Author
Szymon Grzesiak
Performance Marketing Manager
Marketing expert with over 10 year experience in SEO and SEM campaigns. Last years mostly worked on the B2B lead acquisition. Wordpress webmaster with HTML and CSS knowledge. LinkedIn Profile
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June 18, 2019
How data layer helps you improve your analytics strategy
If you’re seeking to enrich your web tracking opportunities but at the same time need a robust and reliable means of gathering information, we’ve got great news! The search is over, as everything you need is within your arm’s reach – it’s called a data layer. data layers also offer a great method for structuring […]
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May 20, 2019
Email Analytics: The Comprehensive Guide
Emails are one of the basic forms of communication in the online world and email campaigns are often the foundation of a marketing strategy. A well performing campaign is key to good communication and lead acquisition. But even with years of experience in email campaigning we should always analyze the results and continuously optimize the […]
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April 15, 2019
4 Powerful Use Cases of Traffic Efficiency Reports
One of the most important strengths of traffic efficiency reports is that they allow you to understand exactly how your customers are finding you. Analyzing sessions, new users, bounce rates, conversion rates, transactions, and goals is pointless unless you determine where the traffic came from.To access all those juicy details, however, everything has to be…
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March 25, 2019
How to Export and Share Reports & Dashboards in Piwik PRO
Every good analytics platform should give you the opportunity to share data anytime and with anyone you need. After all, the point of the tool is to ensure that all interested parties can make informed decisions based on quantitative data. That’s why we’ve designed Piwik PRO to let you export data in multiple ways and […]
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February 25, 2019
How to compare segments and data ranges in custom reports for better analytics insights
With analytics software at hand, marketers are well equipped to devise their tactics and make an informed decision. However, having a great tool is not enough: the key is to get the most out of it to make it work for your specific needs. In today’s post we’ll walk you through using Custom Reports for […]
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September 19, 2018
Piwik PRO custom reports: 4 sample use cases
Some time ago we announced we were extending our offer with another useful module – Custom Reports. The new addition to the PPMS was designed to help Piwik PRO users create actionable and clear reports quicker than in the standard Analytics module. With this new feature the times when generating reports took hours and hours […]
Read more![How to Target Audiences with Personalized Campaigns Using Piwik PRO [A Step-by-Step Guide]](https://piwik.pro/wp-content/uploads/2018/09/personalization-piwikpro.jpg)
September 4, 2018
How to Target Audiences with Personalized Campaigns Using Piwik PRO [A Step-by-Step Guide]
We’ll take you on a journey through the features of Piwik PRO Analytics Suite by exploring how to counter a shrinking base of banking customers with personalized banners and pop-ups. Personalization of your websites is also a great way to improve the acquisition and retention of clients, and improve cross- and upselling campaigns, but we’ll […]
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October 13, 2016
Key Considerations to Help Choose the Right DMP
There are a lot of marketing tools out there to play with. Most of them you don’t really need – or if you are using one, you probably don’t have a clear idea about how to utilize all its functionalities. But what about the Data Management Platform (often referred to by the mysterious acronym DMP)? […]
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September 26, 2016
3 Simple Use Cases To Do More With a DMP
The power of a Data Management Platform (DMP) is based on creating specific audience segments and activating data about those audiences in the right way. All this sounds ideal in theory, but what about real-life examples? In the following post we have decided to show you a couple of simple examples which hopefully will give […]
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June 17, 2016
Implementing Piwik Virtual Page Views with Piwik PRO Tag Manager
Table of contents What are virtual page views and why would you need them? Piwik PRO Tag Manager Configuration Reviewing Piwik Reports What are virtual page views and why would you need them? Virtual pages in web analytics reports (in Piwik nomenclature – custom URL) is very useful feature. In essence, it refers to tracking […]
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Core – a new plan for Piwik PRO Analytics Suite
Privacy-compliant analytics, built-in consent management and EU hosting. For free.
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