Author
Philipp Loringhoven
Freelancer for Marketing Analytics and Strategy
Philipp Loringhoven has spent the last 15 years at the junction of marketing, data and tech. He wants to make advertising effective again through and with data, and marketing analytics. He has managed international marketing teams for startups and grown-ups and now works as a freelancer, enabling companies to use their data to optimize marketing and find the ideal marketing strategy.
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January 20, 2023
Valuable data collection in a privacy-first world – the experts’ take on marketing technology for 2023
As a part of Piwik PRO’s forecast discussions, we spoke with our experts about the predicted trends for marketing technology in 2023. In recent years, more and more regulatory changes have shaped how marketing works. With laws such as GDPR, HIPAA, new decisions issued by European data protection authorities (DPA) and other privacy-related institutions, marketers need […]
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Core – a new plan for Piwik PRO Analytics Suite
Privacy-compliant analytics, built-in consent management and EU hosting. For free.
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- GDPR (43)
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