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Author:

Szymon Grzesiak, Marketing Tech Lead

Experienced Performance marketing Specialist with tech knowledge. LinkedIn Profile

Piwik PRO Custom Reports: 4 Sample Use Cases

Date September 19, 2018 Author , Category Custom Reports

Some time ago we announced we were extending our offer with another useful module – Custom Reports. The new addition to the PPMS was designed to help Piwik PRO users create actionable and clear reports quicker than in the standard Analytics module. With this new feature the times when generating reports took hours and hours […]

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How to Target Audiences with Personalized Campaigns Using Piwik PRO [A Step-by-Step Guide]

Date September 4, 2018 Author , Category Use cases

We’ll take you on a journey through the features of Piwik PRO Marketing Suite by exploring how to counter a shrinking base of banking customers with personalized banners and pop-ups. Personalization of your websites is also a great way to improve the acquisition and retention of clients, and improve cross- and upselling campaigns, but we’ll […]

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Key Considerations to Help Choose the Right DMP

Date October 13, 2016 Author Category Data Management

There are a lot of marketing tools out there to play with. Most of them you don’t really need – or if you are using one, you probably don’t have a clear idea about how to utilize all its functionalities. But what about the Data Management Platform (often referred to by the mysterious acronym DMP)? […]

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3 Simple Use Cases To Do More With a DMP

Date September 26, 2016 Author Category Data Management

The power of a Data Management Platform (DMP) is based on creating specific audience segments and activating data about those audiences in the right way. All this sounds ideal in theory, but what about real-life examples? In the following post we have decided to show you a couple of simple examples which hopefully will give […]

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Launching A/B tests using Piwik PRO Tag Manager and Optimizely

Date July 1, 2016 Author Category Tag Manager, Use cases

A/B tests are used to test different elements of web content by comparing two versions, usually planned changes with the original. Learn how to launch them using Piwik PRO Tag Manager and Optimizely: Table of contents A/B test scenario Optimizely configuration Piwik PRO Tag Manager Configuration Experiment Review A/B test scenario A/B testing is used […]

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Implementing Custom Page Names in Piwik reporting via Piwik PRO Tag Manager

Date June 25, 2016 Author Category Tag Manager, Use cases

Table of contents Why Custom Page Names? Use Case scenario Piwik Configuration Piwik PRO Tag Manager Configuration Piwik reports review Configuration Problem Why Custom Page Names? By default, in its Page titles report, Piwik uses the content of the <title> tag of the specific URL. But if the page titles are optimized for SEO or […]

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Using Piwik PRO Tag Manager to Trigger Pop Ups and Push Notifications

Date June 20, 2016 Author Category Tag Manager, Use cases

Table of contents Using Piwik PRO Tag Manager to implement and launch an existing Pop Up solution So how to get your Pop Up tool up and running using Piwik PRO Tag Manager? Using Piwik PRO Tag Manager to implement and launch custom Pop Up HTML or javascript Using Piwik PRO Tag Manager to implement […]

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How to Implement Piwik content tracking via Piwik PRO Tag Manager

Date June 18, 2016 Author Category Tag Manager, Use cases

Table of contents Why would you need content tracking? HTML configuration Piwik PRO Tag Manager Configuration Non-template Piwik implementation Template Piwik implementation Piwik Report Why would you need content tracking? Let’s say that you have a long landing page and you are wondering if visitors are even looking at the lower parts of the content. […]

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Implementing Piwik virtual pageviews with Piwik PRO Tag Manager

Date June 17, 2016 Author Category Tag Manager, Use cases

Table of contents What are virtual pageviews and why would you need them? Piwik PRO Tag Manager Configuration Reviewing Piwik Reports What are virtual pageviews and why would you need them? Virtual pages in web analytics reports (in Piwik nomenclature – custom URL) is very useful feature. In essence, it refers to tracking a physically […]

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Changing conversion attribution from last to first click with Piwik PRO Tag Manager

Date June 15, 2016 Author Category Tag Manager, Use cases

Table of contents Why would you want to change it? Piwik PRO Tag Manager Configuration What if the Piwik main code is already implemented via Piwik template? Why would you want to change it? First, we should explain how Piwik goal tracking works (and you can learn more about it from our Goals User Guide) […]

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