Author
Szymon Grzesiak
Performance Marketing Manager
Marketing expert with over 10 year experience in SEO and SEM campaigns. Last years mostly worked on the B2B lead acquisition. Wordpress webmaster with HTML and CSS knowledge. LinkedIn Profile
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July 26, 2023
Free comparison of 7 enterprise-ready customer data platforms
Customer data platforms have proved their worth as a vital technology in marketing. They create a single customer view by stitching together sources of fragmented user data. CDPs assist marketers to generate a better customer experience, driven by precise information on user behaviors across every touchpoint.
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June 7, 2023
Five years into GDPR: How EU companies balance compliance and effective marketing
A survey conducted on a group of 300 CEOs and marketing executives from across Europe
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November 23, 2022
70-point comparison of 7 tag managers
Tags are snippets of JavaScript used to collect and manage the data flow between websites and mobile apps, and third-party tools, such as analytics platforms or marketing vendors. For over a decade, tag managers (also called tag management systems or TMS) have helped analysts create, organize and test a huge variety of tags for data […]
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March 1, 2022
Conversion funnel analysis: A step-by-step guide
Funnel reporting is a key analytical tool for making effective changes to your website or app. We’ll discuss how to build and analyze funnels, and then improve your customer’s journey. By the end, you will understand how to use data from those reports when you modify your company’s site to boost conversions. Why conversion funnel […]
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September 27, 2021
Compare 7 free web analytics platforms (product analytics included)
Download the full 65-point comparison table of free web analytics platforms (direct link, no form to fill out). We’ll walk through the highlights in this article, but the full table provides a valuable overview of the products we’re comparing. Why use a free web analytics platform? Free web analytics platforms are limited. Thus to get […]
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February 6, 2020
User management in Piwik PRO
Whether it’s your website, your analytics tool, or your marketing platform, they all hold valuable information – your data. And that data demands special treatment, namely security. But protecting data is about more than just secure storage and safeguarded servers. It also means managing access, making decisions about who can see or edit certain reports […]
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November 5, 2019
Ultimate Guide to Piwik PRO Event Tracking
Find out everything you need to know about Event Tracking in Piwik PRO and learn how to gain a detailed perspective of visitor behavior on your webpage.
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October 21, 2019
Tracking Marketing and SEO Campaign Performance with Piwik PRO
Marketing campaigns and search engine optimization use high quality content that targets prospects and drives them towards conversion. Getting the attention of potential customers is a significant milestone, but tracking the performance of your marketing efforts and accurately attributing conversions is critical to manage and improve your campaigns in the long run. You’re falling short […]
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August 19, 2019
How to achieve fuller and deeper insights with Piwik PRO analytics dashboards
The wealth of data organizations generate today, can make you giddy. Gaining insight thereout becomes at best challenging. The rescue comes from analytics dashboards, providing marketers and analysts with real-time results and value from the information you gather. Dashboards, as collections of widgets that visualize data, not only offer you a swift glance at your […]
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July 26, 2019
How to Choose the Right Product Analytics Vendor
The number of product analytics platforms available on the market can give anyone a headache. Especially you if you’re in charge of choosing a tool that the whole team will use on a daily basis. It’s quite a responsibility. That’s why in this post we want to make the task easier for you. We’ll show […]
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- Interviews (22)
- Analytics (171)
- Consent Manager (7)
- Banking & finance (15)
- Comparisons (14)
- Conversion optimization (21)
- Data management (50)
- Data privacy & security (117)
- GDPR (49)
- Government (8)
- Healthcare (13)
- News & releases (46)
- Personalization (16)
- Product best practices (25)
- Tag Manager (12)
- Use cases (23)
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