Author
Sebastian Synowiec
Content Marketing Specialist
Sebastian throws user experience, web analysis and data protection into a pot and shakes it up with creative writing. At Piwik PRO, he delivers easy to read content about new developments and complex topics for various target groups. Connect on LinkedIn
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September 23, 2020
Raw data and sampled data: How to ensure accurate data
Every decision maker seeks insights and knowledge to steer their organization in the right direction. Data from your website, sales figures and customer feedback let you see a story that, when combined with accurate data, reveals paths towards achieving your business goals. In this article we will dig deeper into raw and sampled data. We […]
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July 28, 2020
Free comparison of 7 enterprise-ready customer data platforms
Customer data platforms have proved their worth as a vital technology in marketing. They create a single customer view by stitching together sources of fragmented user data. CDPs assist marketers to generate a better customer experience, driven by precise information on user behaviors across every touchpoint.
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July 15, 2020
E-commerce in transition – providing a safe customer experience
E-commerce is one of the most popular shopping methods worldwide. Many innovations and improvements led to its esteem, but above all to its success. GDPR on the other hand changed the landscape, increasing fear of revenue slumps – but the opposite is the truth.
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Categories
- Analytics (127)
- Consent Manager (5)
- Banking & finance (14)
- Comparisons (10)
- Conversion optimization (29)
- Data management (48)
- Data privacy & security (83)
- GDPR (40)
- Government (4)
- Healthcare (4)
- Intranet analytics (10)
- News & releases (49)
- Personalization (14)
- Product best practices (40)
- Tag Manager (21)
- Use cases (32)
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