Piwik PRO Blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.

Author:

Szymon Grzesiak, Marketing Tech Lead

Tech savvy Performance Marketing Specialist. LinkedIn Profile

How to Export and Share Reports & Dashboards in Piwik PRO

Published: March 25, 2019 Author , Category Analytics

Every good analytics platform should give you the opportunity to share data anytime and with anyone you need. After all, the point of the tool is to ensure that all interested parties can make informed decisions based on quantitative data. That’s why we’ve designed Piwik PRO to let you export data in multiple ways and […]

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How to Compare Segments and Data Ranges in Custom Reports for Better Analytics Insights

Published: February 25, 2019 Updated: March 5, 2019 Author , Category Custom Reports, Use cases

With analytics software at hand, marketers are well equipped to devise their tactics and make an informed decision. However, having a great tool is not enough: they key is to get the most out of it to make it work for your specific needs. In today’s post we’ll walk you through using Custom Reports for […]

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Piwik PRO Custom Reports: 4 Sample Use Cases

Published: September 19, 2018 Updated: March 20, 2019 Author , Category Custom Reports

Some time ago we announced we were extending our offer with another useful module – Custom Reports. The new addition to the PPMS was designed to help Piwik PRO users create actionable and clear reports quicker than in the standard Analytics module. With this new feature the times when generating reports took hours and hours […]

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How to Target Audiences with Personalized Campaigns Using Piwik PRO [A Step-by-Step Guide]

Published: September 4, 2018 Updated: September 12, 2018 Author , Category Use cases

We’ll take you on a journey through the features of Piwik PRO Marketing Suite by exploring how to counter a shrinking base of banking customers with personalized banners and pop-ups. Personalization of your websites is also a great way to improve the acquisition and retention of clients, and improve cross- and upselling campaigns, but we’ll […]

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Key Considerations to Help Choose the Right DMP

Published: October 13, 2016 Updated: May 9, 2018 Author Category Data Management

There are a lot of marketing tools out there to play with. Most of them you don’t really need – or if you are using one, you probably don’t have a clear idea about how to utilize all its functionalities. But what about the Data Management Platform (often referred to by the mysterious acronym DMP)? […]

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3 Simple Use Cases To Do More With a DMP

Published: September 26, 2016 Updated: April 27, 2018 Author Category Data Management

The power of a Data Management Platform (DMP) is based on creating specific audience segments and activating data about those audiences in the right way. All this sounds ideal in theory, but what about real-life examples? In the following post we have decided to show you a couple of simple examples which hopefully will give […]

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Launching A/B tests using Piwik PRO Tag Manager and Optimizely

Published: July 1, 2016 Updated: August 3, 2018 Author Category Tag Manager, Use cases

A/B tests are used to test different elements of web content by comparing two versions, usually planned changes with the original. Learn how to launch them using Piwik PRO Tag Manager and Optimizely: Table of contents A/B test scenario Optimizely configuration Piwik PRO Tag Manager Configuration Experiment Review A/B test scenario A/B testing is used […]

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Implementing Custom Page Names in Piwik reporting via Piwik PRO Tag Manager

Published: June 25, 2016 Updated: August 24, 2018 Author Category Tag Manager, Use cases

Table of contents Why Custom Page Names? Use Case scenario Piwik Configuration Piwik PRO Tag Manager Configuration Piwik reports review Configuration Problem Why Custom Page Names? By default, in its Page titles report, Piwik uses the content of the <title> tag of the specific URL. But if the page titles are optimized for SEO or […]

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Using Piwik PRO Tag Manager to Trigger Pop Ups and Push Notifications

Published: June 20, 2016 Updated: August 24, 2018 Author Category Tag Manager, Use cases

Table of contents Using Piwik PRO Tag Manager to implement and launch an existing Pop Up solution So how to get your Pop Up tool up and running using Piwik PRO Tag Manager? Using Piwik PRO Tag Manager to implement and launch custom Pop Up HTML or javascript Using Piwik PRO Tag Manager to implement […]

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How to Implement Piwik content tracking via Piwik PRO Tag Manager

Published: June 18, 2016 Updated: August 24, 2018 Author Category Tag Manager, Use cases

Table of contents Why would you need content tracking? HTML configuration Piwik PRO Tag Manager Configuration Non-template Piwik implementation Template Piwik implementation Piwik Report Why would you need content tracking? Let’s say that you have a long landing page and you are wondering if visitors are even looking at the lower parts of the content. […]

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