![Data privacy laws in the United States and how they affect your business [UPDATED]](https://piwik.pro/wp-content/uploads/2019/11/2019-11-27_data-privacy-laws-united-states_blog.png)
July 12, 2021
Data privacy laws in the United States and how they affect your business [UPDATED]
In this post we discuss some of the most recent US privacy laws, their scope, impact on your analytics and digital marketing activities, and what you can do as a company to ensure compliance.
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November 5, 2019
Ultimate Guide to Piwik PRO Event Tracking
Find out everything you need to know about Event Tracking in Piwik PRO and learn how to gain a detailed perspective of visitor behavior on your webpage.
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October 21, 2019
Tracking Marketing and SEO Campaign Performance with Piwik PRO
Marketing campaigns and search engine optimization use high quality content that targets prospects and drives them towards conversion. Getting the attention of potential customers is a significant milestone, but tracking the performance of your marketing efforts and accurately attributing conversions is critical to manage and improve your campaigns in the long run. You’re falling short […]
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September 23, 2019
What is Third-Party Data and How Does it Fit into Today’s Marketing Landscape?
The more data the better, right? User data is the information that helps you make decisions about your online marketing ventures, but not all data is equal. Data comes from different parties: first party is the stuff you collect yourself with analytics, CRM, and other tools. Second party is someone else’s first party data that’s […]
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September 5, 2019
User ID analytics overtakes cookies in accurate customer tracking
Web analytics is all about tracking user behavior to better understand it and make converting easier. New technologies are constantly being produced that make it easier to get a fuller picture of user behavior. In this post we’ll talk about one of these very technologies: user ID analytics. We’ll also discuss how it’s breaking through […]
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July 17, 2019
How to Create Targeted Campaigns by Integrating Customer Data Platform with Ad Platforms
The Piwik PRO Customer Data Platform provides tremendous possibilities for marketers. You get collection and storage of data from multiple sources, such as: analytics data information collected via webformsany other data imported via webhooks, for example from transactional systems Better yet, integration with Google Ads and Facebook Ads platforms means marketers can use audiences previously […]
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July 8, 2019
How a cookie audit can get you up to date in today’s digital privacy landscape
Evolving from a simple document to improve website usability, Cookies have become instrumental in how website users are tracked for advertisement purposes. While they’ve been used in advertising for a long time, digital privacy has recently become a global issue in which cookies play a big part.In this post we cover how first-party, third-party and…
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June 28, 2019
Analytics dashboards: everything you need to know to build effective dashboards
As an analyst, you probably go by many names: numbers wizard, chart artist, data guru… But do you consider yourself a teacher? Or a storyteller? Interpreting data is the foundation of being an analyst, but the ability to explain your findings and paint a picture that influences and drives business decisions is equally important. Your […]
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June 11, 2019
Integrating your CDP with Ad Platforms for Customer Journeys that Convert
The customer journey gives you insight into the changing needs of your customers, from discovery to purchase. By identifying where individuals are along the customer journey, you can plan actions to help them progress forward smoothly. Charting the customer journey for your company gives you a roadmap that will serve as the foundation of your strategy. […]
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