Author
Sebastian throws user experience, web analysis and data protection into a pot and shakes it up with creative writing. At Piwik PRO, he delivers easy to read content about new developments and complex topics for various target groups.
See more posts by this authorJuly 23, 2024
Anonymous tracking: How to do useful analytics without personal data
Piwik PRO tracking methods Anonymous data tracking with cookies and session data Anonymous data tracking without cookies but with session data Anonymous data tracking without cookies or session data Tracking technology First-party session cookie and session hash Session hash Visitor data Session data Event tracking New vs. returning visitors Consent mechanism You can choose full […]
Read moreFebruary 16, 2022
Product analytics & DiGA: How to optimize your health app for the German market
No DiGA DiGA Description The app is a digital platform for communication. The patient coordinates and conducts conversations with a psychotherapist via video or phone. The app offers patients with mild depressive episodes a digital care model. It gives information about the illness, and records and documents moods and symptoms. It lets patients create their […]
Read moreJanuary 13, 2022
Google Analytics alternatives – free and paid
Google Analytics’ approach to privacy, data quality, transparency in handling data make you seek alternatives. See the pluses and minuses of those platforms.
Read moreSeptember 22, 2021
Piwik PRO Core, a free plan for Piwik PRO Analytics Suite, is now publicly available
We’ve seen many positive developments in the past five years concerning privacy on the internet. GDPR came into force and regulators all over the world started taking data leaks and careless data collection seriously. That’s the good news.The bad news is that we’ve also still seen large players in AdTech, MarTech and analytics routinely ignore […]
Read moreJuly 22, 2021
6 ways analytics software collects data online – plus a comparison of 5 popular platforms
Data collection and analysis are a vital part of running any organization. For online data tracking, cookies and fingerprinting are among the most popular technologies and the basis for many tracking methods. In this article, we’ll discuss those different methods and the possibilities they provide. Additionally, we’ll compare how these 5 platforms approach tracking: Piwik PRO, Google Analytics, Adobe Analytics, Matomo and Countly.
Read moreSeptember 23, 2020
Raw data and sampled data: How to ensure your data is accurate
Every decision maker seeks insights and knowledge to steer their organization in the right direction. Data from your website, sales figures and customer feedback let you see a story that, when combined with accurate data, reveals paths towards achieving your business goals. In this article we will dig deeper into raw and sampled data. We will show you their benefits, but also their down sides.
Read moreJuly 15, 2020
Ecommerce in transition – providing a safe customer experience
Ecommerce is one of the most popular shopping methods worldwide. Many innovations and improvements led to its esteem, but above all to its success. GDPR on the other hand changed the landscape, increasing fear of revenue slumps – but the opposite is the truth.
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