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Author: Szymon Grzesiak

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Author

Szymon Grzesiak

Performance Marketing Manager

Marketing expert with over 8 year experience in SEO and SEM campaigns. Last years mostly worked on the B2B lead aqcuisition. Wordpress webmaster with HTML and CSS knowledge. LinkedIn Profile

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How to Export and Share Reports & Dashboards in Piwik PRO

March 25, 2019

How to Export and Share Reports & Dashboards in Piwik PRO

Every good analytics platform should give you the opportunity to share data anytime and with anyone you need. After all, the point of the tool is to ensure that all interested parties can make informed decisions based on quantitative data. That’s why we’ve designed Piwik PRO to let you export data in multiple ways and […]

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How to compare segments and data ranges in custom reports for better analytics insights

February 25, 2019

How to compare segments and data ranges in custom reports for better analytics insights

With analytics software at hand, marketers are well equipped to devise their tactics and make an informed decision. However, having a great tool is not enough: the key is to get the most out of it to make it work for your specific needs. In today’s post we’ll walk you through using Custom Reports for […]

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Piwik PRO custom reports: 4 sample use cases

September 19, 2018

Piwik PRO custom reports: 4 sample use cases

Some time ago we announced we were extending our offer with another useful module – Custom Reports. The new addition to the PPMS was designed to help Piwik PRO users create actionable and clear reports quicker than in the standard Analytics module. With this new feature the times when generating reports took hours and hours […]

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How to Target Audiences with Personalized Campaigns Using Piwik PRO [A Step-by-Step Guide]

September 4, 2018

How to Target Audiences with Personalized Campaigns Using Piwik PRO [A Step-by-Step Guide]

We’ll take you on a journey through the features of Piwik PRO Analytics Suite by exploring how to counter a shrinking base of banking customers with personalized banners and pop-ups. Personalization of your websites is also a great way to improve the acquisition and retention of clients, and improve cross- and upselling campaigns, but we’ll […]

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Key Considerations to Help Choose the Right DMP

October 13, 2016

Key Considerations to Help Choose the Right DMP

There are a lot of marketing tools out there to play with. Most of them you don’t really need – or if you are using one, you probably don’t have a clear idea about how to utilize all its functionalities. But what about the Data Management Platform (often referred to by the mysterious acronym DMP)? […]

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3 Simple Use Cases To Do More With a DMP

September 26, 2016

3 Simple Use Cases To Do More With a DMP

The power of a Data Management Platform (DMP) is based on creating specific audience segments and activating data about those audiences in the right way. All this sounds ideal in theory, but what about real-life examples? In the following post we have decided to show you a couple of simple examples which hopefully will give […]

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June 18, 2016

How to Implement Piwik content tracking via Piwik PRO Tag Manager

Table of contents Why would you need content tracking? HTML configuration Piwik PRO Tag Manager Configuration Non-template Piwik implementation Template Piwik implementation Piwik Report Why would you need content tracking? Let’s say that you have a long landing page and you are wondering if visitors are even looking at the lower parts of the content. […]

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Implementing Piwik Virtual Page Views with Piwik PRO Tag Manager

June 17, 2016

Implementing Piwik Virtual Page Views with Piwik PRO Tag Manager

Table of contents What are virtual page views and why would you need them? Piwik PRO Tag Manager Configuration Reviewing Piwik Reports What are virtual page views and why would you need them? Virtual pages in web analytics reports (in Piwik nomenclature – custom URL) is very useful feature. In essence, it refers to tracking […]

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June 14, 2016

Using Piwik PRO Tag Manager to track accurate time spent in Piwik

Table of contents Why would you want to implement this? Piwik PRO Tag Manager Implementation Why would you want to implement this? By default, when a visitor only visits one page, Piwik (and Google Analytics as well) tracks the entire session as 0 seconds. This happens because of the way Piwik calculates the time spent […]

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June 8, 2016

Implementing passing pk_ parameters into third-party tools using Piwik PRO Tag Manager

Table of contents Explanation Piwik PRO Tag Manager configuration Tracking review Marketo configuration Explanation Piwik PRO pk_ tags for tracking campaign data are a very important part of Piwik PRO reports. Thanks to them we are able to attribute the source of our traffic very accurately – that is, if our tagging scheme is well […]

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