Author
Szymon Grzesiak
Head of Marketing Technology
Marketing expert with over 10 year experience in SEO and SEM campaigns. Last years mostly worked on the B2B lead acquisition. Wordpress webmaster with HTML and CSS knowledge. LinkedIn Profile
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August 19, 2019
How to achieve fuller and deeper insights with Piwik PRO analytics dashboards
The wealth of data organizations generate today, can make you giddy. Gaining insight thereout becomes at best challenging. The rescue comes from analytics dashboards, providing marketers and analysts with real-time results and value from the information you gather. Dashboards, as collections of widgets that visualize data, not only offer you a swift glance at your […]
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July 26, 2019
How to Choose the Right Product Analytics Vendor
The number of product analytics platforms available on the market can give anyone a headache. Especially you if you’re in charge of choosing a tool that the whole team will use on a daily basis. It’s quite a responsibility. That’s why in this post we want to make the task easier for you. We’ll show […]
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July 17, 2019
How to Create Targeted Campaigns by Integrating Customer Data Platform with Ad Platforms
The Piwik PRO Customer Data Platform provides tremendous possibilities for marketers. You get collection and storage of data from multiple sources, such as: analytics data information collected via webformsany other data imported via webhooks, for example from transactional systems Better yet, integration with Google Ads and Facebook Ads platforms means marketers can use audiences previously […]
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June 18, 2019
How data layer helps you improve your analytics strategy
If you’re seeking to enrich your web tracking opportunities but at the same time need a robust and reliable means of gathering information, we’ve got great news! The search is over, as everything you need is within your arm’s reach – it’s called a data layer. data layers also offer a great method for structuring […]
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May 20, 2019
Email Analytics: The Comprehensive Guide
Emails are one of the basic forms of communication in the online world and email campaigns are often the foundation of a marketing strategy. A well performing campaign is key to good communication and lead acquisition. But even with years of experience in email campaigning we should always analyze the results and continuously optimize the […]
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April 15, 2019
4 Powerful Use Cases of Traffic Efficiency Reports
One of the most important strengths of traffic efficiency reports is that they allow you to understand exactly how your customers are finding you. Analyzing sessions, new users, bounce rates, conversion rates, transactions, and goals is pointless unless you determine where the traffic came from.To access all those juicy details, however, everything has to be…
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February 25, 2019
How to compare segments and data ranges in custom reports for better analytics insights
With analytics software at hand, marketers are well equipped to devise their tactics and make an informed decision. However, having a great tool is not enough: the key is to get the most out of it to make it work for your specific needs. In today’s post we’ll walk you through using Custom Reports for […]
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September 19, 2018
Piwik PRO custom reports: 4 sample use cases
Some time ago we announced we were extending our offer with another useful module – Custom Reports. The new addition to the PPMS was designed to help Piwik PRO users create actionable and clear reports quicker than in the standard Analytics module. With this new feature the times when generating reports took hours and hours […]
Read more![How to Target Audiences with Personalized Campaigns Using Piwik PRO [A Step-by-Step Guide]](https://piwik.pro/wp-content/uploads/2018/09/personalization-piwikpro.jpg)
September 4, 2018
How to Target Audiences with Personalized Campaigns Using Piwik PRO [A Step-by-Step Guide]
We’ll take you on a journey through the features of Piwik PRO Analytics Suite by exploring how to counter a shrinking base of banking customers with personalized banners and pop-ups. Personalization of your websites is also a great way to improve the acquisition and retention of clients, and improve cross- and upselling campaigns, but we’ll […]
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October 13, 2016
Key Considerations to Help Choose the Right DMP
There are a lot of marketing tools out there to play with. Most of them you don’t really need – or if you are using one, you probably don’t have a clear idea about how to utilize all its functionalities. But what about the Data Management Platform (often referred to by the mysterious acronym DMP)? […]
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