Author: Piotr Korzeniowski

November 6, 2023

Piwik PRO and Cookie Information are merging to strengthen the first-party marketing tech offering

We have exciting news to share with you. Piwik PRO is joining forces with Cookie Information, a renowned consent management platform (CMP) vendor based in Denmark and our trusted partner. Together, we’ll provide more opportunities for effective and lawful data collection to companies worldwide and help them shift towards a first-party data strategy.Keep reading to…

Jude Onyejekwe: SaaS products can enhance the community experience by incorporating humanity, knowledge sharing, and recognition.

Piotr Korzeniowski, CEO at Piwik PRO: You share a lot of helpful resources around various martech tools on your website. What motivates you to create content?Jude Onyejekwe, Marketing Analytics Specialist at Hedy and Hopp and co-founder of DumbData: My main goal is to make analytics easier. Therefore, I create content to simplify the measurement field […]

October 10, 2023

Charting a new course for Piwik PRO: bringing more value to the clients as an integrated analytics platform

Being data-driven has been a dominant trend for businesses. And while data collection plays an important role in the process of making informed decisions, it’s only the first of many steps. The real key to success is making the data actionable. And that’s the primary mindset behind the updates to our strategy at Piwik PRO […]

Anil Batra: People need to comprehend and develop their mindset first to understand how data works for them

Piotr Korzeniowski, CEO at Piwik PRO: You’ve been in the web analytics industry for over 20 years. You’ve seen it grow and change a lot. How is the approach to analytics in marketing different than before?Anil Batra, CEO and Strategic Advisor at Optizent: Since I started my career in digital analytics, the approach toward using […]

April 5, 2023

Jason Packer: The term “Google Analytics Alternatives” itself is problematic, enshrining GA as the default choice

Piotr Korzeniowski, CEO at Piwik PRO: The market for analytics software has been very dynamic lately. New privacy regulations, and the sunset of Universal Analytics (UA), to name a few, caused a discussion around different options regarding analytics software. What factors are the most important for marketers when choosing an analytics tool?Jason Packer, Analytics Engineer […]