Author
Natalia Chronowska
Content Marketer
A content marketer with a flair for tech-related topics. With almost eight years of experience, she has developed extensive skills in crafting articles that simplify complex analytics, marketing, and technology concepts. Her journey started in a creative agency, where she focused on using storytelling and gamification to design concepts for international clients. Then, she moved to the IT industry, where she discovered her knack for translating technical jargon into engaging content. She joined Piwik PRO as a content marketer with a solid background in technology. Her main area of expertise involves marketing, analytics, personalization, AI, digital transformation, chatbots, and innovations in multiple industries. At Piwik PRO, she has gained an in-depth knowledge of web and app analytics, compliant data collection, security, and privacy.
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February 17, 2023
How to choose a security-compliant analytics platform
Privacy has become a big thing for companies in recent years. It is now a standard practice to map data sources, update privacy policies or install tools like consent managers to become more compliant with GDPR, LGPD, CCPA, and other privacy regulations. However, data security is an equally important area. Finding a business partner who adheres […]
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January 30, 2023
TTDSG – how to make sure your analytics complies with the German law
Germany’s new Telecommunications Telemedia Data Protection Act (TTDSG) came into effect in December 2021. It applies to all companies that do business in Germany, even organizations located outside the country.The regulation merges the data protection regulations in telemedia and telecommunications, previously scattered across various German laws. Among other things, TTDSG regulates confidentiality and privacy protection […]
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January 20, 2023
Valuable data collection in a privacy-first world – the experts’ take on marketing technology for 2023
As a part of Piwik PRO’s forecast discussions, we spoke with our experts about the predicted trends for marketing technology in 2023. In recent years, more and more regulatory changes have shaped how marketing works. With laws such as GDPR, HIPAA, new decisions issued by European data protection authorities (DPA) and other privacy-related institutions, marketers need […]
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January 19, 2023
Privacy compliance in 2023 – the experts’ take on marketing and data protection
As a part of Piwik PRO’s forecast discussions, we asked the experts how privacy regulations affected businesses in 2022 and what we should expect this year.Collecting data while respecting users’ privacy is a challenge for marketers, as there are many new regulations to follow. They are also updated and amended regularly, so keeping up with […]
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January 18, 2023
Key advice for data-driven companies – the experts’ take on marketing skills for 2023
As a part of Piwik PRO’s forecast discussions, we spoke with our experts about the skills every marketer needs to have in 2023.This is a crucial moment for marketers. Technical, legal, and consumer trends continuously reshape how businesses operate. Also, Google is sunsetting its Universal Analytics in a few months.From updating their skills to switching […]
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August 29, 2022
PWA analytics: How to collect data about users’ online and offline behavior
Progressive web apps (PWAs) combine the reach of a website with the functionalities of an app. They can be discovered and installed on any device with a modern web browser, on both mobile and desktop. That’s why they are becoming more and more popular.According to a few statistics gathered by Forbes: The average bounce rate […]
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June 8, 2022
Is Google Analytics illegal in the EU?
Note: On July 10, 2023, the European Commission adopted the EU-US Data Privacy Framework, which changes the legal status of transatlantic data transfers. That said, multiple privacy watchdogs point out issues with the new deal. NOYB, a privacy-focused organization founded by Max Schrems, has already announced it will challenge the new framework before the Court […]
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May 31, 2022
Mobile app analytics: Best practices that help you do it right
In one of our previous articles, we discussed the basics of mobile app analytics. Our guide allowed you to understand how mobile app analytics works, introduced its key metrics and goals, and presented a comparison of different mobile analytics platforms. Now, let’s move on to the next step.In this post, we present best practices that […]
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March 14, 2022
Mobile analytics: A complete guide to optimizing the user journey inside your app
Many factors can determine the success of an application. Understanding users’ needs is one of the most important. This is where mobile app analytics steps in, offering a wealth of insights into users’ behavior inside your app.That said, using mobile app analytics in isolation from data from other touchpoints gives you only part of the […]
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