Author
Michał Idziak
Product Evangelist
As a Product Evangelist, Michał passionately promotes and advocates for the Piwik PRO Analytics Suite, enhancing user engagement by making the platform more accessible. With a background in marketing, he is responsible for promoting and creating educational content for Piwik PRO end users. With experience as a Customer Success Manager at Piwik PRO, Michał deeply understands customer needs and product details, enhancing the platform's value through his unique insights and advocacy. LinkedIn Profile.
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March 28, 2024
Digital marketing analytics: The beginner’s guide to data-driven marketing success
As a marketer, you have various options for capturing your customers’ attention. However, to ensure that your efforts contribute to business growth, you need to measure the results of your activities.Digital marketing analytics is a great method to determine the effectiveness of your efforts and discover areas for improvement. This article will explain how to measure your […]
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February 21, 2024
Customer Data Platform: Generate meaningful insights with customer data activation and import
A customer data platform (CDP) helps you create a unified, comprehensive view of your customers, enhancing personalization and improving the efficiency and flexibility of marketing campaigns. Accessing and using customer data effectively is crucial for business success and gives marketers a tangible competitive advantage. There is no place for limited data access and integration. With […]
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