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Author: Peter Curac-Dahl

14 results

Author

Peter Curac-Dahl

Content Marketer

Dog petting Wikipedia peruser bound by the universal laws of coffee. Consumer of all info tech and business related. Producing useful insights with concise thought-provoking material.

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How funnel reports can improve conversion rates and user experience

April 6, 2020

How funnel reports can improve conversion rates and user experience

Every business has goals they want their customers to achieve. It could be purchasing a product, subscribing to a newsletter, adopting a new feature – it depends on the company. But there is one thing all businesses have in common: designing websites to make achieving these goals as smooth as possible. With your goals established, […]

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Web analytics vendors review & comparison sheet: which solution will be right for you? [UPDATE]

March 26, 2020

Web analytics vendors review & comparison sheet: which solution will be right for you? [UPDATE]

Are you racking your brain to find analytics software that will match your business needs? Then we’ve got great news for you. In our freshly updated comparison, you’ll find 5 of the most popular analytics solutions side-by-side for you to see the key differences between them and decide what’s your best pick.

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Piwik PRO vs Adobe Analytics: Make the best choice for your company

March 2, 2020

Piwik PRO vs Adobe Analytics: Make the best choice for your company

Selecting the right analytics software boils down to your company’s individual needs. The industry you work in and the type of data you collect determines your requirements. If you prioritize privacy, security, or reliable support you may find your web analytics options limited. With those needs and many more in mind we’ll compare various features […]

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4 Key Google Analytics drawbacks you won't realize until it’s too late

December 10, 2019

4 Key Google Analytics drawbacks you won't realize until it’s too late

The free version of Google Analytics, with its 85% market share, is the most widely used web analytics solution to date. Google’s freemium acquisition model is split between free and premium (paid) users. If you’re not paying, you still have access to the tool, but with limited features, usage, storage, and support. From a business […]

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Data Privacy Laws in the United States and How They Affect Your Business

November 27, 2019

Data Privacy Laws in the United States and How They Affect Your Business

Still feeling the effects of the European Union’s GDPR, the world waits for an answer from the United States. With federal-level solutions focusing on healthcare, many states have risen to the occasion, putting forward data privacy regulations of their own. Without a comprehensive blanket solution like GDPR, states are taking it in their hands to […]

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Ultimate Guide to Piwik PRO Event Tracking

November 5, 2019

Ultimate Guide to Piwik PRO Event Tracking

Find out everything you need to know about Event Tracking in Piwik PRO and learn how to gain a detailed perspective of visitor behavior on your webpage.

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Tracking Marketing and SEO Campaign Performance with Piwik PRO

October 21, 2019

Tracking Marketing and SEO Campaign Performance with Piwik PRO

Marketing campaigns and search engine optimization use high quality content that targets prospects and drives them towards conversion. Getting the attention of potential customers is a significant milestone, but tracking the performance of your marketing efforts and accurately attributing conversions is critical to manage and improve your campaigns in the long run. You’re falling short […]

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What is Third-Party Data and How Does it Fit into Today’s Marketing Landscape?

September 23, 2019

What is Third-Party Data and How Does it Fit into Today’s Marketing Landscape?

The more data the better, right? User data is the information that helps you make decisions about your online marketing ventures, but not all data is equal. Data comes from different parties: first party is the stuff you collect yourself with analytics, CRM, and other tools. Second party is someone else’s first party data that’s […]

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User ID analytics overtakes cookies in accurate customer tracking

September 5, 2019

User ID analytics overtakes cookies in accurate customer tracking

Web analytics is all about tracking user behavior to better understand it and make converting easier. New technologies are constantly being produced that make it easier to get a fuller picture of user behavior. In this post we’ll talk about one of these very technologies: user ID analytics. We’ll also discuss how it’s breaking through […]

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How Customer Journey Analytics Will Change the Way You Look at Customer Experience Optimization

July 23, 2019

How Customer Journey Analytics Will Change the Way You Look at Customer Experience Optimization

The age of customer empowerment has arrived. Today’s well-informed customers know what they’re looking for and information asymmetry is a thing of the past. Today, when it’s so easy for consumers to easily compare hundreds of offers in the blink of an eye, simply providing a great product or service is no longer enough. Companies […]

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