Piwik PRO Blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.

Author:

Szymon Grzesiak, Marketing Tech Lead

Tech savvy Performance Marketing Specialist. LinkedIn Profile

Email Analytics: The Comprehensive Guide

Published: May 20, 2019 Updated: May 21, 2019 Author Category Analytics

Emails are one of the basic forms of communication in the online world and email campaigns are often the foundation of a marketing strategy. A well performing campaign is key to good communication and lead acquisition. But even with years of experience in email campaigning we should always analyze the results and continuously optimize the […]

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User Management in Piwik PRO

Published: April 18, 2019 Updated: April 25, 2019 Author , Category Use cases

Whether it’s your website, your analytics tool, or your marketing platform, they all hold valuable information – your data. And that data requires special treatment, namely security. But protecting data is more than just secure storage and safeguarded serves. It also means managing access, making decisions about who can see or edit certain reports or […]

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4 Powerful Use Cases of Traffic Efficiency Reports

Published: April 15, 2019 Updated: April 19, 2019 Author , Category Analytics, Use cases

One of the most important strengths of traffic efficiency reports is that they allow you to understand exactly how your customers are finding you. Analyzing sessions, new users, bounce rates, conversion rates, transactions, and goals is pointless unless you determine where the traffic came from. To access all those juicy details, however, everything has to […]

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How to Export and Share Reports & Dashboards in Piwik PRO

Published: March 25, 2019 Updated: April 19, 2019 Author , Category Analytics

Every good analytics platform should give you the opportunity to share data anytime and with anyone you need. After all, the point of the tool is to ensure that all interested parties can make informed decisions based on quantitative data. That’s why we’ve designed Piwik PRO to let you export data in multiple ways and […]

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How to Compare Segments and Data Ranges in Custom Reports for Better Analytics Insights

Published: February 25, 2019 Updated: April 17, 2019 Author , Category Custom Reports, Use cases

With analytics software at hand, marketers are well equipped to devise their tactics and make an informed decision. However, having a great tool is not enough: they key is to get the most out of it to make it work for your specific needs. In today’s post we’ll walk you through using Custom Reports for […]

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Piwik PRO Custom Reports: 4 Sample Use Cases

Published: September 19, 2018 Updated: March 20, 2019 Author , Category Custom Reports

Some time ago we announced we were extending our offer with another useful module – Custom Reports. The new addition to the PPMS was designed to help Piwik PRO users create actionable and clear reports quicker than in the standard Analytics module. With this new feature the times when generating reports took hours and hours […]

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How to Target Audiences with Personalized Campaigns Using Piwik PRO [A Step-by-Step Guide]

Published: September 4, 2018 Updated: April 8, 2019 Author , Category Use cases

We’ll take you on a journey through the features of Piwik PRO Analytics Suite by exploring how to counter a shrinking base of banking customers with personalized banners and pop-ups. Personalization of your websites is also a great way to improve the acquisition and retention of clients, and improve cross- and upselling campaigns, but we’ll […]

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Key Considerations to Help Choose the Right DMP

Published: October 13, 2016 Updated: April 8, 2019 Author Category Data Management

There are a lot of marketing tools out there to play with. Most of them you don’t really need – or if you are using one, you probably don’t have a clear idea about how to utilize all its functionalities. But what about the Data Management Platform (often referred to by the mysterious acronym DMP)? […]

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3 Simple Use Cases To Do More With a DMP

Published: September 26, 2016 Updated: April 8, 2019 Author Category Data Management

The power of a Data Management Platform (DMP) is based on creating specific audience segments and activating data about those audiences in the right way. All this sounds ideal in theory, but what about real-life examples? In the following post we have decided to show you a couple of simple examples which hopefully will give […]

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Launching A/B tests using Piwik PRO Tag Manager and Optimizely

Published: July 1, 2016 Updated: August 3, 2018 Author Category Tag Manager, Use cases

A/B tests are used to test different elements of web content by comparing two versions, usually planned changes with the original. Learn how to launch them using Piwik PRO Tag Manager and Optimizely: Table of contents A/B test scenario Optimizely configuration Piwik PRO Tag Manager Configuration Experiment Review A/B test scenario A/B testing is used […]

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