics, Comparisons, Data Privacy & Security

According to the latest statistics provided by W3Techs.com, Google Analytics is used by 86% of all websites with detectable traffic analysis tools. This makes up 57.4% of all websites. Sounds impressive, right? Google Analytics usage Infogram However, a host of businesses don’t want or simply can’t afford to settle for the so-called market standard. There […]

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How To Build a Segmented Funnel You Can Be Proud Of

Published: November 21, 2018 Updated: January 16, 2019 Author , Category Analytics, Use cases

Let us show you how applying segments will help you pinpoint problems ruining your funnels’s performance. Funnel visualization reports are used so often they have become an indispensable part of web analytics. It comes from the facts that: In most cases they are easy to set up and offer a decent overview on your website/app […]

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How to Find Website Conversion Problems With Cross-Device & Cross-Browser Reports

Published: November 19, 2018 Updated: March 13, 2019 Author , Category Conversion Optimization, Use cases

Imagine a visitor comes to your site because your marketing campaign has intrigued them. Then imagine they bounce off because the landing page image is too big to read on their iPhone. Or they leave because the headline is from another campaign – a copy and paste error! It can happen even at the best […]

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Funnels Based on Behavioral Segmentation: a Little-Known Way to Map the Entire Customer Journey

Published: November 14, 2018 Updated: March 11, 2019 Author , Category Analytics, Use cases

Regular, run-of-the-mill funnel reports are a quick way of finding the low-hanging fruits of conversion optimization. With these reports you can easily spot ill-performing first touchpoints and track the efficiency of your page content. Unfortunately, at the same time they’ll often provide you with a very fragmented and incomplete overview of the customer journey. Usually, […]

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How to Leverage Piwik PRO Pages Report for Conversion Optimization

Published: November 21, 2016 Updated: August 3, 2018 Author Category Conversion Optimization, Product Best Practices

Web analytics tools do a great job delivering insights to support the conversion optimization process. Quantitative analysis and research are crucial elements of the CRO process. In a series of articles focusing on CRO we will explain what web analytics is and how it can optimize conversion rates on a website. We will show how […]

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