Sebastian Synowiec, Author at Piwik PRO

Author

Sebastian Synowiec

Content Marketing Specialist

Sebastian throws user experience, web analysis and data protection into a pot and shakes it up with creative writing. At Piwik PRO, he delivers easy to read content about new developments and complex topics for various target groups.

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February 16, 2022

Product analytics & DiGA: How to optimize your health app for the German market

A DiGA is a digital health application regulated by a specific German law called the digital health applications regulation (DiGAV). The law protects personal data collected from patients using a DiGA. In return, the vendor may bill health insurances for the service. The German Federal Institute for Drugs and Medical Devices (BfArM) has created a […]

January 13, 2022

Google Analytics alternatives – free and paid

Google Analytics’ approach to privacy, data quality, transparency in handling data make you seek alternatives. See the pluses and minuses of those platforms.

November 24, 2021

Anonymous tracking: How to do useful analytics without personal data [Updated]

GDPR restrictions on collecting and using personal data mean that many analytics users ask themselves: Can I do useful web analytics without personal data?The simple answer is yes. Although you won’t be able to draw the same conclusions as with personal data tracking, an anonymous data collection method provides you with useful insights into user […]

September 22, 2021

Piwik PRO Core, a free plan for Piwik PRO Analytics Suite, is now publicly available

We’ve seen many positive developments in the past five years concerning privacy on the internet. GDPR came into force and regulators all over the world started taking data leaks and careless data collection seriously. That’s the good news.The bad news is that we’ve also still seen large players in AdTech, MarTech and analytics routinely ignore […]

July 22, 2021

6 ways analytics software collects data online – plus a comparison of 5 popular platforms

Data collection and analysis are a vital part of running any organization. For online data tracking, cookies and fingerprinting are among the most popular technologies and the basis for many tracking methods. In this article, we’ll discuss those different methods and the possibilities they provide. Additionally, we’ll compare how these 5 platforms approach tracking: Piwik […]

February 22, 2021

Introducing Piwik PRO Core – a free plan for Piwik PRO Analytics Suite

We’re releasing the Piwik PRO Core plan, giving everyone the ability to create ambitious analytics projects while building trust with a privacy-friendly approach.

September 23, 2020

Raw data and sampled data: How to ensure accurate data

Every decision maker seeks insights and knowledge to steer their organization in the right direction. Data from your website, sales figures and customer feedback let you see a story that, when combined with accurate data, reveals paths towards achieving your business goals. In this article we will dig deeper into raw and sampled data. We […]

July 28, 2020

Free comparison of 7 enterprise-ready customer data platforms

Customer data platforms have proved their worth as a vital technology in marketing. They create a single customer view by stitching together sources of fragmented user data. CDPs assist marketers to generate a better customer experience, driven by precise information on user behaviors across every touchpoint.

July 15, 2020

E-commerce in transition – providing a safe customer experience

E-commerce is one of the most popular shopping methods worldwide. Many innovations and improvements led to its esteem, but above all to its success. GDPR on the other hand changed the landscape, increasing fear of revenue slumps – but the opposite is the truth.

Author: Sebastian Synowiec

9 results

Sebastian Synowiec

Product analytics & DiGA: How to optimize your health app for the German market

Google Analytics alternatives – free and paid

Anonymous tracking: How to do useful analytics without personal data [Updated]

Piwik PRO Core, a free plan for Piwik PRO Analytics Suite, is now publicly available

6 ways analytics software collects data online – plus a comparison of 5 popular platforms

Introducing Piwik PRO Core – a free plan for Piwik PRO Analytics Suite

Raw data and sampled data: How to ensure accurate data

Free comparison of 7 enterprise-ready customer data platforms

E-commerce in transition – providing a safe customer experience

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