Author
Szymon Grzesiak
Head of Marketing Technology
Marketing expert with over 10 year experience in SEO and SEM campaigns. Last years mostly worked on the B2B lead acquisition. Wordpress webmaster with HTML and CSS knowledge. LinkedIn Profile
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June 4, 2024
Harmonizing marketing and privacy: How EU organizations are developing their compliant digital marketing strategies
After six years of GDPR enforcement, privacy compliance is no longer an obstacle for EU companies. They have grown to feel more comfortable with the regulation, accepting it as a constant aspect affecting businesses today. Rather than viewing privacy only as a requirement, European companies are now exploring the opportunities it brings. As we’ve observed, businesses are particularly interested in privacy-compliant marketing activities. For many of them, this means turning to technologies such as data activation and customer data platforms, and using them in a way that satisfies the demands of EU law.
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February 26, 2024
Comparison of 10 leading consent management platforms
Type of hosting ISO 27001 certified GDPR compliance 100% data ownership Piwik PRO Cloud or private cloud Cookie Information Cloud Cookiebot Cloud Usercentrics Google cloud servers OneTrust Cloud, private cloud or on-premises UniConsent Cloud Didomi Cloud Osano Cloud n/a CookieYes Cloud n/a Ketch Cloud n/a Google Consent Mode Google Consent Mode v.2 Google Tag Manager […]
Read more![The comparison of 10 web and app analytics platforms [UPDATE]](https://piwik.pro/wp-content/uploads/2022/07/620x400-The-comparison-of-10-web-and-app-analytics-platforms-blog.png)
October 18, 2023
The comparison of 10 web and app analytics platforms [UPDATE]
As a marketer or analyst, you’re responsible for monitoring relevant metrics so you can make prompt adjustments, run campaigns or perform conversion rate optimization.Web analytics platforms help companies surface useful insights to better understand their users and how they interact with their sites or apps. The data they gather helps businesses refine their operations and […]
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July 26, 2023
Free comparison of 7 enterprise-ready customer data platforms
Customer data platforms have proved their worth as a vital technology in marketing. They create a single customer view by stitching together sources of fragmented user data. CDPs assist marketers to generate a better customer experience, driven by precise information on user behaviors across every touchpoint.
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June 7, 2023
Five years into GDPR: How EU companies balance compliance and effective marketing
A survey conducted on a group of 300 CEOs and marketing executives from across Europe
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November 23, 2022
70-point comparison of 7 tag managers
Piwik PRO Google Segment Tealium TagCommander Matomo Ensighten Manage Product overview Privacy and security compliance Product capabilities Customer care Hosting options Customization Hosting On-premises Cloud Private cloud Content delivery network (CDN) Cloud or private cloud data residency options Privacy and compliance Opt-out / Do Not Track option at the individual tag level Option to enable […]
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March 1, 2022
Conversion funnel analysis: A step-by-step guide
Funnel reporting is a key analytical tool for making effective changes to your website or app. We’ll discuss how to build and analyze funnels, and then improve your customer’s journey. By the end, you will understand how to use data from those reports when you modify your company’s site to boost conversions. Why conversion funnel […]
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September 27, 2021
Compare 7 free web analytics platforms (product analytics included)
Performance and features Functionality vs. paid version Privacy and security compliance Action limit Piwik PRO Core good 500k Google Universal Analytics (GA3) good 10M Google Analytics 4 (GA4) good none Matomo On-premises very limited depends on server Countly Community very limited depends on server Mixpanel good 100k Woopra ok 500k Access to raw data Built-in […]
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February 6, 2020
User management in Piwik PRO
Whether it’s your website, your analytics tool, or your marketing platform, they all hold valuable information – your data. And that data demands special treatment, namely security. But protecting data is about more than just secure storage and safeguarded servers. It also means managing access, making decisions about who can see or edit certain reports […]
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November 5, 2019
Ultimate Guide to Piwik PRO Event Tracking
Find out everything you need to know about Event Tracking in Piwik PRO and learn how to gain a detailed perspective of visitor behavior on your webpage.
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- Customer Data Platform (16)
- Interviews (24)
- Analytics (173)
- Consent Manager (7)
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- Comparisons (12)
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- Data management (54)
- Data privacy & security (118)
- GDPR (49)
- Government (8)
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- News & releases (40)
- Personalization (22)
- Product best practices (26)
- Tag Manager (10)
- Use cases (33)