January 3, 2019
How Analytics & Customer Data Platform Can Help You Track the Full Customer Journey
Technological innovations are changing the landscape of the banking industry and creating more opportunities to tap into. Banks and the financial sector strive to provide a compelling customer journey. With so much data at hand, you’d think it would be an easy task. As it turns out, however, technological advancements like web analytics are not […]
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December 3, 2018
Discover your landing page issues with message match report
Imagine a visitor to your site sees an ad promoting great sales for online courses. But when they come to your site, they only see a small discount on an accounting training course. Or they get an ad for spring jackets, but after clicking it they land on a page full of outerwear and get…
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November 21, 2018
How to build a segmented funnel you can be proud of
Let us show you how applying segments will help you pinpoint problems ruining your funnels’s performance. Funnel visualization reports are used so often they have become an indispensable part of web analytics. It comes from the facts that: In most cases they are easy to set up and offer a decent overview on your website/app […]
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November 19, 2018
How to find website conversion problems with cross-device & cross-browser reports
Imagine a visitor comes to your site because your marketing campaign has intrigued them. Then imagine they bounce off because the landing page image is too big to read on their iPhone. Or they leave because the headline is from another campaign – a copy and paste error! It can happen even at the best…
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November 14, 2018
Funnels based on behavioral segmentation: a little-known way to map the entire customer journey
Regular, run-of-the-mill funnel reports are a quick way of finding the low-hanging fruits of conversion optimization. With these reports you can easily spot ill-performing first touchpoints and track the efficiency of your page content. Unfortunately, at the same time they’ll often provide you with a very fragmented and incomplete overview of the customer journey. Usually, […]
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September 18, 2015
What is a Piwik PRO Action and What Does It Mean For My Business?
In a nutshell, a Piwik PRO action is your visitor’s activity as registered by your analytics platform. Even if your website is not an online store, it still counts as your online business card and can bring in some revenue. Gathering data on your website, you can see which pages or sections your users are […]
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April 7, 2015
Web Analytics Segmentation as a Road to Enlightenment
Segmenting data in web analytics may be an old concept that has been in existence since the first free web analytics tools such as Google Analytics, Yahoo Analytics and Piwik PRO. However, it is not always obvious what it is all about. So, let’s shed some light on web analytics segmentation and what it can […]
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March 16, 2015
5 e-commerce metrics to track on a daily basis
If you are running an online shop or work for a one, you probably already know how important it is to get the numbers right. Actually, if you are in the e-commerce business, you can get quite overwhelmed by the number of different metrics and measures that you are supposed to follow and base your […]
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