Piwik PRO Blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.

Author:

Peter Curac-Dahl, Content Marketer

Dog petting Wikipedia peruser bound by the universal laws of coffee. Consumer of all info tech and business related. Producing useful insights with concise thought-provoking material.

Tracking Marketing and SEO Campaign Performance with Piwik PRO

Published: October 21, 2019 Author , Category Analytics, Product Best Practices

Marketing campaigns and search engine optimization use high quality content that targets prospects and drives them towards conversion. Getting the attention of potential customers is a significant milestone, but tracking the performance of your marketing efforts and accurately attributing conversions is critical to manage and improve your campaigns in the long run. You’re falling short […]

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What is Third-Party Data and How Does it Fit into Today’s Marketing Landscape?

Published: September 23, 2019 Updated: September 24, 2019 Author Category Data Management, Data Privacy & Security

The more data the better, right? User data is the information that helps you make decisions about your online marketing ventures, but not all data is equal. Data comes from different parties: first party is the stuff you collect yourself with analytics, CRM, and other tools. Second party is someone else’s first party data that’s […]

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User ID Analytics Overtakes Cookies in Accurate Customer Tracking

Published: September 5, 2019 Author , Category Analytics

Web analytics is all about tracking user behavior to better understand it and make converting easier. New technologies are constantly being produced that make it easier to get a fuller picture of user behaviour. In this post we’ll talk about one of these very technologies: user ID analytics. We’ll also discuss how it’s breaking through […]

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How Customer Journey Analytics Will Change the Way You Look at Customer Experience Optimization

Published: July 23, 2019 Updated: October 21, 2019 Author , Category Analytics

The age of customer empowerment has arrived. Today’s well-informed customers know what they’re looking for and information asymmetry is a thing of the past. Today, when it’s so easy for consumers to easily compare hundreds of offers in the blink of an eye, simply providing a great product or service is no longer enough. Companies […]

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How to Create Targeted Campaigns by Integrating Customer Data Platform with Ad Platforms

Published: July 17, 2019 Author , Category Data Management, Tag Manager

The Piwik PRO Customer Data Platform provides tremendous possibilities for marketers. You get collection and storage of data from multiple sources, such as: analytics data information collected via webformsany other data imported via CSV file, for example from transactional systems Better yet, integration with Google Ads and Facebook Ads platforms means marketers can use audiences […]

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How a Cookie Audit Can Get You Up To Date in Today’s Digital Privacy Landscape

Published: July 8, 2019 Updated: August 7, 2019 Author , Category Analytics, Data Privacy & Security

Evolving from a simple document to improve website usability, Cookies have become instrumental in how website users are tracked for advertisement purposes. While they’ve been used in advertising for a long time, digital privacy has recently become a global issue in which cookies play a big part.In this post we cover how first-party, third-party and…

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Analytics Dashboards 101: Everything You Need to Know to Build Effective Dashboards

Published: June 28, 2019 Updated: August 1, 2019 Author , Category Analytics

As an analyst, you probably go by many names: numbers wizard, chart artist, data guru… But do you consider yourself a teacher? Or a storyteller? Interpreting data is the foundation of being an analyst, but the ability to explain your findings and paint a picture that influences and drives business decisions is equally important. Your […]

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Integrating your CDP with Ad Platforms for Customer Journeys that Convert

Published: June 11, 2019 Updated: August 14, 2019 Author , Category Conversion Optimization, Data Management

A well-mapped customer journey gives you insight into the changing needs of your customers from discovery to purchase. If the customer journey is a roadmap, how can you locate individuals on that map and help them smoothly progress forward? In this post we’ll cover how to configure a Customer Data Platform (CDP) to transform static […]

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