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Author: Peter Curac-Dahl

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Peter Curac-Dahl

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How a cookie audit can get you up to date in today’s digital privacy landscape

July 8, 2019

How a cookie audit can get you up to date in today’s digital privacy landscape

Evolving from a simple document to improve website usability, Cookies have become instrumental in how website users are tracked for advertisement purposes. While they’ve been used in advertising for a long time, digital privacy has recently become a global issue in which cookies play a big part.In this post we cover how first-party, third-party and…

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Analytics dashboards 101: everything you need to know to build effective dashboards

June 28, 2019

Analytics dashboards 101: everything you need to know to build effective dashboards

As an analyst, you probably go by many names: numbers wizard, chart artist, data guru… But do you consider yourself a teacher? Or a storyteller? Interpreting data is the foundation of being an analyst, but the ability to explain your findings and paint a picture that influences and drives business decisions is equally important. Your […]

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Integrating your CDP with Ad Platforms for Customer Journeys that Convert

June 11, 2019

Integrating your CDP with Ad Platforms for Customer Journeys that Convert

A well-mapped customer journey gives you insight into the changing needs of your customers from discovery to purchase. If the customer journey is a roadmap, how can you locate individuals on that map and help them smoothly progress forward? In this post we’ll cover how to configure a Customer Data Platform (CDP) to transform static […]

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