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Author: Natalia Chronowska

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Author

Natalia Chronowska

Content Marketer

A content marketer with a flair for tech-related topics. With almost eight years of experience, she has developed extensive skills in crafting articles that simplify complex analytics, marketing, and technology concepts. Her journey started in a creative agency, where she focused on using storytelling and gamification to design concepts for international clients. Then, she moved to the IT industry, where she discovered her knack for translating technical jargon into engaging content. She joined Piwik PRO as a content marketer with a solid background in technology. Her main area of expertise involves marketing, analytics, personalization, AI, digital transformation, chatbots, and innovations in multiple industries. At Piwik PRO, she has gained an in-depth knowledge of web and app analytics, compliant data collection, security, and privacy.

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25 years of digital analytics with Brian Clifton: From examining log files to privacy-focused analytics

April 24, 2024

25 years of digital analytics with Brian Clifton: From examining log files to privacy-focused analytics

From its beginning in the mid-1990s to the present day, digital analytics has undergone significant changes, shaped by technological advancements, evolving market demands, and regulatory landscapes. Join us as we delve into the history of digital analytics, led by the renowned digital analytics and privacy expert Brian Clifton. Our video series comprehensively explores our industry’s history, […]

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Implement your data privacy strategy with Piwik PRO Analytics Suite

April 2, 2024

Implement your data privacy strategy with Piwik PRO Analytics Suite

In the third episode of our Masterclass for marketers series, organized in collaboration with Timo Dechau from deepskydata, our experts discuss designing a successful data privacy strategy.Siobhan Solberg, a privacy consultant and the founder of Raze, takes a look at implementing privacy-focused data collection strategies. She explains how privacy by design works and how to […]

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Activate data for a personalized customer experience with the Piwik PRO Customer Data Platform

February 29, 2024

Activate data for a personalized customer experience with the Piwik PRO Customer Data Platform

In the second episode of our Masterclass for marketers series, organized in collaboration with Timo Dechau from deepskydata, our experts dive into the topic of data activation in marketing.Arpit Choudhury, data strategy expert and CEO at databeats and Glenn Vanderlinden, co-founder at Human37, explain how to activate data with the Piwik PRO customer data platform […]

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Comparison of 10 leading consent management platforms

February 26, 2024

Comparison of 10 leading consent management platforms

GDPR is the gold standard for data privacy regulations, especially with the requirement to collect explicit consent from users prior to processing their personal data. The law has served as an inspiration for other legislation such as Brazil’s LGPD, California’s CPRA, Canada’s CPPA, and Germany’s TTDSG.In the report by Gartner, it is expected that by […]

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Explore the benefits of ecommerce analytics with Piwik PRO Analytics Suite

February 9, 2024

Explore the benefits of ecommerce analytics with Piwik PRO Analytics Suite

As a part of our masterclass for marketers series, organized in collaboration with Timo Dechau from deepskydata, our experts dive into the topic of ecommerce analytics. Juliana Jackson, a technical marketing expert, explains how advanced analytics features can help make better business decisions and strengthen sales growth. She emphasizes that while the purchase funnel is vital […]

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What is first-party data and how does it benefit your marketing

January 30, 2024

What is first-party data and how does it benefit your marketing

First-party data refers to data a company collects directly from customers and audiences on its own channels. This data is typically obtained through customer interactions, website visits, transactions, and other direct engagements. It is viewed as the most valuable data type for businesses because it comes straight from the source, making it accurate and reliable. From […]

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Dedicated database – a private cloud that perfectly combines security with cost-effectiveness

November 8, 2023

Dedicated database – a private cloud that perfectly combines security with cost-effectiveness

In today’s data-driven world, companies need to manage and process huge volumes of data in order to gain insights and make informed decisions. Cloud-based solutions, which provide flexible and scalable options for storage and analysis, have become highly popular as a result.There are businesses that, due to the sensitivity of the data they handle, don’t […]

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What is the new UK Data Protection and Digital Information Bill and how it will impact your marketing and analytics

September 19, 2023

What is the new UK Data Protection and Digital Information Bill and how it will impact your marketing and analytics

Following Brexit, the UK implemented the General Data Protection Regulation (GDPR) in a form consistent with UK law, commonly called the UK GDPR. The UK GDPR is supplemented by the 2018 Data Protection Act (DPA) and 2003 Privacy and Electronic Communications Regulations (PECR).Over the years, the UK Government saw a need for new rules regulating […]

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The behind-the-scenes success story of the Piwik PRO Core plan

June 27, 2023

The behind-the-scenes success story of the Piwik PRO Core plan

Let’s start with the main question – what is Piwik PRO Core, and who does it target?Szymon Grzesiak, Performance Marketing Manager at Piwik PRO: Piwik PRO Core is a free version of the Piwik PRO Analytics Suite platform. It allows those looking for comprehensive web and app analytics to use our product without time limits […]

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DMA and DSA – how these new laws influence online business

May 24, 2023

DMA and DSA – how these new laws influence online business

Last year, two new European Union regulations restricting how big tech brands like Apple, Amazon, and Meta tackle competition and handle user data entered into force. The Digital Markets Act (DMA) and Digital Services Act (DSA) aim to create a safer digital space where users’ fundamental rights are protected. They also establish a fair field […]

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