Author
Piotr Korzeniowski
CEO at Piwik PRO
An executive with a background in AdTech and MarTech, Piotr successfully ran a software development company until 2021. He has spent the last eight years at Piwik PRO building one of the best enterprise analytics companies. Piotr is an econometrist and finance person by trade, as well as a lecturer at Kozminsky University in postgraduate courses on internet marketing.
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Anil Batra: People need to comprehend and develop their mindset first to understand how data works for them
Piotr Korzeniowski, CEO at Piwik PRO: You’ve been in the web analytics industry for over 20 years. You’ve seen it grow and change a lot. How is the approach to analytics in marketing different than before?Anil Batra, CEO and Strategic Advisor at Optizent: Since I started my career in digital analytics, the approach toward using […]
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April 5, 2023
Jason Packer: The term “Google Analytics Alternatives” itself is problematic, enshrining GA as the default choice
Piotr Korzeniowski, CEO at Piwik PRO: The market for analytics software has been very dynamic lately. New privacy regulations, and the sunset of Universal Analytics (UA), to name a few, caused a discussion around different options regarding analytics software. What factors are the most important for marketers when choosing an analytics tool?Jason Packer, Analytics Engineer […]
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