Author
Mikko Piippo
Co-founder at Hopkins
Mikko is an analytics specialist and co-founder of Hopkins, a digital marketing agency based in Helsinki. In his own words, he “has spent too many years acquiring new skills and knowledge at different universities and online classes”. Today, he primarily consults clients in Finland and abroad on digital analytics strategy and implementation.
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January 18, 2023
Key advice for data-driven companies – the experts’ take on marketing skills for 2023
As a part of Piwik PRO’s forecast discussions, we spoke with our experts about the skills every marketer needs to have in 2023.This is a crucial moment for marketers. Technical, legal, and consumer trends continuously reshape how businesses operate. Also, Google is sunsetting its Universal Analytics in a few months.From updating their skills to switching […]
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