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Author: Matthew La Fontaine

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Matthew La Fontaine

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Case study: Piwik PRO Web Analytics for Finance and Banking sector

September 8, 2016

Case study: Piwik PRO Web Analytics for Finance and Banking sector

Piwik PRO serves a number of clients from the finance and banking sectors. Because we put data safety and user privacy first, this makes us a natural partner for data-sensitive industries. This blog post is focused on the Global Financial case study to explain how our solution benefits industries dealing with mountains of sensitive data. […]

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3 Essential E-commerce Reports to Make the Most of Your Cart Analytics

August 22, 2016

3 Essential E-commerce Reports to Make the Most of Your Cart Analytics

E-commerce reports can sometimes overwhelm us with data that’s a real pain in the neck to sort through. To get a grasp on the most important metrics for your online cart operation, here’s a quick look at three key e-commerce reports that can help you take the right decisions and do better business. 1. Overview: […]

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How Outdated Analytics Solutions Like Urchin Hurt Your Business

August 18, 2016

How Outdated Analytics Solutions Like Urchin Hurt Your Business

Four years ago your Urchin became an orphan when support was cut off by Google. Since then, the software has gone without support and without updates. Yet, as the W3Tech report confirms, a certain number of websites still use it. We all know it takes time to implement change, but it’s important to remember that […]

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New feature: Piwik PRO AdWords Analytics

August 16, 2016

New feature: Piwik PRO AdWords Analytics

We’re excited to announce that the growing collection of Piwik PRO premium features has been expanded to include integration with Google AdWords (presently in beta version)! Keep reading to learn more about how you can benefit from Piwik PRO AdWords analytics. What does AdWords integration mean to me? In a nutshell: AdWords Integration with the […]

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What can you read from Piwik PRO E-commerce Analytics?

August 3, 2016

What can you read from Piwik PRO E-commerce Analytics?

Like almost everyone else these days, you’re immersed in data but not all of it is useful. For an analytics solution to benefit your e-commerce site, it needs to deliver actionable data that you can use to trace the paths your users take when moving towards the goals you set for them. It also should […]

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Intranet web analytics will help you fix those 4 problems

July 27, 2016

Intranet web analytics will help you fix those 4 problems

A company’s intranet should be lively, dynamic, and useful. But how can you be sure yours passes this test? What is the point of investing resources in Intranet software when users don’t contribute and are unable to find the resources they need? You might be wasting significant time and money while generating feelings of frustration […]

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What does the end of Unica NetInsight mean to you?

July 13, 2016

What does the end of Unica NetInsight mean to you?

IBM has announced it will no longer support Unica NetInsight, and the countdown to the end is underway. On 30 September 2017 the product will be discontinued. If you are a Unica NetInsight user it’s high time to start looking for a way out of this ugly situation. You know that you can’t afford to […]

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3 simple conversion rate optimization tips for Piwik PRO

June 17, 2016

3 simple conversion rate optimization tips for Piwik PRO

Sleepless nights, cold sweats, increased coffee consumption – these are the most frequent symptoms displayed by marketers desperate to enhance Conversion Rate Optimization (CRO) for their companies’ websites. Fortunately for you, getting better results doesn’t always require stretching your creativity to the limit. There is low-hanging fruit to be picked, and Piwik PRO can help […]

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How to Drive Conversions with User-Centric Reporting

June 9, 2016

How to Drive Conversions with User-Centric Reporting

In a perfect world you can meet your website visitors’ desires and display each individual’s preferred content in front of their eyes before they begin searching for it on their own. The only way to do this is to collect and collate as much information as possible about individual users’ behavior, to give you a […]

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Writing a Privacy Policy: Dos and Don'ts

May 24, 2016

Writing a Privacy Policy: Dos and Don’ts

This is a guest post by Leah Hamilton, a qualified solicitor and writer from TermsFeed. A clear and comprehensive privacy policy is extremely important for your website or e-commerce store. This is even more true when you are using an analytics service such as Piwik PRO. Online users are increasingly interested in how their private […]

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