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Author: Szymon Grzesiak

21 results

Author

Szymon Grzesiak

Performance Marketing Manager

Marketing expert with over 10 year experience in SEO and SEM campaigns. Last years mostly worked on the B2B lead acquisition. Wordpress webmaster with HTML and CSS knowledge. LinkedIn Profile

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Piwik PRO Core vs. Universal Analytics & Google Analytics 4

August 9, 2022

Piwik PRO Core vs. Universal Analytics & Google Analytics 4

Choosing the right data analytics platform is challenging, as no single tool fits every need. See how Piwik PRO Analytics Suite fares against Universal Analytics and Google Analytics 4. We present the essential features of all products, explaining in detail their significance from a legal, technical and practical point of view. We also explain why […]

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How to use funnel reports to improve your website’s conversion rate

March 1, 2022

How to use funnel reports to improve your website’s conversion rate

Funnel reports are a key analytical tool in making effective changes to your website or app. We’ll discuss how to build and analyze funnels, and then improve your customer’s journey. By the end, you will understand how to use data from those reports when you modify your company’s site to boost conversions. Why funnel reporting […]

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Compare 7 free web analytics platforms (product analytics included)

September 27, 2021

Compare 7 free web analytics platforms (product analytics included)

Download the full 65-point comparison table of free web analytics platforms (direct link, no form to fill out). We’ll walk through the highlights in this article, but the full table provides a valuable overview of the products we’re comparing. Why use a free web analytics platform? Free web analytics platforms are limited. Thus to get […]

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User management in Piwik PRO

February 6, 2020

User management in Piwik PRO

Whether it’s your website, your analytics tool, or your marketing platform, they all hold valuable information – your data. And that data demands special treatment, namely security. But protecting data is about more than just secure storage and safeguarded servers. It also means managing access, making decisions about who can see or edit certain reports […]

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Ultimate Guide to Piwik PRO Event Tracking

November 5, 2019

Ultimate Guide to Piwik PRO Event Tracking

Find out everything you need to know about Event Tracking in Piwik PRO and learn how to gain a detailed perspective of visitor behavior on your webpage.

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Tracking Marketing and SEO Campaign Performance with Piwik PRO

October 21, 2019

Tracking Marketing and SEO Campaign Performance with Piwik PRO

Marketing campaigns and search engine optimization use high quality content that targets prospects and drives them towards conversion. Getting the attention of potential customers is a significant milestone, but tracking the performance of your marketing efforts and accurately attributing conversions is critical to manage and improve your campaigns in the long run. You’re falling short […]

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How to achieve fuller and deeper insights with Piwik PRO analytics dashboards

August 19, 2019

How to achieve fuller and deeper insights with Piwik PRO analytics dashboards

The wealth of data organizations generate today, can make you giddy. Gaining insight thereout becomes at best challenging. The rescue comes from analytics dashboards, providing marketers and analysts with real-time results and value from the information you gather. Dashboards, as collections of widgets that visualize data, not only offer you a swift glance at your […]

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How to Choose the Right Product Analytics Vendor

July 26, 2019

How to Choose the Right Product Analytics Vendor

The number of product analytics platforms available on the market can give anyone a headache. Especially you if you’re in charge of choosing a tool that the whole team will use on a daily basis. It’s quite a responsibility. That’s why in this post we want to make the task easier for you. We’ll show […]

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How to Create Targeted Campaigns by Integrating Customer Data Platform with Ad Platforms

July 17, 2019

How to Create Targeted Campaigns by Integrating Customer Data Platform with Ad Platforms

The Piwik PRO Customer Data Platform provides tremendous possibilities for marketers. You get collection and storage of data from multiple sources, such as: analytics data information collected via webformsany other data imported via CSV file, for example from transactional systems Better yet, integration with Google Ads and Facebook Ads platforms means marketers can use audiences […]

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How data layer helps you improve your analytics strategy

June 18, 2019

How data layer helps you improve your analytics strategy

If you’re seeking to enrich your web tracking opportunities but at the same time need a robust and reliable means of gathering information, we’ve got great news! The search is over, as everything you need is within your arm’s reach – it’s called a data layer. data layers also offer a great method for structuring […]

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Core – a new plan for Piwik PRO Analytics Suite

Privacy-compliant analytics, built-in consent management and EU hosting. For free.

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