Piwik PRO Blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.


Michael Sweeney, Content Marketer

Copywriter at Clearcode

What Is PII, non-PII, and Personal Data?

Published: January 5, 2018 Updated: October 8, 2019 Author , Category Data Privacy & Security

In recent years, many people have become more concerned about their online data privacy and what companies know about them, their web history, and their personal information. While it’s true that data is collected each time a user accesses a web site, interacts with a post on social media, or makes an online purchase, there […]

Read more

How Can A DMP Help With Cross-Device Attribution?

Published: February 1, 2017 Updated: August 20, 2019 Author Category Data Management

Cross-device attribution. These 3 words are responsible for headaches, missed opportunities, and ad waste for online advertisers and marketers everywhere. And while it’s true that cross-device attribution is hard, there is a solution, and like most solutions to today’s advertising and marketing problems, it involves data, in particular, a data management platform (DMP). How Can […]

Read more

DSP vs DMP vs DMP-DSP Hybrid: What’s the difference?

Published: November 7, 2016 Updated: August 8, 2019 Author , Category Data Management

Advertising veterans still remember the days when they would pick up the phone and call a publisher’s sales team and put in an order for an online media campaign. And while the direct, person-to-person way of purchasing and selling media still exists with large advertisers and publishers, most advertisers, agencies, and brands have turned to […]

Read more

When Can You Use PII for Online Advertising and Marketing?

Published: September 30, 2016 Updated: July 9, 2019 Author Category Data Management, Data Privacy & Security

The way companies conduct their advertising and marketing activities has changed a lot since the popularization of the Internet. Previously, companies would collect consumer information such as name, address, age, etc. The Internet created new pieces of user data and information and companies now collect items (in addition to basic user data) like cookies, device […]

Read more

What Types of Data Does a DMP Collect, From Where, and How?

Published: April 29, 2016 Updated: August 8, 2019 Author , Category Data Management

Marketers and advertisers use a variety of platforms and applications, and while these tools improve campaigns and increase conversions, there is one major problem with using multiple tools: data is stored in too many different areas (or data silos). This multiple-silo situation means advertisers and marketers are unable to see the full potential of their […]

Read more

Data discrepancies between Piwik PRO and other analytics platforms

Published: February 27, 2015 Updated: February 5, 2018 Author Category Analytics, Product Best Practices

Your Piwik reports state that you had 35,292 Visits last month whereas your other analytics tool states that you had 27,540 Visits. Why the big difference? If you are using Piwik and another analytics platform to source your stats, you may at some point notice a slight or even a big difference between the data […]

Read more