Author
Natalia Chronowska
Content Marketer
A content writer with a flair for tech-related topics. Likes to make a specialized language more understandable for the readers.
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May 24, 2023
DMA and DSA – how these new laws influence online business
Last year, two new European Union regulations restricting how big tech brands like Apple, Amazon, and Meta tackle competition and handle user data entered into force. The Digital Markets Act (DMA) and Digital Services Act (DSA) aim to create a safer digital space where users’ fundamental rights are protected. They also establish a fair field […]
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February 17, 2023
How to choose a security-compliant analytics platform
Privacy has become a big thing for companies in recent years. It is now a standard practice to map data sources, update privacy policies or install tools like consent managers to become more compliant with GDPR, LGPD, CCPA, and other privacy regulations. However, data security is an equally important area. Finding a business partner who adheres […]
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January 30, 2023
TTDSG – how to make sure your analytics complies with the German law
Germany’s new Telecommunications Telemedia Data Protection Act (TTDSG) came into effect in December 2021. It applies to all companies that do business in Germany, even organizations located outside the country.The regulation merges the data protection regulations in telemedia and telecommunications, previously scattered across various German laws. Among other things, TTDSG regulates confidentiality and privacy protection […]
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January 20, 2023
Valuable data collection in a privacy-first world – the experts’ take on marketing technology for 2023
As a part of Piwik PRO’s forecast discussions, we spoke with our experts about the predicted trends for marketing technology in 2023. In recent years, more and more regulatory changes have shaped how marketing works. With laws such as GDPR, HIPAA, new decisions issued by European data protection authorities (DPA) and other privacy-related institutions, marketers need […]
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January 19, 2023
Privacy compliance in 2023 – the experts’ take on marketing and data protection
As a part of Piwik PRO’s forecast discussions, we asked the experts how privacy regulations affected businesses in 2022 and what we should expect this year.Collecting data while respecting users’ privacy is a challenge for marketers, as there are many new regulations to follow. They are also updated and amended regularly, so keeping up with […]
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January 18, 2023
Key advice for data-driven companies – the experts’ take on marketing skills for 2023
As a part of Piwik PRO’s forecast discussions, we spoke with our experts about the skills every marketer needs to have in 2023.This is a crucial moment for marketers. Technical, legal, and consumer trends continuously reshape how businesses operate. Also, Google is sunsetting its Universal Analytics in a few months.From updating their skills to switching […]
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August 29, 2022
PWA analytics: How to collect data about users’ online and offline behavior
Progressive web apps (PWAs) combine the reach of a website with the functionalities of an app. They can be discovered and installed on any device with a modern web browser, on both mobile and desktop. That’s why they are becoming more and more popular.According to a few statistics gathered by Forbes: The average bounce rate […]
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June 8, 2022
Is Google Analytics illegal in the EU?
At the beginning of 2022, the media were full of articles with really alarming headlines: “Is Google Analytics about to be banned in the EU?”, “Is Google Analytics legal?”, “GA declared illegal!”, “Google Analytics faces EU-wide ban”.What set this off?The European Center for Digital Rights (NOYB), based on the 2020 ruling called Schrems II, filed […]
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May 31, 2022
Mobile app analytics: Best practices that help you do it right
In one of our previous articles, we discussed the basics of mobile app analytics. Our guide allowed you to understand how mobile app analytics works, introduced its key metrics and goals, and presented a comparison of different mobile analytics platforms. Now, let’s move on to the next step.In this post, we present best practices that […]
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March 14, 2022
Mobile analytics: A complete guide to optimizing the user journey inside your app
Many factors can determine the success of an application. Understanding users’ needs is one of the most important. This is where mobile app analytics steps in, offering a wealth of insights into users’ behavior inside your app.That said, using mobile app analytics in isolation from data from other touchpoints gives you only part of the […]
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Core – a new plan for Piwik PRO Analytics Suite
Privacy-compliant analytics, built-in consent management and EU hosting. For free.
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