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Author: Peter Curac-Dahl

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Peter Curac-Dahl

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6 key Google Analytics limitations

December 6, 2021

6 key Google Analytics limitations

This blog post was originally published on December 10th 2019 with the title “4 Key Google Analytics drawbacks you won’t realize until it’s too late”The free version of Google Analytics, also called Universal Analytics, with its 86% market share, is the most widely used web analytics solution to date. It offers a variety of features, […]

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Data privacy laws in the United States and how they affect your business [UPDATED]

July 12, 2021

Data privacy laws in the United States and how they affect your business [UPDATED]

In this post we discuss some of the most recent US privacy laws, their scope, impact on your analytics and digital marketing activities, and what you can do as a company to ensure compliance.

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Web analytics vendors review & comparison sheet: which solution will be right for you? [UPDATE]

March 26, 2020

Web analytics vendors review & comparison sheet: which solution will be right for you? [UPDATE]

Are you racking your brain to find analytics software that will match your business needs? Then we’ve got great news for you. In our freshly updated comparison, you’ll find 5 of the most popular analytics solutions side-by-side for you to see the key differences between them and decide what’s your best pick.

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Ultimate Guide to Piwik PRO Event Tracking

November 5, 2019

Ultimate Guide to Piwik PRO Event Tracking

Find out everything you need to know about Event Tracking in Piwik PRO and learn how to gain a detailed perspective of visitor behavior on your webpage.

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Tracking Marketing and SEO Campaign Performance with Piwik PRO

October 21, 2019

Tracking Marketing and SEO Campaign Performance with Piwik PRO

Marketing campaigns and search engine optimization use high quality content that targets prospects and drives them towards conversion. Getting the attention of potential customers is a significant milestone, but tracking the performance of your marketing efforts and accurately attributing conversions is critical to manage and improve your campaigns in the long run. You’re falling short […]

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What is Third-Party Data and How Does it Fit into Today’s Marketing Landscape?

September 23, 2019

What is Third-Party Data and How Does it Fit into Today’s Marketing Landscape?

The more data the better, right? User data is the information that helps you make decisions about your online marketing ventures, but not all data is equal. Data comes from different parties: first party is the stuff you collect yourself with analytics, CRM, and other tools. Second party is someone else’s first party data that’s […]

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User ID analytics overtakes cookies in accurate customer tracking

September 5, 2019

User ID analytics overtakes cookies in accurate customer tracking

Web analytics is all about tracking user behavior to better understand it and make converting easier. New technologies are constantly being produced that make it easier to get a fuller picture of user behavior. In this post we’ll talk about one of these very technologies: user ID analytics. We’ll also discuss how it’s breaking through […]

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How to Create Targeted Campaigns by Integrating Customer Data Platform with Ad Platforms

July 17, 2019

How to Create Targeted Campaigns by Integrating Customer Data Platform with Ad Platforms

The Piwik PRO Customer Data Platform provides tremendous possibilities for marketers. You get collection and storage of data from multiple sources, such as: analytics data information collected via webformsany other data imported via CSV file, for example from transactional systems Better yet, integration with Google Ads and Facebook Ads platforms means marketers can use audiences […]

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How a cookie audit can get you up to date in today’s digital privacy landscape

July 8, 2019

How a cookie audit can get you up to date in today’s digital privacy landscape

Evolving from a simple document to improve website usability, Cookies have become instrumental in how website users are tracked for advertisement purposes. While they’ve been used in advertising for a long time, digital privacy has recently become a global issue in which cookies play a big part.In this post we cover how first-party, third-party and…

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Analytics dashboards 101: everything you need to know to build effective dashboards

June 28, 2019

Analytics dashboards 101: everything you need to know to build effective dashboards

As an analyst, you probably go by many names: numbers wizard, chart artist, data guru… But do you consider yourself a teacher? Or a storyteller? Interpreting data is the foundation of being an analyst, but the ability to explain your findings and paint a picture that influences and drives business decisions is equally important. Your […]

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