Author
Sebastian Synowiec
Content Marketing Specialist
Sebastian throws user experience, web analysis and data protection into a pot and shakes it up with creative writing. At Piwik PRO, he delivers easy to read content about new developments and complex topics for various target groups. Connect on LinkedIn
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July 28, 2020
Free comparison of 7 enterprise-ready customer data platforms
Customer data platforms have proved their worth as a vital technology in marketing. They create a single customer view by stitching together sources of fragmented user data. CDPs assist marketers to generate a better customer experience, driven by precise information on user behaviors across every touchpoint.
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July 15, 2020
E-commerce in transition – providing a safe customer experience
E-commerce is one of the most popular shopping methods worldwide. Many innovations and improvements led to its esteem, but above all to its success. GDPR on the other hand changed the landscape, increasing fear of revenue slumps – but the opposite is the truth.
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Categories
- Analytics (121)
- Consent Manager (5)
- Banking & finance (14)
- Comparisons (10)
- Conversion optimization (29)
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- GDPR (40)
- Government (3)
- Healthcare (4)
- Intranet analytics (10)
- News & releases (46)
- Personalization (14)
- Product best practices (42)
- Tag Manager (20)
- Use cases (31)
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