Author
Sebastian throws user experience, web analysis and data protection into a pot and shakes it up with creative writing. At Piwik PRO, he delivers easy to read content about new developments and complex topics for various target groups.
See more posts by this authorFebruary 16, 2022
Product analytics & DiGA: How to optimize your health app for the German market
A DiGA is a digital health application regulated by a specific German law called the digital health applications regulation (DiGAV). The law protects personal data collected from patients using a DiGA. In return, the vendor may bill health insurances for the service. The German Federal Institute for Drugs and Medical Devices (BfArM) has created a […]
Read moreJanuary 13, 2022
Google Analytics alternatives – free and paid
Google Analytics’ approach to privacy, data quality, transparency in handling data make you seek alternatives. See the pluses and minuses of those platforms.
Read moreNovember 24, 2021
Anonymous tracking: How to do useful analytics without personal data [Updated]
GDPR restrictions on collecting and using personal data mean that many analytics users ask themselves: Can I do useful web analytics without personal data?The simple answer is yes. Although you won’t be able to draw the same conclusions as with personal data tracking, an anonymous data collection method provides you with useful insights into user […]
Read moreSeptember 22, 2021
Piwik PRO Core, a free plan for Piwik PRO Analytics Suite, is now publicly available
We’ve seen many positive developments in the past five years concerning privacy on the internet. GDPR came into force and regulators all over the world started taking data leaks and careless data collection seriously. That’s the good news.The bad news is that we’ve also still seen large players in AdTech, MarTech and analytics routinely ignore […]
Read moreJuly 22, 2021
6 ways analytics software collects data online – plus a comparison of 5 popular platforms
Data collection and analysis are a vital part of running any organization. For online data tracking, cookies and fingerprinting are among the most popular technologies and the basis for many tracking methods. In this article, we’ll discuss those different methods and the possibilities they provide. Additionally, we’ll compare how these 5 platforms approach tracking: Piwik […]
Read moreFebruary 22, 2021
Introducing Piwik PRO Core – a free plan for Piwik PRO Analytics Suite
We’re releasing the Piwik PRO Core plan, giving everyone the ability to create ambitious analytics projects while building trust with a privacy-friendly approach.
Read moreSeptember 23, 2020
Raw data and sampled data: How to ensure your data is accurate
Every decision maker seeks insights and knowledge to steer their organization in the right direction. Data from your website, sales figures and customer feedback let you see a story that, when combined with accurate data, reveals paths towards achieving your business goals. In this article we will dig deeper into raw and sampled data. We […]
Read moreJuly 15, 2020
E-commerce in transition – providing a safe customer experience
E-commerce is one of the most popular shopping methods worldwide. Many innovations and improvements led to its esteem, but above all to its success. GDPR on the other hand changed the landscape, increasing fear of revenue slumps – but the opposite is the truth.
Read moreCategories
- Interviews (20)
- Analytics (170)
- Consent Manager (7)
- Banking & finance (15)
- Comparisons (13)
- Conversion optimization (21)
- Data management (49)
- Data privacy & security (115)
- GDPR (47)
- Government (8)
- Healthcare (13)
- Intranet analytics (11)
- News & releases (52)
- Personalization (16)
- Product best practices (28)
- Tag Manager (16)
- Use cases (29)
Newsletter
Sign up to receive the latest Piwik PRO news and insights in your inbox