Piwik PRO Blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.


Matthew La Fontaine, Content Marketer

A highly-skilled translator, proofreader and copywriter.

Case study: Piwik PRO Web Analytics for Finance and Banking sector

Published: September 8, 2016 Updated: February 6, 2018 Author Category Banking & Finance, Data Privacy & Security, Use cases

Piwik PRO serves a number of clients from the finance and banking sectors. Because we put data safety and user privacy first, this makes us a natural partner for data-sensitive industries. This blog post is focused on the Global Financial case study to explain how our solution benefits industries dealing with mountains of sensitive data. […]

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3 Essential E-commerce Reports to Make the Most of Your Cart Analytics

Published: August 22, 2016 Updated: August 3, 2018 Author Category Conversion Optimization, Use cases

E-commerce reports can sometimes overwhelm us with data that’s a real pain in the neck to sort through. To get a grasp on the most important metrics for your online cart operation, here’s a quick look at three key e-commerce reports that can help you take the right decisions and do better business. 1. Overview: […]

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How Outdated Analytics Solutions Like Urchin Hurt Your Business

Published: August 18, 2016 Updated: February 6, 2018 Author Category Analytics, Data Privacy & Security

Four years ago your Urchin became an orphan when support was cut off by Google. Since then, the software has gone without support and without updates. Yet, as the W3Tech report confirms, a certain number of websites still use it. We all know it takes time to implement change, but it’s important to remember that […]

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New feature: Piwik PRO AdWords Analytics

Published: August 16, 2016 Updated: August 3, 2018 Author Category News & Releases, Product Best Practices

We’re excited to announce that the growing collection of Piwik PRO premium features has been expanded to include integration with Google AdWords (presently in beta version)! Keep reading to learn more about how you can benefit from Piwik PRO AdWords analytics. What does AdWords integration mean to me? In a nutshell: AdWords Integration with the […]

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What can you read from Piwik PRO E-commerce Analytics?

Published: August 3, 2016 Updated: February 13, 2018 Author Category Conversion Optimization, Product Best Practices

Like almost everyone else these days, you’re immersed in data but not all of it is useful. For an analytics solution to benefit your e-commerce site, it needs to deliver actionable data that you can use to trace the paths your users take when moving towards the goals you set for them. It also should […]

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Intranet Web Analytics will help you fix those 4 problems

Published: July 27, 2016 Updated: February 13, 2018 Author Category Intranet Analytics

A company’s intranet should be lively, dynamic, and useful. But how can you be sure yours passes this test? What is the point of investing resources in Intranet software when users don’t contribute and are unable to find the resources they need? You might be wasting significant time and money while generating feelings of frustration […]

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Introducing the Piwik PRO A/B Test Tracker (Optimizely Integration)

Published: July 25, 2016 Updated: February 6, 2018 Author Category News & Releases, Product Best Practices

We’ve just brought another premium feature, the A/B Test Tracker, to the Piwik PRO stack! This brand new Optimizely Integration is available for all Piwik PRO users. Read on to see how you can benefit from it. What is A/B Testing? We’re sure you already know what A/B testing is. But just in case, let’s […]

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What does the end of Unica NetInsight mean to you?

Published: July 13, 2016 Updated: February 13, 2018 Author Category Analytics

IBM has announced it will no longer support Unica NetInsight, and the countdown to the end is underway. On 30 September 2017 the product will be discontinued. If you are a Unica NetInsight user it’s high time to start looking for a way out of this ugly situation. You know that you can’t afford to […]

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3 Simple Conversion Rate Optimization Tips for Piwik PRO

Published: June 17, 2016 Updated: March 13, 2019 Author Category Conversion Optimization, Product Best Practices

Sleepless nights, cold sweats, increased coffee consumption – these are the most frequent symptoms displayed by marketers desperate to enhance Conversion Rate Optimization (CRO) for their companies’ websites. Fortunately for you, getting better results doesn’t always require stretching your creativity to the limit. There is low-hanging fruit to be picked, and Piwik PRO can help […]

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How to Drive Conversions with User-Centric Reporting

Published: June 9, 2016 Updated: November 26, 2018 Author Category Analytics

In a perfect world you can meet your website visitors’ desires and display each individual’s preferred content in front of their eyes before they begin searching for it on their own. The only way to do this is to collect and collate as much information as possible about individual users’ behavior, to give you a […]

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