Author
Michal Wlosik
Copywriter
Senior B2B copywriter and content marketer specializing in ecommerce and adtech.
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January 31, 2024
How to use raw data in web analytics
Data sampling Piwik PRO Does not sample data by default. Data sampling is still possible on request. Google Analytics 4 (GA4) May sample data when event counts for reports exceed quota limits. Mixpanel Uses data sampling for certain functions like totals and uniques. Matomo Does not use data sampling. AT Internet Employs data sampling when […]
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December 27, 2023
What is behavioral data and how can it help you better understand your customers
Challenge Solution Compliance with privacy laws (GDPR, CCPA and others) Implement a comprehensive data management platform that ensures compliance with privacy laws. This could include features for consent management, data access, and permission control. Respecting consumer advertising preferences Utilize preference management tools to track and honor consumer choices, aligning with “Do Not Sell” and “Do […]
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November 10, 2023
What is the modern data stack and how it can change the way you do analytics
Tool category Examples Data ingestion Fivetran, Stitch, Airbyte, Kafka Data transformation dbt, Dataform, Trifacta BI and data visualization Tableau, Looker Studio, Power BI, Quicksight, Mode Reverse ETL Hightouch, Census, Hevo, RudderStack Data science and machine learning Databricks, DataRobot, H2O.ai, Anaconda Data governance Collibra, Alation, Atlan, Immuta Web analytics Google Analytics, Piwik PRO Analytics Suite, Adobe […]
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