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Author: Marek Juszczyński

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Author

Marek Juszczyński

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How Analytics & Customer Data Platform Can Help You Track the Full Customer Journey

January 3, 2019

How Analytics & Customer Data Platform Can Help You Track the Full Customer Journey

Technological innovations are changing the landscape of the banking industry and creating more opportunities to tap into. Banks and the financial sector strive to provide a compelling customer journey. With so much data at hand, you’d think it would be an easy task. As it turns out, however, technological advancements like web analytics are not […]

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Discover your landing page issues with message match report

December 3, 2018

Discover your landing page issues with message match report

Imagine a visitor to your site sees an ad promoting great sales for online courses. But when they come to your site, they only see a small discount on an accounting training course. Or they get an ad for spring jackets, but after clicking it they land on a page full of outerwear and get…

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How to build a segmented funnel you can be proud of

November 21, 2018

How to build a segmented funnel you can be proud of

Let us show you how applying segments will help you pinpoint problems ruining your funnels’s performance. Funnel visualization reports are used so often they have become an indispensable part of web analytics. It comes from the facts that: In most cases they are easy to set up and offer a decent overview on your website/app […]

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How to find website conversion problems with cross-device & cross-browser reports

November 19, 2018

How to find website conversion problems with cross-device & cross-browser reports

Imagine a visitor comes to your site because your marketing campaign has intrigued them. Then imagine they bounce off because the landing page image is too big to read on their iPhone. Or they leave because the headline is from another campaign – a copy and paste error! It can happen even at the best…

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Funnels based on behavioral segmentation: a little-known way to map the entire customer journey

November 14, 2018

Funnels based on behavioral segmentation: a little-known way to map the entire customer journey

Regular, run-of-the-mill funnel reports are a quick way of finding the low-hanging fruits of conversion optimization. With these reports you can easily spot ill-performing first touchpoints and track the efficiency of your page content. Unfortunately, at the same time they’ll often provide you with a very fragmented and incomplete overview of the customer journey. Usually, […]

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What is a Piwik PRO Action and What Does It Mean For My Business?

September 18, 2015

What is a Piwik PRO Action and What Does It Mean For My Business?

In a nutshell, a Piwik PRO action is your visitor’s activity as registered by your analytics platform. Even if your website is not an online store, it still counts as your online business card and can bring in some revenue. Gathering data on your website, you can see which pages or sections your users are […]

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Web Analytics Segmentation as a Road to Enlightenment

April 7, 2015

Web Analytics Segmentation as a Road to Enlightenment

Segmenting data in web analytics may be an old concept that has been in existence since the first free web analytics tools such as Google Analytics, Yahoo Analytics and Piwik PRO. However, it is not always obvious what it is all about. So, let’s shed some light on web analytics segmentation and what it can […]

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5 e-commerce metrics to track on a daily basis

March 16, 2015

5 e-commerce metrics to track on a daily basis

If you are running an online shop or work for a one, you probably already know how important it is to get the numbers right. Actually, if you are in the e-commerce business, you can get quite overwhelmed by the number of different metrics and measures that you are supposed to follow and base your […]

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